AvidTrak vs WhatConverts
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
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The short answer
Both sides assessedAvidTrak compared with WhatConverts
WhatConverts starts at $30 a month with a $30 usage credit, then $2.50 per local number and 4.5 cents per local minute, and tracks forms, chats and transactions alongside calls. AvidTrak is cheaper for call-first businesses, with numbers at $2 and minutes bundled, but WhatConverts is the better choice if your leads arrive through several channels and you want them reported together.
WhatConverts compared with AvidTrak
WhatConverts is the better fit when forms, chats and transactions need reporting alongside calls, while AvidTrak is cheaper for call-first businesses with $2 numbers and bundled minutes.
Choose AvidTrak if
US and Canadian small businesses and local-service agencies that want dynamic number insertion, keyword attribution, recording and CRM or ad-platform integrations at the lowest published price in the category, and that value included numbers and minutes over enterprise certifications.
Choose WhatConverts if
Small businesses that generate leads by phone and spend money on advertising to do it, and especially the marketing agencies serving them: home services, legal, medical and dental, automotive, real estate, and any local business where the phone is the conversion event and the ad platform cannot see it.
Side by side
13 attributes| Attribute | AvidTrak | WhatConverts |
|---|---|---|
| Category | Call Tracking | Call Tracking |
| Starting price | $15 per month (Starter, 5 numbers and 500 minutes); monthly billing only (14 days trial) | $30 per month (14 days trial) |
| Pricing model | Monthly call tracking packages billed every 30 days that bundle local numbers, local minutes, recording minutes and caller name lookups, with published per-plan overage rates; AI features and the contact center product are priced separately. | Monthly subscription with a bundled usage credit rather than a fixed allowance: each plan includes a credit ($30 on single accounts, $250 to $400 on agency plans) which is consumed by tracking numbers, minutes, transcription, texts, and non-call lead events at published per-unit rates, with overage billed beyond the credit. |
| Free plan | No | No |
| Free trial | 14 days with $20 of credit, no credit card required | 14 days |
| Best for | US and Canadian small businesses and local-service agencies that want dynamic number insertion, keyword attribution, recording and CRM or ad-platform integrations at the lowest published price in the category, and that value included numbers and minutes over enterprise certifications. | Small businesses that generate leads by phone and spend money on advertising to do it, and especially the marketing agencies serving them: home services, legal, medical and dental, automotive, real estate, and any local business where the phone is the conversion event and the ad platform cannot see it. |
| Setup time | Under an hour for a basic setup: buy numbers, set forwarding and paste the DNI script. Porting existing numbers follows the carrier's timeline, and US texting follows A2P 10DLC registration, for which AvidTrak publishes a guide. | Under an hour for a basic deployment: create an account, add the tracking script to your site, provision a number pool, and set a forwarding destination. Attribution starts working on the next visitor. Connecting Google Ads, building call flows, and configuring qualification rules add a few hours of setup that is worth doing properly rather than quickly. |
| Learning curve | Low for reading reports; moderate for configuring DNI rules, routing and IVR. Customer testimonials on the vendor site single out support help with complex DNI setups. | Low for the mechanics and moderate for the discipline. Installing the script and seeing attributed calls is easy. The genuine learning is operational: getting staff to qualify leads consistently, sizing the number pool correctly for your traffic, and resisting the urge to judge campaigns on call volume rather than qualified value. |
| Platforms | Web app, WordPress plugin, AMP plugin, Wix and Unbounce integrations | Web application, JavaScript tracking snippet, iOS and Android apps for lead notifications and qualification, REST API |
| Compliance | STIR/SHAKEN attestation handling, GDPR and CCPA rights described in the privacy policy, A2P 10DLC texting registration guide | HIPAA compliance available on the Pro tier and above, GDPR, SOC 2, First-party cookie tracking rather than third-party, Configurable call recording notifications for consent jurisdictions |
| Founded | 2010 | 2014 |
| Headquarters | Sherman Oaks, California, United States (Media Flint, Inc., dba AvidTrak, 15260 Ventura Boulevard) | Charlotte, North Carolina, United States |
| Ownership | Privately held (Media Flint, Inc.) | Bootstrapped and founder-owned, with no outside funding raised |
Strengths and limitations
AvidTrak
Strengths
- Entry price of $15 a month with 5 numbers, 500 minutes and 500 recording minutes included.
- Every feature, from DNI and keyword attribution to scoring and CRM integrations, is on every plan.
- Published overage rates for numbers, minutes, SMS, recordings and caller name lookups on the pricing page.
- Agency plan with up to 1,000 client accounts and white-label reporting for $55 a month.
Limitations
- No SOC 2, HIPAA or ISO attestation published on the vendor site.
- Monthly billing only, with a refundable deposit held against overages.
- Published pricing covers the US and Canada only.
- AI transcription, the receptionist and the analyst are metered or sold as add-ons.
WhatConverts
Strengths
- Answers the question no phone system in this category can answer: which ad, campaign, and keyword produced this specific phone call.
- Tracks calls, forms, chats, and ecommerce transactions in one attributed dashboard, so the marketing report covers every conversion path rather than only the phone.
- Excellent agency tooling: white label with your own logo and domain, unlimited sub-accounts on agency plans, branded reports, emails, and invoices, and cheaper unit rates at that level.
- One-click lead qualification is a deceptively important design decision, because it converts raw call volume into a report about revenue rather than a report about ringing.
Limitations
- The credit-based pricing is less predictable than a competitor's included-numbers allowance, and a realistic deployment often costs double the plan sticker once numbers and minutes are counted.
- Keyword-level reporting, form tracking, chat tracking, and the Google Ads integration all require the $60 Plus tier, so the $30 headline is misleading for the most common use case.
- Purely an inbound product. There is no dialer, no outbound calling workflow, and nothing to help a sales team place calls.
- It is not a phone system. Call flows and IVR exist to route tracked calls, but there are no user extensions, desk phones, internal dialing, or team messaging.
Pricing compared
AvidTrak
Monthly call tracking packages billed every 30 days that bundle local numbers, local minutes, recording minutes and caller name lookups, with published per-plan overage rates; AI features and the contact center product are priced separately.
- Starter$15
- Professional$30
- Agency$55
At $15 to $55 a month with numbers and minutes included, AvidTrak is among the cheapest complete call trackers in the directory, and it does not hold back DNI, keyword attribution, recording, scoring or CRM integrations for higher tiers. Compared with CallRail's $50 entry plan, a small business can run five sources for less than a third of the price. The savings come with thinner assurances: no published security certifications, monthly-only card billing with a deposit, and AI summaries billed by the minute. For attribution on a budget, it is hard to beat.
WhatConverts
Monthly subscription with a bundled usage credit rather than a fixed allowance: each plan includes a credit ($30 on single accounts, $250 to $400 on agency plans) which is consumed by tracking numbers, minutes, transcription, texts, and non-call lead events at published per-unit rates, with overage billed beyond the credit.
- Call Tracking (single account)$30
- Plus (single account)$60
- Pro (single account)$100
- Elite (single account)$160
- Agency plans (unlimited accounts)$500 Plus / $800 Pro / $1,250 Elite
WhatConverts is the best-value serious call tracking product for a small business or a small agency, and the reason is focus rather than feature count. At $60 on Plus, plus perhaps $60 to $90 of realistic usage, you get keyword-level attribution, form and chat tracking, recording, cheap transcription, one-click qualification, enhanced conversions back to Google Ads, and API access, from a bootstrapped company whose entire product is this problem. The credit model is the thing to watch: it is honest but it is not predictable, and buyers who plan a twenty-number pool without doing the arithmetic will be unpleasantly surprised in month one. Note also what this product is not: there is no dialer and no outbound calling story at all, so the standard three-person team making 100 calls a day scenario simply does not apply here. WhatConverts measures the calls that come in, which for an advertising local business is usually the more valuable half of the phone.
Editorial verdict on each
AvidTrak
AvidTrak is the budget pick in call tracking that does not cut features to hit its price. For $15 a month a small US or Canadian business gets five numbers, 500 minutes, dynamic number insertion, keyword attribution, recording and integrations with Google Ads, GA4 and the main CRMs, and the $55 Agency plan handles up to 1,000 client accounts under white label. What you give up is assurance and flexibility: no published security certifications, monthly card billing with a deposit held for overages, and AI transcription billed by the minute. If attribution is the job and budget is tight, start the $20-credit trial before paying three times as much for CallRail.
Read the full AvidTrak profileWhatConverts
Ease of UseWhatConverts fills the most conspicuous gap in this category for a local business: knowing which advertising produced which phone call. It does that job cleanly, tracks forms, chats, and transactions alongside calls so the whole conversion picture lives in one place, and its one-click qualification workflow is the quiet design decision that turns call volume into a revenue report. For agencies it is close to ideal, with white labelling, unlimited sub-accounts, and cheaper unit rates from $500 a month. Two warnings. First, the $30 headline is not the price of the product most people want: keyword-level attribution and form tracking start at $60. Second, the credit model means a realistic deployment often costs roughly double the plan sticker once numbers and minutes are counted, so size your number pool before you sign up. And be clear about what it is not: there is no dialer, no outbound workflow, and no phone system here. This sits in front of your phone, tells you where the call came from, and passes it through.
Read the full WhatConverts profileAvidTrak profile last reviewed 2026-09-27; WhatConverts last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.
The best in Call Tracking & Attribution
16 trackedCall tracking platforms assign trackable phone numbers to campaigns, keywords, and pages so inbound calls can be attributed to the marketing that produced them, with recording, scoring, and conversion data pushed back to ad platforms.
One script and a number pool go live in under an hour, and attribution starts working on the very next visitor, no analyst required.
Frequently asked questions
6 questionsWhat is the difference between AvidTrak and WhatConverts?
WhatConverts starts at $30 a month with a $30 usage credit, then $2.50 per local number and 4.5 cents per local minute, and tracks forms, chats and transactions alongside calls. AvidTrak is cheaper for call-first businesses, with numbers at $2 and minutes bundled, but WhatConverts is the better choice if your leads arrive through several channels and you want them reported together.
Is AvidTrak or WhatConverts cheaper?
AvidTrak starts at $15 per month (Starter, 5 numbers and 500 minutes); monthly billing only (14 days trial). WhatConverts starts at $30 per month (14 days trial). The billing models differ, so the entry price is rarely the whole cost. AvidTrak pricing model: Monthly call tracking packages billed every 30 days that bundle local numbers, local minutes, recording minutes and caller name lookups, with published per-plan overage rates; AI features and the contact center product are priced separately. WhatConverts pricing model: Monthly subscription with a bundled usage credit rather than a fixed allowance: each plan includes a credit ($30 on single accounts, $250 to $400 on agency plans) which is consumed by tracking numbers, minutes, transcription, texts, and non-call lead events at published per-unit rates, with overage billed beyond the credit.
Does AvidTrak or WhatConverts have a free plan?
AvidTrak has no free plan. Trial terms: 14 days with $20 of credit, no credit card required. WhatConverts has no free plan. Trial terms: 14 days.
Who should choose AvidTrak?
US and Canadian small businesses and local-service agencies that want dynamic number insertion, keyword attribution, recording and CRM or ad-platform integrations at the lowest published price in the category, and that value included numbers and minutes over enterprise certifications.
Who should choose WhatConverts?
Small businesses that generate leads by phone and spend money on advertising to do it, and especially the marketing agencies serving them: home services, legal, medical and dental, automotive, real estate, and any local business where the phone is the conversion event and the ad platform cannot see it.
What are the best alternatives to AvidTrak and WhatConverts?
SaaSTracker profiles 16 products in Call Tracking & Attribution. Every profile is compiled from primary sources, so a shortlist can be built from pricing, limitations, and fit rather than from star ratings.
