Is CTM (CallTrackingMetrics) or WhatConverts cheaper?

CTM (CallTrackingMetrics) starts at $79 per month monthly, $65 on annual billing, or $60 on a two-year term (free trial). WhatConverts starts at $30 per month (14 days trial).

CTM (CallTrackingMetrics) vs WhatConverts

An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.

The short answer

Both sides assessed

CTM (CallTrackingMetrics) compared with WhatConverts

The closest comparison in this directory and a genuine choice rather than a formality. WhatConverts starts at $30 against CTM's $79, is simpler, has a better one-click lead qualification workflow, and prices usage against a credit. CTM includes keyword attribution and multi-touch on its entry tier, gives unlimited users on every plan, and adds a real softphone and smart dialer at Sales Engage. If you want the cheapest clean attribution, WhatConverts. If your phone team should live inside the same platform that tracks the calls, CTM.

WhatConverts compared with CTM (CallTrackingMetrics)

The closest direct comparison in this directory. CTM starts higher at $79 a month (or $65 annually) but includes unlimited tracking sources and users, and its Sales Engage tier at $329 adds a real softphone and smart dialer, which makes it a hybrid attribution and calling platform rather than pure attribution. WhatConverts starts at $30, is simpler, has better one-click lead qualification, and is cheaper for a small business with a modest number pool. Take CTM if you want attribution and an agent calling layer in one vendor; take WhatConverts if you want the cleanest, cheapest answer to which ad produced the call.

Choose CTM (CallTrackingMetrics) if

Marketing agencies managing call-driven local clients, and small to mid-sized businesses where the phone is both the conversion event and the sales channel: home services, healthcare, legal, automotive, education, and any operation that advertises to generate calls and then needs a team to work them.

Choose WhatConverts if

Small businesses that generate leads by phone and spend money on advertising to do it, and especially the marketing agencies serving them: home services, legal, medical and dental, automotive, real estate, and any local business where the phone is the conversion event and the ad platform cannot see it.

Side by side

13 attributes

Attribute	CTM (CallTrackingMetrics)	WhatConverts
Category	Calling	Calling
Starting price	$79 per month monthly, $65 on annual billing, or $60 on a two-year term (free trial)	$30 per month (14 days trial)
Pricing model	Flat monthly plan with unlimited tracking sources and unlimited users on every tier, discounted on annual and two-year terms, with usage charged separately: minutes, numbers, transcription beyond included pools, AI activities, and chats, plus optional agent bundles and volume discount packs.	Monthly subscription with a bundled usage credit rather than a fixed allowance: each plan includes a credit ($30 on single accounts, $250 to $400 on agency plans) which is consumed by tracking numbers, minutes, transcription, texts, and non-call lead events at published per-unit rates, with overage billed beyond the credit.
Free plan	No	No
Free trial	First month at $0 plan fees (usage still billed)	14 days
Best for	Marketing agencies managing call-driven local clients, and small to mid-sized businesses where the phone is both the conversion event and the sales channel: home services, healthcare, legal, automotive, education, and any operation that advertises to generate calls and then needs a team to work them.	Small businesses that generate leads by phone and spend money on advertising to do it, and especially the marketing agencies serving them: home services, legal, medical and dental, automotive, real estate, and any local business where the phone is the conversion event and the ad platform cannot see it.
Setup time	A day for a basic deployment: install the tracking script, provision a number pool, build a call flow, and connect Google Ads. Agencies setting up sub-accounts, white-label domains, and per-client reporting should budget a week for the first client and an hour for each thereafter. CTM cites one to two hours of standard onboarding, which is realistic for a single simple account.	Under an hour for a basic deployment: create an account, add the tracking script to your site, provision a number pool, and set a forwarding destination. Attribution starts working on the next visitor. Connecting Google Ads, building call flows, and configuring qualification rules add a few hours of setup that is worth doing properly rather than quickly.
Learning curve	Moderate and higher than a pure attribution tool, because there is more product here. Call flows, routing rules, agent configuration, AI prompts, and reporting each take learning, and the interface carries fifteen years of features. The payoff is that a competent administrator can express routing logic that simpler tools cannot.	Low for the mechanics and moderate for the discipline. Installing the script and seeing attributed calls is easy. The genuine learning is operational: getting staff to qualify leads consistently, sizing the number pool correctly for your traffic, and resisting the urge to judge campaigns on call volume rather than qualified value.
Platforms	Web application, Browser-based softphone, JavaScript tracking script, iOS and Android apps, REST API	Web application, JavaScript tracking snippet, iOS and Android apps for lead notifications and qualification, REST API
Compliance	HIPAA compliance available from the Marketing Pro tier, GDPR, SOC 2, PCI considerations for payment-adjacent call handling, Configurable call recording notifications for consent jurisdictions, 10DLC registration required for US business texting	HIPAA compliance available on the Pro tier and above, GDPR, SOC 2, First-party cookie tracking rather than third-party, Configurable call recording notifications for consent jurisdictions
Founded	2011	2014
Headquarters	Baltimore, Maryland, United States	Charlotte, North Carolina, United States
Ownership	Bootstrapped and 100 percent owned by its founders	Bootstrapped and founder-owned, with no outside funding raised

Strengths and limitations

CTM (CallTrackingMetrics)

Strengths

Dynamic number insertion, keyword-level attribution, and multi-touch attribution are included on every tier rather than gated behind an upgrade, which is genuinely more generous than most of the category.
Unlimited users and unlimited tracking sources on all plans, so team size and campaign count never force a tier change.
It does two jobs in one product: marketing attribution and a working call handling layer with a browser softphone, IVR, routing, scripts, and on Sales Engage a smart dialer.
AskAI runs your own custom prompts over conversations rather than a fixed model, and can trigger actions automatically when it flags a high-value call, which turns analysis into workflow.

Limitations

The entry price of $79 monthly is more than double WhatConverts' $30, which is hard to justify for a very small business that only wants attribution.
The plan fee is a floor rather than a total: minutes, numbers, transcription overage, AI activities, chats, and agent bundles from $99 all sit on top, and modelling the real bill takes effort.
Roughly 40 integrations is a narrow list next to competitors advertising hundreds, and some obvious ones (HubSpot on Pro, Salesforce on Sales Engage) sit behind tier gates.
HIPAA requires the $179 Marketing Pro tier, which is a real step for a small practice that only needs basic attribution with recording.

WhatConverts

Strengths

Answers the question no phone system in this category can answer: which ad, campaign, and keyword produced this specific phone call.
Tracks calls, forms, chats, and ecommerce transactions in one attributed dashboard, so the marketing report covers every conversion path rather than only the phone.
Excellent agency tooling: white label with your own logo and domain, unlimited sub-accounts on agency plans, branded reports, emails, and invoices, and cheaper unit rates at that level.
One-click lead qualification is a deceptively important design decision, because it converts raw call volume into a report about revenue rather than a report about ringing.

Limitations

The credit-based pricing is less predictable than a competitor's included-numbers allowance, and a realistic deployment often costs double the plan sticker once numbers and minutes are counted.
Keyword-level reporting, form tracking, chat tracking, and the Google Ads integration all require the $60 Plus tier, so the $30 headline is misleading for the most common use case.
Purely an inbound product. There is no dialer, no outbound calling workflow, and nothing to help a sales team place calls.
It is not a phone system. Call flows and IVR exist to route tracked calls, but there are no user extensions, desk phones, internal dialing, or team messaging.

Pricing compared

CTM (CallTrackingMetrics)

Flat monthly plan with unlimited tracking sources and unlimited users on every tier, discounted on annual and two-year terms, with usage charged separately: minutes, numbers, transcription beyond included pools, AI activities, and chats, plus optional agent bundles and volume discount packs.

Marketing Lite$79 monthly / $65 annual / $60 two-year
Marketing Pro$179 monthly / $149 annual / $135 two-year
Sales Engage$329 monthly / $274 annual / $247 two-year
Enterprise$1,999

CTM's value depends entirely on whether you use both halves of it. Bought purely as attribution, $65 a month annually is more than double WhatConverts' $30 entry price for a broadly similar answer, and the case is thin. Bought as attribution plus a calling platform, the arithmetic changes sharply, because unlimited users means a five-person intake team on Sales Engage at $274 annually costs the same as one person, where a per-seat competitor plus a separate call tracking product would run well past that. The genuinely strong tiers are Marketing Pro for agencies at $149 annually, where sub-accounts, white labelling, HIPAA, the API, and 3,000 transcribed minutes per sub-account arrive together, and Sales Engage for businesses that want their phone team living inside the attribution platform. Note that the standard three-person team making 100 calls a day scenario mostly does not apply: CTM's smart dialer exists but this is an inbound-first product, and 6,300 outbound calls a month would be worked through agent bundles at $99 a seat plus per-minute usage rather than through a seat price with unlimited minutes.

WhatConverts

Monthly subscription with a bundled usage credit rather than a fixed allowance: each plan includes a credit ($30 on single accounts, $250 to $400 on agency plans) which is consumed by tracking numbers, minutes, transcription, texts, and non-call lead events at published per-unit rates, with overage billed beyond the credit.

Call Tracking (single account)$30
Plus (single account)$60
Pro (single account)$100
Elite (single account)$160
Agency plans (unlimited accounts)$500 Plus / $800 Pro / $1,250 Elite

WhatConverts is the best-value serious call tracking product for a small business or a small agency, and the reason is focus rather than feature count. At $60 on Plus, plus perhaps $60 to $90 of realistic usage, you get keyword-level attribution, form and chat tracking, recording, cheap transcription, one-click qualification, enhanced conversions back to Google Ads, and API access, from a bootstrapped company whose entire product is this problem. The credit model is the thing to watch: it is honest but it is not predictable, and buyers who plan a twenty-number pool without doing the arithmetic will be unpleasantly surprised in month one. Note also what this product is not: there is no dialer and no outbound calling story at all, so the standard three-person team making 100 calls a day scenario simply does not apply here. WhatConverts measures the calls that come in, which for an advertising local business is usually the more valuable half of the phone.

Editorial verdict on each

CTM (CallTrackingMetrics)

CTM is the call tracking product for businesses and agencies that want the attribution and the phone team in the same place. Dynamic number insertion, keyword attribution, and multi-touch reporting are included on the $65 entry tier rather than gated behind an upgrade, unlimited users on every plan means team size never changes the price, and the routing, softphone, scripts, and Sales Engage smart dialer make it a working call handling platform rather than a reporting layer. Marketing Pro at $149 annually is the agency sweet spot, with sub-accounts, white labelling, HIPAA, the API, and a real transcription pool. The reservations are equally clear: the $79 monthly entry price is more than double WhatConverts' for a broadly similar attribution answer, the plan fee is a floor with agent bundles and metered AI on top, the integration list is narrower than rivals advertise, and it is not a substitute for a business phone system. Buy CTM if your phone team should live inside your attribution tool. Buy WhatConverts if you only want to know which ad produced the call.

Read the full CTM (CallTrackingMetrics) profile

WhatConverts

WhatConverts fills the most conspicuous gap in this category for a local business: knowing which advertising produced which phone call. It does that job cleanly, tracks forms, chats, and transactions alongside calls so the whole conversion picture lives in one place, and its one-click qualification workflow is the quiet design decision that turns call volume into a revenue report. For agencies it is close to ideal, with white labelling, unlimited sub-accounts, and cheaper unit rates from $500 a month. Two warnings. First, the $30 headline is not the price of the product most people want: keyword-level attribution and form tracking start at $60. Second, the credit model means a realistic deployment often costs roughly double the plan sticker once numbers and minutes are counted, so size your number pool before you sign up. And be clear about what it is not: there is no dialer, no outbound workflow, and no phone system here. This sits in front of your phone, tells you where the call came from, and passes it through.

Read the full WhatConverts profile

CTM (CallTrackingMetrics) profile last reviewed 2026-08-22; WhatConverts last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.