Tilda
A designer's block library that will let you take the HTML with you
Tilda is a no-code website builder built around a library of more than 550 professionally designed blocks plus a free-form Zero Block editor for precise layout, with a CMS for blogs and catalogs, native forms that post to email, CRM, and payment services, comprehensive SEO controls, a members area, AI page and copy generation, and code export to your own server on its Business plan.
Overview
Tilda is what happens when a designer builds a website builder. Founded in 2014 by Nikita Obukhov, who came out of the design industry rather than the hosting industry, it approaches the problem from the opposite end from Wix: instead of an empty canvas where you can put anything anywhere, Tilda hands you more than 550 pre-designed blocks that already look good, arranged into a coherent typographic system. The result is that Tilda sites tend to look considerably better than sites built by the same person on a general builder, because the defaults have taste and the constraints are doing work.
The job it does is a general website builder with a strong editorial and long-form bias. It is the platform behind an unusual number of magazine-style pages, brand storytelling sites, and course landing pages, and the block library reflects that: typography, galleries, video, and narrative sequences get far more attention than a general builder gives them. For anyone who needs the site to feel considered rather than merely functional, this is a shorter path there than Webflow and a much better-looking one than Wix.
Underneath the blocks sits Zero Block, which is the escape hatch and the reason designers stay. It is a free-form editor with control over every element, so when the library runs out you are not stuck. That two-layer structure, opinionated blocks for speed and an unconstrained editor for precision, is the most sensible design decision in this category and the thing most competitors get wrong in one direction or the other.
Pricing is simple and the tiers matter. Free is one website with a limited set of key blocks and no custom domain. Personal is $15 per month, or $10 billed annually, for one site with a custom domain and the full block library. Business is $25 per month, or $20 annually, for five sites plus, critically, code export. That last item is the reason Tilda deserves attention in a category full of platforms with no exit: on the Business plan you can export the built site as files and host it on your own server. Very few visual builders offer that, and none of the closed platforms in this category do.
Best for
Designers, small agencies, and design-conscious small businesses building editorial, brand, or course sites that need to look genuinely good, particularly anyone who wants a visual builder but refuses to accept a platform with no export path.
Not the right fit for
- Performance marketers who need A/B testing, traffic splitting, and conversion analytics; Tilda has none of it and never claims to, so a paid-traffic operation needs Unbounce, Landingi, or Swipe Pages instead.
- Content operations at scale; CMS Feeds handles a blog and a catalog competently but does not approach WordPress for taxonomy, editorial roles, revision history, and multi-author workflow at hundreds of posts.
- Buyers who need many separate published sites cheaply; Business covers five sites at $25 a month, which is fine for a small agency and expensive next to Carrd's twenty-five sites for $49 a year.
- Anyone wanting an all-in-one business platform; there is no CRM, no booking system, no invoicing, and no marketplace of apps, so Tilda is a website and nothing more.
- Organizations with formal procurement and compliance requirements; this is a small independent company with no published SOC 2 or SSO, which is a legitimate governance objection regardless of product quality.
How it works
- 1
You build a page by stacking blocks. The library runs past 550 designs across typography, covers, galleries, video, features, testimonials, forms, pricing tables, and store elements, all sharing a consistent typographic and spacing system so a page assembled from twelve different blocks still reads as one design.
- 2
When a block is not quite right, you open Zero Block. It is a free-form editor giving control over every element, position, and property, so a designer can produce something the library does not contain without leaving the platform or writing code. This is the layer that separates Tilda from template-only builders.
- 3
Content that repeats lives in CMS Feeds. Blogs and product catalogs are managed as data with a template applied, so a multi-page site does not mean building each page by hand, and adding a post means adding a record rather than duplicating a layout.
- 4
Forms are native and connect outward rather than only inward. Submissions can be routed to email, to a CRM, to email marketing platforms, or to payment processors including Stripe and PayPal, so a form can take an order rather than only capture a name.
- 5
SEO is handled properly for a visual builder: H1 and alt tags, titles, descriptions, clean URLs, robots.txt, and sitemap files are all controllable, which is more than several more expensive competitors provide.
- 6
Publishing goes to a custom domain on paid plans with no separate hosting bill. On the Business plan the site can be exported as files and hosted on your own server instead, and an API is available for advanced integration, which means Tilda can be used as a design tool whose output you own rather than only as a hosting platform.
Feature breakdown
26 features in 5 modulesDesign and building
An opinionated block library with a genuine escape hatch underneath it.- More than 550 pre-designed blocks
- A large library spanning typography, covers, galleries, video, features, testimonials, forms, and pricing, all built on one typographic and spacing system so mixed pages stay coherent.
- Zero Block free-form editor
- Full control over every element and its position, so a designer can build what the library does not contain. This two-layer structure is the most sensible design decision in this category.
- Consistent typographic system
- The reason Tilda sites look better than the same person's work on a general builder: the defaults were made by designers and the constraints prevent most bad outcomes.
- AI page and block generation
- AI tools generate pages, write copy, and create custom blocks from text prompts, which shortens the blank-page problem without abandoning the design system.
- Responsive editing
- Blocks adapt across breakpoints by default, with per-device adjustment available in Zero Block for the cases where the automatic result is not right.
- Reusable blocks and templates
- Saved blocks and page templates keep a multi-page site consistent without rebuilding common sections repeatedly.
Content and structure
A real CMS for a visual builder, without pretending to be WordPress.- CMS Feeds for blogs and catalogs
- Repeating content is managed as data with a template applied, so multi-page sites are generated rather than built page by page, and a new post is a record rather than a duplicated layout.
- Multi-page site structure
- Proper navigation, page hierarchy, and shared headers and footers, which distinguishes Tilda from one-page tools like Carrd.
- Members area
- Access to premium materials, paid courses, or selected pages can be restricted to logged-in members, which is why Tilda shows up so often behind online courses.
- Multilingual sites
- Language versions of a site can be maintained with appropriate switching, which most builders at this price do not attempt.
- Ecommerce and catalogs
- Product catalogs with payment integration and order confirmation routed to email or a CRM, suitable for a small store rather than a large one.
Forms, leads, and payments
Native capture that routes outward rather than trapping data on the platform.- Built-in form builder
- Forms are assembled as blocks with the same design system as the rest of the page, so a capture form does not look bolted on.
- Routing to email, CRM, and marketing tools
- Submissions post outward to email, CRM systems, and email marketing platforms rather than sitting only in a vendor dashboard, which is the right default and one Wix and Squarespace do not share.
- Stripe and PayPal integration
- Payment processors connect directly, so a form can take money rather than only collect a name, without a separate checkout system.
- Order confirmation workflows
- Purchases trigger confirmation to email or into a CRM, closing the loop for a small store or a course sale.
- API for advanced integration
- An API is available for connecting Tilda to systems without a native integration, which is unusual at this price point.
SEO, performance, and publishing
Thorough controls and, unusually, a way out.- Full meta and heading control
- H1 and alt tags, page titles, descriptions, and keywords are editable per page rather than generated for you.
- Clean URLs, robots.txt, and sitemaps
- The crawlability fundamentals are all controllable, which is more than several more expensive competitors in this category provide.
- Custom domain with no separate hosting fee
- Paid plans connect a personal domain and hosting is included, so there is no second bill and no certificate to manage.
- Code export on the Business plan
- The built site can be exported as files and hosted on your own server. This is the decisive long-term feature and the reason Tilda belongs in a different conversation from Wix or Squarespace.
- Page speed reality
- Output is lighter than a general builder like Wix and heavier than a static generator. Tilda sites are typically respectable on Core Web Vitals, with the usual caveat that a page built from six video blocks and a full-bleed gallery will not be.
- Analytics connections
- Google Analytics, tag managers, and third-party analytics scripts connect through the site settings rather than requiring code injection tricks.
Plans and account structure
Simple tiers where the important line is code export, not site count.- Free plan with limited blocks
- One website using a restricted set of key blocks, with no custom domain, which makes it an evaluation tier rather than a launch tier.
- Full block access on paid plans
- The complete 550-plus library unlocks at Personal, which is the practical difference between the free plan and the product.
- Five sites on Business
- Enough for a freelancer or a very small agency, and the tier where multi-project work becomes economic.
- No app marketplace
- There is nothing stacking extra subscriptions onto your plan, so the advertised price is the price. That is a real advantage over Wix and worth crediting explicitly.
Use cases
4 documentedDesigner building a brand site without learning Webflow
A designer needs a considered multi-page brand site and does not want to spend three weeks learning the CSS box model in a visual IDE.
The block library provides a coherent starting design in hours, Zero Block handles the sections that need to be exact, and the result looks like design work rather than a template.
Course creator selling access to material
An independent educator needs a marketing site, a payment flow, and gated access to lessons, without assembling three separate products.
Tilda's forms connect to Stripe for payment, the members area restricts access to the course pages, and order confirmations route to email or a CRM, all inside one $20 monthly plan.
Small agency managing several client sites
An agency builds five client sites a year and wants them to look distinctive while keeping build time short and hosting simple.
The Business plan covers five sites with the full block library, and code export means a client who later wants to move their site off the platform can be accommodated rather than argued with.
Business that refuses to be locked in again
A company previously built on a closed builder, discovered there was no export, and now treats portability as a requirement rather than a preference.
The Business plan's code export means the site can be taken to any static host, so the platform is a design tool whose output belongs to the business rather than a permanent tenancy.
Pricing
from $0 (free plan), then $10 per month billed annually, or $15 monthly (Personal)Flat per-account subscription across two paid tiers plus a free plan, tiered by number of websites, block access, and code export, with no app marketplace or usage metering.
| Plan | Price | Includes |
|---|---|---|
| Free | $0 per month |
The block restriction is the binding limit. You are seeing a fraction of the library that makes Tilda worth using. |
| Personal | $10 per month billed annually ($15 monthly) |
The tier that makes Tilda itself available. No code export at this level. |
| Business | $20 per month billed annually ($25 monthly) |
Code export is the reason this tier exists and the reason Tilda is a different proposition from every closed builder here. |
Billing notes
- Annual billing saves about a third, taking Personal from $15 to $10 and Business from $25 to $20 per month.
- Code export is a Business-plan feature. If portability is why you are considering Tilda, the entry tier does not provide it and you should budget $240 a year rather than $120.
- The free plan restricts which blocks you can use rather than only branding the site, so it under-represents the product considerably.
- There is no app marketplace and no per-app subscriptions, so the advertised price is close to the real price, which is not true of Wix or WordPress.com.
- Hosting is included with the plan and there is no bandwidth or visitor meter published, which removes a category of overage surprise.
Value assessment: Personal at $10 a month billed annually is good value for what it produces, because the design quality of the output is closer to Webflow's than to Wix's while costing less than either and requiring none of Webflow's learning curve. Business at $20 for five sites plus code export is the more interesting number, and for a freelancer it is genuinely cheap: five client sites, a real CMS, a members area, payment integration, and the ability to hand a client their files if the relationship ends. What you are not buying at any price is optimization, business tooling, or a large vendor. Judge Tilda on the design output and the export path, which are what it is actually selling.
Strengths & limitations
Strengths
- The design output is the best-value-per-effort in this category. A non-designer produces a better-looking site here than on any general builder, because the block library has taste built into it.
- Zero Block gives genuine free-form control underneath the opinionated library, so the platform does not run out the way template-only builders do.
- Code export on the Business plan is rare and decisive: you can take the built site to your own server, which no closed builder in this category permits.
- SEO fundamentals are handled properly with per-page meta, H1 and alt tags, clean URLs, robots.txt, and sitemaps, at a price where competitors often skimp.
- Forms route outward to email, CRM, and marketing tools by default, and connect to Stripe and PayPal directly, so lead data does not get trapped in a vendor dashboard.
- The members area makes gated content and paid courses a native capability rather than a plugin hunt, which is unusual at $20 a month.
- No app marketplace inflating the bill, no bandwidth meter, and no per-seat pricing, so the advertised price is close to what you actually pay.
Limitations
- No A/B testing, no traffic splitting, and no conversion reporting, so this is not a tool for anyone running paid traffic seriously.
- CMS Feeds is competent for a blog and a catalog but nowhere near WordPress for taxonomy, editorial roles, revision history, and multi-author workflow at scale.
- Code export is gated to the Business plan, so the feature most worth choosing Tilda for is not available at the entry price.
- There is no business tooling at all: no CRM, no bookings, no invoicing, and no app ecosystem to fill the gaps.
- The free plan restricts blocks rather than only branding, which means evaluating on free gives a misleading impression of the product.
- A small independent company with no published SOC 2, no SSO, and no formal enterprise posture, which is a real objection for any buyer with procurement requirements.
- Sites built heavily from video and full-bleed gallery blocks will struggle on Core Web Vitals, and the design-forward block library actively encourages exactly that kind of page.
Head-to-head comparisons
5 alternativesTilda vs Wix
from $0 (free plan), then approximately $17 per month billed annually (Light)Wix has vastly more business machinery around the site, bookings, a CRM, email marketing, an app market, and a Nasdaq-listed company behind it, and no export of any kind. Tilda produces better-looking sites with less effort and lets you take the HTML with you on the Business plan. Take Wix if the site needs to do jobs beyond looking good; take Tilda if the site is essentially editorial and you want the option of leaving.
Full Tilda vs Wix comparisonTilda vs WordPress.com
from $0 (free plan), then approximately $4 per month billed annually (Personal)WordPress.com is plainer visually and far stronger structurally, with a content model built for a 300-post archive and an export any WordPress host accepts. Tilda produces a considerably better-designed site out of the box and exports static files rather than a CMS. Choose WordPress.com when the site's job is publishing continuously; choose Tilda when it is a twenty-page site that has to look genuinely good.
Full Tilda vs WordPress.com comparisonTilda vs Carrd
from $9/year (Pro Lite)Carrd hosts twenty-five one-page sites for $49 a year, which is a fraction of Tilda's price, and does nothing else. Tilda builds multi-page sites with a CMS, a members area, payments, and code export. For a waitlist, a link-in-bio, or a validation page, Carrd is unbeatable on price. The moment the site needs navigation, a blog, or gated content, Carrd cannot do it and Tilda can.
Full Tilda vs Carrd comparisonTilda vs Webflow
from $0 (Starter on a webflow.io subdomain), then about $15 per month billed annually for BasicWebflow gives designers precise control over the CSS box model, a deeper CMS, and excellent published output, at a several-week learning curve and a stacked bill for site plans and seats. Tilda gets to a good-looking result in hours instead of weeks and costs a fraction as much, at the price of less precise control. Pick Webflow when a designer will own the site full time and the constraint would eventually bite; pick Tilda when the deadline is next week.
Full Tilda vs Webflow comparisonTilda vs Squarespace
from About $16 per month billed annually (Basic)The closest philosophical match: both constrain you toward good design rather than giving you a free canvas. Squarespace has a larger company behind it, better commerce, and a more polished support experience. Tilda has a bigger block library, the Zero Block escape hatch, a members area, and, decisively, code export. If portability matters at all, Tilda wins outright, because Squarespace has no export path.
Full Tilda vs Squarespace comparisonImplementation & onboarding
- Setup time
- A good-looking page in an afternoon and a complete multi-page site in a few days. The block library removes most of the design decisions, so the time goes into content rather than layout, which is the correct place for it to go.
- Learning curve
- Low for block assembly and moderate for Zero Block, which behaves like a design tool and rewards someone with design instincts. Non-designers can build entirely from blocks and get a good result, which is the point of the product.
- Onboarding
- Entirely self-serve with documentation and a large body of tutorials. There is no assisted onboarding, no dedicated support tier, and no partner-led implementation path at any plan level.
- Migration notes
- There is no importer for another builder's pages, so coming in means rebuilding, which is quick given the block library. Going out is the unusual part: on the Business plan you export the site as files and host them anywhere static hosting is available. Note the shape of what you get, which is a static export rather than a CMS, so CMS Feeds content and form handling do not travel with it. Plan for the exported site to be a snapshot you maintain by hand or migrate into another system.
Platform, API & security
- Platforms
- Web editorTilda-hosted publishing with custom domainsStatic file export to your own server on the Business plan
- API
- An API is available on the Business plan for integrating Tilda with external systems, alongside native form routing to CRM, email marketing, and payment services.
- Compliance
- GDPR handling for forms and cookiesSSL on published sitesPCI handled through Stripe and PayPal
- Data residency
- No customer-selectable data residency is published; hosting runs on Tilda's own infrastructure, with the export path available for buyers who need to control where the site is served from.
- SSO
- Not offered; access is managed through Tilda accounts.
- Security notes
- SSL is included on published sites and payments are handled by Stripe and PayPal rather than by Tilda directly. The company publishes no SOC 2 report and offers no SSO, which is a legitimate objection for buyers with formal security review requirements. The code export path is the meaningful mitigation, since a site can be moved onto infrastructure you control.
Support & resources
- Channels
- Email supportIn-product helpExtensive help center and answers site
- Documentation
- A detailed help center and answers site covering blocks, Zero Block, CMS Feeds, forms, integrations, SEO, and export, with a substantial library of design tutorials.
- Community
- An active international user base with a large body of third-party tutorials and template marketplaces, though no large official forum.
Company
- Founded
- 2014
- Headquarters
- Founded in Moscow, Russia; the founder is now reported to be based in Ireland and the company operates as an international platform
- Ownership
- Private, founder-led
- Founders
- Nikita Obukhov
- Employees
- Not disclosed; a small independent team relative to the incumbents in this category
- Funding
- Bootstrapped, with no publicly reported venture funding rounds.
Timeline
- 2014Founded by Nikita Obukhov, a designer by background, around the idea that a website builder should hand people good design rather than an empty canvas.
- 2016Zero Block ships, adding a free-form editor beneath the block library so designers are not limited to what the library contains.
- 2018The platform expands internationally beyond its original market, growing into a global builder used heavily for editorial and brand sites.
- 2020Ecommerce, payment integration, and the members area arrive, making gated courses and small stores native rather than workarounds.
- 2023CMS Feeds 2.0 improves content management, making multi-page sites and catalogs generated from data rather than built page by page.
- 2025AI tools are added for generating pages, writing copy, and creating custom blocks from text prompts, working within the existing design system.
Integrations
- Stripe and PayPal
- Google Analytics and tag managers
- Email marketing platforms including Mailchimp
- CRM systems via form routing and webhooks
- Zapier
- Google Search Console via meta verification
- Tilda API on the Business plan
- Third-party analytics and chat scripts via code injection
Frequently asked questions
10 questionsWhat is Tilda?
Tilda is a no-code website builder built around a library of more than 550 professionally designed blocks, with a free-form editor called Zero Block underneath for precise layout. It includes a CMS for blogs and catalogs, native forms that route to email, CRM, and payment services, a members area for gated content, thorough SEO controls, AI page generation, and, on its Business plan, code export to your own server. It was founded in 2014 by Nikita Obukhov and is bootstrapped.
How much does Tilda cost and what does the free plan withhold?
Free gives one website using a restricted set of key blocks on a Tilda subdomain, with no custom domain. That block restriction is the important limit, because it means the free plan shows you a fraction of what makes the product good. Personal is $15 per month, or $10 billed annually, for one site with a custom domain and the full library. Business is $25 monthly, or $20 annually, for five sites plus code export and API access.
Can I export a Tilda site and host it myself?
Yes, on the Business plan, and it is the most important thing about the product. The built site exports as files you can host on your own server, which no closed builder in this category permits. Be clear about the shape of what you get: it is a static export, so CMS Feeds content and Tilda's form handling do not travel with it. Treat the export as a snapshot you then maintain yourself or migrate into another system, not as a portable copy of the whole platform.
Does Tilda have A/B testing?
No. There is no page-variant testing, no traffic splitting, no dynamic text replacement, and no conversion reporting. Tilda is a design-led website builder and makes no claim to be an optimization platform. If conversion testing is the reason you are shopping in this category, Unbounce, Landingi, or Swipe Pages are built for it and cost a fraction of what Instapage charges for the same capability.
How good is Tilda's CMS for a blog?
Good enough for a blog, not good enough for a content operation. CMS Feeds manages repeating content as data with a template applied, which handles a blog and a product catalog competently and beats every one-page tool here. What it does not offer is WordPress-grade taxonomy, editorial roles, pending review workflow, revision history, and multi-author management. If the site's main job is publishing several posts a week for years, WordPress.com or Webflow will hold up better.
Are Tilda sites fast enough for SEO?
Typically respectable. Output is lighter than a general builder like Wix and heavier than a static site generator, and the SEO fundamentals are all properly exposed: H1 and alt tags, titles, descriptions, clean URLs, robots.txt, and sitemap files. The honest caution is that Tilda's block library is design-forward and actively encourages full-bleed galleries, background video, and large imagery, which is exactly what ruins Core Web Vitals. The platform will not stop you, so exercise restraint on hero media.
Where do Tilda form submissions go?
Outward, which is the right default. Submissions route to email, to a CRM, to email marketing platforms, or to payment processors including Stripe and PayPal, rather than sitting only in a vendor dashboard. That means a form can take an order and confirm it, not just capture a name, and your lead data lives in the system you actually work from rather than being held hostage on the builder.
Can I sell courses or gate content on Tilda?
Yes, and it is one of the better reasons to pick it. The members area restricts access to premium materials, paid courses, or selected pages to logged-in members, and Stripe and PayPal integration handles the payment side with order confirmation routed to email or a CRM. Getting the same combination on most builders in this category means a plugin hunt or a separate course platform costing more than Tilda's entire annual plan.
How does Tilda compare to Webflow for a designer?
Tilda gets you to a good-looking result in hours; Webflow gets you to a precisely controlled result in weeks. Webflow gives visual control over the actual CSS box model, a deeper CMS, and excellent published output, and costs more once site plans and seats are counted. Tilda gives you a taste-forward block library, a free-form editor for the exceptions, and code export on a $20 plan. If a designer will own the site full time, Webflow's ceiling is higher. If the deadline is next week, Tilda is the better tool.
How does this compare to a developer building the same site in a framework?
Closer than usual, because of the export. A developer building in Astro or Next.js produces a faster, fully owned site, and Tilda's Business plan produces static files you can host anywhere, which is a smaller gap than any other builder here offers. Where the developer still wins is ongoing control, build tooling, and performance budget. Where Tilda wins decisively is that a designer or marketer can restructure the whole site on a Tuesday without a deploy, and the design will be better than what most developers produce unaided.
Editorial verdict
Tilda is the design answer in a category full of functional ones, and it is quietly the least locked-in visual builder here. The block library has genuine taste, which means a non-designer produces something closer to Webflow's output than to Wix's, and Zero Block means the platform does not run out when the library does. At $10 a month billed annually for the full library and $20 for five sites plus a members area, payment integration, and code export to your own server, the pricing is honest and free of the app-marketplace inflation that makes Wix's headline price fictional. The gaps are equally plain: no A/B testing at all, a CMS that stops well short of WordPress, no business tooling of any kind, and a small bootstrapped company with no SOC 2 or SSO for buyers who need those. Buy it if the site has to look considered and portability matters to you, and buy the Business plan specifically, since code export is the feature worth choosing Tilda for and Personal does not include it.
Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.