Apollo.io vs Regie.ai
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentRegie.ai compared with Apollo.io
Apollo is a data platform first, with a very large B2B database and sequencing from $49 a month. Regie is thinner on raw data but stronger on signal timing, message drafting, and agentic follow-up at the same headline price. If you mostly need contact records, buy Apollo; if you have data and need the research and writing work done, buy Regie.
Choose Apollo.io if
Startups and SMB sales teams that want the largest self-serve contact database and outreach execution in one affordable product.
Choose Regie.ai if
Small sales teams and founders who already have deliverable mailboxes and want the research, ranking, drafting, and sequencing work handled cheaply, and who will edit the output rather than expecting to let it run unattended.
Side by side
13 attributes| Attribute | Apollo.io | Regie.ai |
|---|---|---|
| Category | Data | AI SDR |
| Starting price | Free plan; paid from $49/user/mo (free plan available) | $0 (Free), then $49 per month (Pro) (free plan available) |
| Pricing model | Freemium with per-user monthly tiers; credits meter email reveals (generous) and phone/export credits (tighter). Self-serve through Organization tier; custom above. | Freemium credit-metered subscription. Free and Pro are self-serve; Enterprise is quoted per team after a demo. |
| Free plan | Free forever: limited credits, 2 sequences, basic filters. | 250 one-time credits with full workspace access: research, enrichment, drafting, dialer, and agents, sending from your own Gmail or Outlook, single user. |
| Free trial | 14 days (of paid features) | The free plan is the trial; no credit card is required and no expiry is imposed. |
| Best for | Startups and SMB sales teams that want the largest self-serve contact database and outreach execution in one affordable product. | Small sales teams and founders who already have deliverable mailboxes and want the research, ranking, drafting, and sequencing work handled cheaply, and who will edit the output rather than expecting to let it run unattended. |
| Setup time | Minutes to first list on free tier; a week to wire CRM enrichment rules and team sequences properly. | Under an hour on the free tier. Connect Gmail or Outlook, describe the ICP, and the workspace starts sourcing. Because there is no vendor-provisioned domain, there is no warmup wait, which is the fastest time to first send in this category. |
| Learning curve | Low for prospecting; moderate for admin surface (credit policies, enrichment rules, plays). | Moderate. The workspace has a lot of surface: agents, signals, sequences, dialer, content. The skill that matters is knowing how much of the AI draft to rewrite, which reviewers suggest is most of it early on. |
| Platforms | Web app, Chrome extension, iOS app, REST API | Web application, Gmail and Outlook sending, Built-in dialer, LinkedIn touches, Chrome workflows |
| Compliance | SOC 2 Type II, GDPR program, CCPA | SOC 2 referenced as part of the Enterprise security package, GDPR handling described in vendor materials |
| Founded | 2015 | 2022 |
| Headquarters | San Francisco, California, US | San Francisco, California, United States |
| Ownership | Venture-backed (private) | Venture-backed |
Strengths and limitations
Apollo.io
Strengths
- Unmatched self-serve coverage-per-dollar; the price floor of the entire category.
- Data + engagement in one product removes the export/import loop entirely.
- Free tier and transparent pricing make evaluation frictionless.
- Enrichment/dedupe layer quietly excellent for CRM hygiene.
Limitations
- Direct-dial accuracy trails phone specialists (Lusha, Cognism) in many segments.
- Engagement layer lacks enterprise governance, CI depth, and forecasting.
- Credit mechanics (phone/export) complicate the headline pricing.
- EU data compliance posture is workable but not the selling point Cognism makes it.
Regie.ai
Strengths
- The only serious AI SDR platform with a genuinely free tier and a published $49 self-serve plan, which removes the category's usual $2,500 evaluation tax.
- A dialer, LinkedIn steps, and email sequencing in one workspace, with calling available even on the free plan.
- Why-now signal tracking and account ranking give the outreach a defensible reason to exist rather than a firmographic filter.
- Failed enrichment does not consume credits on paid plans, which is a fairer meter than the industry norm.
Limitations
- The persistent review complaint is that AI copy reads robotically and reps rewrite most of it, which undercuts the autonomy story.
- Data accuracy friction shows up in reviews as wrong phone numbers and prospect mismatches, so verification remains a manual habit.
- Auto-Pilot targeting runs on ICP filters and basic intent signals, not deep triggers like competitor contract timing or technology evaluations.
- No sending infrastructure: if your domain is unwarmed or your mailbox is not configured for cold outreach, Regie will happily help you burn it.
Pricing compared
Apollo.io
Freemium with per-user monthly tiers; credits meter email reveals (generous) and phone/export credits (tighter). Self-serve through Organization tier; custom above.
- Free$0
- Basic$49
- Professional$79
- Organization$119
Nothing matches Apollo's coverage-per-dollar; it reset the category's price floor and forced legacy vendors into defensive bundling. The honest caveats: dial accuracy trails specialists, and heavy exporters discover credits are the true price. As a first data stack or a waterfall's volume layer, it remains the obvious call.
Regie.ai
Freemium credit-metered subscription. Free and Pro are self-serve; Enterprise is quoted per team after a demo.
- Free$0
- Pro$49
- EnterpriseCustom
At $49 a month for 5,000 credits, Regie is the cheapest way to find out whether AI-assisted prospecting helps your business, and the free tier means the first answer costs nothing. Judged against AiSDR at $250 to $2,500 a month or Artisan's demo-only contracts, the capability per dollar is extraordinary, with the dialer included even on free. The honest caveats are that credits are consumed quickly by enrichment, that unused credits vanish at reset, and that the price excludes the sending infrastructure competitors bundle. Read Pro as an excellent research, drafting, and orchestration workspace for a team that already has deliverable mailboxes, and price the mailboxes separately.
Editorial verdict on each
Apollo.io
Category LeaderApollo is the gravitational center of self-serve B2B data: coverage that reset the market's price floor, fused to an engagement layer that genuinely eliminates the export loop for SMBs. Its honest weaknesses, dial accuracy, credit fine print, mid-depth engagement, haven't slowed the flywheel because nothing else offers this much stack per dollar. Start here; add specialists only where measurement says Apollo falls short.
Read the full Apollo.io profileRegie.ai
Best ValueRegie.ai is the most buyable product in a category that mostly refuses to publish prices. The free tier is a real evaluation, the $49 Pro plan is priced below single-purpose data tools, and the workspace covers sourcing, signals, enrichment, drafting, sequencing, and dialing without a contract or a seat minimum. What you should not buy is the autonomy story: Auto-Pilot runs on ICP filters and ordinary intent signals, the copy reads like AI copy until a human rewrites it, and the data occasionally sends you to the wrong person. Also remember what the $49 excludes, which is the entire sending infrastructure problem, since Regie ships mail through your own Gmail or Outlook. For a founder or a two-rep team with a healthy mailbox and someone willing to edit, this is the correct first purchase in the AI SDR category, and the free tier means finding out costs nothing.
Read the full Regie.ai profileApollo.io profile last reviewed 2026-08-22; Regie.ai last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.