Cyfe vs DashThis
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentCyfe compared with DashThis
Both are mid-priced reporting tools aimed at small agencies, but DashThis is report-shaped where Cyfe is dashboard-shaped: preset templates per channel, a proper page structure, comments and annotations on each report, and pricing by number of dashboards per month. DashThis produces a better-looking client document with less work; Cyfe covers a wider spread of non-marketing sources (accounting, support, SQL, custom pushes) and holds its price better as volume grows. DashThis is also under active ownership within the saas.group portfolio, which shows in release pace.
Choose Cyfe if
Small businesses and small marketing agencies that want one always-on screen of live metrics from many accounts at a flat, predictable monthly price, and who value breadth of connectors and speed of assembly over designed reports, blended cross-channel metrics, or chart customization.
Choose DashThis if
Small and mid-sized marketing agencies, freelancers, and in-house teams that report the same channel metrics to the same audience every month and want a branded, automated deliverable without hiring anyone technical to build it.
Side by side
13 attributes| Attribute | Cyfe | DashThis |
|---|---|---|
| Category | Reporting | Reporting |
| Starting price | $29 per month (Starter: 2 dashboards, 1 user) (14 days trial) | $44 per month on the Individual plan billed yearly ($54 billed monthly) for 3 dashboards and 15 sources (14 days trial) |
| Pricing model | Flat monthly subscription metered on the number of dashboards, users and (on the Agency plan) clients. Data volume, rows pulled and integrations used are not metered, so cost does not rise with traffic or ad spend. Core capabilities including unlimited history, TV mode, public URLs, custom logo and theme, custom SSL domain, unlimited exports and embedded analytics are advertised as included on every tier; the Agency plan is what adds full white labeling, branded widgets, custom CSS and client management. | Flat monthly subscription metered on two axes since the March 2026 change: the number of dashboards (one dashboard equals one report, typically one per client) and the number of connected data sources, where a source is one authorized account such as a GA4 property or an ad account, counted once no matter how many widgets use it. Users and integrations are unlimited on every plan, and white labeling is included on every plan. Annual billing is cheaper than monthly on every tier. |
| Free plan | No | No |
| Free trial | 14 days on all plans | 14 days with 10 dashboards, no credit card required |
| Best for | Small businesses and small marketing agencies that want one always-on screen of live metrics from many accounts at a flat, predictable monthly price, and who value breadth of connectors and speed of assembly over designed reports, blended cross-channel metrics, or chart customization. | Small and mid-sized marketing agencies, freelancers, and in-house teams that report the same channel metrics to the same audience every month and want a branded, automated deliverable without hiring anyone technical to build it. |
| Setup time | A first useful dashboard in well under an hour: create the dashboard, authenticate the accounts, add widgets. An agency setting up ten client dashboards should budget most of a day, since there are almost no templates to clone from and each dashboard is assembled widget by widget. | A first usable dashboard in well under an hour: pick a template, authorize the accounts, adjust widgets. The real work is the first client's report, after which cloning brings each additional client down to minutes. Budget a day to configure branding, custom domain, sending address, and the scheduled dispatch properly for an agency-wide rollout. |
| Learning curve | Low. There is no query language, no data model and no report designer to learn, which is the whole premise. The learning that does happen is about the limits: working out which metric combinations are impossible because widgets do not blend, and which custom data route (Push API, Private URL, SQL, Sheets) fits an unsupported source. | Deliberately low, and the product is aimed at account managers rather than analysts. Nothing here requires SQL, data modelling, or a formula language beyond simple arithmetic in calculated widgets. The skills that take longer are editorial: deciding which twelve metrics belong on a client report and writing commentary that says something. |
| Platforms | Web application, Mobile web, TV and wall display mode, Embeddable dashboards and widgets | Web application (browser-based), Responsive dashboards viewable on mobile, PDF export, Scheduled email delivery |
| Compliance | GDPR | GDPR-aligned data handling, OAuth-based platform authorization, Google Ads API approved developer |
| Founded | 2012 | 2011 |
| Headquarters | Los Angeles, California, United States | Quebec City, Quebec, Canada |
| Ownership | Acquired February 2019 by Alpine Software Group and marketed as part of the Traject portfolio; the current site carries a ScraperAPI, LLC copyright. | Acquired by saas.group (September 2023); operates as a brand of Moment Zero inc |
Strengths and limitations
Cyfe
Strengths
- Flat pricing that does not meter data volume, rows, or connected accounts, so cost stays predictable as traffic and ad spend grow.
- Very fast assembly: a working multi-source dashboard takes minutes because each widget is a pre-built metric rather than a query to build.
- Unusual breadth for the price, spanning marketing, SEO, social, sales, support and accounting sources on one screen.
- Unlimited historical archiving of polled metrics, which gives long series for sources that retain almost nothing themselves.
Limitations
- No cross-channel data blending or calculated fields: each widget shows one source, so combined spend, blended CPA and roll-up totals must be computed outside the tool.
- Chart appearance is largely fixed by the widget, giving little control over visualization type, axes or formatting.
- Reporting is a scheduled snapshot of a dashboard rather than a designed multi-page client document with commentary, cover page or section structure.
- Very few dashboard templates, so each new client dashboard is assembled by hand rather than cloned from a prepared channel template.
DashThis
Strengths
- Fastest route in the category from a blank account to a presentable branded client report, because templates and widget presets do the design work.
- Full white labeling, custom domain, and custom email sender are included on the $44 entry plan rather than reserved for higher tiers.
- Unlimited users on every plan, so seats never enter the pricing conversation for an agency with a large or growing team.
- Support quality is the most consistently praised aspect in user reviews, with real humans on chat rather than a deflection bot.
Limitations
- No public API for pushing data in; anything outside the roughly thirty-plus native connectors arrives as a CSV upload or a Google Sheet you maintain yourself. The authentication API that does exist is a partner-only mechanism for issuing dashboard access tokens, not a data ingestion route.
- The connector list is narrow next to Supermetrics or Funnel: no meaningful CRM depth beyond HubSpot, little call tracking beyond CallRail, and nothing for offline or point-of-sale revenue.
- Connector depth varies by platform, and some integrations expose fewer dimensions and breakdowns than the source platform's own reporting, which forces manual supplementation for granular analysis.
- Data blending is limited to the aggregation and calculated widget features; there is no join across differently shaped datasets and no modelling layer, so genuine cross-channel attribution is out of scope.
Pricing compared
Cyfe
Flat monthly subscription metered on the number of dashboards, users and (on the Agency plan) clients. Data volume, rows pulled and integrations used are not metered, so cost does not rise with traffic or ad spend. Core capabilities including unlimited history, TV mode, public URLs, custom logo and theme, custom SSL domain, unlimited exports and embedded analytics are advertised as included on every tier; the Agency plan is what adds full white labeling, branded widgets, custom CSS and client management.
- Starter$29
- Standard$39
- Pro$65
- Premier$119
- AgencyFrom $190
On raw capability per dollar, Cyfe remains competitive at the low end: $29 to $65 a month for an unmetered dashboard with more than 100 connectors is cheaper than most alternatives once data volume enters their pricing. The Agency tier at $190 is roughly in line with the client-reporting category, but it buys a different kind of product, live dashboards rather than designed reports, and the ten-client inclusion means the effective price rises with roster size in a way the headline hides. The honest value read is that Cyfe is good money for always-on monitoring and thin money for client deliverables, and that a buyer should weigh the low price against a product that has not visibly advanced in several years.
DashThis
Flat monthly subscription metered on two axes since the March 2026 change: the number of dashboards (one dashboard equals one report, typically one per client) and the number of connected data sources, where a source is one authorized account such as a GA4 property or an ad account, counted once no matter how many widgets use it. Users and integrations are unlimited on every plan, and white labeling is included on every plan. Annual billing is cheaper than monthly on every tier.
- Individual$44 billed yearly, $54 billed monthly
- Professional$139 billed yearly, $164 billed monthly
- Business$279 billed yearly, $324 billed monthly
- StandardFrom $429 billed yearly, from $499 billed monthly
Judged as a replacement for manual reporting labour, the entry tiers are cheap: $44 a month against several hours of account manager time is not a close call. The comparison gets harder against AgencyAnalytics and Swydo, which price nearer to per-client and bundle more agency operations, and against Looker Studio, which is free if someone on the team will build and maintain the connectors. DashThis is priced on capacity rather than on features, and including full white labeling and every integration on the cheapest plan is a genuinely buyer-friendly choice that competitors rarely match. The counterweight is the March 2026 source meter, which can push a 10-dashboard agency onto a 25-dashboard plan for reasons that have nothing to do with client count.
Editorial verdict on each
Cyfe
Cyfe is a good product from an earlier era, sold at a price that still makes sense for what it does. Flat monthly billing that ignores data volume, more than 100 connectors spanning marketing, finance and support, four honest routes for custom data, and TV mode plus a custom SSL domain on every tier add up to unusual value for a small business that wants one always-current screen. The case against it is specific rather than vague: there is no cross-channel blending or calculated metrics, chart control is minimal, there are almost no templates, reporting is a dashboard snapshot instead of a designed client document, and the release pace over recent years has been close to flat under changed ownership. Buy Cyfe for internal monitoring on a fixed budget, and for the lightest kind of client reporting; buy AgencyAnalytics, DashThis or Whatagraph if the deliverable is a report a client will read as a document, and Databox if you need metrics that combine sources.
Read the full Cyfe profileDashThis
DashThis has been doing one job since 2011 and does it with unusual economy: pick a template, connect the accounts, brand it, schedule it, and never build that report by hand again. Including full white labeling, a custom domain, unlimited users, and every integration on a $44 plan is the most buyer-friendly packaging in this category, and the support reputation is earned. The boundaries are equally clear and worth taking seriously: no public ingestion API, a connector list that thins out fast beyond marketing platforms, real blending limits, a cap on widgets per dashboard, and no free plan. The March 2026 source meter is the newest thing to check, because it can put you on a larger plan for connecting ad accounts rather than for adding clients. For a small agency or freelancer whose reporting lives entirely inside the mainstream ad, analytics, and SEO platforms, it is one of the highest-return purchases available. For anyone who needs CRM, offline, or proprietary data joined in, look at a pipeline tool instead and accept that you will build the visualization yourself.
Read the full DashThis profileCyfe profile last reviewed 2026-08-23; DashThis last reviewed 2026-08-23. Pricing is compiled from public sources and can change without notice. See our methodology.