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Simplesat

CSAT and NPS built for service businesses that live inside a PSA

Simplesat is a customer satisfaction measurement platform for service and support organisations. It sends CSAT, NPS, and star-rating surveys automatically when tickets close, embeds them in email signatures, and pushes results back into the helpdesk or PSA that generated the ticket. It is unusually strong with managed service providers, integrating with ConnectWise, Autotask, Halo PSA, Atera, and NinjaOne alongside conventional helpdesks. It is a sentiment tool in the retention stack: it produces the early warning that a client relationship is deteriorating, and takes no action on the subscription itself.

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Overview

Managed service providers have a retention problem that no billing-layer tool can touch. Their clients are on annual or multi-year agreements invoiced by contract, there is no cancel button to intercept, and no card retry will help. The only reliable early signal that a client is about to leave is deteriorating satisfaction across the tickets their staff file every week. Simplesat was built for exactly that shape of business, which is why its integration list reads like an MSP tooling inventory rather than a SaaS one.

The company was founded in 2016 in Seattle by Cory Brown, alongside Derek Brown, out of Pronto Marketing, which gave it a service business's instincts about what actually gets measured. The product is deliberately unglamorous: one-click surveys embedded in email signatures or fired when a ticket closes, conditional logic and follow-up questions so a low score prompts an explanation, multilingual support, and smart timing so the same client is not surveyed to exhaustion.

Where it distinguishes itself from the general survey category is in the reporting and routing. Responses are segmented by brand, region, service tier, tag, or team, drilled down to the individual ticket, and summarised for managers in a weekly digest. AI topic detection groups thousands of free-text comments into themes rather than requiring somebody to read them all. Results can be exported to CSV, PDF, or a formatted summary, which matters when a quarterly business review with a client needs evidence rather than assertion.

The vendor publishes response rate expectations that are worth quoting because they are more honest than most: high-volume B2C teams typically see ten to twenty percent, B2B service teams twenty to thirty percent, and high-touch teams with close client relationships can exceed forty percent. Those numbers determine which plan you need, since pricing is metered on responses received. Standard at $119 a month includes 1,000 responses and five account users, which is generous compared with Nicereply's 100 responses at $59, and the ceiling of the published range is Elite at $499 for 7,000 responses and thirty users.

Best for

Managed service providers and IT service businesses running ConnectWise, Autotask, Halo PSA, Atera, or NinjaOne, and support teams on Zendesk, Freshdesk, Gorgias, or Intercom with enough ticket volume that a 1,000 response monthly allowance is useful rather than excessive.

Not the right fit for

  • Very small teams closing a handful of tickets a month. Standard at $119 for 1,000 responses is poor value if you will collect thirty, and Nicereply's $59 entry plan fits that shape better.
  • Product teams wanting in-app surveys targeted by feature usage and user behaviour. Nothing here fires from a product event; the trigger is a support interaction.
  • Companies expecting satisfaction measurement to prevent churn by itself. The intervention is a human calling the client, and Simplesat only tells you which client to call.
  • Self-serve SaaS businesses whose churn is dominated by failed cards and one-click cancellations. That churn never generates a support ticket, so the signal simply is not there to collect.
  • Buyers who want a general-purpose survey builder for research, forms, or marketing. This is a customer satisfaction instrument attached to service delivery and does not try to be anything else.

How it works

  1. 1

    You connect a helpdesk or PSA. Zendesk, Gladly, Gorgias, Intercom, Freshdesk, and Jira Service Management are supported alongside the MSP tools: ConnectWise, Autotask, Halo PSA, Atera, and NinjaOne, with more than a hundred integrations in total.

  2. 2

    You configure how surveys are asked. The default is automatic dispatch when a ticket closes, and the higher-yield option is embedding rating buttons directly in agent email signatures so a client rates without opening anything new. Smart timing rules prevent over-surveying the same contact.

  3. 3

    The client rates, and conditional logic decides what happens next. A low score can trigger follow-up questions asking what went wrong, while a high score can be routed toward a review request instead.

  4. 4

    Responses flow back into the originating ticket and into Simplesat's reporting, where they are segmented by brand, region, service tier, tag, or team, themed by AI topic detection, drilled down to individual tickets, and summarised to managers in a weekly digest or exported for client reporting.

Feature breakdown

27 features in 5 modules

Survey types and logic

The instruments, kept deliberately few and configured deeply.
CSAT surveys
Per-interaction satisfaction attached to a closed ticket, which is the workhorse metric for a service business and the one clients understand instinctively.
NPS surveys
Relationship-level loyalty measured on a schedule rather than per ticket, giving an account-level trend that survives a single bad interaction.
Five-star rating surveys
A lighter format that suits clients who will click a star but will not complete a scored questionnaire, which is most of them.
Conditional logic
Follow-up questions branch on the score, so a detractor is asked what went wrong while a promoter is routed somewhere more useful than a comment box.
Multilingual surveys
Surveys presented in the client's language, which matters for service businesses supporting distributed offices.
Smart timing
Rules that prevent the same contact being surveyed after every ticket, which protects response rates from survey fatigue.

Distribution

Getting asked at the moment the client still cares.
Automatic dispatch on ticket close
Surveys fire when a ticket is resolved in the connected helpdesk or PSA, with no manual sending and no separate workflow to maintain.
Email signature embedding
Rating buttons sit in every technician's signature so the client can rate inside a message they were already reading, which is consistently the highest-response format.
Standalone survey links
Links deployable anywhere for feedback that is not tied to a ticket, including quarterly relationship surveys.
High email sending allowances
Monthly email volume runs from 15,000 on Standard to 150,000 on Elite, which is comfortable headroom for scheduled NPS campaigns across a large client base.

Helpdesk and PSA integrations

The reason MSPs choose this over a general survey tool.
ConnectWise and Autotask
The two dominant MSP professional services automation platforms, with survey dispatch and result write-back tied to ticket lifecycle.
Halo PSA, Atera, and NinjaOne
Coverage across the newer MSP platforms, which is a genuinely differentiated integration set that SaaS-oriented competitors do not have.
Zendesk, Freshdesk, and Jira Service Management
Conventional ticketing platforms for internal IT and software support teams.
Gorgias, Gladly, and Intercom
Ecommerce and conversational support platforms, broadening the product beyond the MSP core.
More than a hundred integrations
Including CRM, messaging, and automation destinations so a low score can trigger an action in whatever system your team lives in.
API access on every plan
Integrations and API access are included on all tiers rather than reserved for the top of the range, which is unusually reasonable.

Reporting and analysis

Making thousands of responses readable, including by the client.
AI topic detection
Free-text comments grouped into recurring themes automatically, which turns a wall of feedback into a ranked list of service problems.
Segmentation
Break results down by brand, region, service tier, tag, or team, which is what lets a multi-brand MSP see that one office is dragging the average.
Ticket-level drill-down
Every score traceable to the specific ticket and technician that produced it, so a bad month becomes a specific conversation rather than a general worry.
Weekly manager digests
Summaries pushed to managers so the data is consumed without anybody having to build a dashboard habit.
Client-ready exports
CSV, PDF, and formatted summary exports, which matter for quarterly business reviews where a service provider needs to show its satisfaction record rather than describe it.
Trend tracking
Satisfaction over time by segment, which is the view that identifies a client relationship in slow decline before the contract conversation.

Branding and administration

What separates the tiers, and what it costs.
Multi-brand support
Available from the Pro tier, letting a service business run separate survey identities for distinct brands or acquired companies.
Custom CSS
Also from Pro, for teams that need the survey to match a client-facing brand exactly rather than approximately.
Custom email templates
An Elite-tier feature, giving full control over the message that carries the survey.
Account user tiers
Five users on Standard, fifteen on Pro, thirty on Elite, with usage-based counts on Enterprise. Technicians being surveyed on do not consume account seats.
Enterprise SSO and dedicated CSM
Reserved for the Enterprise tier alongside design and code support, which is the only genuinely sales-gated part of the product.

Use cases

4 documented

Managed service provider with eighty client companies

Clients are on annual agreements, there is no cancel button anywhere, and the first indication that a client is unhappy is often a competitor's proposal landing on their desk.

CSAT on every closed ticket through ConnectWise or Autotask builds a per-client satisfaction trend, and a client whose scores slid over a quarter becomes a scheduled conversation rather than a lost renewal.

Service business preparing quarterly business reviews

QBRs rely on ticket counts and response times, which say nothing about whether the client is actually happy, and the account manager is arguing from anecdote.

Client-ready PDF exports of satisfaction trends, themes, and individual comments turn the review into an evidence-based conversation, and consistently high scores become a renewal argument.

Support manager drowning in free-text feedback

Three thousand comments a month arrive and nobody reads them past the first fifty, so recurring service problems stay invisible.

AI topic detection groups the comments into themes and ranks them, exposing that a third of complaints concern one onboarding step nobody had connected to satisfaction.

Multi-brand support organisation

Two acquired companies run under separate brands with a shared support team, and blended satisfaction figures hide the fact that one brand's clients are unhappy.

Multi-brand support and segmentation by brand, region, and team separate the two, revealing a problem that the aggregate number had been concealing for months.

Pricing

from $109 per month billed annually, or $119 billed monthly

Tiered subscription metered by monthly responses received and account user seats, with a modest discount for annual billing.

PlanPriceIncludes
Standard$119 monthly, $109 annually
per month
  • 1,000 responses per month
  • 5 account users
  • Unlimited surveys and unlimited support agents
  • 15,000 monthly survey emails
  • All integrations and API access

The response allowance is ten times Nicereply's entry plan for roughly double the price, which reverses the value comparison as soon as volume is real.

Pro$249 monthly, $229 annually
per month
  • 3,000 responses per month
  • 15 account users
  • Multi-brand support
  • Custom CSS
  • Everything in Standard
Elite$499 monthly, $459 annually
per month
  • 7,000 responses per month
  • 30 account users
  • Custom email templates
  • 150,000 monthly survey emails
  • Everything in Pro
EnterpriseCustom
quoted
  • Usage-based responses and account users
  • Enterprise SSO
  • Dedicated customer success manager
  • Design and code support

Billing notes

  • Billing is on feedback submissions received rather than surveys created, and surveys themselves are unlimited on every plan, so a low response rate directly lowers the plan you need.
  • The vendor's own published response rate ranges are the right planning input: ten to twenty percent for high-volume B2C, twenty to thirty percent for B2B service teams, and above forty percent for high-touch relationships.
  • Account users are capped separately from the technicians being surveyed on. Unlimited support agents means a fifty-technician MSP can run on Standard if only five people need reporting access.
  • Annual billing saves roughly eight percent, which is a smaller discount than most competitors offer, so the case for committing annually is weaker here.
  • This is measurement spend. A retention tool that recovers failed payments produces attributable revenue within a month; a satisfaction programme produces a signal whose value depends entirely on whether anybody acts on it.

Value assessment: Simplesat is priced for a business with real ticket volume, and within that context the value is strong: 1,000 responses, unlimited surveys, unlimited surveyed agents, and full integration and API access for $119 a month compares well against Nicereply's 100 responses at $59 or Survicate's 250 at $114. The MSP integration set is the genuine moat, because ConnectWise and Autotask coverage is not something a SaaS-focused survey vendor will build. Where it looks expensive is at the small end, where a team collecting fifty responses a month pays for a thousand, and at the top, where Elite at $499 lands in the same budget conversation as a customer success platform that actually drives action.

Strengths & limitations

Strengths

  • The MSP integration set across ConnectWise, Autotask, Halo PSA, Atera, and NinjaOne is genuinely differentiated and hard for competitors to replicate.
  • Generous response allowances starting at 1,000 a month, with unlimited surveys and unlimited surveyed agents on every tier.
  • Email signature embedding plus automatic dispatch on ticket close, covering both the highest-response and the most systematic distribution methods.
  • AI topic detection makes large comment volumes readable, which is where most satisfaction programmes quietly fail.
  • Client-ready exports turn satisfaction data into a renewal argument for service businesses that must justify their retainer quarterly.
  • Integrations and API access included on every plan rather than gated behind the top tier, and a fourteen day trial with Elite-level features and no card required.

Limitations

  • It measures and never intervenes. Every improvement depends on somebody reading the data and picking up a phone.
  • Poor value below a few hundred responses a month; the entry plan is sized for volume that a small team will not generate.
  • No in-product surveys triggered by user behaviour, so software companies get a support signal only and learn nothing about how customers feel about features.
  • The annual discount is unusually small at roughly eight percent, weakening the case for a yearly commitment.
  • Account user caps of five, fifteen, and thirty can push a larger organisation up a tier for reporting access rather than for response volume.
  • SSO and a dedicated customer success manager are Enterprise-only, so a mid-sized buyer with security requirements ends up in a quoted conversation.

Head-to-head comparisons

5 alternatives

Simplesat vs Nicereply

from $59 per month billed annually, or $79 billed monthly

The direct comparison. Nicereply starts at $59 for 100 responses and is stronger on in-signature surveys and CES 2.0; Simplesat starts at $119 for 1,000 responses and owns the MSP and PSA integrations outright. Low volume and a Zendesk or Front stack favours Nicereply; a service business on ConnectWise or Autotask with real ticket volume should not seriously consider anything else.

Full Simplesat vs Nicereply comparison

Simplesat vs SatisMeter

from $0 for 25 responses per month, then $199 per month

SatisMeter surveys users inside your product based on attributes and events, which suits software companies measuring feeling about features. Simplesat surveys clients after service interactions. An MSP has no product to instrument and should buy Simplesat; a SaaS company measuring in-app sentiment should buy SatisMeter, and neither substitutes for the other.

Full Simplesat vs SatisMeter comparison

Simplesat vs Refiner

from $0 for 25 responses per month, with paid Essentials reported in the region of $79 to $99 per month at the smallest MAU band

Refiner is MAU-priced with unlimited responses and event-triggered in-app microsurveys aimed at SaaS product teams. Simplesat is response-priced and helpdesk-triggered. If your customers interact with software, Refiner reaches them; if your customers interact with your staff, Simplesat does. The pricing models tell you who each is for.

Full Simplesat vs Refiner comparison

Simplesat vs Retently

from $99 per month (Ecommerce Basic)

Retently runs a broader customer experience programme with NPS, CSAT, and CES campaigns, automation, and segmentation across the whole customer base. Simplesat is tighter, service-delivery-focused, and much better integrated with PSA tooling. Choose Retently for a company-wide sentiment programme, Simplesat for measuring service quality ticket by ticket.

Full Simplesat vs Retently comparison

Simplesat vs Akita

from $49 per month (Small Teams)

Akita drives customer success playbooks against account health so a person intervenes before a renewal is lost, from $49 a month. Simplesat generates one of the strongest inputs to that health score for a service business. The pairing is natural, and if budget forces a sequence, buy the tool that produces action before the third tool that produces a number.

Full Simplesat vs Akita comparison

Implementation & onboarding

Setup time
A day for the standard path. Connect the PSA or helpdesk, build a survey, set the dispatch trigger, and roll out signature embedding to technicians. Signature deployment across a large team is the slowest step and is administrative rather than technical.
Learning curve
Low to operate, moderate to run well. Configuring conditional logic and segmentation is straightforward; deciding how satisfaction data is used in technician reviews is the decision that determines whether the data stays honest.
Onboarding
Self-serve with a fourteen day trial at Elite feature level and no credit card required. Enterprise deployments add a dedicated customer success manager plus design and code support.
Migration notes
Historical satisfaction scores from a previous tool do not carry over, so expect a break in the trend line. For MSPs the more important migration detail is mapping PSA ticket types and boards to survey rules correctly at the start, since surveying on the wrong ticket categories is the fastest way to annoy clients and destroy response rates.

Platform, API & security

Platforms
Web applicationEmail surveys and signature embeddingSurvey linksHelpdesk and PSA embedded experiences
API
API access included on every plan, alongside more than a hundred native integrations for pushing responses into other systems.
Compliance
GDPRSOC 2 posture and enterprise SSO available on the Enterprise tier
Data residency
Not published as a customer-selectable option on the standard tiers.
SSO
Enterprise SSO on the Enterprise tier only.
Security notes
The integration reads ticket and contact data and writes survey results back into the ticket. It has no access to billing or subscription systems, which makes it a comparatively low-risk connection for a client-facing service business handling third-party data.

Support & resources

Channels
Email supportIn-app chatDedicated customer success manager on Enterprise
Documentation
Documentation covering PSA and helpdesk integrations, survey configuration, distribution, and reporting.
Community
The vendor produces a customer satisfaction podcast and a body of MSP-oriented content, which is the closest thing to a community footprint.

Company

Founded
2016
Headquarters
Seattle, Washington
Ownership
Privately held, no disclosed institutional funding
Founders
Cory Brown, Derek Brown
Employees
Small team, not disclosed
Funding
No publicly disclosed venture funding; the company grew out of Pronto Marketing, a service business run by the same founders.

Timeline

  1. 2016Founded in Seattle by Cory Brown and Derek Brown out of Pronto Marketing, built around one-click satisfaction surveys for service businesses.
  2. 2018Adds PSA integrations for ConnectWise and Autotask, establishing the managed service provider niche that still defines the product.
  3. 2021Launches a customer satisfaction podcast and expands into ecommerce and conversational support platforms including Gorgias and Intercom.
  4. 2024Adds AI topic detection to group free-text feedback into themes, plus deeper segmentation by brand, region, tier, tag, and team.
  5. 2026Reports more than 1,000 brands using the platform, with integrations across Halo PSA, Atera, NinjaOne, and more than a hundred destinations in total.

Integrations

  • ConnectWise
  • Autotask
  • Halo PSA
  • Atera
  • NinjaOne
  • Zendesk
  • Freshdesk
  • Jira Service Management
  • Gorgias
  • Gladly
  • Intercom
  • More than 100 integrations plus API access on every plan

Frequently asked questions

10 questions

What is Simplesat?

It is a customer satisfaction platform for service and support businesses. It sends CSAT, NPS, and star-rating surveys automatically when tickets close or embeds them in agent email signatures, then reports results segmented by brand, region, tier, tag, or team and pushes them back into the originating helpdesk or PSA.

Why does a survey product belong in a retention category?

Because for a service business it is the only available churn early warning. Clients on annual agreements have no cancel button to intercept and no card to retry, so a billing-layer retention tool has nothing to work with. Declining satisfaction across a client's tickets is the signal that the relationship is at risk, and Simplesat exists to collect it systematically.

How much does Simplesat cost?

Standard is $119 a month, or $109 billed annually, for 1,000 responses and five account users. Pro is $249 for 3,000 responses and fifteen users, Elite is $499 for 7,000 responses and thirty users, and Enterprise is quoted with usage-based limits, SSO, and a dedicated customer success manager.

How are response limits counted?

You are billed on feedback submissions received, not on surveys created, and surveys are unlimited on every plan. The vendor publishes expected response rates of ten to twenty percent for high-volume B2C, twenty to thirty percent for B2B service teams, and above forty percent for high-touch relationships, which is the right basis for sizing a plan.

Which PSA and helpdesk tools does it integrate with?

On the MSP side, ConnectWise, Autotask, Halo PSA, Atera, and NinjaOne. On the helpdesk side, Zendesk, Freshdesk, Jira Service Management, Gorgias, Gladly, and Intercom, with more than a hundred integrations in total and API access included on every plan.

Does Simplesat prevent churn?

No. It produces a satisfaction signal per client and per ticket. Preventing the churn is a human motion: an account manager seeing a declining trend and scheduling a conversation before the renewal. If nobody owns that follow-up, the data changes nothing.

How does it compare with Nicereply?

Nicereply is cheaper to start at $59 for 100 responses and is stronger on in-signature surveys and Customer Effort Score. Simplesat costs $119 but includes 1,000 responses and owns the MSP integrations outright. Volume and stack decide it: a ConnectWise or Autotask shop should buy Simplesat, and a small Zendesk team collecting a few dozen responses should buy Nicereply.

How much engineering work does installation need?

None. Integrations are authorised connections, survey rules are configured in the interface, and the only manual effort is rolling out email signature snippets to technicians. Budget a day of administrative work rather than any development time.

Can it help with clients on annual invoiced contracts?

That is precisely who it helps. Cancel flows and dunning tools structurally cannot reach an annual invoiced client, but that client still files tickets every week. Their satisfaction and effort scores are often the only automated retention signal available for that revenue, which is why service businesses value this more than SaaS companies do.

Who built Simplesat and how stable is it?

It was founded in 2016 in Seattle by Cory Brown and Derek Brown, growing out of their service business Pronto Marketing, and it has no disclosed outside funding. That means a decade of operation, no venture clock, and a small team, which is a reasonable stability profile though not an institutional one.

Editorial verdict

Simplesat is the right satisfaction tool for a business whose customers talk to people rather than to software. The PSA integrations across ConnectWise, Autotask, Halo PSA, Atera, and NinjaOne are a real moat, the response allowances are generous where competitors are stingy, and the client-ready exports turn satisfaction into something you can put in front of a client at renewal time. For a managed service provider it is close to the only automated churn signal available, since nothing in the billing layer can see an annual agreement quietly going sour. Two caveats. It is poor value below a few hundred responses a month, where Nicereply fits better, and it prevents nothing on its own. Buy it as the instrument, then make sure somebody is accountable for the phone call it triggers.

Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.