Cyfe vs Whatagraph
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentCyfe compared with Whatagraph
Whatagraph is the design-led option: cross-channel blending, a polished visual report builder, and templates that make an agency deliverable look considered, sold at a materially higher price point with an annual commitment. Cyfe is the opposite trade, cheap and monthly with plain widgets. Agencies whose clients judge the report as a document should look at Whatagraph; agencies whose clients want the numbers should look at Cyfe.
Choose Cyfe if
Small businesses and small marketing agencies that want one always-on screen of live metrics from many accounts at a flat, predictable monthly price, and who value breadth of connectors and speed of assembly over designed reports, blended cross-channel metrics, or chart customization.
Choose Whatagraph if
Marketing agencies and multi-brand or multi-location in-house teams running roughly 50 or more connected data accounts, that want cross-channel client reporting and a governed shared data layer from one vendor and can commit to an annual contract in the five-figure range.
Side by side
13 attributes| Attribute | Cyfe | Whatagraph |
|---|---|---|
| Category | Reporting | Reporting |
| Starting price | $29 per month (Starter: 2 dashboards, 1 user) (14 days trial) | From 699 euros per month, billed annually (Max, from 50 source credits) (free trial) |
| Pricing model | Flat monthly subscription metered on the number of dashboards, users and (on the Agency plan) clients. Data volume, rows pulled and integrations used are not metered, so cost does not rise with traffic or ad spend. Core capabilities including unlimited history, TV mode, public URLs, custom logo and theme, custom SSL domain, unlimited exports and embedded analytics are advertised as included on every tier; the Agency plan is what adds full white labeling, branded widgets, custom CSS and client management. | Annual subscription priced by source credits, where one connected data account equals one credit. Users, reports, and dashboards are unlimited on every plan, so cost scales with the number of client accounts and channels rather than with headcount. As of August 2026 the pricing page publishes two tiers: Max and a quote-only Prime. |
| Free plan | No | No |
| Free trial | 14 days on all plans | Free trial available on the Max plan (length not published) |
| Best for | Small businesses and small marketing agencies that want one always-on screen of live metrics from many accounts at a flat, predictable monthly price, and who value breadth of connectors and speed of assembly over designed reports, blended cross-channel metrics, or chart customization. | Marketing agencies and multi-brand or multi-location in-house teams running roughly 50 or more connected data accounts, that want cross-channel client reporting and a governed shared data layer from one vendor and can commit to an annual contract in the five-figure range. |
| Setup time | A first useful dashboard in well under an hour: create the dashboard, authenticate the accounts, add widgets. An agency setting up ten client dashboards should budget most of a day, since there are almost no templates to clone from and each dashboard is assembled widget by widget. | A first client report can be built in an afternoon from a template. Doing it properly across a portfolio takes longer: field mapping, custom metric definitions, account grouping, and template design are a one-to-three week project for an agency with dozens of clients, and that work is the source of most of the eventual value. |
| Learning curve | Low. There is no query language, no data model and no report designer to learn, which is the whole premise. The learning that does happen is about the limits: working out which metric combinations are impossible because widgets do not blend, and which custom data route (Push API, Private URL, SQL, Sheets) fits an unsupported source. | Moderate. The report builder is approachable for an account manager. The Data Hub is not: blends, join types, custom dimensions, and normalization decisions require someone who thinks in datasets, and getting them wrong produces confidently incorrect client-facing numbers. |
| Platforms | Web application, Mobile web, TV and wall display mode, Embeddable dashboards and widgets | Web application, Scheduled email delivery, Live shareable report links, Embedded dashboards, MCP endpoint for Claude, ChatGPT, and other MCP clients |
| Compliance | GDPR | GDPR, SOC 2, ISO 27001 |
| Founded | 2012 | 2015 |
| Headquarters | Los Angeles, California, United States | Amsterdam, Netherlands (engineering in Vilnius, Lithuania) |
| Ownership | Acquired February 2019 by Alpine Software Group and marketed as part of the Traject portfolio; the current site carries a ScraperAPI, LLC copyright. | Venture-backed, independent |
Strengths and limitations
Cyfe
Strengths
- Flat pricing that does not meter data volume, rows, or connected accounts, so cost stays predictable as traffic and ad spend grow.
- Very fast assembly: a working multi-source dashboard takes minutes because each widget is a pre-built metric rather than a query to build.
- Unusual breadth for the price, spanning marketing, SEO, social, sales, support and accounting sources on one screen.
- Unlimited historical archiving of polled metrics, which gives long series for sources that retain almost nothing themselves.
Limitations
- No cross-channel data blending or calculated fields: each widget shows one source, so combined spend, blended CPA and roll-up totals must be computed outside the tool.
- Chart appearance is largely fixed by the widget, giving little control over visualization type, axes or formatting.
- Reporting is a scheduled snapshot of a dashboard rather than a designed multi-page client document with commentary, cover page or section structure.
- Very few dashboard templates, so each new client dashboard is assembled by hand rather than cloned from a prepared channel template.
Whatagraph
Strengths
- A genuine data modeling layer, not just a report renderer: field mapping, custom metrics, account grouping, and joins with explicit join-type control.
- Cross-channel blending is a first-class feature rather than a workaround, so blended cost per acquisition across six platforms is a defined metric instead of a spreadsheet.
- Unlimited users on every plan, which suits agencies where a dozen people touch reports and clients need viewer access.
- White labeling goes as far as a custom report domain, so nothing in the client-facing experience carries the vendor's name.
Limitations
- The published floor is 699 euros per month billed annually with no free plan and no monthly option, which removes the product from consideration for small agencies and freelancers entirely.
- Pricing is credit-based with no small top-up path, so crossing an allocation forces a tier move rather than an incremental charge; agencies report the jump as unpredictable.
- Public API access and BigQuery or Looker Studio transfer are locked behind the quote-only Prime tier, so the integration path many technical buyers want is not purchasable at the published price.
- Report layout is constrained by a grid and fixed widget sizing; reviewers consistently note limited freedom over widget dimensions and design, which frustrates teams with strict brand templates.
Pricing compared
Cyfe
Flat monthly subscription metered on the number of dashboards, users and (on the Agency plan) clients. Data volume, rows pulled and integrations used are not metered, so cost does not rise with traffic or ad spend. Core capabilities including unlimited history, TV mode, public URLs, custom logo and theme, custom SSL domain, unlimited exports and embedded analytics are advertised as included on every tier; the Agency plan is what adds full white labeling, branded widgets, custom CSS and client management.
- Starter$29
- Standard$39
- Pro$65
- Premier$119
- AgencyFrom $190
On raw capability per dollar, Cyfe remains competitive at the low end: $29 to $65 a month for an unmetered dashboard with more than 100 connectors is cheaper than most alternatives once data volume enters their pricing. The Agency tier at $190 is roughly in line with the client-reporting category, but it buys a different kind of product, live dashboards rather than designed reports, and the ten-client inclusion means the effective price rises with roster size in a way the headline hides. The honest value read is that Cyfe is good money for always-on monitoring and thin money for client deliverables, and that a buyer should weigh the low price against a product that has not visibly advanced in several years.
Whatagraph
Annual subscription priced by source credits, where one connected data account equals one credit. Users, reports, and dashboards are unlimited on every plan, so cost scales with the number of client accounts and channels rather than with headcount. As of August 2026 the pricing page publishes two tiers: Max and a quote-only Prime.
- MaxFrom 699 euros
- PrimeCustom
Whatagraph has repriced itself out of the small end of the market it originally served, and any assessment has to start there. At 50 or more connected accounts, with real cross-channel blending and a team whose account managers otherwise spend days a month in spreadsheets, the arithmetic works: roughly 8,400 euros a year is less than a fractional analyst, and the governed data layer plus warehouse transfer replaces a connector subscription as well as a reporting tool. Below about 25 connected accounts it does not work, and the honest recommendation is a cheaper per-client reporting tool. The product is good; the question is whether your account count is large enough to make the floor price rational, and for most businesses reading a small-business directory the answer is no.
Editorial verdict on each
Cyfe
Cyfe is a good product from an earlier era, sold at a price that still makes sense for what it does. Flat monthly billing that ignores data volume, more than 100 connectors spanning marketing, finance and support, four honest routes for custom data, and TV mode plus a custom SSL domain on every tier add up to unusual value for a small business that wants one always-current screen. The case against it is specific rather than vague: there is no cross-channel blending or calculated metrics, chart control is minimal, there are almost no templates, reporting is a dashboard snapshot instead of a designed client document, and the release pace over recent years has been close to flat under changed ownership. Buy Cyfe for internal monitoring on a fixed budget, and for the lightest kind of client reporting; buy AgencyAnalytics, DashThis or Whatagraph if the deliverable is a report a client will read as a document, and Databox if you need metrics that combine sources.
Read the full Cyfe profileWhatagraph
Whatagraph built something real over the past three years. The Data Hub, with field mapping, custom metrics, account grouping, and join-controlled blends, is a genuine modeling layer rather than a dashboard with a settings page, and pushing those same definitions to BigQuery and to AI clients over MCP is a coherent answer to the problem of numbers disagreeing across surfaces. The engineering is not in question. The positioning is. The product that once served a five-person agency for a couple hundred dollars a month now publishes a single entry plan at 699 euros per month billed annually with a 50-credit floor, no free plan, no monthly option, and the API locked behind a quote. That is an agency-scale platform purchase, and it should be evaluated as one: count your connected accounts first, and if the number is under about 25, buy AgencyAnalytics, Swydo, DashThis, or ReportGarden instead and revisit Whatagraph when your portfolio has grown into the price.
Read the full Whatagraph profileCyfe profile last reviewed 2026-08-23; Whatagraph last reviewed 2026-08-23. Pricing is compiled from public sources and can change without notice. See our methodology.