AvidTrak vs CallScaler
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
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The short answer
Both sides assessedAvidTrak compared with CallScaler
CallScaler starts at $65 a month ($45 annually) plus usage, with cheap numbers at $0.50 each, an agency tier and an annual discount. AvidTrak's $15 Starter includes numbers and minutes and suits a single small business better, while CallScaler's per-number pricing favors accounts that need hundreds of numbers. Pick AvidTrak for a small footprint, CallScaler for number-heavy campaigns.
CallScaler compared with AvidTrak
CallScaler's $0.50 numbers win for number-heavy campaigns, while AvidTrak's $15 Starter with bundled numbers and minutes suits a single small business better than CallScaler's $65 ($45 annually) plan plus usage.
Choose AvidTrak if
US and Canadian small businesses and local-service agencies that want dynamic number insertion, keyword attribution, recording and CRM or ad-platform integrations at the lowest published price in the category, and that value included numbers and minutes over enterprise certifications.
Choose CallScaler if
Lead generation operators, pay-per-call publishers and networks, and marketing agencies running many local clients in the US or Canada, who need hundreds or thousands of tracking numbers and are paying per account or per number elsewhere.
Side by side
20 attributes| Attribute | AvidTrak | CallScaler |
|---|---|---|
| Category | Call Tracking | Call Tracking |
| Starting price | $15 per month (Starter, 5 numbers and 500 minutes); monthly billing only (14 days trial) | $65 per month monthly, or $45 per month billed annually (Pro), plus usage (7 days trial) |
| Pricing model | Monthly call tracking packages billed every 30 days that bundle local numbers, local minutes, recording minutes and caller name lookups, with published per-plan overage rates; AI features and the contact center product are priced separately. | Flat monthly platform fee per plan plus usage drawn from a prepaid balance in real time: numbers, minutes, texts, dual-channel recording, and AI transcription are all metered at the same rates on every plan. Annual billing lowers the platform fee by about a third. |
| Free plan | No | No |
| Free trial | 14 days with $20 of credit, no credit card required | 7 days on paid plans, plus a 30-day money-back guarantee on the plan fee |
| Best for | US and Canadian small businesses and local-service agencies that want dynamic number insertion, keyword attribution, recording and CRM or ad-platform integrations at the lowest published price in the category, and that value included numbers and minutes over enterprise certifications. | Lead generation operators, pay-per-call publishers and networks, and marketing agencies running many local clients in the US or Canada, who need hundreds or thousands of tracking numbers and are paying per account or per number elsewhere. |
| Setup time | Under an hour for a basic setup: buy numbers, set forwarding and paste the DNI script. Porting existing numbers follows the carrier's timeline, and US texting follows A2P 10DLC registration, for which AvidTrak publishes a guide. | Minutes for a first tracked number, by the vendor's account ('live in 60 seconds'), and an afternoon for a realistic deployment: buy a pool, install the DNI script, build call flows, connect Google Ads and Meta, and turn on AI scoring. Porting existing numbers adds 7 to 14 business days, during which the old numbers keep working. |
| Learning curve | Low for reading reports; moderate for configuring DNI rules, routing and IVR. Customer testimonials on the vendor site single out support help with complex DNI setups. | Low for straightforward tracking. The pay-per-call side (buyers, publishers, bidding, payouts) is a genuine system to learn, and the usage meter takes a month to understand well enough to budget. |
| Platforms | Web app, WordPress plugin, AMP plugin, Wix and Unbounce integrations | Web application, JavaScript DNI and form tracking script, Browser dialer, REST API and webhooks |
| Compliance | STIR/SHAKEN attestation handling, GDPR and CCPA rights described in the privacy policy, A2P 10DLC texting registration guide | GDPR rights section in the privacy policy for EU and EEA residents, TCPA and DNC caller screening available as a call flow step, 10DLC registration flow for US outbound SMS, No SOC 2 or HIPAA claim published |
| Founded | 2010 | 2019 |
| Headquarters | Sherman Oaks, California, United States (Media Flint, Inc., dba AvidTrak, 15260 Ventura Boulevard) | San Diego, California, United States (per its 2022 funding announcement; CB Insights lists San Francisco) |
| Ownership | Privately held (Media Flint, Inc.) | Private, founder-led, TinySeed-backed |
| Starting price | $15/mo (Starter); monthly billing only, no annual option published | $65/mo monthly or $45/mo billed annually (Pro), plus usage |
| Local tracking number price | $2.00 per extra number per month | $0.50 per number per month |
| Per-minute rate | $0.05 to $0.07 local, $0.06 to $0.08 toll-free, by plan | $0.045 local, $0.055 toll-free |
| Free trial | 14 days with $20 credit, no credit card | 7 days, plus a 30-day money-back guarantee |
| Countries with local numbers | 2 (US and Canada pricing published) | 2 (US and Canada) |
| Client accounts on Agency plan | Up to 1,000 | Unlimited businesses and users |
| API access | Yes: REST API and webhooks | Yes: Calls, Analytics, Resources, Marketplace APIs and webhooks |
Strengths and limitations
AvidTrak
Strengths
- Entry price of $15 a month with 5 numbers, 500 minutes and 500 recording minutes included.
- Every feature, from DNI and keyword attribution to scoring and CRM integrations, is on every plan.
- Published overage rates for numbers, minutes, SMS, recordings and caller name lookups on the pricing page.
- Agency plan with up to 1,000 client accounts and white-label reporting for $55 a month.
Limitations
- No SOC 2, HIPAA or ISO attestation published on the vendor site.
- Monthly billing only, with a refundable deposit held against overages.
- Published pricing covers the US and Canada only.
- AI transcription, the receptionist and the analyst are metered or sold as add-ons.
CallScaler
Strengths
- Local tracking numbers at 50 cents a month, against the $2.50 to $3 common in this category, which transforms the economics of large number pools and rank-and-rent portfolios.
- The Agency plan charges one flat fee for unlimited businesses and users, where most competitors add cost per client account.
- A real pay-per-call system (buyers, publishers, ping/post, real-time bidding, prepaid balances, payouts) in the same product as the attribution, with published prices.
- AI summaries, qualification, and 0 to 100 lead scoring on every call, sent back to Google Ads with the conversion so bidding can use it.
Limitations
- Tracking numbers in the US and Canada only, with no timeline for other countries.
- No phone support; help runs through in-app chat and email.
- The marketing overstates what is included. AI transcription, dual-channel recording, white label, bidding, and Watchdog all cost extra below the top plan, whatever the features page says.
- Prepaid usage means a depleted balance can interrupt call routing if auto top-up is not set.
Pricing compared
AvidTrak
Monthly call tracking packages billed every 30 days that bundle local numbers, local minutes, recording minutes and caller name lookups, with published per-plan overage rates; AI features and the contact center product are priced separately.
- Starter$15
- Professional$30
- Agency$55
At $15 to $55 a month with numbers and minutes included, AvidTrak is among the cheapest complete call trackers in the directory, and it does not hold back DNI, keyword attribution, recording, scoring or CRM integrations for higher tiers. Compared with CallRail's $50 entry plan, a small business can run five sources for less than a third of the price. The savings come with thinner assurances: no published security certifications, monthly-only card billing with a deposit, and AI summaries billed by the minute. For attribution on a budget, it is hard to beat.
CallScaler
Flat monthly platform fee per plan plus usage drawn from a prepaid balance in real time: numbers, minutes, texts, dual-channel recording, and AI transcription are all metered at the same rates on every plan. Annual billing lowers the platform fee by about a third.
- Pro$65 ($45 billed annually)
- Agency$195 ($130 billed annually)
- Pay Per Call$600 ($400 billed annually)
For anyone running more than a few dozen numbers, CallScaler is the cheapest published way to do serious call tracking in this directory, and the gap widens with scale because the number price is a fifth of what WhatConverts charges and the Agency plan does not charge per client. The per-minute rate is not the differentiator: 4.5 cents matches WhatConverts, and AI transcription at 2.4 cents a minute is slightly dearer than WhatConverts' 2 cents. So the savings come from numbers and accounts, not calls. A single local business with three numbers gains little and should compare it against Nimbata's bundled plans. Where it has no real rival at its price is the pay-per-call operator: Ringba and Retreaver are quoted through sales, while CallScaler publishes $400 to $600 a month for buyer management, bidding, and white label in the same product as the tracking numbers.
Editorial verdict on each
AvidTrak
AvidTrak is the budget pick in call tracking that does not cut features to hit its price. For $15 a month a small US or Canadian business gets five numbers, 500 minutes, dynamic number insertion, keyword attribution, recording and integrations with Google Ads, GA4 and the main CRMs, and the $55 Agency plan handles up to 1,000 client accounts under white label. What you give up is assurance and flexibility: no published security certifications, monthly card billing with a deposit held for overages, and AI transcription billed by the minute. If attribution is the job and budget is tight, start the $20-credit trial before paying three times as much for CallRail.
Read the full AvidTrak profileCallScaler
CallScaler is the call tracker to shortlist when numbers and client accounts, not minutes, are what your current bill is made of. At 50 cents a local number and a flat $195 a month ($130 annually) for unlimited client businesses, it undercuts every self-serve competitor in this directory for agencies and lead generators, and its Pay Per Call plan publishes a price for buyer management and real-time bidding that Ringba and Retreaver leave to a sales call. The AI scoring on every call, sent back to Google Ads, is genuinely useful. The caveats are real, though: numbers only in the US and Canada, no phone support, no published security certification, a small team with little public detail, and marketing copy that promises more is included than the pricing page delivers. Model your month from the usage rates, not the headline, and it holds up. For a single local business with three numbers, the case is thinner and a bundled plan like Nimbata's may be simpler.
Read the full CallScaler profileAvidTrak profile last reviewed 2026-09-27; CallScaler last reviewed 2026-09-26. Pricing is compiled from public sources and can change without notice. See our methodology.
The best in Call Tracking & Attribution
16 trackedCall tracking platforms assign trackable phone numbers to campaigns, keywords, and pages so inbound calls can be attributed to the marketing that produced them, with recording, scoring, and conversion data pushed back to ad platforms.
One script and a number pool go live in under an hour, and attribution starts working on the very next visitor, no analyst required.
Frequently asked questions
6 questionsWhat is the difference between AvidTrak and CallScaler?
CallScaler starts at $65 a month ($45 annually) plus usage, with cheap numbers at $0.50 each, an agency tier and an annual discount. AvidTrak's $15 Starter includes numbers and minutes and suits a single small business better, while CallScaler's per-number pricing favors accounts that need hundreds of numbers. Pick AvidTrak for a small footprint, CallScaler for number-heavy campaigns.
Is AvidTrak or CallScaler cheaper?
AvidTrak starts at $15 per month (Starter, 5 numbers and 500 minutes); monthly billing only (14 days trial). CallScaler starts at $65 per month monthly, or $45 per month billed annually (Pro), plus usage (7 days trial). The billing models differ, so the entry price is rarely the whole cost. AvidTrak pricing model: Monthly call tracking packages billed every 30 days that bundle local numbers, local minutes, recording minutes and caller name lookups, with published per-plan overage rates; AI features and the contact center product are priced separately. CallScaler pricing model: Flat monthly platform fee per plan plus usage drawn from a prepaid balance in real time: numbers, minutes, texts, dual-channel recording, and AI transcription are all metered at the same rates on every plan.
Does AvidTrak or CallScaler have a free plan?
AvidTrak has no free plan. Trial terms: 14 days with $20 of credit, no credit card required. CallScaler has no free plan. Trial terms: 7 days on paid plans, plus a 30-day money-back guarantee on the plan fee.
Who should choose AvidTrak?
US and Canadian small businesses and local-service agencies that want dynamic number insertion, keyword attribution, recording and CRM or ad-platform integrations at the lowest published price in the category, and that value included numbers and minutes over enterprise certifications.
Who should choose CallScaler?
Lead generation operators, pay-per-call publishers and networks, and marketing agencies running many local clients in the US or Canada, who need hundreds or thousands of tracking numbers and are paying per account or per number elsewhere.
What are the best alternatives to AvidTrak and CallScaler?
SaaSTracker profiles 16 products in Call Tracking & Attribution. The Summer 2026 awards in the category went to WhatConverts (Ease of Use). Every profile is compiled from primary sources, so a shortlist can be built from pricing, limitations, and fit rather than from star ratings.
