Cyfe

1. 1

   You create a dashboard and start adding widgets from a library of more than 100 integrations covering roughly 250 out-of-the-box metrics. Each widget authenticates against one account (one GA4 property, one ad account, one Stripe account) and renders one metric or table. A dashboard is a grid of these widgets, arranged by drag and drop, and most people organize either one dashboard per client or one per channel.

2. 2

   Data that has no connector goes in through one of four custom routes: the Push API, which accepts JSON posted from your own application into a widget; the Private URL widget, which fetches a CSV your own script generates at an interval you choose; the Google Sheets widget, which refreshes on a short cycle and is the usual workaround for anything spreadsheet-shaped; and direct MySQL or Microsoft SQL queries for data that lives in your own database.

3. 3

   Widgets accumulate history as they poll, so a dashboard becomes a time series even for sources that do not expose one. Goals can be set per widget, and alerts fire by email or SMS when a metric crosses a threshold, which is how Cyfe is often used as a lightweight monitoring layer as much as a reporting one.

4. 4

   Sharing takes four forms: an internal login for a colleague or client, a public URL for a dashboard anyone with the link can view, an embed for placing a dashboard inside another site or client portal, and TV mode for an office wall display that cycles through dashboards. Reports go out on a schedule as PNG, JPEG, PDF or CSV attachments by email.

5. 5

   Agencies on the top tier white-label the whole surface: their own logo, colors, custom CSS, a custom domain with SSL, and a sending email address, so clients log in to what looks like the agency's own reporting product. Client accounts are provisioned inside that white-labeled space, each seeing only their own dashboards.

Flat monthly subscription metered on the number of dashboards, users and (on the Agency plan) clients. Data volume, rows pulled and integrations used are not metered, so cost does not rise with traffic or ad spend. Core capabilities including unlimited history, TV mode, public URLs, custom logo and theme, custom SSL domain, unlimited exports and embedded analytics are advertised as included on every tier; the Agency plan is what adds full white labeling, branded widgets, custom CSS and client management.

Value assessment: On raw capability per dollar, Cyfe remains competitive at the low end: $29 to $65 a month for an unmetered dashboard with more than 100 connectors is cheaper than most alternatives once data volume enters their pricing. The Agency tier at $190 is roughly in line with the client-reporting category, but it buys a different kind of product, live dashboards rather than designed reports, and the ten-client inclusion means the effective price rises with roster size in a way the headline hides. The honest value read is that Cyfe is good money for always-on monitoring and thin money for client deliverables, and that a buyer should weigh the low price against a product that has not visibly advanced in several years.

Setup time

A first useful dashboard in well under an hour: create the dashboard, authenticate the accounts, add widgets. An agency setting up ten client dashboards should budget most of a day, since there are almost no templates to clone from and each dashboard is assembled widget by widget.

Learning curve

Low. There is no query language, no data model and no report designer to learn, which is the whole premise. The learning that does happen is about the limits: working out which metric combinations are impossible because widgets do not blend, and which custom data route (Push API, Private URL, SQL, Sheets) fits an unsupported source.

Onboarding

Entirely self-serve. There is a help center and a knowledge base, though both are noticeably behind the product and the connected platforms. No guided implementation or dedicated onboarding is advertised on any tier.

Migration notes

Coming from another reporting tool means rebuilding dashboards by hand; there is no import path for report templates. Leaving Cyfe has one real cost worth planning for: the archived widget history is data the source may no longer hold, so export it to CSV before cancelling rather than after. Reconnecting the same accounts elsewhere is straightforward, but the long series is not recoverable once the account closes.

Platforms

Web applicationMobile webTV and wall display modeEmbeddable dashboards and widgets

API

A Push API that accepts JSON posted into widgets from your own applications, a Private URL widget that polls any endpoint returning CSV at a chosen interval, and direct MySQL and Microsoft SQL querying. Cyfe is also available as a Zapier app. There is no full read API for pulling Cyfe data programmatically into other systems; CSV export is the practical route.

Compliance

GDPR

SSO

Single sign-on for client access into white-labeled agency dashboards; enterprise identity provider SSO is not advertised.

Security notes

Dashboards can be published to public URLs, which is convenient and also the main security consideration: a public link is unauthenticated by design, so client dashboards intended to be private should use provisioned logins rather than share links. Custom SSL domains are supported on all tiers.

Channels

Email supportHelp center and knowledge base

Documentation

A knowledge base covering widget setup, custom data routes and integration troubleshooting. It is functional but visibly dated, and several articles lag behind changes at the connected platforms.

Community

No official forum or user community. The product blog is largely historical, so most current answers come from third-party review sites rather than from the vendor.

Founded

2012

Headquarters

Los Angeles, California, United States

Ownership

Acquired February 2019 by Alpine Software Group and marketed as part of the Traject portfolio; the current site carries a ScraperAPI, LLC copyright.

Founders

Deven Patel

Employees

Not disclosed

Funding

Bootstrapped by its founder before the 2019 acquisition; no disclosed venture rounds.

Cyfe is a good product from an earlier era, sold at a price that still makes sense for what it does. Flat monthly billing that ignores data volume, more than 100 connectors spanning marketing, finance and support, four honest routes for custom data, and TV mode plus a custom SSL domain on every tier add up to unusual value for a small business that wants one always-current screen. The case against it is specific rather than vague: there is no cross-channel blending or calculated metrics, chart control is minimal, there are almost no templates, reporting is a dashboard snapshot instead of a designed client document, and the release pace over recent years has been close to flat under changed ownership. Buy Cyfe for internal monitoring on a fixed budget, and for the lightest kind of client reporting; buy AgencyAnalytics, DashThis or Whatagraph if the deliverable is a report a client will read as a document, and Databox if you need metrics that combine sources.

Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.