Helppier

Name: Helppier
Brand: Helppier
Price: 491000 USD

A published MAU curve, which almost nobody else in this category will give you

Helppier is a no-code in-app guidance platform for software products: you install a snippet or use the browser extension, then build product tours, contextual tooltips, hotspots, pop-ups, banners, in-app messages, NPS surveys, and feedback prompts in a live editor that shows your own site while you work, targeted by page and user action, translated into up to 65 languages, and measured against goals, with pricing published as an explicit monthly active user curve.

Visit website

Overview

Helppier does the first job in this category: onboarding people who have already signed up for your product. It is the tooltip, checklist, banner, and survey layer that sits on top of your own application and tries to get a new user to the point of value before they give up. That is the same territory as Userpilot, UserGuiding, Product Fruits, Chameleon, and Userflow, and Helppier is one of the smallest and oldest vendors in it, founded around 2014 in Porto by Hugo Magalhães and still a lean privately held company.

The reason it earns a place in a small-business directory is pricing transparency, which in this segment is genuinely rare. Helppier publishes an explicit monthly active user curve: $49 a month up to 1,000 MAU, $99 up to 10,000, $199 up to 20,000, $299 up to 50,000, and custom above that. Every standard plan includes the same core capability, unlimited guides and steps, all actions and triggers, and 65 languages, so the tiers meter your audience rather than removing features from you. Set that against the rest of the category as this directory has found it: UserGuiding publishes only its 2,000 MAU price, Inline Manual publishes exactly one point on its curve, and Candu publishes no thresholds at all. A small business evaluating those three cannot forecast its own bill. With Helppier it can, at five points, before speaking to anyone.

The product itself is competent rather than remarkable. The editor is one of the few in this category that shows the administrator view and the end-user view together, so you build a tooltip on your live site and watch it appear where it will actually appear, with no CSS required. Content types cover tours, tooltips, hotspots, pop-ups, banners, in-app messages, NPS, and feedback, all included at $49 rather than parcelled out across tiers. Translation into 65 languages sits on every plan, which is more generous than Tango and Scribe, where translation is enterprise-only, and more generous than most of the in-app guidance vendors too.

Two things to know before buying. The first is the six-month minimum commitment, which is unusual at this price and means a $49 trial decision is really a $294 decision. The second is that Helppier's answer to element selector fragility, the real operational failure mode of every in-app guidance tool, is unusually thoughtful: fail behaviors let you define what happens when a step cannot find its target, redirecting the user or showing a video instead of leaving them stranded on a broken tour. That does not stop a redesign from breaking your selectors, and nothing in this category does, but it is the difference between a broken tour that degrades and a broken tour that traps someone.

Best for

Small and mid-sized SaaS companies that need real in-app onboarding for signed-up users, want to know exactly what they will pay at 2,000 and 20,000 monthly active users before talking to anyone, and value multilingual coverage on every plan rather than as an enterprise upsell.

Not the right fit for

Teams that will not accept a six-month minimum commitment, since a $49 decision is contractually a $294 one and the category norm is monthly cancellation.
Product teams that want to A/B test onboarding flows against each other, because there is no native split testing and you would be running experiments outside the tool.
Buyers who need deep product analytics inside the guidance platform, since Helppier reports guide engagement and goals rather than funnels, retention curves, and feature adoption cohorts; pair it with Amplitude, Mixpanel, or PostHog.
Companies documenting internal processes inside third-party software, which is Tango, Scribe, and iorad territory and cheaper there.
Anyone needing SOC 2 Type II, SSO, or a formal enterprise security response on a published price, since Helppier is a small vendor and those conversations route to its Tailor Made track behind a demo.

How it works

1
You sign up, add your web domain, and install Helppier either through the browser extension for building and previewing or by placing a snippet of code in your product so guidance renders for real users. The snippet is a one-time developer task measured in minutes; everything after it is no-code, and shipping an individual flow never requires an engineer again.
2
You build in a live editor that shows your own site with the guidance overlaid as you construct it. Pick an element, attach a tooltip or hotspot, set the position, size, and colors without writing CSS, and see it in the end-user view rather than in an abstract preview. A template library provides starting points for common patterns such as welcome messages and feature announcements.
3
You then target and trigger. Guides can fire on specific pages, on user actions, or on entry, and every action and trigger is available on every standard plan rather than being reserved for a higher tier. Fail behaviors define what should happen if a step cannot find its element, including redirecting to a URL or displaying a video, which is the safety net for the moment your front end changes.
4
Finally you measure and localize. Analytics report guide requests, message views, and progress against goals you define, so you can tell whether the tour actually moved the behavior you wanted. Content translates into up to 65 languages on every plan, MP4 export turns a tutorial into a shareable video, and Helppier for Mobile extends in-app messaging beyond the web product.

Feature breakdown

27 features in 5 modules

In-app guidance content types

Everything is on every standard plan, which is unusual in this category.

Product tours: Multi-step guided walkthroughs anchored to elements in your live application, with positioning, sizing, and colors set visually rather than in CSS.
Contextual tooltips: Persistent or triggered explanations attached to a specific element, which is the workhorse content type of this category and the one most sensitive to selector fragility.
Hotspots: Subtle pulsing indicators that invite discovery without interrupting, used for feature announcements that do not warrant a modal.
Pop-ups and modals: Full-attention messages for welcome flows, announcements, or anything that has to be acknowledged.
Banners: Persistent strips for maintenance notices, trial countdowns, and plan messaging.
In-app messages: Targeted messaging inside the product rather than in email, delivered to users on the pages where the message is relevant.
Welcome messages: First-session guidance for a brand-new signup, available as templates rather than built from scratch.

Building without a developer

One snippet, then no engineering involvement again.

Live combined editor: One of the few builders in this category that shows the administrator side and the end-user view together, so a tooltip is built on your real site and seen where it will actually land rather than in an abstract canvas.
No CSS required: Colors, sizes, and screen positions are all configured visually. Nothing about styling a guide requires a front-end developer.
Snippet or extension installation: The browser extension covers building and previewing; a code snippet in your product is what makes guidance render for real users. Installing it is a one-time task of a few minutes.
Template library: Prebuilt patterns for common onboarding and announcement flows so the first guide is an edit rather than a blank page.
Canva integration: Design assets from Canva can be used inside guides, which Helppier claims as a first in the category and which is a practical answer for a team with no designer.
MP4 export: Turn a tutorial into a downloadable video for offline sharing or a help center, which is unusual for an in-app guidance tool and overlaps with what Guidde does natively.

Targeting, triggering, and failure handling

The part that decides whether guidance helps or annoys, plus the best answer here to broken selectors.

Page targeting: Show a guide only on the pages where it makes sense, which is the most basic and most used form of targeting.
Action-based triggers: Fire a guide when the user does something rather than on a timer. All actions and triggers are included on every standard plan rather than being gated.
Fail behaviors: Define what happens when a step cannot find its target element: redirect to a URL, display a video, or otherwise degrade gracefully. This is the most considered answer to selector fragility among the small vendors in this category, and it is the failure mode that actually costs teams money.
Goal measurement: Attach a goal to a guide and measure whether users who saw it did the thing, rather than only counting views.
Engagement triggers: Activate guidance based on user engagement patterns without technical setup.

Feedback and surveys

Included rather than sold as a module, which is not the category norm.

NPS surveys: Net Promoter Score collection with full customization of placement and appearance across the product rather than a fixed widget in one corner.
In-app feedback collection: Gather qualitative responses at the moment a user is in the relevant part of the product.
Survey placement control: Surveys can be positioned anywhere on the page and styled to match, which is more flexible than the fixed bottom-right widget most competitors ship.
Response analytics: Reporting on who responded and how, tied back to the guides and pages the responses came from.

Localization, analytics, and reach

Multilingual on every plan, and mobile as a separate surface.

65 languages on every plan: Translation is included at $49 rather than reserved for an enterprise tier, which is materially more generous than Tango and Scribe, where translation is enterprise-only in both cases.
Engagement analytics: Guide requests, message views, and completion reporting, which is enough to iterate on a tour but not a substitute for product analytics.
Unlimited guides and steps: No content cap on any standard plan, so the meter is purely your audience size and you are never rationing tours.
Helppier for Mobile: In-app messaging on mobile as a separate offering, so a product with a web app and a mobile app is not entirely stranded on one surface.
Tailor Made options: Each standard tier has a custom variant behind a demo adding a dedicated account manager, priority support, and unlimited admin users, which is where seat limits and enterprise requirements get resolved.

Use cases

4 documented

SaaS product manager with 8,000 monthly active users

Activation stalls in the first session because the product's most valuable feature is three clicks deep and nobody finds it, and the engineering team has no appetite for building an onboarding flow in-house.

A welcome message and a five-step tour built in the live editor over an afternoon, targeted to first-session users, with a goal attached so the team can see whether reaching the feature actually improved retention. The bill is $99 a month and does not move until 10,000 MAU.

Customer success lead at a multilingual product

The product sells into four European markets and every competing onboarding tool either charges for translation or reserves it for an enterprise tier that costs several times the base plan.

Guides authored once and translated across up to 65 languages on the same $99 plan, so localization is a checkbox rather than a budget line.

Founder who needs to forecast the onboarding tool line item

The company plans to grow from 2,000 to 20,000 monthly active users over eighteen months, and every vendor shortlisted publishes either one price point or none at all.

Helppier's published curve makes the whole eighteen months forecastable: $99 today, $199 at 20,000, with a known step at 50,000. No sales call required to build the model.

Support team trying to reduce ticket volume

The same three configuration questions account for a large share of inbound tickets, and help center articles are not being found at the moment of confusion.

Contextual tooltips and hotspots placed on the exact screens where the questions arise, with NPS surveys measuring whether the experience improved, and fail behaviors ensuring a stale selector shows a video rather than nothing.

Pricing

from $49 per month up to 1,000 monthly active users

Monthly active user metering with an explicitly published curve, the same feature set on every standard tier, and a six-month minimum commitment.

Plan	Price	Includes
Up to 1,000 MAU	$49 per month	Unlimited guides and steps All actions and triggers 65 languages Tours, tooltips, hotspots, pop-ups, banners, NPS Analytics and goal measurement The entry point, and it is a complete product rather than a stripped one. The meter is your audience, not your feature access.
Up to 10,000 MAU	$99 per month	Same complete feature set Covers a 2,000 MAU product with headroom Unlimited guides and steps All actions and triggers 65 languages The wide bucket between 1,000 and 10,000 means a 2,000 MAU product pays for 10,000 worth of ceiling.
Up to 20,000 MAU	$199 per month	Same complete feature set Doubling the audience roughly doubles the price Unlimited guides and steps All actions and triggers 65 languages
Up to 50,000 MAU	$299 per month	Same complete feature set The last published point on the curve Unlimited guides and steps All actions and triggers 65 languages Cost per user improves sharply here: 50,000 MAU at $299 is a third of the per-user rate of 20,000 MAU at $199.
Above 50,000 MAU or Tailor Made	Custom quoted	Dedicated account manager Priority support Unlimited admin users Custom terms above 50,000 MAU Tailor Made variants exist alongside every standard tier and are the route to seat and support guarantees.

Billing notes

Annual billing gives two months free, so the effective annual cost is ten months of the monthly rate.
A six-month minimum loyalty period applies, which is unusual at this price point and means the smallest commitment is roughly $294 rather than $49.
Every standard tier includes the same features. You are paying purely for monthly active user capacity, which makes the curve honest and easy to model.
The buckets are wide, so a product at 2,000 MAU pays the same $99 as one at 9,900 MAU, and the same is true at the other thresholds.
Tailor Made variants of each tier are quoted rather than published and are the route to unlimited admin users, priority support, and a dedicated account manager.
There is no free plan; the 14-day trial is the evaluation path.

Value assessment: Model the two points that matter. At 2,000 monthly active users you land in the up-to-10,000 bucket and pay $99 a month, or roughly $990 a year on annual billing, for a complete feature set including translation into 65 languages and every trigger type. At 20,000 monthly active users you pay $199 a month, roughly $1,990 a year. Doubling from ten to twenty thousand doubles the bill; going from twenty to fifty thousand only adds fifty percent, so the curve gets friendlier as you grow rather than punishing scale. That whole paragraph is possible to write because Helppier publishes the curve, and it is exactly what this directory cannot write about most of its competitors: UserGuiding publishes only the 2,000 MAU price, Inline Manual publishes a single point, and Candu publishes no thresholds at all. Against those, Helppier's transparency is worth real money in evaluation time. The offsetting costs are the six-month minimum, the absence of A/B testing, and a vendor small enough that a serious security review will stall.

Strengths & limitations

Strengths

A fully published monthly active user curve at five points, which almost no competitor in this category provides and which makes an eighteen-month budget forecastable without a sales call.
Every standard tier includes the same features, so tours, tooltips, hotspots, banners, NPS, triggers, and translation are all available at $49 rather than being parcelled across upgrade tiers.
Translation into up to 65 languages on every plan, which is more generous than most of this category and far more generous than the documentation tools where translation is enterprise-only.
A live editor showing administrator and end-user views together, so guidance is built on your real site rather than in an abstract preview, with no CSS required.
Fail behaviors give a considered answer to broken element selectors, letting a stale step redirect or show a video instead of stranding the user, which is the failure mode that actually costs teams money.
Unlimited guides and steps on every plan, so the meter is purely audience size and content is never rationed.
Genuinely self-serve: sign up, trial for 14 days, and buy a standard plan without speaking to anyone.
Long-lived independent vendor, operating since around 2014, with no acquisition or repricing overhang.

Limitations

The six-month minimum commitment is the single most out-of-step term on the price card, and it converts a $49 experiment into a $294 obligation.
No A/B testing of flows, so you cannot split-test two onboarding tours against each other inside the product.
No free plan, only a 14-day trial, which is less room to evaluate than Product Fruits or UserGuiding give.
MAU buckets are wide, so a product at 1,100 monthly active users pays the same $99 as one at 9,900 and gets no benefit from being at the bottom of the band.
Analytics are guide-level engagement and goals rather than product analytics, so understanding why activation fails still needs Amplitude, Mixpanel, PostHog, or similar alongside it.
No published SOC 2 Type II or equivalent independent audit, and enterprise requirements route to the quoted Tailor Made track.
A small team in Porto means limited roadmap velocity compared with venture-funded competitors, and support depth that scales with the plan rather than being uniformly deep.
Like every tool in this category, a front-end redesign will break element selectors, and no vendor here prevents that; fail behaviors soften the landing but do not detect the problem.

Head-to-head comparisons

5 alternatives

Helppier vs UserGuiding

from $174/mo billed yearly (Starter, 2,000 MAU)

The closest comparison on both capability and shape, and the pricing contrast is the story. UserGuiding is the more mature product with a larger customer base and a resource center, but it publishes only its 2,000 monthly active user price, so a company planning to reach 20,000 cannot model the cost without a conversation. Helppier publishes the whole curve to 50,000 and puts every feature on every tier. Take UserGuiding for product depth and ecosystem; take Helppier when budget predictability and multilingual coverage on the base plan matter more.

Full Helppier vs UserGuiding comparison

Helppier vs Userpilot

from $299/mo (Starter, up to 2,000 MAU)

Userpilot is the heavier platform, combining in-app guidance with genuine product analytics, segmentation on in-product behavior, and native A/B testing of flows, all of which Helppier lacks. It is also several times the price and its pricing is not published as a full curve. Choose Userpilot when onboarding is an experiment-driven function with a dedicated owner and you need analytics and guidance in one system; choose Helppier when you need working tours and surveys at a knowable price and you already have Amplitude, Mixpanel, or PostHog for the analytics half.

Full Helppier vs Userpilot comparison

Helppier vs Product Fruits

from $111/mo (Starter at 1,500 MAU, billed annually)

Product Fruits is the better-known European alternative with a broader feature set including checklists, a knowledge base, and product announcements, and it is the more actively developed platform. Helppier's advantages are a fully published five-point MAU curve, 65 languages on every plan, and fail behaviors for broken selectors. If you want the deeper platform and are willing to work through its pricing tiers, take Product Fruits; if you want to know your bill at 20,000 users before you start, take Helppier.

Full Helppier vs Product Fruits comparison

Helppier vs Inline Manual

from $158/mo (Standard Pro, 250 MAU)

Both are small, long-lived, independent in-app guidance vendors rather than venture-funded platforms. Inline Manual publishes exactly one price point, which means a growing product cannot forecast beyond it; Helppier publishes five. Feature sets are broadly comparable at the tour, tooltip, and survey level. This is close to a straight transparency decision, and Helppier wins it.

Full Helppier vs Inline Manual comparison

Helppier vs iorad

from $0 (Free, public tutorials only), then $200 per month for one creator

Different jobs that look adjacent from a distance. iorad captures workflows in software you did not build and renders them as interactive tutorials with practice and test modes and SCORM export, starting at $200 a month for one creator with no audience meter. Helppier renders guidance inside your own product for your own signed-up users, metered on monthly active users from $49. A software vendor onboarding its users wants Helppier; a company training staff on purchased software wants iorad.

Full Helppier vs iorad comparison

Implementation & onboarding

Setup time: An afternoon to a live tour. Signing up, adding your domain, and installing the snippet takes minutes and is the only step that touches a developer. Everything after that is no-code: building a guide, targeting it, and publishing it are all self-service, so shipping the tenth flow costs no engineering time at all.
Learning curve: Low. The combined administrator and end-user editor removes most of the guesswork that makes these tools frustrating, and no CSS knowledge is required at any point. The real skill is restraint in targeting, because in-app guidance that fires for the wrong users is worse than no guidance.
Onboarding: Fully self-serve on every standard tier with a 14-day trial and no sales call. The Tailor Made variants require a demo and are where dedicated account management, priority support, and unlimited admin users are resolved.
Migration notes: There is no importer for flows built in another in-app guidance platform, and there is no realistic conversion path between vendors in this segment, so switching means rebuilding your guides. That is a genuine cost and it is compounded by the six-month minimum commitment, so evaluate carefully during the 14-day trial rather than after signing. Removing Helppier is clean on the technical side, since it is one snippet.

Platform, API & security

Platforms: Web applications via a JavaScript snippetBrowser extension for building and previewingHelppier for Mobile for in-app messaging on mobileMP4 export for offline tutorial sharing
API: Integrations and automation are available on the standard plans; no heavily marketed public REST API is published, and deeper programmatic requirements route to the Tailor Made track.
Compliance: GDPR as an EU-based vendorNo published SOC 2 Type II or equivalent independent audit
Data residency: Helppier is headquartered in Portugal and operates within the EU; specific regional hosting options are not published.
SSO: Not published on the standard tiers; seat and authentication requirements are handled through the quoted Tailor Made variants.
Security notes: Installation is a single JavaScript snippet in your product, which is the standard architecture for this category and carries the standard consideration: a third-party script executes in your application for every user who loads a page with guidance on it. Keep the flow count disciplined, because the performance cost of an embedded guidance script scales with how much content it has to evaluate on each page load, and a product with dozens of always-on tooltips will feel it before a product with three tours does.

Support & resources

Channels: Email supportIn-app supportPriority support and a dedicated account manager on Tailor Made plans
Documentation: Documentation and a template library on helppier.com covering installation, guide types, triggers, fail behaviors, translation, and analytics.
Community: No large official user community; the vendor publishes a blog and comparison content instead.

Company

Founded: 2014
Headquarters: Porto, Portugal
Ownership: Privately held and independent
Founders: Hugo Magalhães
Employees: Not disclosed; a small privately held team
Funding: No significant outside funding is disclosed; the company has operated independently since founding.

Timeline

2014Founded in Porto by Hugo Magalhães to let companies build interactive on-page guidance without code or design skills.
2018Content types broaden from tours and tooltips to pop-ups, banners, and in-app messages, with a template library for common patterns.
2021Adds NPS surveys and in-app feedback with placement control anywhere on the page rather than a fixed corner widget.
2023Ships fail behaviors so a guide step that cannot find its element can redirect or show a video instead of stranding the user, plus Canva integration for design assets.
2026Publishes a full five-point monthly active user pricing curve from $49 to $299 with identical features on every tier, in a category where most competitors publish one point or none.

Integrations

JavaScript snippet installation in any web application
Browser extension for building and previewing
Canva for design assets
MP4 export for tutorials
Helppier for Mobile in-app messaging
Analytics goal tracking
65 language translation

Frequently asked questions

10 questions

What is Helppier?

Helppier is a no-code in-app guidance platform. You install a snippet in your web product and then build product tours, contextual tooltips, hotspots, pop-ups, banners, in-app messages, NPS surveys, and feedback prompts in a live editor that shows your own site while you work. It is aimed at onboarding and guiding users who have already signed up for your software.

How much does Helppier cost at 2,000 and at 20,000 monthly active users?

At 2,000 monthly active users you fall into the up-to-10,000 bucket and pay $99 a month, roughly $990 a year on annual billing since annual gives two months free. At 20,000 you pay $199 a month, roughly $1,990 a year. The curve continues to $299 for up to 50,000 and is quoted above that. Every tier includes the same features, so you are paying purely for audience capacity.

Why does the published MAU curve matter so much?

Because almost nobody else in this category publishes one. Across the profiles in this directory, UserGuiding publishes only its 2,000 monthly active user price, Inline Manual publishes exactly one point on its curve, and Candu publishes no thresholds at all. That means a company planning to grow from 2,000 to 20,000 users cannot model the cost of those vendors without a sales conversation. Helppier's five published points make the whole growth path forecastable in advance.

Do I need a developer to install Helppier and to ship each flow?

You need a developer once, to place the snippet in your product, and that is a task of minutes rather than a project. After that no developer is involved in building or shipping a flow. Everything is done in the visual editor with no CSS required, so a product manager or customer success lead can publish a tour without an engineering ticket. That one-time snippet requirement is the dividing line between in-app guidance platforms and documentation tools like Tango and Scribe, which install nothing in your product at all.

What happens to my tours when we redesign the front end?

Element selectors break, which is the real operational failure mode of every tool in this category and one no vendor prevents. What Helppier adds is fail behaviors: you define what should happen when a step cannot find its target, such as redirecting the user to a URL or showing a video instead. That means a broken tour degrades rather than trapping someone on a step that will never advance. It does not detect the breakage for you, so a redesign still needs a manual pass over your guides.

Is there a free plan or a trial?

There is a 14-day free trial and no free plan. That is less generous than several competitors in this category, and it matters more than usual here because Helppier applies a six-month minimum loyalty period, so the smallest real commitment is roughly $294 rather than $49. Use the fourteen days seriously: build a real tour on your real product rather than clicking through the template library.

Can I A/B test onboarding flows in Helppier?

No. There is no native split testing, so comparing two versions of a tour means running the experiment through your own analytics and feature flagging rather than in the platform. If experimentation on onboarding is a core part of how your team works, that is a genuine gap and worth weighing against Userpilot or Chameleon, which handle it natively.

Does Helppier include analytics, or do I need a separate tool?

It includes guide-level analytics: requests, message views, completion, and progress against goals you define. That is enough to iterate on a specific tour. It is not product analytics, so if you want to know which feature drives retention or where a cohort drops out of a funnel, you still need Amplitude, Mixpanel, PostHog, or similar alongside it. Budget for both rather than expecting one to cover the other.

Does Helppier support other languages?

Yes, up to 65 languages, and importantly on every plan including the $49 entry tier rather than as an enterprise upsell. This is more generous than most of this category, and much more generous than the documentation tools, where Tango reserves translation into ten languages for Enterprise and Scribe reserves it for Enterprise too. For a small product selling into several markets this can be the deciding feature.

Is Helppier a safe vendor to build on?

It is an independent, privately held company founded around 2014 in Porto, Portugal, which makes it one of the longest-running vendors in this category and one with no acquisition or investor repricing overhang. The caveats are size rather than stability: no published SOC 2 Type II or equivalent audit, no published SSO on the standard tiers, and a small team means slower roadmap movement than venture-funded competitors. If your security review requires audit documentation, expect that conversation to route to the quoted Tailor Made track.

Editorial verdict

Helppier is the transparency pick in the in-app guidance half of this category. It publishes a full five-point monthly active user curve from $49 to $299 and puts every feature, including translation into 65 languages and all triggers, on every tier, which means a small business can forecast its onboarding tool cost from 1,000 users to 50,000 without ever speaking to a salesperson. That is not a small thing in a segment where UserGuiding publishes one point, Inline Manual publishes one point, and Candu publishes none. The product is competent rather than exciting, the live editor is better than most, and fail behaviors are the most thoughtful answer here to the selector fragility that eventually breaks every tour. Weigh three things against it: a six-month minimum commitment, no A/B testing, and a vendor small enough that a formal security review will stall. For a product-led company between one and twenty thousand active users that wants working onboarding at a knowable price, it is a genuinely sensible buy.

Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.