By the Numbers vs Triple Whale
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentBy the Numbers compared with Triple Whale
Triple Whale is the full ecommerce analytics and attribution suite at suite prices, covering spend, creative, and profit across the business. By the Numbers covers the segmentation and reporting slice for a fraction of it. Stores running Triple Whale rarely need both; stores that found Triple Whale too expensive are exactly who this app is aimed at.
Choose By the Numbers if
Cost-conscious Shopify stores that want a real RFM segmentation model with fast audience syncing into email and paid social, plus broad reporting, without paying analytics-suite prices or waiting a day for audiences to refresh.
Choose Triple Whale if
Direct-to-consumer ecommerce brands on Shopify spending meaningful money across Meta, Google, and TikTok who need one blended view of revenue, spend, and profit plus attribution they can act on before the day is over.
Side by side
13 attributes| Attribute | By the Numbers | Triple Whale |
|---|---|---|
| Category | Segmentation | Analytics |
| Starting price | $19 per month (14 days trial) | $0 (free plan), then $219 per month (Foundation) (free plan available) |
| Pricing model | Flat monthly subscription sold through the Shopify App Store, with tiers rising by feature and scale from a $19 entry plan. | Freemium, with paid packages priced as a function of the brand's annual GMV combined with the package chosen, sold on twelve-month subscriptions, plus separately priced Retention and Conversion add-ons. |
| Free plan | No | A genuine free tier with first and last click attribution, the blended analytics view, up to 10 users, and a 12-month lookback window. |
| Free trial | 14 days, no credit card required | 14 days, plus a 60-day money-back guarantee on paid plans |
| Best for | Cost-conscious Shopify stores that want a real RFM segmentation model with fast audience syncing into email and paid social, plus broad reporting, without paying analytics-suite prices or waiting a day for audiences to refresh. | Direct-to-consumer ecommerce brands on Shopify spending meaningful money across Meta, Google, and TikTok who need one blended view of revenue, spend, and profit plus attribution they can act on before the day is over. |
| Setup time | About a minute to install and connect, with the RFM matrix populating shortly after against the store's existing history. Sync connections to Klaviyo, Meta, Google, and TikTok take a few minutes each. | A day for the pixel and the core connectors through the Shopify app, and a further week or two before the attribution data is dense enough to trust. Cost of goods and fee configuration for accurate profit reporting is the piece teams most often postpone and most regret postponing. |
| Learning curve | Low to moderate. The pre-built matrix and reports require nothing, but getting value from the seventy-five filters means knowing what you want to isolate, which is more work than describing a segment in a sentence. | The Summary dashboard is immediately readable, which is why adoption is fast. The rest of the platform, particularly the seven attribution models, Compass, and the AI agents, requires real study, and a team that does not understand the difference between Total Impact and last click will misread the output. |
| Platforms | Shopify app, Web dashboard | Web app, Shopify app, iOS and Android mobile apps, Triple Pixel first-party tracking |
| Compliance | Operates on Shopify customer data under the store's own privacy obligations, Server-side conversion tracking makes the store responsible for the lawful basis of the data it forwards to ad platforms, Audience syncing to Meta, Google, and TikTok carries the store's own consent obligations for advertising audiences | GDPR data processing, CCPA, Shopify app ecosystem requirements |
| Founded | 2022 | 2021 |
| Headquarters | Not disclosed | Columbus, Ohio, United States |
| Ownership | Privately held, operated by Unsupervised LLC | Venture-backed |
Strengths and limitations
By the Numbers
Strengths
- The lowest entry price in the category by a wide margin, starting at $19 a month.
- A genuine sixteen-cell RFM matrix rather than the simplified three-bucket version most cheap tools ship.
- Hourly audience refresh, faster than the daily sync most competitors offer.
- More than seventy-five segment filters spanning orders, products, lifetime value, and acquisition channel.
Limitations
- Almost no public information about the vendor: no named founders, no funding history, no disclosed team.
- Shopify only, with no path for stores on other platforms.
- Segments are built by assembling filters rather than described in plain language, which is slower for non-analytical users.
- No documented public API, so segments cannot be pushed into custom internal systems.
Triple Whale
Strengths
- The blended Summary dashboard genuinely solves the DTC operator's daily problem, showing revenue, spend, MER, and profit across every channel in one place.
- Its own first-party Triple Pixel means attribution does not depend on the ad platforms' self-reported conversions, which is the root cause of the double-counting problem.
- Seven attribution models plus marketing mix modelling and incrementality testing in Compass is a methodologically honest answer to the post-ATT measurement gap, rather than insisting one model is correct.
- Contribution margin and profit reporting rather than top-line revenue changes which campaigns look successful, and it is calculated rather than left as a spreadsheet exercise.
Limitations
- Pricing is a function of your annual GMV, so the published entry prices are not a budget you can rely on and successful brands pay progressively more for the same product.
- Paid plans run on twelve-month subscriptions, which removes the ability to leave mid-year if the tool does not earn its place.
- Shopify-first to the point that the Starter tier is Shopify-only, so brands on other platforms are second-class or excluded.
- Entirely irrelevant to B2B: there is no pipeline, account, or buying committee model anywhere in the product.
Pricing compared
By the Numbers
Flat monthly subscription sold through the Shopify App Store, with tiers rising by feature and scale from a $19 entry plan.
- EntryFrom $19
- Higher tiersPublished on the App Store listing
On paper this is the best capability-per-dollar in the category and it is not close: a sixteen-cell RFM matrix, seventy-five filters, hourly syncing, and thirty-eight reports for a starting price under a fifth of what Tresl charges and a third of Repeat Customer Insights. The question is not whether it is cheap, it is whether the vendor is durable, since there is no public corporate information behind an app around two thousand stores now depend on. For a store weighing $19 against not segmenting at all, that risk is easy to accept. For one about to make it the backbone of every audience in Meta and Klaviyo, keep the segment definitions documented somewhere you control.
Triple Whale
Freemium, with paid packages priced as a function of the brand's annual GMV combined with the package chosen, sold on twelve-month subscriptions, plus separately priced Retention and Conversion add-ons.
- Free$0
- FoundationFrom $219
- AutomateFrom $749
- EnterpriseCustom
For a DTC brand spending real money, Triple Whale is priced sensibly against the decisions it informs: a fraction of a percent of media budget for the ability to credit each order once and see profit rather than revenue. The free plan is genuinely useful, which is rare, and makes the product easy to try before committing. What tempers the verdict is the structure rather than the level: GMV-linked pricing means your bill grows with your success regardless of whether your usage does, the twelve-month term removes the option to leave mid-year, and the Retention and Conversion add-ons mean the advertised plan is not the whole product. Read the quote carefully, use the 60-day guarantee as a real evaluation window, and treat the free tier as the honest starting point rather than a teaser.
Editorial verdict on each
By the Numbers
By the Numbers is the best capability-per-dollar in customer segmentation, and the gap is large enough that price alone settles many decisions. A real sixteen-cell RFM matrix, seventy-five filters, hourly syncing into Klaviyo and the ad platforms, and a broad reporting layer starting at $19 is not a stripped-down version of what competitors charge $150 for, it is most of the same job done more cheaply and, on refresh speed, done better. Two caveats. The vendor publishes essentially nothing about itself, so keep your important segment definitions written down somewhere you control, and confirm on the App Store listing which tier actually includes the sync before assuming the entry price covers it. For a Shopify store that has been putting off segmentation on cost grounds, there is no longer an excuse at this price.
Read the full By the Numbers profileTriple Whale
InnovationTriple Whale is the right tool for a DTC brand on Shopify spending serious money, and close to useless for anyone else. The blended dashboard answers the question a founder actually has every morning, the Triple Pixel stops Meta and Google both claiming the same order, and Compass is refreshingly honest in combining multi-touch attribution with marketing mix modelling and incrementality rather than pretending one model still sees everything after App Tracking Transparency. The free plan is genuinely useful, which makes trying it easy. Go in with your eyes open on commercials: pricing scales with your GMV rather than your usage, paid plans are twelve-month commitments, and Retention and Conversion cost extra. Use the 60-day money-back guarantee as a real evaluation, and think carefully before handing Moby 2 the authority to move your budgets on its own.
Read the full Triple Whale profileBy the Numbers profile last reviewed 2026-09-02; Triple Whale last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.