Is AgencyAnalytics or Cyfe cheaper?

AgencyAnalytics starts at $20 USD per client per month billed annually (roughly $25 billed monthly) (14 days trial). Cyfe starts at $29 per month (Starter: 2 dashboards, 1 user) (14 days trial).

AgencyAnalytics vs Cyfe

An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.

The short answer

Editorial assessment

Cyfe compared with AgencyAnalytics

The clearest either-or in the category. AgencyAnalytics is built around the agency client report: templates per channel, a report builder with commentary sections, client portals, and rank tracking and call tracking bundled in, priced per client. Cyfe is built around the live dashboard and priced flat. If the deliverable is a monthly branded PDF for a client, AgencyAnalytics does that job properly and Cyfe approximates it; if the deliverable is a screen that is always current and a bill that does not move, Cyfe is markedly cheaper.

Choose AgencyAnalytics if

Small and mid-sized marketing agencies and freelancers who bill retainers and need branded, automated client reporting across many accounts: strongest when the channel mix is standard (search, paid, social, email, local) and the value is time saved and client retention rather than deep custom analysis.

Choose Cyfe if

Small businesses and small marketing agencies that want one always-on screen of live metrics from many accounts at a flat, predictable monthly price, and who value breadth of connectors and speed of assembly over designed reports, blended cross-channel metrics, or chart customization.

Side by side

13 attributes

Attribute	AgencyAnalytics	Cyfe
Category	Reporting	Reporting
Starting price	$20 USD per client per month billed annually (roughly $25 billed monthly) (14 days trial)	$29 per month (Starter: 2 dashboards, 1 user) (14 days trial)
Pricing model	Per-client subscription. As of the 2026 pricing change there is one self-serve plan with every feature unlocked, priced per client account per month, with unlimited data sources, reports, dashboards, staff users, and client users. Rank tracking, AI search tracking, and database connectors are paid add-ons on top. Agencies with 25 or more clients are directed to a custom Enterprise agreement for volume discounts. Customers who signed up under the earlier four-tier structure are generally still billed on those legacy plans.	Flat monthly subscription metered on the number of dashboards, users and (on the Agency plan) clients. Data volume, rows pulled and integrations used are not metered, so cost does not rise with traffic or ad spend. Core capabilities including unlimited history, TV mode, public URLs, custom logo and theme, custom SSL domain, unlimited exports and embedded analytics are advertised as included on every tier; the Agency plan is what adds full white labeling, branded widgets, custom CSS and client management.
Free plan	No	No
Free trial	14 days, no credit card required, plus a 30-day money-back guarantee	14 days on all plans
Best for	Small and mid-sized marketing agencies and freelancers who bill retainers and need branded, automated client reporting across many accounts: strongest when the channel mix is standard (search, paid, social, email, local) and the value is time saved and client retention rather than deep custom analysis.	Small businesses and small marketing agencies that want one always-on screen of live metrics from many accounts at a flat, predictable monthly price, and who value breadth of connectors and speed of assembly over designed reports, blended cross-channel metrics, or chart customization.
Setup time	The first client is genuinely a same-day exercise: create the client, authorize four or five OAuth connections, apply a channel template, and schedule delivery. Rolling an established roster over takes longer, typically a week or two of evenings for 20 clients, because every connection has to be authorized individually and each client's report needs a review against what they were previously sent.	A first useful dashboard in well under an hour: create the dashboard, authenticate the accounts, add widgets. An agency setting up ten client dashboards should budget most of a day, since there are almost no templates to clone from and each dashboard is assembled widget by widget.
Learning curve	Low. The editor is a widget grid and the mental model (client, source, widget, report, schedule) is small enough to hold in your head. The part that takes practice is discipline rather than skill: standardizing on two or three templates instead of hand-building a bespoke report per client, which is what determines whether the tool still saves time at 40 clients.	Low. There is no query language, no data model and no report designer to learn, which is the whole premise. The learning that does happen is about the limits: working out which metric combinations are impossible because widgets do not blend, and which custom data route (Push API, Private URL, SQL, Sheets) fits an unsupported source.
Platforms	Web application, iOS and Android mobile apps, Branded client portal on a custom domain	Web application, Mobile web, TV and wall display mode, Embeddable dashboards and widgets
Compliance	GDPR, CCPA, SOC 2	GDPR
Founded	2010	2012
Headquarters	Toronto, Canada	Los Angeles, California, United States
Ownership	Independent and 100 percent employee-owned	Acquired February 2019 by Alpine Software Group and marketed as part of the Traject portfolio; the current site carries a ScraperAPI, LLC copyright.

Strengths and limitations

AgencyAnalytics

Strengths

Purpose-built for the agency workflow: client accounts, white-label branding, client logins, and per-client permissions are the model rather than features bolted onto a BI tool.
One plan with every feature unlocked, so a two-client freelancer gets the same custom domain, API access, and dashboards as a 30-client agency.
Unlimited staff and client users at no extra charge, unusual in a category where seat pricing is common.
Broad, agency-relevant connector coverage across paid, organic, social, local, call tracking, email, and ecommerce, including call tracking sources that generic BI tools ignore.

Limitations

Integration reliability is the most consistent user complaint: connections drop and need manual reauthorization, and a silently disconnected source produces a report that goes out with missing data.
Custom metrics cannot express advanced filtering or segmentation. If the calculation you want requires filtering a source before aggregating, the formula layer will not get you there.
Report layout control is limited to the widget grid, and the report title page in particular resists customization, which shows up repeatedly in reviews from agencies with strict brand standards.
No data modelling, SQL, or cross-source joins beyond what the connectors expose, so any question requiring blended data at a granularity the APIs do not return is out of scope.

Cyfe

Strengths

Flat pricing that does not meter data volume, rows, or connected accounts, so cost stays predictable as traffic and ad spend grow.
Very fast assembly: a working multi-source dashboard takes minutes because each widget is a pre-built metric rather than a query to build.
Unusual breadth for the price, spanning marketing, SEO, social, sales, support and accounting sources on one screen.
Unlimited historical archiving of polled metrics, which gives long series for sources that retain almost nothing themselves.

Limitations

No cross-channel data blending or calculated fields: each widget shows one source, so combined spend, blended CPA and roll-up totals must be computed outside the tool.
Chart appearance is largely fixed by the widget, giving little control over visualization type, axes or formatting.
Reporting is a scheduled snapshot of a dashboard rather than a designed multi-page client document with commentary, cover page or section structure.
Very few dashboard templates, so each new client dashboard is assembled by hand rather than cloned from a prepared channel template.

Pricing compared

AgencyAnalytics

Per-client subscription. As of the 2026 pricing change there is one self-serve plan with every feature unlocked, priced per client account per month, with unlimited data sources, reports, dashboards, staff users, and client users. Rank tracking, AI search tracking, and database connectors are paid add-ons on top. Agencies with 25 or more clients are directed to a custom Enterprise agreement for volume discounts. Customers who signed up under the earlier four-tier structure are generally still billed on those legacy plans.

Core (self-serve)$20 USD per client
Rank Tracker (add-on)$20.83 to $41.67 USD
AI Tracker (add-on, beta)$20.83 USD
EnterpriseCustom quote

At $20 per client per month, the arithmetic is straightforward: if reporting costs an account manager two hours per client per month, the tool pays for itself several times over at any billable rate. For a freelancer with four clients that is $80 a month for branded reporting a client can log into, which is cheap relative to what it does for retention. The model gets less flattering at scale, because a 40-client agency is paying about $9,600 a year for what is fundamentally a rendering layer over APIs, and at that size the add-on line items and the ceiling on custom analysis start to matter. The 2026 move to one all-features plan removed the old complaint that upgrades bought features rather than capacity, which was the most common value objection. Judged strictly on capability per dollar the free Looker Studio route is cheaper; judged on hours recovered and on how a client perceives a branded portal, AgencyAnalytics remains the default for small agencies for good reason.

Cyfe

Flat monthly subscription metered on the number of dashboards, users and (on the Agency plan) clients. Data volume, rows pulled and integrations used are not metered, so cost does not rise with traffic or ad spend. Core capabilities including unlimited history, TV mode, public URLs, custom logo and theme, custom SSL domain, unlimited exports and embedded analytics are advertised as included on every tier; the Agency plan is what adds full white labeling, branded widgets, custom CSS and client management.

Starter$29
Standard$39
Pro$65
Premier$119
AgencyFrom $190

On raw capability per dollar, Cyfe remains competitive at the low end: $29 to $65 a month for an unmetered dashboard with more than 100 connectors is cheaper than most alternatives once data volume enters their pricing. The Agency tier at $190 is roughly in line with the client-reporting category, but it buys a different kind of product, live dashboards rather than designed reports, and the ten-client inclusion means the effective price rises with roster size in a way the headline hides. The honest value read is that Cyfe is good money for always-on monitoring and thin money for client deliverables, and that a buyer should weigh the low price against a product that has not visibly advanced in several years.

Editorial verdict on each

AgencyAnalytics

AgencyAnalytics is the default small-agency reporting tool for defensible reasons: it is built around the client account rather than the dashboard, it white-labels properly down to the domain and the sending address, it charges nothing for seats, and the 2026 move to a single $20-per-client plan removed the old irritation of paying more to unlock features rather than capacity. For an agency currently losing three or four days a month to exports and slide decks, the payback is measured in weeks. The honest limits are worth stating plainly: it renders API data rather than modelling it, custom metrics fall over when a calculation needs filtering, report layout is a grid rather than a canvas, integration disconnections are a recurring operational annoyance, and rank tracking now costs extra despite being the original product. Buy it if the job is producing many branded client reports reliably at a predictable per-client cost; look at a warehouse and a BI tool instead if the job is answering questions the connectors were never built to answer.

Read the full AgencyAnalytics profile

Cyfe

Cyfe is a good product from an earlier era, sold at a price that still makes sense for what it does. Flat monthly billing that ignores data volume, more than 100 connectors spanning marketing, finance and support, four honest routes for custom data, and TV mode plus a custom SSL domain on every tier add up to unusual value for a small business that wants one always-current screen. The case against it is specific rather than vague: there is no cross-channel blending or calculated metrics, chart control is minimal, there are almost no templates, reporting is a dashboard snapshot instead of a designed client document, and the release pace over recent years has been close to flat under changed ownership. Buy Cyfe for internal monitoring on a fixed budget, and for the lightest kind of client reporting; buy AgencyAnalytics, DashThis or Whatagraph if the deliverable is a report a client will read as a document, and Databox if you need metrics that combine sources.

Read the full Cyfe profile

AgencyAnalytics profile last reviewed 2026-08-23; Cyfe last reviewed 2026-08-23. Pricing is compiled from public sources and can change without notice. See our methodology.