Is Close or Copper cheaper?

Close starts at $9/user/mo (Solo, billed annually; $19 monthly) (14 days trial). Copper starts at $23/user/mo (Basic, billed annually; $29 monthly) (14 days trial).

Close vs Copper

An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.

The short answer

Both sides assessed

Close compared with Copper

Copper embeds the CRM inside Gmail for Google Workspace teams and adds project management for post-sale work; Close pulls reps out of the inbox into a purpose-built cockpit for calls, texts, and sequences. Relationship-driven service businesses that live in email fit Copper; velocity-driven teams that live on the phone fit Close, and Copper has nothing that answers Close's dialer stack.

Copper compared with Close

Copper and Close split the SMB CRM market by channel: Copper owns the inbox, Close owns the phone. A Google Workspace agency nurturing long client relationships gets daily value from Copper's Gmail sidebar and project handoff, while an inside sales floor doing forty dials a day per rep needs Close's dialers, SMS, and coaching stack that Copper simply does not have. Choose by where your revenue conversations actually happen.

Choose Close if

SMB inside sales teams (2 to 50 reps) that live on the phone and follow up across calls, email, and SMS: lending, insurance, home services, logistics, agencies, and any high-velocity B2B or B2C motion where speed-to-lead and volume of conversations decide revenue.

Choose Copper if

Service businesses of 3 to 50 people running on Google Workspace (agencies, consultancies, advisors, production and construction firms) that want relationship tracking, light pipeline management, and post-sale project handoff living directly inside Gmail with minimal setup or training.

Side by side

13 attributes

Attribute	Close	Copper
Category	CRM	CRM
Starting price	$9/user/mo (Solo, billed annually; $19 monthly) (14 days trial)	$23/user/mo (Basic, billed annually; $29 monthly) (14 days trial)
Pricing model	Per-seat subscription across four tiers with steep annual discounts, plus usage-based billing for calling minutes, phone numbers, SMS, and enrichment, and metered AI credits for Chloe and AI features.	Per-seat subscription across three tiers, billed monthly or annually (annual saves up to about 26%), with contact-count caps and feature gates defining the upgrade path; 14-day free trial, no free plan.
Free plan	No	No
Free trial	14 days, no credit card required, with $5 of calling and enrichment credit included; 30-day money-back guarantee after purchase	14 days, no credit card required
Best for	SMB inside sales teams (2 to 50 reps) that live on the phone and follow up across calls, email, and SMS: lending, insurance, home services, logistics, agencies, and any high-velocity B2B or B2C motion where speed-to-lead and volume of conversations decide revenue.	Service businesses of 3 to 50 people running on Google Workspace (agencies, consultancies, advisors, production and construction firms) that want relationship tracking, light pipeline management, and post-sale project handoff living directly inside Gmail with minimal setup or training.
Setup time	Days, not weeks: importing leads, connecting email, and provisioning numbers is self-serve, and a small team can be making tracked calls the first afternoon. Porting existing phone numbers and tuning workflows adds a week or two.	Days: install the extension, connect Google, import a CSV, and pick a pipeline template. Copper's marketing leans on a customer going live in 3 days versus a 3-month HubSpot rollout, and that order of magnitude is credible for small teams.
Learning curve	Low for reps; the interface is opinionated and queue-driven. Managers need modest ramp on Smart View logic, workflow design, and AI-credit governance.	Low, and that is the product's point: anyone who can use Gmail can use the sidebar. Admin-level work (workflow automation, report building) is modest and documented.
Platforms	Web app, Desktop apps (Mac and Windows), iOS and Android apps, REST API	Web app, Chrome extension (Gmail sidebar), iOS app, Android app, REST API
Compliance	SOC 2 Type 2, GDPR (controller and processor obligations), CCPA	GDPR alignment via EU Standard Contractual Clauses in its terms, No SOC 2 or ISO 27001 certification published on the public security page as of this review
Founded	2013	2013
Headquarters	Fully remote (US-incorporated); no central office	San Francisco, California, US
Ownership	Bootstrapped, founder-owned, profitable	Venture-backed

Strengths and limitations

Close

Strengths

Native calling, SMS, and email in one timeline remains the best-executed communication stack in the SMB CRM category, with power and predictive dialers that genuinely raise rep throughput.
Smart Views turn the CRM into a prioritized work queue, an operational model built by people who ran sales teams themselves.
Bootstrapped, profitable, and thirteen years old: no pivot risk, no acquisition-driven roadmap whiplash, and pricing that has to make unit-economic sense.
Chloe is one of the more concrete AI-agent implementations in the category, doing bounded jobs (qualify, book, summarize, update) inside the existing workflow engine rather than as a demo feature.

Limitations

The simple schema cuts both ways: no custom objects and limited data-model flexibility make Close a poor fit once a business needs to model more than leads, contacts, and opportunities.
Real costs stack: seats plus calling minutes plus SMS plus AI credits plus add-ons make the effective per-rep price meaningfully higher than the sticker for heavy users.
Workflows gated to the $99 Growth tier leaves the two cheaper plans without the automation most buyers now expect at entry level.
Not a marketing platform: no landing pages, nurture campaigns, or attribution, so marketing-led orgs need a second system.

Copper

Strengths

The deepest Gmail integration in the CRM market: for Google Workspace teams the sidebar workflow eliminates the adoption problem that kills most CRM rollouts.
Automatic contact and activity capture means the CRM stays current even when the team ignores it, which for service firms is the realistic scenario.
Project management and task automation extend the system past the close, matching how agencies and consultancies actually operate.
Fast time-to-value: days to running, with templates by industry and essentially no implementation project.

Limitations

Google-only by design: on Microsoft 365 or mixed environments, Copper's core advantage evaporates and better options exist at every price.
No native calling, SMS, or dialer, and no sales-engagement depth (mailbox rotation, multichannel cadences), so high-velocity outbound teams need other tools.
Automation and customization ceilings arrive early: no custom objects, workflow automation is field-and-task level, and the AI story is thin next to Attio's agents or Close's Chloe.
Contact caps on the lower tiers function as a stealth price increase for any team doing list building or newsletter-scale email.

Pricing compared

Close

Per-seat subscription across four tiers with steep annual discounts, plus usage-based billing for calling minutes, phone numbers, SMS, and enrichment, and metered AI credits for Chloe and AI features.

Solo$9
Essentials$35
Growth$99
Scale$139

Judged as CRM plus dialer plus SMS platform, Close is priced fairly: replacing a generic CRM, an Aircall-style phone system, and an outreach tool with one $99-per-user Growth seat is competitive even before counting the integration work saved. Judged purely as a CRM against Attio's $29 Plus tier or folk's $24 Standard, it looks expensive, which is the point: you are paying for the conversation infrastructure. The value case therefore rises and falls with call volume; teams that dial all day get their money's worth, teams that do not are overpaying for a phone they rarely pick up.

Copper

Per-seat subscription across three tiers, billed monthly or annually (annual saves up to about 26%), with contact-count caps and feature gates defining the upgrade path; 14-day free trial, no free plan.

Basic$23
Professional$59
Business$99

For a Google Workspace service business, Professional at $59 per seat is fair value: automatic capture, pipelines, projects, workflow automation, and bulk email cover the whole client lifecycle for less than half a HubSpot Sales Professional seat. The economics sour in two directions: list-heavy teams hit contact caps and get pushed to the $99 Business tier for capacity rather than capability, and feature-per-dollar hawks will note that Attio sells deeper automation, custom objects, and AI at a lower entry price. You are paying a premium for the Gmail-native experience; whether that premium is worth it depends entirely on how much your team lives in the inbox.

Editorial verdict on each

Close

Close is the best CRM you can buy for a team whose revenue scales with conversations: the dialer stack, unified timeline, and queue-driven workflow remain unmatched in the SMB bracket, and thirteen bootstrapped, profitable years mean it will still be here, unpivoted, in five more. Chloe makes the AI story concrete rather than cosmetic, though credits and telephony usage mean the true per-rep cost sits well above the sticker. If your team does not live on the phone, cheaper and more flexible CRMs like Attio will serve better; if it does, Close is the shortlist and probably the answer.

Read the full Close profile

Copper

Copper is the best CRM for one precisely drawn buyer: a Google Workspace service business whose past CRMs died of neglect. The Gmail sidebar and automatic capture solve adoption better than any competitor, and the project-management layer matches how agencies and advisory firms actually run client work. Outside that profile the case weakens fast: no telephony, early automation ceilings, contact caps that tax growth, and a security posture described rather than certified. Buy Copper for the inbox-native experience and the client lifecycle; look to Attio for power and flexibility, or Close for the phone.

Read the full Copper profile

Close profile last reviewed 2026-08-22; Copper last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.