Arrows vs Dock
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentArrows compared with Dock
The closest direct comparison, and the two are hard to separate on features: both do sales rooms, mutual action plans, onboarding plans, and CRM sync. Dock publishes its pricing and starts materially cheaper, and its Salesforce and HubSpot integrations are strong. Arrows differentiates on HubSpot depth (it is a HubSpot Ventures portfolio company and HubSpot's own onboarding tool) and on Arrows Intelligence proactively drafting and updating rooms. Teams evaluating on price and transparency lean Dock; teams that live in HubSpot and want the AI to do the maintenance lean Arrows.
Choose Arrows if
B2B sales and customer success teams that already run on HubSpot or Salesforce, sell a considered purchase involving multiple stakeholders, and want the buyer-facing plan and the CRM record to be the same source of truth rather than two systems a rep has to reconcile.
Choose Dock if
Small and mid-sized B2B software teams running considered, multi-stakeholder deals who want one branded workspace to carry an account from first demo through onboarding, with CRM-synced engagement tracking and a content library that keeps every rep on the current version.
Side by side
13 attributes| Attribute | Arrows | Dock |
|---|---|---|
| Category | Sales Rooms | Sales Rooms |
| Starting price | Not published; the last publicly listed entry point was $500 per month (early 2025) (free trial) | Free plan; paid plans from $350 per month (Standard) (free plan available) |
| Pricing model | Quote-only subscription as of August 2026. Arrows prices by volume of sales rooms and onboarding plans rather than by seat, so internal and external participants are unlimited and adding reps does not raise the bill. Every plan includes full platform access; the tier structure gates enterprise controls such as SAML SSO, SCIM, and audit logs rather than core room features. Monthly and annual billing are both offered, with a discount for paying annually. | Flat monthly platform pricing with an included block of internal seats and $50 per month for each additional seat. External collaborators (prospects, clients, partners) are free on every plan and never counted. Tiers gate seats, content volume, CRM integrations, white-labelling, API access, and SSO type rather than metering usage. |
| Free plan | No | Permanent Free plan: 10 workspaces, 25 CMS assets, 1 slide deck, 1 playbook, 1 course, 1 order form, custom branding, Slack and Teams, call-recorder embeds, and MCP access; no CRM integrations and no seat allowance published |
| Free trial | Free trial with no credit card, covering all products and most business-tier features | No |
| Best for | B2B sales and customer success teams that already run on HubSpot or Salesforce, sell a considered purchase involving multiple stakeholders, and want the buyer-facing plan and the CRM record to be the same source of truth rather than two systems a rep has to reconcile. | Small and mid-sized B2B software teams running considered, multi-stakeholder deals who want one branded workspace to carry an account from first demo through onboarding, with CRM-synced engagement tracking and a content library that keeps every rep on the current version. |
| Setup time | A first room can be built the same day the marketplace app is installed. A real rollout takes one to three weeks: designing room templates that match your actual buying process, deciding which Arrows data points map to which CRM properties, and building the workflows that act on room engagement. The template design is the work, not the software. | A first workspace can be published in under an hour. The real project is the template and content library build, which typically takes one to two weeks of an enablement or ops person's time before reps are asked to use it. CRM sync setup is straightforward on Salesforce or HubSpot and usually a single afternoon. |
| Learning curve | Low for reps, since room creation runs from the CRM record they already use and the AI provides a draft. Meaningfully higher for the admin or RevOps owner, who has to decide what a good buying process looks like before encoding it into a template. Reviewers frequently note that Arrows forces you to confront a vague process rather than hiding it, which is useful but not effortless. | Low for reps, who mostly duplicate a template and swap in the client's name, logo, and call recording. Moderate for the admin who owns templates, content governance, order form approval rules, and course structure. Reviewers most often report friction in the editor's formatting model rather than in the concepts. |
| Platforms | Web application, HubSpot App Marketplace app with CRM cards, Salesforce AppExchange integration, Mobile-responsive buyer-facing rooms | Web application, Chrome extension, Mobile-responsive buyer-facing workspaces |
| Compliance | SOC 2 Type II, GDPR, Annual third-party penetration testing, Data processing addendum available | SOC 2 Type II, GDPR |
| Founded | 2020 | 2021 |
| Headquarters | Fully remote (US-based leadership) | San Francisco, California (distributed team) |
| Ownership | Independent, venture-backed | Independent, venture-backed |
Strengths and limitations
Arrows
Strengths
- The deepest CRM integration in the digital sales room category, endorsed by HubSpot itself, which uses Arrows internally and invested through HubSpot Ventures.
- Rooms are created and maintained from inside the CRM, so adoption does not depend on reps opening another tool.
- AI that assembles the first draft from real deal activity, cutting room creation to a couple of minutes, which is what makes a room-for-every-deal policy realistic.
- No login for buyers, removing the single most common reason sales rooms go unopened.
Limitations
- No published pricing at all as of August 2026; the pricing page is a request form, so buyers cannot self-qualify on budget before booking a demo.
- No free plan, and the last known entry point of $500 per month puts Arrows out of reach of most genuinely small teams in this category.
- Hard dependency on HubSpot or Salesforce. There is no meaningful Pipedrive, Zoho, Attio, or Close support, and most of the product's advantage evaporates without a supported CRM.
- Deeper HubSpot capabilities are gated by HubSpot's own tiers, not just by Arrows: custom object sync needs HubSpot Enterprise, and workflow automation needs a paid Sales or Service Hub.
Dock
Strengths
- One workspace object serves sales, onboarding, and the ongoing client portal, so context survives the handoff instead of being rebuilt in a second tool.
- External collaborators are free on every plan, which removes the usual anxiety about how many buyer-side people get invited.
- A permanent free plan with custom branding and 10 workspaces, unusual in a category where most rivals offer a two-week trial.
- Content library with engagement analytics means version control and collateral performance are solved in the same product as the deal room.
Limitations
- The paid entry point is a flat $350 per month, so per-head economics are poor for very small teams compared with per-seat rivals starting near $30 per user.
- No CRM integration on the free plan and no advertised trial of Standard, which means the deciding feature cannot be evaluated before purchase.
- Removing the Dock logo requires Premium at $1,000 per month, and a custom domain requires an Enterprise contract, an expensive path to a fully white-labelled portal.
- Full API access is Enterprise-only and webhooks are Premium-only, blocking programmatic workspace creation for smaller buyers.
Pricing compared
Arrows
Quote-only subscription as of August 2026. Arrows prices by volume of sales rooms and onboarding plans rather than by seat, so internal and external participants are unlimited and adding reps does not raise the bill. Every plan includes full platform access; the tier structure gates enterprise controls such as SAML SSO, SCIM, and audit logs rather than core room features. Monthly and annual billing are both offered, with a discount for paying annually.
- Trial$0
- Business (quoted)Custom
- Enterprise (quoted)Custom
Judged purely on capability per dollar, Arrows is a mid-market purchase that has drifted away from the small-business end of the market. A $500 per month floor, now hidden behind a form, is real money for a five-person sales team, and several competitors in this category start under $100 per month or offer a free tier. What you are paying for is the integration: the sixty-odd synced data points, workflow triggers, and timeline events mean the room is part of the CRM rather than another tab, and that is the difference between a sales room program that survives a quarter and one that does not. If your team lives in HubSpot and your deals involve four or more stakeholders, the math works quickly. If you are evaluating on price, or your CRM is anything else, it does not.
Dock
Flat monthly platform pricing with an included block of internal seats and $50 per month for each additional seat. External collaborators (prospects, clients, partners) are free on every plan and never counted. Tiers gate seats, content volume, CRM integrations, white-labelling, API access, and SSO type rather than metering usage.
- Free$0
- Standard$350
- Premium$1,000
- EnterpriseCustom
Dock is not cheap at the entry point and is honest about it: $350 per month is a real line item for a five-person sales team, and the jump to $1,000 for logo removal, Drive sync, and unlimited courses is steep. What justifies it is scope. A team buying Dock at Premium is plausibly replacing a separate deal-room tool, a content management tool, a light LMS, and a client-portal build, and the external-collaborator-free model means the cost does not grow with the number of buyers or clients touched. Against a per-seat competitor at roughly $30 to $50 per user, Dock is worse value for a two-rep team and better value for a fifteen-person revenue org that would otherwise buy three products. The free plan is the sharpest thing on the price list, and the missing free trial of Standard is the clearest gap, since the CRM sync that decides the purchase cannot be tested without buying.
Editorial verdict on each
Arrows
Arrows is the digital sales room for teams whose center of gravity is HubSpot, and it earned that position by deleting the parts of itself that were not. The integration is not a checkbox: roughly sixty data points sync back as CRM properties, rooms are built and published from the deal record, and buyer engagement lands on the timeline where a manager already looks. Add AI that drafts the room from call notes and keeps proposing updates, plus no login for buyers, and you get the two behaviors that decide whether a sales room program works at all, namely reps actually creating rooms and buyers actually opening them. The honest caveat is commercial rather than technical. With no published pricing, no free plan, and a last-known floor of $500 per month, Arrows has moved up-market and out of reach for the smallest teams that this directory usually serves; Dock and Trumpet will quote you a number today and start cheaper. If you run HubSpot or Salesforce, sell into buying committees, and have RevOps capacity to design good templates, Arrows is the strongest product in the category. If any of those three are missing, it is the wrong purchase at this price.
Read the full Arrows profileDock
Dock is the most expansive product in the digital sales room category and the one that takes the post-sale half seriously. Treating the sales room, the onboarding plan, and the ongoing client portal as one object is the right idea, and the content library, playbooks, courses, and order forms around it mean a mid-sized revenue team can plausibly consolidate three or four subscriptions here. The 2026 AI work is substantive rather than decorative, and shipping MCP on the free plan is a genuinely forward move. The catch is the price shape: a flat $350 per month makes it poor value below five users, the features most buyers assume are basic (logo removal, custom domain, API, Okta SSO) live at $1,000 per month or on an enterprise contract, and there is no trial of the tier that carries CRM sync. Buy Dock if your deals are multi-stakeholder, your onboarding is currently a spreadsheet, and you are consolidating tools. If you only need attractive deal rooms for a handful of reps, a cheaper per-seat competitor will do the job for a fraction of the money.
Read the full Dock profileArrows profile last reviewed 2026-08-23; Dock last reviewed 2026-08-23. Pricing is compiled from public sources and can change without notice. See our methodology.