In-app onboarding that grew into a full product analytics suite, priced accordingly
Userpilot is a no-code product growth platform that combines in-app onboarding experiences (tours, modals, tooltips, banners, checklists, resource centers) with product analytics, session replay, NPS and CSAT surveys, email and mobile messaging, and an AI agent called Lia, aimed at SaaS product and growth teams that want to build, target, and measure onboarding flows without shipping engineering work for each one.
Overview
Userpilot started as a straightforward in-app onboarding builder: install a JavaScript snippet, point and click at your own UI in a Chrome extension, and publish tooltips, modals, checklists, and walkthroughs to segments of users. That original job is still the core of the product, and it is the reason most teams evaluate it.
What changed over the last few years is scope. Userpilot now markets itself as a 'Product Analytics and Onboarding Platform for User Monetization', bundling event autocapture, funnels, paths, retention reports, session replay, survey tooling, behavior-triggered email, mobile engagement, and an AI agent named Lia that answers questions about product data and can execute actions. The vendor cites 1,200 or more companies on the platform, 39 million monthly end users, and 2.5 trillion events analyzed, alongside a 4.6 out of 5 G2 rating across 988 reviews.
The catch for small teams is the price floor. There is no free plan, the Starter tier lists at $299 per month for up to 2,000 monthly active users and three seats, and most of the analytics depth that justifies the platform positioning (funnels, paths, retention, autocapture, resource center, session replay, email) only appears on Growth, which starts at $849 per month. Userpilot is genuinely useful to a startup, but a seed-stage startup, not a pre-revenue one.
Best for
Funded SaaS teams of roughly 10 to 200 people that already have paying users, want onboarding, surveys, and product analytics in one bill instead of three, and have someone (a PM or growth marketer) who will own segments and flows week to week.
Not the right fit for
- Pre-seed or bootstrapped teams watching every dollar; there is no free plan and $299 per month is the entry point, which is more than most early startups will pay to ship three tooltips.
- Teams that only want analytics; PostHog and similar tools do the analytics half far more cheaply, and Userpilot's price only makes sense if you use the engagement layer hard.
- Mobile-first products on the entry tier; mobile engagement requires the separate iOS and Android SDK purchase rather than coming with the base plan.
- Companies that need a serious data warehouse pipeline or SAML SSO on day one; both sit on the custom-priced Enterprise tier with a 10,000 MAU floor.
- Teams without an owner for the tool; no-code builders decay fast when nobody audits flows after a UI redesign, and Userpilot has no automatic broken-flow detection comparable to Chameleon's Ranger agent.
How it works
- 1
You install the Userpilot JavaScript snippet in your app (or deploy it through Segment or Google Tag Manager) and identify logged-in users with attributes such as plan, role, signup date, and company. Those attributes become the raw material for segmentation, which is the single most important thing to get right before building anything.
- 2
Experiences are built in a Chrome extension that overlays your live product: you select a DOM element, attach a tooltip or hotspot, chain steps into a flow, and style everything against a theme. Checklists, resource centers, banners, spotlights, and surveys are configured the same way, with no code deployment needed to publish or change them.
- 3
Targeting rules decide who sees what and when: segment membership, page URL, custom events, frequency caps, and goals. Every experience can carry a goal event, which is how Userpilot reports whether a flow actually moved activation rather than just how many people clicked through it.
- 4
Analytics runs alongside the engagement layer rather than in a separate tool. Event autocapture and custom events feed funnels, paths, trends, and retention reports on the Growth tier, session replay stitches to those funnels, and Lia sits on top answering questions in plain language and drafting content. An MCP server on Enterprise lets outside AI assistants query the same data.
Feature breakdown
22 features in 5 modulesIn-app experiences
The original product, still the strongest reason to buy it.- No-code flow builder
- A Chrome extension overlays your live app so you can attach steps to real DOM elements and chain them into multi-step walkthroughs without a code deploy per change.
- Modals, slideouts, banners, and spotlights
- The full set of interruptive and ambient UI patterns, available on every paid tier including Starter, with theme-level styling so experiences match your product.
- Tooltips and hotspots
- Contextual, element-anchored hints that fire on hover, click, or page load, used for feature discovery rather than linear onboarding.
- Onboarding checklists
- Task lists tied to real events so items tick off when a user actually completes the action, not when they click a button saying they did.
- Resource center
- An in-app help widget combining flows, articles, and search; sits on the Growth tier, not Starter.
- Email and workflow orchestration
- Behavior-triggered email and multi-channel workflows on Growth, so a stalled onboarding step can escalate out of the app instead of dying silently.
Targeting and segmentation
Where onboarding tools either earn their keep or become spam.- Attribute and behavior segments
- Segments built from user and company properties, page visits, custom events, and survey responses; Starter caps you at 10 segments, which is tighter than it sounds.
- Custom events and autocapture
- Events can be tracked through the API, through no-code click and form tagging, or via autocapture on Growth, which retroactively backfills behavior you forgot to instrument.
- Goal tracking per experience
- Each flow can be attached to a goal event so reporting answers whether the flow changed behavior, not merely whether it was viewed.
- Frequency and priority rules
- Controls that stop multiple experiences firing at the same user in the same session, which is the failure mode that makes onboarding tools feel intrusive.
Product analytics
The Growth-tier expansion that reframed Userpilot as a platform.- Funnels and paths
- Conversion funnels and path analysis over autocaptured and custom events, used to find where activation actually breaks before you build a flow to fix it.
- Retention and trends reports
- Cohort retention curves and usage trend dashboards, positioned as a replacement for a separate Amplitude or Mixpanel seat.
- Session replay
- Replays linked to funnel drop-offs and frustration signals; included on Growth with an unlimited-replay add-on sold separately.
- Dashboards
- Shareable dashboards assembled from reports, so the onboarding owner can show activation numbers without exporting to a spreadsheet.
Feedback and surveys
Voice-of-customer collection wired into the same segments.- NPS surveys
- Available from the Starter tier, with response tagging and segment breakdowns rather than a single aggregate score.
- CSAT, CES, and custom surveys
- Broader micro-survey types with behavioral triggers, gated to the Growth tier.
- Response-driven segmentation
- Survey answers become segment criteria, so detractors can be routed into a different in-app experience than promoters.
AI and platform
The 2026 layer: an agent, agent analytics, and an MCP endpoint.- Agent Lia
- An AI agent that answers plain-language questions about product data, generates experience content, and executes actions; Userpilot describes it as shipping with a set of built-in skills that auto-trigger on intent.
- Agent Analytics
- Reporting on how users interact with AI agents inside your own product, a bet that agent usage becomes a metric product teams track alongside feature adoption.
- Userpilot MCP server
- A Model Context Protocol endpoint that lets Claude, ChatGPT, and other assistants query Userpilot data; listed as an Enterprise-tier capability.
- Mobile engagement SDK
- Native iOS and Android in-app experiences, sold as a separate add-on rather than bundled with the web product.
- REST API and webhooks
- Real-time HTTP API for identifying users and tracking events, webhooks for outbound notifications, plus bulk import and export APIs on higher tiers.
Use cases
4 documentedGrowth PM at a Series A SaaS company
Trial-to-paid conversion is flat and nobody can say which onboarding step loses people, because analytics lives in Amplitude and the onboarding flow lives in hard-coded React components.
Autocapture plus funnels locate the drop-off, a checklist and two tooltips are published against that step without an engineering ticket, and the goal event on the flow shows whether the change moved conversion.
Product marketer launching a feature
A new feature ships to a subset of accounts and the only announcement channel is a newsletter that 12 percent of users open.
A targeted slideout fires for accounts on the right plan the next time they log in, a survey collects reactions, and adoption is tracked as a goal instead of guessed from email clicks.
Customer success lead cutting ticket volume
The same five setup questions arrive every week and the help center is buried behind a support widget nobody opens.
A resource center in the product surfaces the relevant flows and articles in context, and NPS detractor responses route those accounts into a guided setup flow instead of a support queue.
Founder consolidating a bloated stack
The company pays separately for an onboarding tool, a survey tool, an analytics tool, and a session replay tool, and none of them share a segment definition.
Userpilot's Growth tier covers all four against one identity layer; the consolidation only pencils out above roughly 5,000 MAU, below which the individual point tools are cheaper.
Pricing
from $299/mo (Starter, up to 2,000 MAU)MAU-based subscription across three tiers (Starter, Growth, Enterprise) with seat caps per tier and separate add-ons for unlimited session replay and mobile engagement. No free plan; a 14-day free trial with no credit card required.
| Plan | Price | Includes |
|---|---|---|
| Starter | $299 per month, up to 2,000 monthly active users |
The honest description is 'onboarding tool with light analytics'. Funnels, paths, retention, autocapture, and the resource center are not here. |
| Growth | From $849 per month, from 2,000 up to 100,000 monthly active users |
Marked most popular by the vendor and the first tier where the platform pitch is real; the price scales with MAU above the entry point and is negotiated in practice. |
| Enterprise | Custom quote-based, 10,000 MAU minimum |
|
Add-ons
- Unlimited session replays (Not published): Sold as an add-on on the Growth tier above the included replay volume.
- Mobile engagement (iOS and Android SDK) (Not published): Native mobile experiences are a separate purchase, not part of the web plan.
Billing notes
- Prices shown on the pricing page are the annual-billing list rates; the page does not publish a separate monthly-billing rate, so assume a premium if you refuse an annual term.
- The MAU meter counts anyone Userpilot identifies as taking a tracked action in a calendar month, so anonymous marketing-site traffic does not count but every logged-in user does.
- Growth is a starting price, not a price: the $849 figure covers the low end of its MAU band and rises as your user base grows, and third-party procurement data shows a wide spread of real contract values.
- Enterprise carries a 10,000 MAU floor, which effectively rules it out for small teams regardless of which features they need.
- Figures are current as of August 2026 and are quoted in US dollars.
Value assessment: Per feature, Userpilot is priced fairly against the category: $299 buys more in-app experience types than Chameleon's $279 Startup plan, and Growth genuinely replaces a separate analytics and replay subscription. Per startup budget, it is expensive: the entry tier costs more per year than Appcues' Spark plan and roughly triple Product Fruits' Starter, and it gives you the onboarding half without the analytics half that justifies the platform story. Buy Starter only if in-app engagement alone is worth $3,588 a year to you; otherwise wait until you can justify Growth, where the consolidation math actually works.
Strengths & limitations
Strengths
- The widest feature surface in this comparison set: onboarding, surveys, analytics, session replay, email, and mobile under one identity layer and one bill.
- Analytics is real, not decorative; funnels, paths, retention, and autocapture on Growth are close enough to a dedicated product analytics tool that many teams drop one.
- Goal tracking per experience makes it hard to lie to yourself about whether a flow worked, which is more than a lot of onboarding tools offer.
- Compliance posture is strong for a company this size: SOC 2 Type II, GDPR, and HIPAA support, with AWS and Google Cloud infrastructure and quarterly access reviews.
- A large, well-maintained content library and an active blog that doubles as category documentation, which lowers the learning cost for a first-time onboarding owner.
- The AI layer (Lia, Agent Analytics, MCP) is unusually concrete for 2026 marketing: it queries your own product data rather than only generating copy.
Limitations
- No free plan and a $299 per month floor make it the wrong first purchase for pre-revenue or bootstrapped teams, whatever the feature list says.
- Feature gating is aggressive: the resource center, funnels, retention, autocapture, CSAT, and email are all Growth-only, and the jump from $299 to $849 is steep with nothing in between.
- Starter's 10-segment cap bites quickly, because good targeting means many small segments rather than a few large ones.
- Mobile is an add-on purchase and SAML SSO is Enterprise-only, so two capabilities buyers often assume are included are not.
- The company is small (roughly 80 people) relative to the breadth it now claims, and analytics depth still trails specialists like PostHog, Amplitude, and Mixpanel on advanced modelling.
- Chrome-extension-based building means flows are bound to your DOM; a front-end refactor can silently break experiences, and there is no automated stale-flow detection agent in the product.
Head-to-head comparisons
4 alternativesUserpilot vs Appcues
from $3,600/year (Spark plan, up to 1,000 MAU, teams of 25 or fewer) plus a $250 one-time implementation feeAppcues is the older, more service-heavy option: no published prices above its $3,600 per year Spark plan, an implementation fee, and a partnership model that includes a dedicated experience manager. Userpilot publishes its prices, sells self-serve, and ships far more analytics for the money. Pick Appcues if you want a vendor holding your hand and you are already above 3,000 MAU; pick Userpilot if you want to see the price, start a trial today, and get funnels and session replay in the same tool.
Full Userpilot vs Appcues comparisonUserpilot vs Chameleon
from $279/mo (Startup plan, 2,000 MTUs)Chameleon is the design-led, agent-driven option: better native styling control through custom CSS themes, HelpBar in-app search, and AI agents that detect friction and flag stale flows before users hit them. Userpilot is the broader platform, with real product analytics, funnels, and session replay attached to the engagement layer. Chameleon's $279 Startup plan is the cheaper entry point for pure in-app guidance, while Userpilot wins when you want onboarding and analytics on one bill.
Full Userpilot vs Chameleon comparisonUserpilot vs Product Fruits
from $111/mo (Starter at 1,500 MAU, billed annually)Product Fruits undercuts Userpilot by roughly two thirds at the entry point and bundles a hosted knowledge base, a newsfeed, and an AI support agent that Userpilot does not offer at all. Userpilot answers with materially deeper product analytics, session replay, event autocapture, and a larger integration catalogue. Cost-sensitive teams under a few thousand MAU should trial Product Fruits first; teams that want to cancel a separate analytics subscription should trial Userpilot's Growth tier.
Full Userpilot vs Product Fruits comparisonUserpilot vs PostHog
from $0 (generous monthly free tiers; pay only past the allowance)PostHog gives you product analytics, session replay, feature flags, and experiments on a usage-based model with a generous free allowance, and its surveys and in-app messaging are secondary features. Userpilot inverts that: onboarding is the product and analytics is the attachment. Engineering-led teams that instrument their own product usually want PostHog plus a light guidance tool, while PM-led and marketing-led teams get more from Userpilot's no-code builder.
Full Userpilot vs PostHog comparisonImplementation & onboarding
- Setup time
- The snippet and a first tooltip take an afternoon. A defensible onboarding program (identify calls sending the right attributes, custom events instrumented, segments defined, goals attached) is realistically two to four weeks of part-time work.
- Learning curve
- Low for building experiences, moderate for segmentation, and moderate to high for the analytics side if nobody on the team has run funnels or retention analysis before. The Chrome-extension builder is approachable but the targeting model rewards care.
- Onboarding
- Self-serve trial with documentation, templates, and an extensive blog library. Higher tiers add hands-on support, and Enterprise adds security review and implementation help. No mandatory paid services engagement at the Starter level.
- Migration notes
- There is no automated importer from Appcues, Chameleon, or Userflow: flows have to be rebuilt, which in practice takes days rather than weeks because the content already exists. Event data can be piped through Segment so historical instrumentation is not entirely lost, and CSV plus API import covers user attributes.
Platform, API & security
- Platforms
- Web app (JavaScript snippet)Chrome extension builderiOS and Android SDKs (add-on)REST API and webhooksMCP server (Enterprise)
- API
- Real-time HTTP API for user identification and event tracking, webhooks for outbound notifications, and bulk import and export APIs on higher tiers; an MCP server is listed as an Enterprise capability.
- Compliance
- SOC 2 Type IIGDPR (DPA available on request)HIPAA support for PHI handling
- Data residency
- Not published in detail; infrastructure is described as running on AWS across multiple availability zones with Google Cloud also named as a vendor.
- SSO
- SSO is offered for enterprise customers, with SAML 2.0 listed on the Enterprise tier.
- Security notes
- Full encryption in transit and at rest, MFA, network firewalls and intrusion detection, daily encrypted backups across multiple locations, isolated VPCs, role-based permissions with authentication logging, and quarterly access reviews per the vendor's security page.
Support & resources
- Channels
- In-app chat and email supportHigher-priority support on Growth and EnterpriseEnterprise onboarding and security review
- Documentation
- Help documentation plus an unusually large editorial blog covering onboarding, analytics, and PLG practice, which many teams use as a de facto playbook library.
- Community
- No large official user forum; the vendor's community presence runs through its content and product-led growth circles.
Company
- Founded
- 2018
- Headquarters
- Austin, Texas (distributed team across multiple continents; some company databases list San Francisco)
- Ownership
- Venture-backed
- Founders
- Yazan Sehwail (CEO), Thabet Gharabah (CTO)
- Employees
- Approximately 80 (2026, per public company databases)
- Funding
- Roughly $6M raised: a $1.2M pre-seed followed by a $4.6M seed round announced in September 2022, led by Silicon Badia with ScOp Venture Capital and 500 Global participating.
Funding history
| Round | Amount | Year | Notes |
|---|---|---|---|
| Pre-seed | $1.2M | Not disclosed | Referenced in coverage of the later seed round. |
| Seed | $4.6M | 2022 | Led by Silicon Badia with ScOp Venture Capital and 500 Global. |
Timeline
- 2018Founded by Yazan Sehwail and Thabet Gharabah as a no-code in-app onboarding builder for SaaS product teams.
- 2022Raises a $4.6M seed round led by Silicon Badia with ScOp Venture Capital and 500 Global, on top of an earlier $1.2M pre-seed.
- 2023Third-party revenue trackers report Userpilot at roughly $9.5M ARR, with the product expanding from onboarding into product analytics.
- 2025Session replay, survey expansion, and mobile engagement broaden the platform beyond web onboarding.
- 2026Launches Agent Lia, Workflows for multi-channel orchestration, and Agent Analytics, and exposes an MCP server on Enterprise; cites 1,200 or more customers and 39 million monthly end users.
Integrations
- HubSpot
- Salesforce
- Segment
- Google Tag Manager
- Google Analytics
- Zendesk
- Intercom
- Amplitude
- Mixpanel
- Heap
- Webhooks
- REST API (real-time and bulk)
- MCP clients such as Claude and ChatGPT (Enterprise)
Frequently asked questions
10 questionsWhat is Userpilot?
Userpilot is a no-code product growth platform for SaaS teams that combines in-app onboarding experiences (tours, tooltips, checklists, modals, resource centers) with product analytics, session replay, surveys, and behavior-triggered messaging. You install a JavaScript snippet, build experiences by clicking on your own UI in a Chrome extension, and target them at user segments.
How much does Userpilot cost in 2026?
Starter lists at $299 per month for up to 2,000 monthly active users and three seats. Growth starts at $849 per month and covers up to 100,000 MAU with 15 seats. Enterprise is custom-quoted with a 10,000 MAU minimum. There is no free plan, but there is a 14-day free trial with no credit card required.
Does Userpilot have a free plan?
No. Userpilot removed its free option and now offers only a 14-day free trial, which does not require a credit card. If you need a permanently free in-app guidance option, open-source libraries such as Intro.js or Shepherd are the realistic alternatives, at the cost of building targeting and analytics yourself.
What is the difference between Userpilot Starter and Growth?
Starter is the onboarding product: in-app experiences, NPS, basic usage trends, and up to 10 segments. Growth adds the analytics platform, including funnels, paths, retention reports, event autocapture, session replay, the resource center, CSAT and CES surveys, and email engagement. Most of what Userpilot markets as a product growth platform lives on Growth.
Do I need a developer to use Userpilot?
You need a developer once, to install the snippet and pass user attributes on identify. After that, building and publishing experiences is no-code through the Chrome extension. Instrumenting custom events beyond autocapture usually needs engineering help too, and getting attributes right at install time is the single biggest determinant of how useful the tool becomes.
How does Userpilot count monthly active users?
An MAU is anyone Userpilot identifies as taking a tracked action within a calendar month. Users who exist in your database but do not log in during the month are not counted. Because the count is per identified user rather than per session, seat-heavy B2B products can hit MAU tiers faster than consumer traffic figures suggest.
Can Userpilot replace Amplitude or Mixpanel?
For many mid-sized SaaS teams, yes: the Growth tier's funnels, paths, retention reports, autocapture, and dashboards cover the questions most product teams actually ask. It does not match the specialists on advanced modelling, warehouse-native analysis, or very large event volumes, so data-heavy teams tend to keep a dedicated analytics tool alongside it.
Does Userpilot support mobile apps?
Yes, through native iOS and Android SDKs, but mobile engagement is sold as a separate add-on rather than bundled into the web plans. Mobile-first products should price that add-on before comparing Userpilot's headline figure with competitors that include or exclude mobile differently.
Is Userpilot secure and compliant enough for regulated buyers?
It is SOC 2 Type II audited, GDPR compliant with a DPA available, and supports HIPAA workflows for handling protected health information. Data runs on AWS across multiple availability zones inside isolated VPCs with encryption, MFA, and quarterly access reviews. SAML 2.0 SSO, however, is reserved for the Enterprise tier.
Who owns Userpilot and how big is the company?
Userpilot is an independent venture-backed company founded in 2018 by Yazan Sehwail and Thabet Gharabah, with roughly 80 employees and about $6M raised, most recently a $4.6M seed round in 2022 led by Silicon Badia. It is small relative to the platform breadth it now markets, which is worth weighing if you plan to depend on it for analytics as well as onboarding.
Editorial verdict
Userpilot is the most complete product in this category for teams that want onboarding and product analytics to share one identity layer, and the Growth tier genuinely lets you cancel a separate analytics and replay subscription. The problem is the shape of the pricing: $299 buys the onboarding half without the analytics half, and the real platform starts at $849, which prices out exactly the early-stage teams that most need help with activation. If you are past Series A with a few thousand active users and a PM who will own the tool, Userpilot deserves the trial. If you are earlier than that, Product Fruits or Chameleon's Startup plan will get you the same tooltips for a third of the money.
Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.
Awards & badges
1 heldUserpilot holds 1 award from the SaaSTracker editorial program. Badges may be displayed by the vendor; each embed links back to this profile.
Category Leader · Product Onboarding & PLG
“In-app onboarding that grew into a full product analytics suite: the most complete adoption stack within small-business reach.”
<a href="https://saastracker.org/products/userpilot"><img src="https://saastracker.org/badges/embed/userpilot/category-leader-summer-2026.svg" width="180" height="180" alt="Userpilot: Category Leader, Product Onboarding & PLG. SaaSTracker Summer 2026 Awards." /></a>
