Aircall vs CTM (CallTrackingMetrics)
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentCTM (CallTrackingMetrics) compared with Aircall
Aircall is a per-seat cloud phone and sales calling platform with over 100 integrations, a Power Dialer, and a polished agent interface at around $30 a seat with a three-licence minimum. It has no marketing attribution at all. CTM charges nothing per user, includes attribution, and has a softphone that is functional rather than polished. If interface quality and CRM depth matter most, Aircall plus a call tracking product; if you want one vendor and unlimited seats, CTM.
Choose Aircall if
Sales and support teams of roughly five to fifty people who need a reliable phone system that integrates deeply with Salesforce, HubSpot, or Zendesk, handle inbound and outbound in roughly equal measure, and want routing, tagging, and analytics without running a contact centre platform.
Choose CTM (CallTrackingMetrics) if
Marketing agencies managing call-driven local clients, and small to mid-sized businesses where the phone is both the conversion event and the sales channel: home services, healthcare, legal, automotive, education, and any operation that advertises to generate calls and then needs a team to work them.
Side by side
13 attributes| Attribute | Aircall | CTM (CallTrackingMetrics) |
|---|---|---|
| Category | Calling | Calling |
| Starting price | $30 per licence per month billed annually, three-licence minimum (free trial) | $79 per month monthly, $65 on annual billing, or $60 on a two-year term (free trial) |
| Pricing model | Per-licence per-month subscription with a three-licence minimum on published plans and a twenty-five-licence minimum on Custom, one number included per plan, unlimited outbound within scope, and metered AI voice and messaging agents on top. | Flat monthly plan with unlimited tracking sources and unlimited users on every tier, discounted on annual and two-year terms, with usage charged separately: minutes, numbers, transcription beyond included pools, AI activities, and chats, plus optional agent bundles and volume discount packs. |
| Free plan | No | No |
| Free trial | Yes, self-serve trial through the Get free access signup | First month at $0 plan fees (usage still billed) |
| Best for | Sales and support teams of roughly five to fifty people who need a reliable phone system that integrates deeply with Salesforce, HubSpot, or Zendesk, handle inbound and outbound in roughly equal measure, and want routing, tagging, and analytics without running a contact centre platform. | Marketing agencies managing call-driven local clients, and small to mid-sized businesses where the phone is both the conversion event and the sales channel: home services, healthcare, legal, automotive, education, and any operation that advertises to generate calls and then needs a team to work them. |
| Setup time | Two to five days for a small team. Numbers provision quickly and integrations are OAuth connections, but IVR trees, routing rules, ring groups, and tag taxonomies deserve a proper design session rather than being improvised. | A day for a basic deployment: install the tracking script, provision a number pool, build a call flow, and connect Google Ads. Agencies setting up sub-accounts, white-label domains, and per-client reporting should budget a week for the first client and an hour for each thereafter. CTM cites one to two hours of standard onboarding, which is realistic for a single simple account. |
| Learning curve | Low for agents and moderate for administrators. The agent app is genuinely simple. Building good routing and a tagging taxonomy that survives contact with a sales team is the part that requires someone to own it. | Moderate and higher than a pure attribution tool, because there is more product here. Call flows, routing rules, agent configuration, AI prompts, and reporting each take learning, and the interface carries fifteen years of features. The payoff is that a competent administrator can express routing logic that simpler tools cannot. |
| Platforms | Web app, macOS desktop, Windows desktop, iOS, Android, Salesforce CTI panel, Chrome extension | Web application, Browser-based softphone, JavaScript tracking script, iOS and Android apps, REST API |
| Compliance | GDPR, SOC 2, ISO 27001, STIR/SHAKEN attestation on US outbound, HIPAA arrangements available on enterprise terms | HIPAA compliance available from the Marketing Pro tier, GDPR, SOC 2, PCI considerations for payment-adjacent call handling, Configurable call recording notifications for consent jurisdictions, 10DLC registration required for US business texting |
| Founded | 2014 | 2011 |
| Headquarters | Paris, France, and New York, United States | Baltimore, Maryland, United States |
| Ownership | Venture-backed | Bootstrapped and 100 percent owned by its founders |
Strengths and limitations
Aircall
Strengths
- The deepest integration catalogue in small-business phone at more than 250 native connectors, plus a genuine Salesforce CTI rather than a click-to-call shim.
- Routing, IVR, queuing, and mandatory call tagging give a small team real contact centre discipline without contact centre software.
- Advanced analytics with six months of retained history is more reporting depth than most competitors offer below enterprise pricing.
- Mature, well-funded, and stable: eFounders' first unicorn, roughly $226M raised, and more than a decade of continuous operation with offices across four continents.
Limitations
- The Power Dialer is single-line with no parallel mode, no predictive mode, and no answering machine detection, which makes Aircall uncompetitive for high-volume outbound.
- No local presence number pool, no automatic number rotation, and no spam remediation service, so caller ID reputation is your problem to manage externally.
- A three-licence minimum on every published plan excludes solo operators and pairs entirely.
- SSO sits behind a Custom tier with a twenty-five-licence minimum, which is an unusually high bar for a basic security control.
CTM (CallTrackingMetrics)
Strengths
- Dynamic number insertion, keyword-level attribution, and multi-touch attribution are included on every tier rather than gated behind an upgrade, which is genuinely more generous than most of the category.
- Unlimited users and unlimited tracking sources on all plans, so team size and campaign count never force a tier change.
- It does two jobs in one product: marketing attribution and a working call handling layer with a browser softphone, IVR, routing, scripts, and on Sales Engage a smart dialer.
- AskAI runs your own custom prompts over conversations rather than a fixed model, and can trigger actions automatically when it flags a high-value call, which turns analysis into workflow.
Limitations
- The entry price of $79 monthly is more than double WhatConverts' $30, which is hard to justify for a very small business that only wants attribution.
- The plan fee is a floor rather than a total: minutes, numbers, transcription overage, AI activities, chats, and agent bundles from $99 all sit on top, and modelling the real bill takes effort.
- Roughly 40 integrations is a narrow list next to competitors advertising hundreds, and some obvious ones (HubSpot on Pro, Salesforce on Sales Engage) sit behind tier gates.
- HIPAA requires the $179 Marketing Pro tier, which is a real step for a small practice that only needs basic attribution with recording.
Pricing compared
Aircall
Per-licence per-month subscription with a three-licence minimum on published plans and a twenty-five-licence minimum on Custom, one number included per plan, unlimited outbound within scope, and metered AI voice and messaging agents on top.
- Essentials$30
- Professional$50
- CustomCustom
Professional at $50 a licence buys the best integration surface in this category, a proper Salesforce CTI, credible routing, and six months of analytics, which is fair for a mixed sales-and-support team. It is poor value for pure outbound, because $50 buys a single-line dialer where Kixie's roughly $95 buys four lines with human voice detection and JustCall's $49 buys a power dialer with local presence and number rotation. The three-licence floor also means Aircall is never the cheapest option for a small team. Buy it for breadth and reliability, not for dials per hour.
CTM (CallTrackingMetrics)
Flat monthly plan with unlimited tracking sources and unlimited users on every tier, discounted on annual and two-year terms, with usage charged separately: minutes, numbers, transcription beyond included pools, AI activities, and chats, plus optional agent bundles and volume discount packs.
- Marketing Lite$79 monthly / $65 annual / $60 two-year
- Marketing Pro$179 monthly / $149 annual / $135 two-year
- Sales Engage$329 monthly / $274 annual / $247 two-year
- Enterprise$1,999
CTM's value depends entirely on whether you use both halves of it. Bought purely as attribution, $65 a month annually is more than double WhatConverts' $30 entry price for a broadly similar answer, and the case is thin. Bought as attribution plus a calling platform, the arithmetic changes sharply, because unlimited users means a five-person intake team on Sales Engage at $274 annually costs the same as one person, where a per-seat competitor plus a separate call tracking product would run well past that. The genuinely strong tiers are Marketing Pro for agencies at $149 annually, where sub-accounts, white labelling, HIPAA, the API, and 3,000 transcribed minutes per sub-account arrive together, and Sales Engage for businesses that want their phone team living inside the attribution platform. Note that the standard three-person team making 100 calls a day scenario mostly does not apply: CTM's smart dialer exists but this is an inbound-first product, and 6,300 outbound calls a month would be worked through agent bundles at $99 a seat plus per-minute usage rather than through a seat price with unlimited minutes.
Editorial verdict on each
Aircall
Category LeaderAircall is the safest business phone system a growing team can buy and the wrong tool for a dialing floor. Professional at $50 a licence gives you a genuine Salesforce CTI, 250-plus integrations, smart routing, mandatory call tagging, six months of analytics, and AI transcription, which is the right package for a company where the phone serves both sales and support and needs to plug into everything else. What it does not give you is throughput: one line at a time, no answering machine detection, no local presence rotation, no spam remediation. Add a three-licence minimum, per-number billing, metered AI agents, and SSO stranded behind twenty-five licences, and the effective cost lands well above the sticker. Buy Aircall for reliability and integration depth in a five-to-fifty-person company. If your quarter depends on dials per hour, buy Kixie, CloudTalk, or PhoneBurner instead.
Read the full Aircall profileCTM (CallTrackingMetrics)
CTM is the call tracking product for businesses and agencies that want the attribution and the phone team in the same place. Dynamic number insertion, keyword attribution, and multi-touch reporting are included on the $65 entry tier rather than gated behind an upgrade, unlimited users on every plan means team size never changes the price, and the routing, softphone, scripts, and Sales Engage smart dialer make it a working call handling platform rather than a reporting layer. Marketing Pro at $149 annually is the agency sweet spot, with sub-accounts, white labelling, HIPAA, the API, and a real transcription pool. The reservations are equally clear: the $79 monthly entry price is more than double WhatConverts' for a broadly similar attribution answer, the plan fee is a floor with agent bundles and metered AI on top, the integration list is narrower than rivals advertise, and it is not a substitute for a business phone system. Buy CTM if your phone team should live inside your attribution tool. Buy WhatConverts if you only want to know which ad produced the call.
Read the full CTM (CallTrackingMetrics) profileAircall profile last reviewed 2026-08-22; CTM (CallTrackingMetrics) last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.