Clay vs FullEnrich
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
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The short answer
Editorial assessmentFullEnrich compared with Clay
Complements more than rivals: FullEnrich is callable as a single Clay column and frequently replaces a hand-built chain of provider columns. Clay is what you buy for AI research, scoring, conditional logic, and workflow orchestration; FullEnrich is what you buy for the highest verified hit rate per contact at a stated unit cost. Teams running serious outbound commonly pay for both, using FullEnrich as the enrichment step inside Clay's orchestration.
Choose Clay if
GTM engineers and data-savvy teams building automated, multi-provider enrichment and personalization pipelines.
Choose FullEnrich if
Teams that need high coverage on both emails and mobile numbers from one vendor and want to consume enrichment programmatically, especially developers and GTM engineers building pipelines or wiring data into an AI assistant through MCP.
Side by side
13 attributes| Attribute | Clay | FullEnrich |
|---|---|---|
| Category | Data | Data |
| Starting price | Free plan; paid from $167/mo billed annually (Launch) | $0 (Free, 50 starter credits), then $29 per month (Pro, 500 credits), or $26 per month billed yearly |
| Pricing model | Two metered allowances per plan, actions (running workflows, including waterfall steps and Claygent) and data credits (data bought from providers), each set on its own slider, with a free plan, two self-serve tiers, and custom Enterprise. CRM auto-sync, webhooks, and the HTTP API integration are gated at Growth. | Freemium subscription with a published credit ladder to 100,000 credits a month and quoted volume above it, priced from a single credit pool where different data types consume different credit amounts and unverifiable results cost nothing. |
| Free plan | 500 actions and 100 data credits per month, unlimited seats and tables, up to 200 rows per table. | 50 starter credits with waterfall enrichment and MCP server access, extendable through referral credits. |
| Free trial | 14 days | 50 credits on signup with no credit card required |
| Best for | GTM engineers and data-savvy teams building automated, multi-provider enrichment and personalization pipelines. | Teams that need high coverage on both emails and mobile numbers from one vendor and want to consume enrichment programmatically, especially developers and GTM engineers building pipelines or wiring data into an AI assistant through MCP. |
| Setup time | First enriched table in an hour via templates; a production pipeline (sources, then waterfalls, then scoring, then delivery) typically takes 2-4 weeks to harden. | Ten minutes for a CSV run or a Clay column, under an hour for the API, and a few minutes for the MCP server, which is the fastest path to useful for anyone already working in an AI assistant. |
| Learning curve | The steepest in this report, genuinely a skill. Templates, the academy, and a large creator ecosystem (courses, agencies) flatten it substantially. | Low, provided the team learns the credit table. The ten-to-one mobile rate and the three-to-one personal email rate mean a plan's usable size depends entirely on the mix, and teams that assume every output costs one credit will exhaust an allowance in days. |
| Platforms | Web app, Chrome extension, REST API | Web application, Chrome extension, CSV upload, REST APIs, MCP server, Clay integration |
| Compliance | SOC 2 Type II, GDPR program | SOC 2 Type II, GDPR, CCPA, Data processing agreement available |
| Founded | 2017 | 2023 |
| Headquarters | New York City, US | San Francisco, United States (founded in France) |
| Ownership | Venture-backed (private) | Venture-backed (seed) |
Strengths and limitations
Clay
Strengths
- Waterfall coverage decisively beats any single data provider.
- Claygent turns open-web research into a scalable, auditable pipeline step.
- Deep native integrations across the modern outbound stack (sequencers, CRMs, signals).
- Template/creator ecosystem compounds, proven workflows are one click away.
Limitations
- Real learning curve, tables, waterfalls, and prompt design reward (effectively require) a technical operator.
- Credit economics are powerful but unforgiving without active management.
- Not a proprietary data source; quality ceilings are its providers'.
- Enterprise governance (SSO, roles, audit) only matures at top tiers.
FullEnrich
Strengths
- Twenty-five plus providers in one waterfall, available on every tier including free, which is broader than most competitors and not gated behind an upgrade.
- Verified or it is free is the strongest available billing guarantee, and the granular credit table lets you model a month's spend precisely before committing.
- An MCP server on all tiers, including the free plan, is the most complete answer in this category to how enrichment plugs into an AI assistant.
- Three separate APIs, for enrichment, search, and reverse email lookup, rather than a single endpoint bolted onto a web app.
Limitations
- Per-credit pricing falls slowly with volume, from 5.8 cents at 500 credits to 5 cents at 10,000, so heavy users pay close to list rates unless they go to Enterprise.
- At 5.5 cents per verified work email the entry rate is among the most expensive here, several times what a single-source vendor charges.
- Bring-your-own provider keys, the feature that fixes the unit economics at volume, is Enterprise-only, as are custom rate limits and custom-IdP SSO.
- The waterfall abstracts which of twenty-five providers supplied a given record, which will not satisfy a strict data provenance policy.
Pricing compared
Clay
Two metered allowances per plan, actions (running workflows, including waterfall steps and Claygent) and data credits (data bought from providers), each set on its own slider, with a free plan, two self-serve tiers, and custom Enterprise. CRM auto-sync, webhooks, and the HTTP API integration are gated at Growth.
- Free$0
- Launch$167
- Growth$446
- EnterpriseCustom
Clay's effective price is workflow-dependent: well-designed tables deliver coverage and personalization no single vendor matches at any price, while naive configurations burn credits alarmingly. Teams treating credit design as part of the craft consistently report it as the stack's highest-ROI line item.
FullEnrich
Freemium subscription with a published credit ladder to 100,000 credits a month and quoted volume above it, priced from a single credit pool where different data types consume different credit amounts and unverifiable results cost nothing.
- Free$0
- ProFrom $29
- EnterpriseCustom
At 1,000 lookups the Pro plan costs 55 dollars, or 5.5 cents per verified work email, which is roughly six times Icypeas and slightly more than BetterContact's entry rate. At 10,000 the plan is 499 dollars a month, about 5 cents a credit, so the price per record falls only modestly with volume. What the premium buys is coverage from twenty-five sources, a floor on waste because unverified results are free, personal emails and reverse lookup as distinct priced outputs, company data at a quarter credit, and an MCP server on every tier. For an international list or an agentic workflow that is a genuinely differentiated package. For a well-covered domestic list, you are paying waterfall prices for a problem you do not have.
Editorial verdict on each
Clay
Clay is the most consequential product in this report: it moved the center of outbound gravity from databases and sequencers to the orchestration layer between them, and its valuation sprint reflects substance, not froth. The costs are honest, a real learning curve and credit economics that punish sloppiness, but teams that invest in the craft get coverage, research, and personalization nothing else assembles. If your outbound has an engineer, this is their instrument.
Read the full Clay profileFullEnrich
FullEnrich is the most technically ambitious of the small waterfall vendors. Twenty-five sources on every tier including free, a granular published credit table, a verified-or-free billing rule, personal emails and reverse lookup as distinct outputs, company data at a quarter credit, and an MCP server that lets an AI assistant call enrichment directly. With roughly two million dollars of seed funding behind it and Mastercard and DocuSign on the customer list, it is also better capitalised than most of its peers. Buy it if you work international lists, if you consume data programmatically, or if you want enrichment available to an agent rather than to a person. The thing to weigh is the price, about 5 to 6 cents per verified work email across the published ladder, which only drops meaningfully above 50,000 credits a month.
Read the full FullEnrich profileClay profile last reviewed 2026-09-26; FullEnrich last reviewed 2026-09-26. Pricing is compiled from public sources and can change without notice. See our methodology.
The best in B2B Data Providers
26 trackedB2B data providers supply the contact and company information (emails, phone numbers, firmographics, and buying signals) that feeds prospecting lists and enrichment workflows.
The largest self-serve contact database in the category, fused with sequencing, data and execution in one product.
Accurate direct dials and a genuinely usable free tier make Lusha the lowest-friction entry point into paid B2B data.
Founded in 2022 and already at 40,000 users, Prospeo shipped AI Search, lookalikes, and an MCP server in 2025 as its database passed 280M leads.
Semantic search over the live web with contact data attached made prospecting a language problem rather than a database subscription.
Signup to verified emails in five minutes with zero configuration, and failed searches cost nothing, so nobody needs training to get value from Anymailfinder.
Frequently asked questions
6 questionsWhat is the difference between Clay and FullEnrich?
Complements more than rivals: FullEnrich is callable as a single Clay column and frequently replaces a hand-built chain of provider columns. Clay is what you buy for AI research, scoring, conditional logic, and workflow orchestration; FullEnrich is what you buy for the highest verified hit rate per contact at a stated unit cost. Teams running serious outbound commonly pay for both, using FullEnrich as the enrichment step inside Clay's orchestration.
Is Clay or FullEnrich cheaper?
Clay starts at Free plan; paid from $167/mo billed annually (Launch). FullEnrich starts at $0 (Free, 50 starter credits), then $29 per month (Pro, 500 credits), or $26 per month billed yearly. The billing models differ, so the entry price is rarely the whole cost. Clay pricing model: Two metered allowances per plan, actions (running workflows, including waterfall steps and Claygent) and data credits (data bought from providers), each set on its own slider, with a free plan, two self-serve tiers, and custom Enterprise. FullEnrich pricing model: Freemium subscription with a published credit ladder to 100,000 credits a month and quoted volume above it, priced from a single credit pool where different data types consume different credit amounts and unverifiable results cost nothing.
Does Clay or FullEnrich have a free plan?
Clay has a free plan. 500 actions and 100 data credits per month, unlimited seats and tables, up to 200 rows per table. Trial terms: 14 days. FullEnrich has a free plan. 50 starter credits with waterfall enrichment and MCP server access, extendable through referral credits. Trial terms: 50 credits on signup with no credit card required.
Who should choose Clay?
GTM engineers and data-savvy teams building automated, multi-provider enrichment and personalization pipelines.
Who should choose FullEnrich?
Teams that need high coverage on both emails and mobile numbers from one vendor and want to consume enrichment programmatically, especially developers and GTM engineers building pipelines or wiring data into an AI assistant through MCP.
What are the best alternatives to Clay and FullEnrich?
SaaSTracker profiles 26 products in B2B Data Providers. The Summer 2026 awards in the category went to Apollo.io (Category Leader), Lusha (Best Value), Prospeo (Momentum). Every profile is compiled from primary sources, so a shortlist can be built from pricing, limitations, and fit rather than from star ratings.
