Trustmary vs Trustpilot
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
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The short answer
Editorial assessmentTrustpilot compared with Trustmary
Trustmary is a feedback platform built around NPS surveys and closed-loop workflows that also imports and displays reviews from elsewhere, including Trustpilot. Trustpilot is the source of truth those tools import from. They are layers rather than rivals: Trustmary can display your Trustpilot rating, but it cannot give you a public profile a stranger will trust. If you need survey routing, take Trustmary and keep the free Trustpilot tier underneath it.
Choose Trustmary if
Established small and mid-sized businesses that already run a customer feedback program, want review generation triggered automatically from a CRM or accounting system, and will genuinely use survey routing, A/B testing, and analytics rather than only needing a wall of love.
Choose Trustpilot if
Consumer-facing ecommerce and service businesses that want third-party review credibility a prospect cannot dismiss as cherry-picked, especially those running Google Ads where Seller Ratings stars lift click-through, and any small business happy to start on the genuinely free profile tier.
Side by side
13 attributes| Attribute | Trustmary | Trustpilot |
|---|---|---|
| Category | Social Proof | Social Proof |
| Starting price | $0 (Solo), with a build-your-own plan from $26 per month | $0 (Free), then $99 per month per domain (Starter, billed annually) |
| Pricing model | Usage-metered subscription with four plan names and a build-your-own configurator, priced by monthly widget views and monthly survey responses, with roughly eleven capabilities sold as separate monthly add-ons. | Freemium, then annual per-domain subscriptions tiered by monthly review invitation allowance, with widget count, user seats, and domain count scaling alongside. |
| Free plan | The Solo plan is free and allows 5 survey responses and 200 widget views per month, which is enough to evaluate the product and not enough to run anything. | Free covers a claimed profile, public replies to all reviews, 50 review invitations per month, a basic TrustScore badge, and customer support access, with no credit card required. |
| Free trial | A free version and a free trial are both offered | 14-day free trial on the Plus plan |
| Best for | Established small and mid-sized businesses that already run a customer feedback program, want review generation triggered automatically from a CRM or accounting system, and will genuinely use survey routing, A/B testing, and analytics rather than only needing a wall of love. | Consumer-facing ecommerce and service businesses that want third-party review credibility a prospect cannot dismiss as cherry-picked, especially those running Google Ads where Seller Ratings stars lift click-through, and any small business happy to start on the genuinely free profile tier. |
| Setup time | A day or more. Survey design, routing logic, connector configuration, and widget placement each need decisions, and the CRM or accounting trigger setup is a real integration task rather than pasting a script tag. | Under an hour to a claimed profile with invitations flowing. Claiming takes minutes, and the Automatic Feedback Service needs only a BCC address added to your order confirmation template. TrustBox widgets are a script tag plus a configured widget id per placement. |
| Learning curve | The steepest in this category. Conditional survey logic, sentiment routing thresholds, view metering, and an add-on catalogue all have to be understood before the tool is configured correctly. This is a platform to be administered, not a widget to be embedded. | Low operationally, higher culturally. The interface is straightforward. The harder adjustment is organizational: getting comfortable that negative reviews will publish, and building the habit of replying publicly within a day or two. |
| Platforms | Web application, JavaScript embed widgets, Email, SMS, and QR code survey distribution, On-site survey popups, Browser-based video testimonial recording | Web application, Public profiles on trustpilot.com, TrustBox JavaScript embed widgets, Shopify, WooCommerce, BigCommerce, and Magento apps, REST API |
| Compliance | EU-based vendor operating under GDPR, No SOC 2 or ISO 27001 certification published | GDPR, ISO 27001, Publicly listed company reporting standards (LSE: TRST) |
| Founded | 2015 | 2007 |
| Headquarters | Jyvaskyla, Finland | Copenhagen, Denmark |
| Ownership | Venture-backed | Publicly listed (London Stock Exchange, TRST) |
Strengths and limitations
Trustmary
Strengths
- 3-in-1 surveys that measure satisfaction, collect feedback, and request a review in one flow, with sentiment routing so only happy customers are asked to go public.
- CRM and accounting triggers through HubSpot, Pipedrive, and QuickBooks, so review requests fire on closed deals and paid invoices rather than on someone's memory.
- Genuine A/B testing of review widgets, which no other tool in this category offers, so the conversion claim can actually be measured.
- Google review collection and a dedicated Google review widget, which is the proof that matters most for local businesses.
Limitations
- Metering by monthly widget views means you are charged for your own website traffic; a popular page consumes allowance without generating a single testimonial.
- Roughly eleven capabilities are separate monthly add-ons, including white-labelling at $19, analytics at $59, and experiments at $29, so the effective price is far above the tier price.
- The free Solo plan's 200 monthly widget views and 5 survey responses make it unusable as anything but a demonstration.
- Survey response allowances on the named tiers are low relative to price: 10 per month on a configuration published at $203.
Trustpilot
Strengths
- Third-party hosting is the entire value proposition: a prospect cannot accuse you of cherry-picking reviews you demonstrably do not control.
- The free tier is genuinely useful, with a claimed profile, unlimited public replies, and 50 invitations a month at no cost and no card.
- Google-licensed review partner status feeds Seller Ratings, putting stars under paid ads, which is the clearest measurable return in this category.
- Brand recognition means the badge does work on your site that an unfamiliar vendor's widget cannot do at any price.
Limitations
- You do not own the reviews and cannot take them with you. Cancel and the profile stays public, minus your invitations, widgets, and analytics.
- Removal grounds are narrow and deliberately exclude dissatisfaction, so an accurate negative review is permanent and your only tool is a public reply.
- Per-domain pricing on a 12-month commitment makes multi-brand operators pay several times over for what feels like one relationship.
- The advertised $99 Starter entry price is restricted to new customers under $5M in revenue, which is a material asterisk.
Pricing compared
Trustmary
Usage-metered subscription with four plan names and a build-your-own configurator, priced by monthly widget views and monthly survey responses, with roughly eleven capabilities sold as separate monthly add-ons.
- Solo$0
- Build Your PlanFrom $26
- Starter$203
- Business$463
Trustmary is the most capable platform in this category and the worst value for the ordinary buyer, and both statements are true for the same reason. Survey routing, CRM and accounting triggers, A/B testing, and a properly staffed 26-person company behind the product are things no bootstrapped rival offers. But you pay for them twice: once through view and response meters that charge you for your own website traffic, and again through an add-on menu where white-labelling, analytics, experiments, and translations are each a separate monthly charge. A business that runs a real feedback program, triggers reviews from HubSpot or QuickBooks, and measures widget performance will find the money defensible. A business that wants testimonials on a landing page is looking at several hundred dollars a month for something Famewall does at $12, and should not be in this evaluation at all.
Trustpilot
Freemium, then annual per-domain subscriptions tiered by monthly review invitation allowance, with widget count, user seats, and domain count scaling alongside.
- Free$0
- Starter$99
- Plus$319
- Premium$799
- EnterpriseCustom
Trustpilot's value is bimodal. The free tier is one of the best deals in this whole category: a claimable public profile, public replies, and 50 invitations a month for nothing, on a platform whose ratings Google actually reads. If you run paid search, the jump to $99 or $319 is also defensible, because Google Seller Ratings stars are a measurable click-through lift you can attribute against the invoice. Outside those two cases the arithmetic gets ugly fast. Paying $319 per month per domain on a 12-month commitment to send 300 invitations is expensive next to Judge.me, which charges $15 a month flat for unlimited reviews with rich snippets, or REVIEWS.io at $29 for 300 invites. Buy Trustpilot for the third-party credibility and the search syndication. Do not buy it as a review collection engine, because per invitation it is the most expensive one here.
Editorial verdict on each
Trustmary
Trustmary is the most serious company in this category and the one small businesses should be most careful about buying. The 3-in-1 survey with sentiment routing is the right way to generate reviews, CRM and QuickBooks triggers put the ask where it belongs, and A/B testing of review widgets is a capability nobody else here offers at any price. It is also backed by a properly staffed EU company rather than a solo founder, which matters if procurement is involved. Against that, the commercial model charges you for your own website traffic through widget view metering and unbundles roughly eleven capabilities into monthly add-ons, so removing the vendor's branding is a separate $19 line item and measuring your own widgets is another $29. Run the configurator with your real numbers before comparing anything. If you are building a measured feedback program, it is defensible. If you want testimonials on a page, you are in the wrong evaluation.
Read the full Trustmary profileTrustpilot
Category LeaderTrustpilot sells something no testimonial tool can: proof you did not curate, on a domain you do not own, from a company big enough that Google reads its ratings. The free tier is the best entry point in this entire category, giving any small business a claimed profile, public replies, and 50 invitations a month for nothing. Above that, the value case narrows sharply to businesses running paid search, where Seller Ratings stars produce a click-through lift you can put next to the invoice. Everyone else should notice that $319 a month per domain for 300 review invitations, on a 12-month commitment, buys less collection capacity than Judge.me does for $15 flat. Understand also what you are signing up for: narrow removal grounds, permanent negative reviews, and a public record that survives your cancellation. That permanence is the product, not a bug, but buy it deliberately rather than by reflex.
Read the full Trustpilot profileTrustmary profile last reviewed 2026-08-22; Trustpilot last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.
The best in Testimonials & Social Proof
18 trackedTestimonial and social proof software collects written and video customer praise, then publishes it to a site as embeddable walls, widgets, and structured review markup.
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Frequently asked questions
6 questionsWhat is the difference between Trustmary and Trustpilot?
Trustmary is a feedback platform built around NPS surveys and closed-loop workflows that also imports and displays reviews from elsewhere, including Trustpilot. Trustpilot is the source of truth those tools import from. They are layers rather than rivals: Trustmary can display your Trustpilot rating, but it cannot give you a public profile a stranger will trust. If you need survey routing, take Trustmary and keep the free Trustpilot tier underneath it.
Is Trustmary or Trustpilot cheaper?
Trustmary starts at $0 (Solo), with a build-your-own plan from $26 per month. Trustpilot starts at $0 (Free), then $99 per month per domain (Starter, billed annually). The billing models differ, so the entry price is rarely the whole cost. Trustmary pricing model: Usage-metered subscription with four plan names and a build-your-own configurator, priced by monthly widget views and monthly survey responses, with roughly eleven capabilities sold as separate monthly add-ons. Trustpilot pricing model: Freemium, then annual per-domain subscriptions tiered by monthly review invitation allowance, with widget count, user seats, and domain count scaling alongside.
Does Trustmary or Trustpilot have a free plan?
Trustmary has a free plan. The Solo plan is free and allows 5 survey responses and 200 widget views per month, which is enough to evaluate the product and not enough to run anything. Trial terms: A free version and a free trial are both offered. Trustpilot has a free plan. Free covers a claimed profile, public replies to all reviews, 50 review invitations per month, a basic TrustScore badge, and customer support access, with no credit card required. Trial terms: 14-day free trial on the Plus plan.
Who should choose Trustmary?
Established small and mid-sized businesses that already run a customer feedback program, want review generation triggered automatically from a CRM or accounting system, and will genuinely use survey routing, A/B testing, and analytics rather than only needing a wall of love.
Who should choose Trustpilot?
Consumer-facing ecommerce and service businesses that want third-party review credibility a prospect cannot dismiss as cherry-picked, especially those running Google Ads where Seller Ratings stars lift click-through, and any small business happy to start on the genuinely free profile tier.
What are the best alternatives to Trustmary and Trustpilot?
SaaSTracker profiles 18 products in Testimonials & Social Proof. The Summer 2026 awards in the category went to Judge.me (Best Value), Senja (Momentum), Testimonial.to (Innovation). Every profile is compiled from primary sources, so a shortlist can be built from pricing, limitations, and fit rather than from star ratings.
