CTM (CallTrackingMetrics) vs Clixtell
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
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The short answer
Both sides assessedCTM (CallTrackingMetrics) compared with Clixtell
Clixtell is a fraction of CTM's price and a fraction of its scope: attribution, recording, and simple routing from $10 to $80 a month, with click fraud protection on top, against CTM's $79 entry with unlimited users, multi-touch attribution, and contact center tooling. If staff answer calls inside the tracking platform, CTM; if the owner just wants to know which ads ring the phone, Clixtell is enough.
Clixtell compared with CTM (CallTrackingMetrics)
CallTrackingMetrics starts at $79 a month ($65 annually) with unlimited users, keyword and multi-touch attribution, and routing and agent tooling deep enough to run a contact center. Clixtell costs a fraction of that and does a fraction of the job: attribution, recording, and simple routing for a small team. If staff answer calls inside the tracking platform, CTM; if the owner just wants the numbers, Clixtell.
Choose CTM (CallTrackingMetrics) if
Marketing agencies managing call-driven local clients, and small to mid-sized businesses where the phone is both the conversion event and the sales channel: home services, healthcare, legal, automotive, education, and any operation that advertises to generate calls and then needs a team to work them.
Choose Clixtell if
Small local businesses spending modestly on Google Ads, with a few tracking numbers' worth of call volume, who want call attribution and click fraud protection from one inexpensive, self-serve vendor.
Side by side
13 attributes| Attribute | CTM (CallTrackingMetrics) | Clixtell |
|---|---|---|
| Category | Call Tracking | Call Tracking |
| Starting price | $79 per month monthly, $65 on annual billing, or $60 on a two-year term (free trial) | $10 per month monthly, or $8 per month billed annually (Basic, static tracking); dynamic tracking from $30 ($24 annually) (14 days trial) |
| Pricing model | Flat monthly plan with unlimited tracking sources and unlimited users on every tier, discounted on annual and two-year terms, with usage charged separately: minutes, numbers, transcription beyond included pools, AI activities, and chats, plus optional agent bundles and volume discount packs. | Flat monthly plans with a bundled allowance of numbers and minutes, no commitment, and 20 percent off for annual billing. Click fraud protection is sold separately or bundled into the top call tracking plan. |
| Free plan | No | No |
| Free trial | First month at $0 plan fees (usage still billed) | 14 days, no commitment |
| Best for | Marketing agencies managing call-driven local clients, and small to mid-sized businesses where the phone is both the conversion event and the sales channel: home services, healthcare, legal, automotive, education, and any operation that advertises to generate calls and then needs a team to work them. | Small local businesses spending modestly on Google Ads, with a few tracking numbers' worth of call volume, who want call attribution and click fraud protection from one inexpensive, self-serve vendor. |
| Setup time | A day for a basic deployment: install the tracking script, provision a number pool, build a call flow, and connect Google Ads. Agencies setting up sub-accounts, white-label domains, and per-client reporting should budget a week for the first client and an hour for each thereafter. CTM cites one to two hours of standard onboarding, which is realistic for a single simple account. | Under an hour for a basic setup, by the vendor's description of instant setup: choose a plan, receive login details by email, follow the welcome wizard, connect Google Ads, and install the script or WordPress plugin. Porting an existing number takes longer and runs through support by email. |
| Learning curve | Moderate and higher than a pure attribution tool, because there is more product here. Call flows, routing rules, agent configuration, AI prompts, and reporting each take learning, and the interface carries fifteen years of features. The payoff is that a competent administrator can express routing logic that simpler tools cannot. | Low. The dashboard is simple and the concepts are the standard ones: tracking numbers, pools, sources. The only judgment call is pool size, for which the vendor gives a rule of thumb of hourly visitors divided by four. |
| Platforms | Web application, Browser-based softphone, JavaScript tracking script, iOS and Android apps, REST API | Web dashboard, JavaScript tracking script, WordPress plugin, iOS and Android apps |
| Compliance | HIPAA compliance available from the Marketing Pro tier, GDPR, SOC 2, PCI considerations for payment-adjacent call handling, Configurable call recording notifications for consent jurisdictions, 10DLC registration required for US business texting | GDPR (privacy policy written to the EU General Data Protection Regulation), No SOC 2 or HIPAA claim published |
| Founded | 2011 | 2016 |
| Headquarters | Baltimore, Maryland, United States | Los Angeles, California, United States |
| Ownership | Bootstrapped and 100 percent owned by its founders | Private (Clixtell LLC) |
Strengths and limitations
CTM (CallTrackingMetrics)
Strengths
- Dynamic number insertion, keyword-level attribution, and multi-touch attribution are included on every tier rather than gated behind an upgrade, which is genuinely more generous than most of the category.
- Unlimited users and unlimited tracking sources on all plans, so team size and campaign count never force a tier change.
- It does two jobs in one product: marketing attribution and a working call handling layer with a browser softphone, IVR, routing, scripts, and on Sales Engage a smart dialer.
- AskAI runs your own custom prompts over conversations rather than a fixed model, and can trigger actions automatically when it flags a high-value call, which turns analysis into workflow.
Limitations
- The entry price of $79 monthly is more than double WhatConverts' $30, which is hard to justify for a very small business that only wants attribution.
- The plan fee is a floor rather than a total: minutes, numbers, transcription overage, AI activities, chats, and agent bundles from $99 all sit on top, and modelling the real bill takes effort.
- Roughly 40 integrations is a narrow list next to competitors advertising hundreds, and some obvious ones (HubSpot on Pro, Salesforce on Sales Engage) sit behind tier gates.
- HIPAA requires the $179 Marketing Pro tier, which is a real step for a small practice that only needs basic attribution with recording.
Clixtell
Strengths
- The lowest published entry prices in the category: static tracking at $10 a month and dynamic phone insertion at $30, with numbers and minutes included.
- Click fraud protection and call tracking from the same script and vendor, a combination no other product in this category offers.
- Self-serve with a 14-day trial, no commitment, and cancel any time.
- Tracking numbers in a dozen or so countries, including the UK, Germany, France, Spain, Australia, and Israel by the vendor's list, which is broader than some US-only rivals.
Limitations
- No AI transcription, summaries, or lead scoring advertised on the call tracking plans.
- Conversion upload is centered on Google Ads and Google Analytics; Meta and Microsoft conversion upload for calls is not advertised.
- Additional numbers and minutes are not priced on the pricing page, which makes a large dynamic pool hard to budget.
- Documentation shows its age: the Google Analytics instructions describe Universal Analytics Goals.
Pricing compared
CTM (CallTrackingMetrics)
Flat monthly plan with unlimited tracking sources and unlimited users on every tier, discounted on annual and two-year terms, with usage charged separately: minutes, numbers, transcription beyond included pools, AI activities, and chats, plus optional agent bundles and volume discount packs.
- Marketing Lite$79 monthly / $65 annual / $60 two-year
- Marketing Pro$179 monthly / $149 annual / $135 two-year
- Sales Engage$329 monthly / $274 annual / $247 two-year
- Enterprise$1,999
CTM's value depends entirely on whether you use both halves of it. Bought purely as attribution, $65 a month annually is more than double WhatConverts' $30 entry price for a broadly similar answer, and the case is thin. Bought as attribution plus a calling platform, the arithmetic changes sharply, because unlimited users means a five-person intake team on Sales Engage at $274 annually costs the same as one person, where a per-seat competitor plus a separate call tracking product would run well past that. The genuinely strong tiers are Marketing Pro for agencies at $149 annually, where sub-accounts, white labelling, HIPAA, the API, and 3,000 transcribed minutes per sub-account arrive together, and Sales Engage for businesses that want their phone team living inside the attribution platform. Note that the standard three-person team making 100 calls a day scenario mostly does not apply: CTM's smart dialer exists but this is an inbound-first product, and 6,300 outbound calls a month would be worked through agent bundles at $99 a seat plus per-minute usage rather than through a seat price with unlimited minutes.
Clixtell
Flat monthly plans with a bundled allowance of numbers and minutes, no commitment, and 20 percent off for annual billing. Click fraud protection is sold separately or bundled into the top call tracking plan.
- Basic$10 ($8 billed annually)
- Standard$30 ($24 billed annually)
- Advanced$80 ($64 billed annually)
At $30 a month for dynamic phone insertion, keyword attribution, recording, and Google Ads integration with five numbers and 500 minutes included, Clixtell is the cheapest published route to website call attribution in this directory, cheaper than WhatConverts' $60 Plus tier and CallRail's $50 entry plan. The Advanced bundle at $80 is good value for a small advertiser who genuinely suffers from click fraud, since standalone click protection would otherwise start at $15 to $50. The value falls away as needs grow: no AI call analysis, Google-only conversion upload, unpublished overage rates, and dated documentation mean a business scaling its ad spend will outgrow it and should expect to move to CallRail, WhatConverts, or Nimbata.
Editorial verdict on each
CTM (CallTrackingMetrics)
CTM is the call tracking product for businesses and agencies that want the attribution and the phone team in the same place. Dynamic number insertion, keyword attribution, and multi-touch reporting are included on the $65 entry tier rather than gated behind an upgrade, unlimited users on every plan means team size never changes the price, and the routing, softphone, scripts, and Sales Engage smart dialer make it a working call handling platform rather than a reporting layer. Marketing Pro at $149 annually is the agency sweet spot, with sub-accounts, white labelling, HIPAA, the API, and a real transcription pool. The reservations are equally clear: the $79 monthly entry price is more than double WhatConverts' for a broadly similar attribution answer, the plan fee is a floor with agent bundles and metered AI on top, the integration list is narrower than rivals advertise, and it is not a substitute for a business phone system. Buy CTM if your phone team should live inside your attribution tool. Buy WhatConverts if you only want to know which ad produced the call.
Read the full CTM (CallTrackingMetrics) profileClixtell
Clixtell is the cheapest honest way into call tracking in this directory: $30 a month buys dynamic phone insertion, keyword attribution into Google Ads, recording, and five numbers with 500 minutes, and $80 adds click fraud protection that no other call tracker here bundles. For a small local advertiser who wants to know which keywords ring the phone and suspects some of the clicks are not real, that is a sensible, low-risk purchase with a 14-day trial and no commitment. It is not a product to build an agency practice or a data-driven marketing operation on. There is no AI call analysis, conversion upload is Google-only, the overage rates are unpublished, the documentation is dated, and the company's energy has visibly moved to click fraud. Start here if the budget is small; plan to graduate to CallRail, WhatConverts, or Nimbata when call tracking starts carrying real decisions.
Read the full Clixtell profileCTM (CallTrackingMetrics) profile last reviewed 2026-08-22; Clixtell last reviewed 2026-09-26. Pricing is compiled from public sources and can change without notice. See our methodology.
The best in Call Tracking & Attribution
16 trackedCall tracking platforms assign trackable phone numbers to campaigns, keywords, and pages so inbound calls can be attributed to the marketing that produced them, with recording, scoring, and conversion data pushed back to ad platforms.
One script and a number pool go live in under an hour, and attribution starts working on the very next visitor, no analyst required.
Frequently asked questions
6 questionsWhat is the difference between CTM (CallTrackingMetrics) and Clixtell?
Clixtell is a fraction of CTM's price and a fraction of its scope: attribution, recording, and simple routing from $10 to $80 a month, with click fraud protection on top, against CTM's $79 entry with unlimited users, multi-touch attribution, and contact center tooling. If staff answer calls inside the tracking platform, CTM; if the owner just wants to know which ads ring the phone, Clixtell is enough.
Is CTM (CallTrackingMetrics) or Clixtell cheaper?
CTM (CallTrackingMetrics) starts at $79 per month monthly, $65 on annual billing, or $60 on a two-year term (free trial). Clixtell starts at $10 per month monthly, or $8 per month billed annually (Basic, static tracking); dynamic tracking from $30 ($24 annually) (14 days trial). The billing models differ, so the entry price is rarely the whole cost. CTM (CallTrackingMetrics) pricing model: Flat monthly plan with unlimited tracking sources and unlimited users on every tier, discounted on annual and two-year terms, with usage charged separately: minutes, numbers, transcription beyond included pools, AI activities, and chats, plus optional agent bundles and volume discount packs. Clixtell pricing model: Flat monthly plans with a bundled allowance of numbers and minutes, no commitment, and 20 percent off for annual billing. Click fraud protection is sold separately or bundled into the top call tracking plan.
Does CTM (CallTrackingMetrics) or Clixtell have a free plan?
CTM (CallTrackingMetrics) has no free plan. Trial terms: First month at $0 plan fees (usage still billed). Clixtell has no free plan. Trial terms: 14 days, no commitment.
Who should choose CTM (CallTrackingMetrics)?
Marketing agencies managing call-driven local clients, and small to mid-sized businesses where the phone is both the conversion event and the sales channel: home services, healthcare, legal, automotive, education, and any operation that advertises to generate calls and then needs a team to work them.
Who should choose Clixtell?
Small local businesses spending modestly on Google Ads, with a few tracking numbers' worth of call volume, who want call attribution and click fraud protection from one inexpensive, self-serve vendor.
What are the best alternatives to CTM (CallTrackingMetrics) and Clixtell?
SaaSTracker profiles 16 products in Call Tracking & Attribution. The Summer 2026 awards in the category went to WhatConverts (Ease of Use). Every profile is compiled from primary sources, so a shortlist can be built from pricing, limitations, and fit rather than from star ratings.
