Arrows

Name: Arrows
Brand: Arrows
Price: 5002025 USD

Digital sales rooms that are built, updated, and reported on from inside HubSpot or Salesforce

Arrows is a digital sales room and customer onboarding platform for B2B teams running on HubSpot or Salesforce. It gives every deal a shareable buyer-facing page containing the recap, resources, mutual action plan, call recordings, and next steps, builds and updates that page from CRM activity using AI, and writes engagement data (views, clicks, plan progress) back to the deal or opportunity record. Pricing is quote-only and scales with the number of rooms and plans rather than the number of seats.

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Overview

Most deals do not die on a call. They die in the gaps between calls, when the buyer forwards a thread of nine emails to a finance stakeholder who has no idea what was agreed. Digital sales rooms exist to replace that thread with one link. Arrows entered the category from an unusual direction: it started in 2020 as a customer onboarding tool, built the deepest HubSpot integration in its market, and then extended the same shared-plan format upstream into the sales cycle. The result is a product that treats the room and the mutual action plan as the same object, which is why it reads more like a project plan with content attached than like a microsite.

The defining bet is CRM nativeness. In 2022 the company deleted roughly a third of its feature surface to stop being platform-agnostic and commit to HubSpot, a decision that produced one of the most installed and highest-rated apps on the HubSpot App Marketplace (over 1,500 installs, 4.8 to 4.9 stars) and eventually a strategic investment from HubSpot Ventures. Rooms are created, edited, and published from inside the CRM, roughly sixty data points sync back to properties that workflows and reports can read, and engagement shows up on the deal timeline rather than in a separate dashboard nobody opens. A Salesforce version of the same integration followed, connecting to opportunities, accounts, cases, and custom objects.

The 2025 and 2026 versions of the product lean heavily on AI under the name Arrows Intelligence. It reads CRM notes, emails, and call summaries to assemble a first draft of the room, embeds newly detected call recordings with summaries, rewrites the value proposition in the buyer's own language, and proposes updates as deal activity happens rather than waiting for a rep to remember. The company's own claim is that a personalized room takes one to two minutes, and that number matters more than it sounds: rooms only work when reps build one for every deal, not just the big ones.

Two things a buyer should know before shortlisting it. First, Arrows is not a self-serve purchase in 2026. The pricing page was replaced with a request-pricing form; the last published entry point, in early 2025, was $500 per month, and the tier structure before that ran $300 to $750 per month by monthly plan volume. Second, the product is genuinely coupled to HubSpot or Salesforce. Teams on Pipedrive, Close, Attio, or a spreadsheet are outside the design target, and most of what makes Arrows better than a Notion page disappears without the CRM on the other end.

Best for

B2B sales and customer success teams that already run on HubSpot or Salesforce, sell a considered purchase involving multiple stakeholders, and want the buyer-facing plan and the CRM record to be the same source of truth rather than two systems a rep has to reconcile.

Not the right fit for

Teams on any CRM other than HubSpot or Salesforce; the integration is the product, and without it Arrows is an expensive shared page.
Solo founders and very small teams looking for a cheap self-serve tool; there is no published entry price and no free plan, and the last public number was $500 per month.
Transactional, single-call sales motions where the buyer never needs a shared workspace and a follow-up email is sufficient.
Teams that want a heavily branded microsite or interactive content experience; Arrows is deliberately plain and functional rather than a design canvas.
Anyone wanting content analytics across a whole library, sales enablement training, or Gantt and Kanban project views; those live in enablement platforms and project tools instead.

How it works

1
You connect Arrows to HubSpot or Salesforce through the marketplace app, which is where most of the configuration lives. Arrows creates its own properties on the deal or opportunity so room status, engagement, and plan progress become CRM fields that workflows, lists, and reports can act on. Rooms attach to deals in HubSpot and to opportunities, accounts, cases, or custom objects in Salesforce.
2
A rep creates a room from a template, usually in one click from the CRM record. Arrows Intelligence reads the deal's notes, emails, and call summaries and drafts the contents: a recap, the value proposition phrased the way the buyer described their problem, the milestones of the buying process, suggested next steps with owners and dates, and the case studies or decks most relevant to that buyer. The rep edits rather than composes, which is the whole point of the two-minute claim.
3
The room itself is built from blocks: milestone blocks with dates, highlight blocks, embedded call recordings, a next-meeting block that updates itself from the calendar, a team block that populates from CRM contacts, embedded documents and videos, forms, file uploads, and e-signature blocks that let a PandaDoc or DocuSign quote be signed inline. A block library holds reusable content so a room is assembled from approved pieces rather than written from scratch. Dynamic text pulls CRM field values so a template personalizes itself.
4
Buyers open the room from a link, confirm their email address, and are in. There is no account to create and no password, which is the single largest determinant of whether a sales room actually gets used. Buyers can comment, tag people, complete tasks, upload files, and forward the link internally, which is how the champion sells the deal when the rep is not in the meeting.
5
Everything the buyer does flows back. Room views, block-level clicks, new participants, and plan progress appear in real time, trigger Slack or Teams alerts, and land on the CRM timeline. Sales managers get engagement as a pipeline signal instead of a rep's opinion, and after the deal closes the same plan format carries into onboarding so nothing is retyped at handoff.

Feature breakdown

35 features in 6 modules

Sales rooms

The buyer-facing page, assembled from blocks and shared as one link.

Block-based room builder: Rooms are composed of typed blocks (milestones, highlights, embeds, next meeting, team, forms) rather than a freeform document, which keeps every rep's room consistent without policing formatting.
No-login buyer access: External participants confirm an email address instead of creating an account, so the room actually gets opened and forwarded rather than abandoned at a signup wall.
Mutual action plan: Steps carry owners and due dates on both sides, so the buyer's security review and the seller's legal redline sit in the same list with the same deadline.
Auto-updating next meeting block: The upcoming call, its time, and its joining link are kept current from the calendar rather than typed into the page and quietly going stale.
Universal embeds: Calendars, Loom and Wistia videos, Google Docs, Typeform, and effectively anything with a share link drop straight into a room with no development work.
Inline e-signature: PandaDoc and DocuSign documents can be embedded and signed inside the room, so the quote does not require a separate email and a separate portal.
Block content library: Reusable, approved blocks (security overview, ROI model, implementation timeline) can be dropped into any room, which is how marketing keeps control of what reps send.
Dynamic CRM text: Merge fields pull company name, contract value, dates, and any CRM property into the room copy, so one template personalizes itself across a pipeline.
Custom domain and branding: Rooms serve from your own domain with your logo and colors, which matters when the link is forwarded to a procurement team that has never heard of Arrows.
Comments and tagging: Buyers and sellers can comment on specific blocks and tag each other, moving the back-and-forth out of email and next to the thing being discussed.

Arrows Intelligence

The AI layer that drafts and maintains the room from CRM activity.

Room generation from deal data: Notes, emails, and call summaries on the record become a first draft of the room, with milestones and next steps already populated for the rep to correct.
Follow-up email drafting: Arrows writes the post-call recap email, linking to the specific sections of the room, so the follow-up goes out in minutes instead of at the end of a day of calls.
Proactive update suggestions: As activity happens on the deal, Arrows proposes room changes for one-click approval rather than waiting for the rep to remember the room exists.
Automatic call recording embeds: New recordings from Gong, Fireflies, and similar tools are detected, embedded, and summarized without a manual upload step.
Value proposition rewriting: The positioning block is restated in the buyer's own recorded language, which is what makes the room forwardable to a stakeholder who missed the demo.
Content recommendation: Relevant case studies, decks, and resources are surfaced from your library based on the deal context instead of the rep hunting through a shared drive.

CRM integration

The reason to choose Arrows over a generic shared page.

Create and edit rooms inside HubSpot: The full room workflow runs from the HubSpot CRM card, so reps never leave the system they already have open all day.
Roughly sixty synced data points: Room status, engagement, participants, and plan progress write to CRM properties that lists, workflows, sequences, and reports can act on directly.
Timeline events and CRM cards: Buyer activity appears on the deal timeline alongside emails and calls, which is where a manager reviewing pipeline actually looks.
Workflow triggers: Room views, stalled steps, or completed milestones can start HubSpot workflows, so a room going quiet for a week can trigger a task automatically.
Salesforce objects: The Salesforce app attaches rooms to opportunities, accounts, cases, or custom objects, with the same engagement data written back to the record.
Custom object support: Plans can sync to HubSpot custom objects for teams that model onboarding or implementation outside the standard deal and ticket objects, which requires an Enterprise HubSpot tier.

Engagement tracking and alerts

Turning buyer behavior into a pipeline signal rather than a hunch.

Block-level activity data: You see not just that a room was opened but which sections were read, which distinguishes a curious click from a security team working through your documentation.
Stakeholder discovery: When a champion forwards the link, the new participants appear, which is often the first evidence of a buying committee member nobody had logged.
Real-time Slack and Teams alerts: A notification fires when a buyer is in the room, which is the difference between following up now and following up on Thursday.
Plan progress reporting: Completion of mutual action plan steps is measurable across the pipeline, giving managers a deal health metric that is not self-reported.

Onboarding plans and handoff

The original product, still shipped, now positioned as the stage after the close.

Customer onboarding plans: The same shared-plan format runs post-sale implementation, with tasks, questions, file uploads, and phases assigned across both teams.
Templates with branching: Reusable templates support conditional phases and tasks, so an enterprise implementation and a self-serve one run from the same template family.
Task autocompletion from CRM data: A step can mark itself done when the underlying HubSpot property changes, which removes the busywork of maintaining a plan that is already true in the CRM.
Sales to CS handoff: Context captured during the deal carries into the onboarding plan, so the customer is not asked the same discovery questions twice by a new team.
Portfolio view: A single view of every active onboarding with status, owner, and associated dollar value, which is what CS leaders use to find stuck accounts.

Administration and security

Access control, auditability, and the boring parts procurement asks about.

Role-based access control: Team permissions govern who can publish rooms, edit templates, and see engagement data across the pipeline.
Room access controls: Rooms can be an open link or restricted to confirmed email addresses, which is how a room containing pricing stays out of a forwarded chain.
SAML SSO and SCIM: Single sign-on and directory provisioning are available, gated to the enterprise tier rather than included across the board.
Audit logs: In-app user activity can be tracked, searched, and exported, also an enterprise-tier feature.

Use cases

4 documented

Account executive at a 40-person HubSpot-native SaaS company

Demos go well, then the deal goes quiet while the champion tries to explain the product internally from memory and a PDF attached to an email.

Every deal gets a room built in two minutes from the call notes. The champion forwards one link, two new stakeholders appear in the participant list, and the rep sees the security section being read on a Sunday evening, which tells them exactly what the next call should cover.

RevOps manager who needs deal health that is not self-reported

Forecast reviews rely on rep sentiment because the CRM has no evidence of buyer-side activity between calls.

Room engagement and mutual action plan completion sync to HubSpot properties, so the pipeline report can rank deals by whether the buyer is actually doing anything, and a workflow raises a task when a room has not been opened in ten days.

Customer success lead at a company with a heavy implementation

Onboarding runs on a spreadsheet plus a long email thread per customer, and nobody can say which accounts are stuck or why.

Each new customer gets an onboarding plan from a template, tasks autocomplete off HubSpot properties, and the portfolio view shows every account in flight with its status and value. Reported outcomes at customers of this shape include an implementation time reduction of 58 percent and roughly 2.5 times more accounts per CSM.

Sales manager enforcing a consistent process across a new team

Six reps send six different follow-ups, and new hires improvise the buying process because no one wrote it down.

Room templates encode the milestones of the buying process and the block library holds approved content, so the process is the tool rather than a slide in an onboarding deck, and ramp time for a new rep drops because the sequence of steps is visible in the product.

Pricing

from Not published; the last publicly listed entry point was $500 per month (early 2025)

Quote-only subscription as of August 2026. Arrows prices by volume of sales rooms and onboarding plans rather than by seat, so internal and external participants are unlimited and adding reps does not raise the bill. Every plan includes full platform access; the tier structure gates enterprise controls such as SAML SSO, SCIM, and audit logs rather than core room features. Monthly and annual billing are both offered, with a discount for paying annually.

Plan	Price	Includes
Trial	$0 for the trial period	Access to all products, no credit card required Most business-tier features enabled Advanced CRM integration included so the trial tests the real thing The trial was published as seven days when Arrows still listed prices; treat the length as something to confirm on the demo call.
Business (quoted)	Custom quoted by team size and usage	Sales rooms, onboarding plans, and Arrows Intelligence on one plan HubSpot or Salesforce integration, custom domain, branding, forms, and file uploads on all tiers Unlimited internal and external participants Historically the volume brackets were sized around plan and room counts, with published packages including at least 200 sales rooms or 100 onboarding plans.
Enterprise (quoted)	Custom quoted by team size and usage	SAML single sign-on and SCIM provisioning Audit logs with export HubSpot custom object sync and priority support via a shared Slack channel

Plan

Price

Includes

Trial

for the trial period

Access to all products, no credit card required
Most business-tier features enabled
Advanced CRM integration included so the trial tests the real thing

The trial was published as seven days when Arrows still listed prices; treat the length as something to confirm on the demo call.

Business (quoted)

Custom

quoted by team size and usage

Sales rooms, onboarding plans, and Arrows Intelligence on one plan
HubSpot or Salesforce integration, custom domain, branding, forms, and file uploads on all tiers
Unlimited internal and external participants

Historically the volume brackets were sized around plan and room counts, with published packages including at least 200 sales rooms or 100 onboarding plans.

Enterprise (quoted)

Custom

quoted by team size and usage

SAML single sign-on and SCIM provisioning
Audit logs with export
HubSpot custom object sync and priority support via a shared Slack channel

Billing notes

The public pricing page was replaced with a request-pricing form; as of August 2026 no list price is published anywhere on arrows.to, so every deal starts with a demo.
For historical anchoring: in October 2023 Arrows listed Starter, Pro, and Business tiers at $300, $500, and $750 per month depending on a volume bracket of 25, 60, or 125 plans per month. By March 2025 the page simply said pricing starts at $500 per month.
Pricing scales with customers and rooms, not seats, which is unusually favorable for a growing team and unfavorable for a small team with high deal volume.
Payment is by credit card through Stripe, monthly with no contract or annually at a discount; prices are quoted in US dollars.
Arrows itself is priced on top of your CRM. Getting real value from the synced data requires HubSpot Sales Hub or Service Hub Professional in practice, and custom object sync requires a HubSpot Enterprise tier, so the true cost of the workflow is higher than the Arrows line item.

Value assessment: Judged purely on capability per dollar, Arrows is a mid-market purchase that has drifted away from the small-business end of the market. A $500 per month floor, now hidden behind a form, is real money for a five-person sales team, and several competitors in this category start under $100 per month or offer a free tier. What you are paying for is the integration: the sixty-odd synced data points, workflow triggers, and timeline events mean the room is part of the CRM rather than another tab, and that is the difference between a sales room program that survives a quarter and one that does not. If your team lives in HubSpot and your deals involve four or more stakeholders, the math works quickly. If you are evaluating on price, or your CRM is anything else, it does not.

Strengths & limitations

Strengths

The deepest CRM integration in the digital sales room category, endorsed by HubSpot itself, which uses Arrows internally and invested through HubSpot Ventures.
Rooms are created and maintained from inside the CRM, so adoption does not depend on reps opening another tool.
AI that assembles the first draft from real deal activity, cutting room creation to a couple of minutes, which is what makes a room-for-every-deal policy realistic.
No login for buyers, removing the single most common reason sales rooms go unopened.
Priced by rooms and plans rather than seats, so a growing team is not penalized for adding reps or inviting the whole buying committee.
The same shared-plan format runs sales and post-sale onboarding, so context survives the handoff instead of being retyped.
Strong verified track record: over 1,500 HubSpot Marketplace installs, 4.8 to 4.9 star ratings, and customer-reported outcomes like 58 percent faster implementations.

Limitations

No published pricing at all as of August 2026; the pricing page is a request form, so buyers cannot self-qualify on budget before booking a demo.
No free plan, and the last known entry point of $500 per month puts Arrows out of reach of most genuinely small teams in this category.
Hard dependency on HubSpot or Salesforce. There is no meaningful Pipedrive, Zoho, Attio, or Close support, and most of the product's advantage evaporates without a supported CRM.
Deeper HubSpot capabilities are gated by HubSpot's own tiers, not just by Arrows: custom object sync needs HubSpot Enterprise, and workflow automation needs a paid Sales or Service Hub.
Rooms are deliberately plain. Teams wanting a designed, brand-heavy buying experience or interactive content will find the block model constraining compared with proposal-first tools.
SSO, SCIM, and audit logs are enterprise-tier only, which can force a security-conscious mid-market buyer up a tier for reasons unrelated to product usage.
No native project views such as Gantt charts or Kanban boards, a recurring point in reviews from teams trying to run complex implementations entirely inside Arrows.
Small company, under 25 employees and roughly $5.3 million raised, which is a genuine consideration for a buyer standardizing a whole revenue org on one vendor.

Head-to-head comparisons

6 alternatives

Arrows vs GetAccept

from $25 per user per month (eSign); $49 per user per month for the sales room tier

GetAccept is the broader platform: sales rooms plus proposals, quoting, e-signature, and video, with published per-user pricing and a free tier that lets a small team start today. Arrows is narrower and deeper, betting everything on CRM nativeness and AI-assisted room maintenance. If you need the contract workflow and the room in one bill, GetAccept is the more complete purchase. If your problem is that reps never update the room and the CRM never reflects buyer engagement, Arrows solves that better than anything else here.

Full Arrows vs GetAccept comparison

Arrows vs Dock

from Free plan; paid plans from $350 per month (Standard)

The closest direct comparison, and the two are hard to separate on features: both do sales rooms, mutual action plans, onboarding plans, and CRM sync. Dock publishes its pricing and starts materially cheaper, and its Salesforce and HubSpot integrations are strong. Arrows differentiates on HubSpot depth (it is a HubSpot Ventures portfolio company and HubSpot's own onboarding tool) and on Arrows Intelligence proactively drafting and updating rooms. Teams evaluating on price and transparency lean Dock; teams that live in HubSpot and want the AI to do the maintenance lean Arrows.

Full Arrows vs Dock comparison

Arrows vs Trumpet

from Free for up to 10 Pods; paid plans from $45 per user per month

Trumpet is the design-forward option, with more visual customization of the room (they call them pods) and published self-serve pricing including a free tier, which makes it a far easier first purchase for a small team. Arrows is more opinionated and more operational: the plan and the CRM record are the product, not the page design. Choose Trumpet if the buying experience needs to look bespoke and the budget is tight; choose Arrows if RevOps needs room engagement to appear as CRM properties that drive workflows.

Full Arrows vs Trumpet comparison

Arrows vs Qwilr

from $35/user/mo (Starter, billed annually; $49 billed monthly)

Different jobs that get shortlisted together. Qwilr is a proposal and quoting tool: interactive web-based proposals with pricing tables, ROI calculators, acceptance, and e-signature, priced self-serve from a low per-user figure. Arrows is a buying-process workspace that happens to hold documents. A Qwilr proposal is a document the buyer signs; an Arrows room is a plan the buyer works through over weeks. Teams whose sales cycle is essentially send-a-proposal-and-close should buy Qwilr and skip this category.

Full Arrows vs Qwilr comparison

Arrows vs PandaDoc

from $0 (Free eSign), then $19 per user per month billed annually (Starter)

PandaDoc owns the document and signature end of the deal and has a genuinely usable low-cost entry point. It is complementary rather than competitive: Arrows embeds PandaDoc documents so the quote can be signed inside the room. If your only unmet need is getting contracts out and signed, PandaDoc alone is the cheaper and better answer. If contracts already work but deals stall between calls, that is the gap Arrows fills, and running both is a common configuration.

Full Arrows vs PandaDoc comparison

Arrows vs Journey

from $9 per user per month billed monthly, or $89 per user per year billed annually

Journey is the more content-flexible sales room, strong on beautifully assembled buyer experiences and usable across any CRM. Arrows trades that flexibility for HubSpot and Salesforce depth plus AI that keeps rooms current without rep effort. If your team is not on one of those two CRMs, Journey is the practical choice; if it is, Arrows gives you engagement data where your reporting already lives.

Full Arrows vs Journey comparison

Implementation & onboarding

Setup time: A first room can be built the same day the marketplace app is installed. A real rollout takes one to three weeks: designing room templates that match your actual buying process, deciding which Arrows data points map to which CRM properties, and building the workflows that act on room engagement. The template design is the work, not the software.
Learning curve: Low for reps, since room creation runs from the CRM record they already use and the AI provides a draft. Meaningfully higher for the admin or RevOps owner, who has to decide what a good buying process looks like before encoding it into a template. Reviewers frequently note that Arrows forces you to confront a vague process rather than hiding it, which is useful but not effortless.
Onboarding: Guided rather than self-serve: purchase runs through a demo, and implementation support, a knowledge base, workshops, guides, and a partner directory of certified HubSpot consultants back the rollout. Priority support through a shared Slack channel is available at the higher tier.
Migration notes: Coming from spreadsheets or a Notion or Google Docs process, the migration is rebuilding templates rather than moving records, and the practical constraint is that live deals should finish on the old process. Coming from another sales room tool, expect to rebuild rooms and templates by hand; there is no import path between vendors in this category. Rooms are hosted pages, so shared links from a previous vendor break at cancellation, which argues for switching at a quarter boundary rather than mid-cycle.

Platform, API & security

Platforms: Web applicationHubSpot App Marketplace app with CRM cardsSalesforce AppExchange integrationMobile-responsive buyer-facing rooms
API: API access for programmatic plan and room creation, plus webhooks. In practice most automation runs through the native HubSpot and Salesforce integrations, which expose roughly sixty synced data points as CRM properties along with timeline events and workflow triggers, rather than through direct API calls.
Compliance: SOC 2 Type IIGDPRAnnual third-party penetration testingData processing addendum available
Data residency: Application data is stored in PlanetScale, with infrastructure hosted on Heroku running on AWS data centers. A current subprocessor list is published.
SSO: SAML single sign-on with SCIM provisioning, enterprise tier only.
Security notes: Data is encrypted at rest with AES-256 and in transit with TLS. Over 100 security controls are continuously monitored with automated evidence collection, and a trust center hosts the current SOC 2 report. Room access can be an open link or restricted to confirmed email addresses, and the HubSpot app is HubSpot-certified, which requires an in-depth technical review of scope usage and token handling.

Support & resources

Channels: Email support at help@arrows.toIn-app chatShared Slack channel on the higher tierLive demo and implementation calls
Documentation: A knowledge base of setup and how-to guides, plus a large public library: guides, playbooks, a template vault, hands-on workshops, and a podcast. The content operation is unusually strong for a company this size and doubles as category education on mutual action plans and onboarding design.
Community: A directory of certified partners and consultants who implement Arrows alongside HubSpot, and a newsletter with more than 14,000 subscribers. There is no large public user forum; the community effectively lives inside the HubSpot ecosystem.

Company

Founded: 2020
Headquarters: Fully remote (US-based leadership)
Ownership: Independent, venture-backed
Founders: Daniel Zarick, Benedict Fritz
Employees: Under 25 (est. 2026)
Funding: About $5.3 million raised, led by Gradient Ventures with strategic investment from HubSpot Ventures and a large group of angel investors.

Funding history

Round	Amount	Year	Notes
Seed	$2.75M	2021	Led by Gradient Ventures, Google's AI-focused fund, with 47 angel investors including Jeff Lawson, Michael Pryor, and Jason Warner.
Strategic investment	Undisclosed (total funding reached about $5.3M)	2023	HubSpot Ventures invested as part of a strategic partnership around the HubSpot ecosystem.

Timeline

2020Founded by Daniel Zarick and Benedict Fritz to fix customer onboarding processes run on spreadsheets and email threads.
2021Public launch in March; raises a $2.75 million seed round led by Gradient Ventures in June.
2022Deletes roughly a third of the product to abandon platform neutrality and build a native HubSpot integration instead.
2023HubSpot Ventures invests as a strategic partner, total funding reaching about $5.3 million; published pricing runs $300 to $750 per month by plan volume.
2024Digital sales rooms launch as a product alongside onboarding plans; named a HubSpot Service Hub Essential App.
2025Arrows Intelligence ships, generating and proactively updating rooms from CRM activity. Published pricing simplifies to a $500 per month starting point. HubSpot selects Arrows to power its own global customer onboarding program.
2026Salesforce integration launches, marketing repositions around sales rooms with onboarding as the second act, and the pricing page is replaced with a request-pricing form.

Integrations

HubSpot
Salesforce
Slack
Microsoft Teams
Gong
Fireflies
PandaDoc
DocuSign
Loom
Wistia
Google Drive
Google Docs
Calendly
HubSpot Meetings
Typeform
YouTube
Zapier

Frequently asked questions

12 questions

What is Arrows used for?

Arrows gives every deal a shareable buyer-facing page containing the call recap, resources, mutual action plan, recordings, and next steps, and keeps that page in sync with HubSpot or Salesforce. Sales teams use it to stop deals stalling between calls and to see which stakeholders are actually engaging; customer success teams use the same format to run onboarding after the close.

How much does Arrows cost?

Arrows does not publish prices as of August 2026. The pricing page asks you to request a quote based on team size and usage. For context, the last published entry point in early 2025 was $500 per month, and in 2023 tiers were listed at $300, $500, and $750 per month depending on how many plans you created monthly. Pricing scales with rooms and plans rather than seats, so adding users does not increase the bill.

Does Arrows have a free plan or a free trial?

There is a free trial with no credit card required, covering all products, most business-tier features, and the advanced CRM integration, so you can test the part that actually matters. There is no permanent free plan. When prices were published the trial was listed at seven days, so confirm the current length on the demo call.

Does Arrows work without HubSpot?

It works with Salesforce as well, and the Salesforce app connects rooms to opportunities, accounts, cases, and custom objects with the same engagement sync. Outside those two CRMs, no. Arrows deliberately dropped platform neutrality in 2022, and on Pipedrive, Zoho, Close, or Attio you would be paying for a shared page without the integration that justifies the price.

Do buyers need to create an account to open an Arrows room?

No. External participants confirm their email address and are in, with no username or password. That confirmation is what tells the seller who has opened the room, including anyone the original recipient forwarded it to, which is often how a previously unknown stakeholder is discovered.

Arrows vs Dock: which is better?

They overlap heavily on sales rooms, mutual action plans, and onboarding. Dock publishes its pricing, starts cheaper, and is the easier purchase for a smaller team. Arrows goes deeper on HubSpot specifically, is a HubSpot Ventures portfolio company, powers HubSpot's own customer onboarding, and adds AI that drafts and proactively updates rooms. Evaluate on transparency and budget, pick Dock; evaluate on HubSpot depth and rep effort, pick Arrows.

What HubSpot plan do I need to use Arrows?

Rooms attach to deals and plans attach to deals or tickets, both of which exist in free HubSpot. To use Arrows data in workflows, sequences, and reports, which is most of the reason to buy it, you need a paid tier; Sales Hub Professional or Service Hub Professional is the usual recommendation. Syncing plans to HubSpot custom objects requires a HubSpot Enterprise tier.

What does Arrows Intelligence actually do?

It reads the deal's CRM notes, emails, and call summaries and builds a first draft of the room: recap, value proposition in the buyer's own words, milestones, next steps, and suggested content. Afterwards it keeps proposing updates as activity happens, embeds newly detected call recordings with summaries, and drafts the follow-up email linking to the relevant room sections. The rep approves rather than composes.

Is Arrows SOC 2 compliant?

Yes, SOC 2 Type II, with the current report available through its trust center. It is also GDPR compliant with a published data processing addendum and subprocessor list, encrypts data at rest with AES-256 and in transit with TLS, runs annual third-party penetration tests, and continuously monitors over 100 security controls. SAML SSO, SCIM, and audit logs are available on the enterprise tier.

Does Arrows still do customer onboarding, or only sales rooms?

Both, though the emphasis has shifted. Onboarding plans were the original product and are still shipped and sold, but the 2026 site leads with sales rooms and Arrows Intelligence, with onboarding presented as the stage after the close. Teams that buy it purely as an onboarding tool are still well served; teams buying only sales rooms are now the primary target.

How long does it take to roll out Arrows?

A first room takes minutes after installing the marketplace app. A real rollout is one to three weeks, and almost all of that time goes into designing the room and plan templates that encode your buying and onboarding process, plus mapping Arrows data points to CRM properties and building the workflows that use them. The software is not the constraint; deciding what your process actually is usually is.

Who owns Arrows and is it a safe bet?

It is independent and venture-backed, founded in 2020 and holding about $5.3 million from Gradient Ventures, HubSpot Ventures, and angel investors, with fewer than 25 employees. That is a small vendor, which is a real consideration for a large standardization decision. Mitigating it: HubSpot both invested in and uses the product for its own global onboarding program, which is about as strong an ecosystem endorsement as exists.

Editorial verdict

Arrows is the digital sales room for teams whose center of gravity is HubSpot, and it earned that position by deleting the parts of itself that were not. The integration is not a checkbox: roughly sixty data points sync back as CRM properties, rooms are built and published from the deal record, and buyer engagement lands on the timeline where a manager already looks. Add AI that drafts the room from call notes and keeps proposing updates, plus no login for buyers, and you get the two behaviors that decide whether a sales room program works at all, namely reps actually creating rooms and buyers actually opening them. The honest caveat is commercial rather than technical. With no published pricing, no free plan, and a last-known floor of $500 per month, Arrows has moved up-market and out of reach for the smallest teams that this directory usually serves; Dock and Trumpet will quote you a number today and start cheaper. If you run HubSpot or Salesforce, sell into buying committees, and have RevOps capacity to design good templates, Arrows is the strongest product in the category. If any of those three are missing, it is the wrong purchase at this price.

Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.