Tilda vs Wix
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Both sides assessedTilda compared with Wix
Wix has vastly more business machinery around the site, bookings, a CRM, email marketing, an app market, and a Nasdaq-listed company behind it, and no export of any kind. Tilda produces better-looking sites with less effort and lets you take the HTML with you on the Business plan. Take Wix if the site needs to do jobs beyond looking good; take Tilda if the site is essentially editorial and you want the option of leaving.
Wix compared with Tilda
Tilda is a designer's block library with genuinely tasteful defaults and, on its Business plan, actual code export. Wix has vastly more business machinery around the site and a support organization behind it. Take Tilda if the site is essentially editorial and you want the option of taking the HTML with you; take Wix if you need bookings, a store, and a CRM attached to the pages.
Choose Tilda if
Designers, small agencies, and design-conscious small businesses building editorial, brand, or course sites that need to look genuinely good, particularly anyone who wants a visual builder but refuses to accept a platform with no export path.
Choose Wix if
Small businesses and solo operators who need one complete website covering pages, a blog, forms, and possibly bookings or a small store, who want it running this week, and who value a large support organization and a stable vendor over design control or portability.
Side by side
13 attributes| Attribute | Tilda | Wix |
|---|---|---|
| Category | Landing Pages | Landing Pages |
| Starting price | $0 (free plan), then $10 per month billed annually, or $15 monthly (Personal) (free plan available) | $0 (free plan), then approximately $17 per month billed annually (Light) (free plan available) |
| Pricing model | Flat per-account subscription across two paid tiers plus a free plan, tiered by number of websites, block access, and code export, with no app marketplace or usage metering. | Per-site subscription across four business tiers plus a free plan, with heavy discounting for annual billing and separate charges for App Market subscriptions and domains after the first year. |
| Free plan | One website using a restricted set of key blocks, published on a Tilda subdomain with no custom domain and no code export. | A wix.com subdomain with a Wix ad banner, roughly 500 MB of storage and 1 GB of monthly bandwidth, no custom domain, and no ability to accept payments. |
| Free trial | No time-limited trial of paid features; the free plan is the evaluation path | No time-limited trial of paid plans; the free plan is the evaluation path, and paid plans carry a money-back window |
| Best for | Designers, small agencies, and design-conscious small businesses building editorial, brand, or course sites that need to look genuinely good, particularly anyone who wants a visual builder but refuses to accept a platform with no export path. | Small businesses and solo operators who need one complete website covering pages, a blog, forms, and possibly bookings or a small store, who want it running this week, and who value a large support organization and a stable vendor over design control or portability. |
| Setup time | A good-looking page in an afternoon and a complete multi-page site in a few days. The block library removes most of the design decisions, so the time goes into content rather than layout, which is the correct place for it to go. | A first draft in an afternoon, a publishable business site in a few days. The AI generator compresses the blank-page problem to minutes, but reviewing every page's mobile layout is the step that actually takes the time. |
| Learning curve | Low for block assembly and moderate for Zero Block, which behaves like a design tool and rewards someone with design instincts. Non-designers can build entirely from blocks and get a good result, which is the point of the product. | Low to start and awkward later. The canvas is immediately usable, but the separate mobile view, the App Market's overlapping options, and the difference between the classic editor and Wix Studio all confuse people a few weeks in. |
| Platforms | Web editor, Tilda-hosted publishing with custom domains, Static file export to your own server on the Business plan | Web editor, Wix Studio editor, Wix Owner app for iOS and Android, Wix-hosted publishing with CDN |
| Compliance | GDPR handling for forms and cookies, SSL on published sites, PCI handled through Stripe and PayPal | GDPR tooling including consent banner and data request handling, PCI DSS handled through Wix Payments, SOC 2 reporting available through Wix Trust Center for business plans |
| Founded | 2014 | 2006 |
| Headquarters | Founded in Moscow, Russia; the founder is now reported to be based in Ireland and the company operates as an international platform | Tel Aviv, Israel |
| Ownership | Private, founder-led | Public (Nasdaq: WIX) |
Strengths and limitations
Tilda
Strengths
- The design output is the best-value-per-effort in this category. A non-designer produces a better-looking site here than on any general builder, because the block library has taste built into it.
- Zero Block gives genuine free-form control underneath the opinionated library, so the platform does not run out the way template-only builders do.
- Code export on the Business plan is rare and decisive: you can take the built site to your own server, which no closed builder in this category permits.
- SEO fundamentals are handled properly with per-page meta, H1 and alt tags, clean URLs, robots.txt, and sitemaps, at a price where competitors often skimp.
Limitations
- No A/B testing, no traffic splitting, and no conversion reporting, so this is not a tool for anyone running paid traffic seriously.
- CMS Feeds is competent for a blog and a catalog but nowhere near WordPress for taxonomy, editorial roles, revision history, and multi-author workflow at scale.
- Code export is gated to the Business plan, so the feature most worth choosing Tilda for is not available at the entry price.
- There is no business tooling at all: no CRM, no bookings, no invoicing, and no app ecosystem to fill the gaps.
Wix
Strengths
- The broadest feature footprint in this category by a wide margin: site, blog CMS, forms with a contacts database, CRM, email marketing, bookings, and ecommerce in one subscription.
- The lowest barrier to a finished site for a non-technical owner, with an AI generator, a very large industry template library, and 24/7 human support.
- SEO control is genuinely thorough, covering per-page meta, structured data, canonical tags, redirects, robots.txt, sitemaps, and a direct Google Search Console connection.
- Wix Studio is a real answer to the criticism that the classic editor was unusable for professionals, with responsive layout and reusable components.
Limitations
- No code export of any kind. This is the decisive long-term issue: everything you build stays on Wix, and leaving means rebuilding from scratch on another platform.
- No native A/B testing worth the name, which disqualifies Wix for paid-traffic landing pages where testing is the point of the exercise.
- The classic editor's absolute positioning and separate mobile layout produce broken phone views constantly, because nothing in the workflow forces you to check them.
- Output weight is high and gets worse with every App Market widget, so Core Web Vitals on a typical loaded Wix site are mediocre compared with a static builder or a well-built Webflow site.
Pricing compared
Tilda
Flat per-account subscription across two paid tiers plus a free plan, tiered by number of websites, block access, and code export, with no app marketplace or usage metering.
- Free$0
- Personal$10
- Business$20
Personal at $10 a month billed annually is good value for what it produces, because the design quality of the output is closer to Webflow's than to Wix's while costing less than either and requiring none of Webflow's learning curve. Business at $20 for five sites plus code export is the more interesting number, and for a freelancer it is genuinely cheap: five client sites, a real CMS, a members area, payment integration, and the ability to hand a client their files if the relationship ends. What you are not buying at any price is optimization, business tooling, or a large vendor. Judge Tilda on the design output and the export path, which are what it is actually selling.
Wix
Per-site subscription across four business tiers plus a free plan, with heavy discounting for annual billing and separate charges for App Market subscriptions and domains after the first year.
- Free$0
- Light~$17
- Core~$29
- Business~$39
- Business Elite~$159
Judged as a general website builder, Core at roughly $29 a month is fair: hosting, SSL, CDN, a real blog CMS, native forms with a contacts database, bookings, and a small store, all with 24/7 support and no maintenance work. Judged as a landing page tool it is poor value, because there is no native A/B testing and the per-site pricing punishes anyone who needs more than one page live at a time. The number that should decide it is App Market spend: model the two or three apps you know you will need before comparing the headline price against anything else, because that is where the real bill lands.
Editorial verdict on each
Tilda
Tilda is the design answer in a category full of functional ones, and it is quietly the least locked-in visual builder here. The block library has genuine taste, which means a non-designer produces something closer to Webflow's output than to Wix's, and Zero Block means the platform does not run out when the library does. At $10 a month billed annually for the full library and $20 for five sites plus a members area, payment integration, and code export to your own server, the pricing is honest and free of the app-marketplace inflation that makes Wix's headline price fictional. The gaps are equally plain: no A/B testing at all, a CMS that stops well short of WordPress, no business tooling of any kind, and a small bootstrapped company with no SOC 2 or SSO for buyers who need those. Buy it if the site has to look considered and portability matters to you, and buy the Business plan specifically, since code export is the feature worth choosing Tilda for and Personal does not include it.
Read the full Tilda profileWix
Wix is the safest general website builder a small business can pick and the wrong tool for anyone whose real job is conversion optimization. What you get for roughly $29 a month at Core is unusually complete: hosting, a genuine blog CMS, thorough SEO controls, native forms feeding a contacts database, bookings, a small store, and a support organization that answers at 2am. What you give up is control and, more importantly, ownership. There is no code export, so the decision is effectively permanent, and the output is heavy enough that a plugin-laden site will struggle on Core Web Vitals against competitors on lighter stacks. Buy it if nobody in the business will ever touch code and the site needs to do several jobs at once. Do not buy it if you run paid traffic and need A/B testing, if you need many separate pages live cheaply, or if the ability to move hosts in three years is something you would regret losing.
Read the full Wix profileTilda profile last reviewed 2026-08-22; Wix last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.