AvidTrak vs Clixtell
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
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The short answer
Both sides assessedAvidTrak compared with Clixtell
Clixtell starts at $10 a month ($8 annually) for static tracking and $30 ($24 annually) for dynamic number insertion. AvidTrak includes DNI on its $15 plan, so a site that needs dynamic tracking pays less with AvidTrak, while Clixtell offers annual discounts and click-fraud protection. Choose AvidTrak for low-cost DNI, Clixtell if you also want click-fraud tools.
Clixtell compared with AvidTrak
Clixtell adds click-fraud protection and annual discounts, but AvidTrak includes dynamic number insertion on its $15 plan, below Clixtell's $30 ($24 annually) dynamic tier.
Choose AvidTrak if
US and Canadian small businesses and local-service agencies that want dynamic number insertion, keyword attribution, recording and CRM or ad-platform integrations at the lowest published price in the category, and that value included numbers and minutes over enterprise certifications.
Choose Clixtell if
Small local businesses spending modestly on Google Ads, with a few tracking numbers' worth of call volume, who want call attribution and click fraud protection from one inexpensive, self-serve vendor.
Side by side
18 attributes| Attribute | AvidTrak | Clixtell |
|---|---|---|
| Category | Call Tracking | Call Tracking |
| Starting price | $15 per month (Starter, 5 numbers and 500 minutes); monthly billing only (14 days trial) | $10 per month monthly, or $8 per month billed annually (Basic, static tracking); dynamic tracking from $30 ($24 annually) (14 days trial) |
| Pricing model | Monthly call tracking packages billed every 30 days that bundle local numbers, local minutes, recording minutes and caller name lookups, with published per-plan overage rates; AI features and the contact center product are priced separately. | Flat monthly plans with a bundled allowance of numbers and minutes, no commitment, and 20 percent off for annual billing. Click fraud protection is sold separately or bundled into the top call tracking plan. |
| Free plan | No | No |
| Free trial | 14 days with $20 of credit, no credit card required | 14 days, no commitment |
| Best for | US and Canadian small businesses and local-service agencies that want dynamic number insertion, keyword attribution, recording and CRM or ad-platform integrations at the lowest published price in the category, and that value included numbers and minutes over enterprise certifications. | Small local businesses spending modestly on Google Ads, with a few tracking numbers' worth of call volume, who want call attribution and click fraud protection from one inexpensive, self-serve vendor. |
| Setup time | Under an hour for a basic setup: buy numbers, set forwarding and paste the DNI script. Porting existing numbers follows the carrier's timeline, and US texting follows A2P 10DLC registration, for which AvidTrak publishes a guide. | Under an hour for a basic setup, by the vendor's description of instant setup: choose a plan, receive login details by email, follow the welcome wizard, connect Google Ads, and install the script or WordPress plugin. Porting an existing number takes longer and runs through support by email. |
| Learning curve | Low for reading reports; moderate for configuring DNI rules, routing and IVR. Customer testimonials on the vendor site single out support help with complex DNI setups. | Low. The dashboard is simple and the concepts are the standard ones: tracking numbers, pools, sources. The only judgment call is pool size, for which the vendor gives a rule of thumb of hourly visitors divided by four. |
| Platforms | Web app, WordPress plugin, AMP plugin, Wix and Unbounce integrations | Web dashboard, JavaScript tracking script, WordPress plugin, iOS and Android apps |
| Compliance | STIR/SHAKEN attestation handling, GDPR and CCPA rights described in the privacy policy, A2P 10DLC texting registration guide | GDPR (privacy policy written to the EU General Data Protection Regulation), No SOC 2 or HIPAA claim published |
| Founded | 2010 | 2016 |
| Headquarters | Sherman Oaks, California, United States (Media Flint, Inc., dba AvidTrak, 15260 Ventura Boulevard) | Los Angeles, California, United States |
| Ownership | Privately held (Media Flint, Inc.) | Private (Clixtell LLC) |
| Starting price | $15/mo (Starter); monthly billing only, no annual option published | $10/mo monthly or $8/mo billed annually (Basic, static tracking) |
| Numbers and minutes included | 5 numbers, 500 min (Starter); 10, 1,500 (Professional); 30, 2,500 (Agency) | 1 number, 100 min (Basic); 5 local or 3 toll-free, 500 min (Standard) |
| Free trial | 14 days with $20 credit, no credit card | 14 days, no commitment |
| Overage rates published | Yes | No |
| API access | Yes: REST API and webhooks | No public API documented; Zapier (500+ apps) |
Strengths and limitations
AvidTrak
Strengths
- Entry price of $15 a month with 5 numbers, 500 minutes and 500 recording minutes included.
- Every feature, from DNI and keyword attribution to scoring and CRM integrations, is on every plan.
- Published overage rates for numbers, minutes, SMS, recordings and caller name lookups on the pricing page.
- Agency plan with up to 1,000 client accounts and white-label reporting for $55 a month.
Limitations
- No SOC 2, HIPAA or ISO attestation published on the vendor site.
- Monthly billing only, with a refundable deposit held against overages.
- Published pricing covers the US and Canada only.
- AI transcription, the receptionist and the analyst are metered or sold as add-ons.
Clixtell
Strengths
- The lowest published entry prices in the category: static tracking at $10 a month and dynamic phone insertion at $30, with numbers and minutes included.
- Click fraud protection and call tracking from the same script and vendor, a combination no other product in this category offers.
- Self-serve with a 14-day trial, no commitment, and cancel any time.
- Tracking numbers in a dozen or so countries, including the UK, Germany, France, Spain, Australia, and Israel by the vendor's list, which is broader than some US-only rivals.
Limitations
- No AI transcription, summaries, or lead scoring advertised on the call tracking plans.
- Conversion upload is centered on Google Ads and Google Analytics; Meta and Microsoft conversion upload for calls is not advertised.
- Additional numbers and minutes are not priced on the pricing page, which makes a large dynamic pool hard to budget.
- Documentation shows its age: the Google Analytics instructions describe Universal Analytics Goals.
Pricing compared
AvidTrak
Monthly call tracking packages billed every 30 days that bundle local numbers, local minutes, recording minutes and caller name lookups, with published per-plan overage rates; AI features and the contact center product are priced separately.
- Starter$15
- Professional$30
- Agency$55
At $15 to $55 a month with numbers and minutes included, AvidTrak is among the cheapest complete call trackers in the directory, and it does not hold back DNI, keyword attribution, recording, scoring or CRM integrations for higher tiers. Compared with CallRail's $50 entry plan, a small business can run five sources for less than a third of the price. The savings come with thinner assurances: no published security certifications, monthly-only card billing with a deposit, and AI summaries billed by the minute. For attribution on a budget, it is hard to beat.
Clixtell
Flat monthly plans with a bundled allowance of numbers and minutes, no commitment, and 20 percent off for annual billing. Click fraud protection is sold separately or bundled into the top call tracking plan.
- Basic$10 ($8 billed annually)
- Standard$30 ($24 billed annually)
- Advanced$80 ($64 billed annually)
At $30 a month for dynamic phone insertion, keyword attribution, recording, and Google Ads integration with five numbers and 500 minutes included, Clixtell is the cheapest published route to website call attribution in this directory, cheaper than WhatConverts' $60 Plus tier and CallRail's $50 entry plan. The Advanced bundle at $80 is good value for a small advertiser who genuinely suffers from click fraud, since standalone click protection would otherwise start at $15 to $50. The value falls away as needs grow: no AI call analysis, Google-only conversion upload, unpublished overage rates, and dated documentation mean a business scaling its ad spend will outgrow it and should expect to move to CallRail, WhatConverts, or Nimbata.
Editorial verdict on each
AvidTrak
AvidTrak is the budget pick in call tracking that does not cut features to hit its price. For $15 a month a small US or Canadian business gets five numbers, 500 minutes, dynamic number insertion, keyword attribution, recording and integrations with Google Ads, GA4 and the main CRMs, and the $55 Agency plan handles up to 1,000 client accounts under white label. What you give up is assurance and flexibility: no published security certifications, monthly card billing with a deposit held for overages, and AI transcription billed by the minute. If attribution is the job and budget is tight, start the $20-credit trial before paying three times as much for CallRail.
Read the full AvidTrak profileClixtell
Clixtell is the cheapest honest way into call tracking in this directory: $30 a month buys dynamic phone insertion, keyword attribution into Google Ads, recording, and five numbers with 500 minutes, and $80 adds click fraud protection that no other call tracker here bundles. For a small local advertiser who wants to know which keywords ring the phone and suspects some of the clicks are not real, that is a sensible, low-risk purchase with a 14-day trial and no commitment. It is not a product to build an agency practice or a data-driven marketing operation on. There is no AI call analysis, conversion upload is Google-only, the overage rates are unpublished, the documentation is dated, and the company's energy has visibly moved to click fraud. Start here if the budget is small; plan to graduate to CallRail, WhatConverts, or Nimbata when call tracking starts carrying real decisions.
Read the full Clixtell profileAvidTrak profile last reviewed 2026-09-27; Clixtell last reviewed 2026-09-26. Pricing is compiled from public sources and can change without notice. See our methodology.
The best in Call Tracking & Attribution
16 trackedCall tracking platforms assign trackable phone numbers to campaigns, keywords, and pages so inbound calls can be attributed to the marketing that produced them, with recording, scoring, and conversion data pushed back to ad platforms.
One script and a number pool go live in under an hour, and attribution starts working on the very next visitor, no analyst required.
Frequently asked questions
6 questionsWhat is the difference between AvidTrak and Clixtell?
Clixtell starts at $10 a month ($8 annually) for static tracking and $30 ($24 annually) for dynamic number insertion. AvidTrak includes DNI on its $15 plan, so a site that needs dynamic tracking pays less with AvidTrak, while Clixtell offers annual discounts and click-fraud protection. Choose AvidTrak for low-cost DNI, Clixtell if you also want click-fraud tools.
Is AvidTrak or Clixtell cheaper?
AvidTrak starts at $15 per month (Starter, 5 numbers and 500 minutes); monthly billing only (14 days trial). Clixtell starts at $10 per month monthly, or $8 per month billed annually (Basic, static tracking); dynamic tracking from $30 ($24 annually) (14 days trial). The billing models differ, so the entry price is rarely the whole cost. AvidTrak pricing model: Monthly call tracking packages billed every 30 days that bundle local numbers, local minutes, recording minutes and caller name lookups, with published per-plan overage rates; AI features and the contact center product are priced separately. Clixtell pricing model: Flat monthly plans with a bundled allowance of numbers and minutes, no commitment, and 20 percent off for annual billing. Click fraud protection is sold separately or bundled into the top call tracking plan.
Does AvidTrak or Clixtell have a free plan?
AvidTrak has no free plan. Trial terms: 14 days with $20 of credit, no credit card required. Clixtell has no free plan. Trial terms: 14 days, no commitment.
Who should choose AvidTrak?
US and Canadian small businesses and local-service agencies that want dynamic number insertion, keyword attribution, recording and CRM or ad-platform integrations at the lowest published price in the category, and that value included numbers and minutes over enterprise certifications.
Who should choose Clixtell?
Small local businesses spending modestly on Google Ads, with a few tracking numbers' worth of call volume, who want call attribution and click fraud protection from one inexpensive, self-serve vendor.
What are the best alternatives to AvidTrak and Clixtell?
SaaSTracker profiles 16 products in Call Tracking & Attribution. The Summer 2026 awards in the category went to WhatConverts (Ease of Use). Every profile is compiled from primary sources, so a shortlist can be built from pricing, limitations, and fit rather than from star ratings.
