Is Drip or Mailmodo cheaper?

Drip starts at $39 per month for up to 2,500 subscribers (14 days trial). Mailmodo starts at $149 per month for 500 contacts (Lite, billed annually) (free trial).

Drip vs Mailmodo

An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.

The short answer

Editorial assessment

Mailmodo compared with Drip

Drip is ecommerce-native with far better store data, revenue attribution, and a mature visual builder, at a lower price for comparable list sizes. Mailmodo's in-email cart and carousel blocks are the one thing Drip cannot match. For a store running a full lifecycle programme, Drip is the platform and Mailmodo is at most a specialist addition for specific campaigns.

Choose Drip if

Small and mid-sized ecommerce brands on Shopify, WooCommerce, BigCommerce, or Magento who want cart recovery, post-purchase flows, and list growth from one tool with no feature tiers and no send limits.

Choose Mailmodo if

Consumer-facing businesses with meaningful Gmail share on their list who run surveys, feedback requests, NPS, bookings, or quick-conversion campaigns often enough that removing the click-through step measurably changes revenue, and who can absorb a $149 to $199 monthly floor at small list sizes.

Side by side

13 attributes

Attribute	Drip	Mailmodo
Category	Automation	Automation
Starting price	$39 per month for up to 2,500 subscribers (14 days trial)	$149 per month for 500 contacts (Lite, billed annually) (free trial)
Pricing model	A single plan with complete feature parity, priced solely on the number of active subscribers, with unlimited email sends at every level.	Tiered subscription metered on contacts and email sending credits simultaneously, with seat, active-journey, custom-domain, and API rate limits set per tier. Annual billing saves 20 percent against monthly.
Free plan	No	No
Free trial	14 days, limited to 2,500 contacts and 100 total emails, no card required	Self-serve free signup is offered from the site; the pricing page does not publish a fixed trial length.
Best for	Small and mid-sized ecommerce brands on Shopify, WooCommerce, BigCommerce, or Magento who want cart recovery, post-purchase flows, and list growth from one tool with no feature tiers and no send limits.	Consumer-facing businesses with meaningful Gmail share on their list who run surveys, feedback requests, NPS, bookings, or quick-conversion campaigns often enough that removing the click-through step measurably changes revenue, and who can absorb a $149 to $199 monthly floor at small list sizes.
Setup time	An afternoon for a store on Shopify or WooCommerce: connect the integration, let data sync, switch on the cart abandonment recipe. A full lifecycle programme with winbacks, post-purchase sequences, and onsite capture takes a week or two of thinking rather than of building.	A day to import contacts, authenticate a domain, and send a static campaign. Longer for the AMP path, because Google, Yahoo, and Mail.ru whitelisting are separate approval processes with their own turnaround times and nothing interactive renders until they complete.
Learning curve	Low. The workflow canvas is one of the more approachable in the category and the ecommerce recipes give a new user a working example to modify rather than a blank page. Dynamic segmentation is the concept most people take longest to use well.	Low for the editor and journey builder, which are conventional. The genuinely new learning is strategic rather than technical: working out which of your campaigns benefit from in-email interaction and which are just newsletters that do not.
Platforms	Web app, REST API, JavaScript tracking snippet, Store platform apps for Shopify, WooCommerce, BigCommerce, and Magento	Web application, REST API, Transactional email API, Hosted AMP and HTML email rendering
Compliance	GDPR, CAN-SPAM, CCPA	GDPR tooling for consent and data requests, CAN-SPAM compliant unsubscribe handling, SOC 2 posture published by the vendor
Founded	2012	2020
Headquarters	Minneapolis, Minnesota, United States	San Francisco, United States, with operations in Bengaluru, India
Ownership	Owned by Leadpages since July 2016	Venture-backed

Strengths and limitations

Drip

Strengths

One plan with complete feature parity at every price point, which eliminates the upgrade-to-unlock pattern that makes most competitors exhausting to buy.
Unlimited email sends at every tier, so send frequency is never a cost consideration and the bill depends only on list size.
Deep native integrations with Shopify, WooCommerce, BigCommerce, and Magento carrying order, product, and browsing data automatically.
Cart and browse abandonment recipes plus revenue attribution get a store from installation to measurable recovered revenue in a day.

Limitations

SMS is not available to new users at all, and where it exists on legacy accounts it is US-only, which is a serious gap for ecommerce in 2026.
No push notifications and no in-app messaging, so anything reaching a phone screen requires a second vendor entirely.
Entirely ecommerce-shaped: no account object, no SaaS lifecycle vocabulary, and no product event model beyond what a store integration supplies.
Subscriber-count billing means dormant contacts are billable, so a large unengaged list costs real money for no return.

Mailmodo

Strengths

Genuinely differentiated: no mainstream competitor makes interactive AMP email practical for a non-technical marketer, and building it yourself is not realistic.
The in-email form and rating blocks solve a real measurable problem, and response rates on feedback and survey campaigns improve materially where AMP renders.
Automatic HTML fallback means the interactive layer never breaks the campaign for unsupported clients, so the downside is bounded.
Mailmodo handles the fiddly Google, Yahoo, and Mail.ru whitelisting process rather than leaving it to you, which is a real service.

Limitations

Pricing is high and multiply constrained: $149 a month buys one seat, one journey, 500 contacts, and 2,000 sends, which is a worse envelope than tools costing a third as much.
AMP only renders in Gmail, Yahoo Mail, and Mail.ru, so the differentiator reaches a fraction of most lists and none of an Outlook-heavy B2B audience.
The 500 active contacts per journey cap on Lite and Pro is a hard limit unrelated to your total contact count and is easy to miss when comparing plans.
Email only: no SMS, no push, no in-app messaging, so any multi-channel lifecycle programme needs a second platform.

Pricing compared

Drip

A single plan with complete feature parity, priced solely on the number of active subscribers, with unlimited email sends at every level.

Up to 2,500 subscribers$39
Up to 5,000 subscribers$89
Up to 10,000 subscribers$154
Up to 25,000 subscribers$349
Up to 50,000 subscribers$699
Up to 100,000 subscribers$1,399

Drip's pricing is the most honest structure in this category and, for its intended buyer, very good value. One plan, every feature, unlimited sends, and a single number that scales with list size means a store owner can budget a year ahead without reading a comparison matrix, and $89 at 5,000 subscribers with cart recovery, dynamic segmentation, onsite popups, and revenue attribution is a fair price for a complete lifecycle programme. Where the value degrades is scope. The absence of SMS for new customers is a real gap in 2026 ecommerce, there is no push or in-app channel, and if your list is large but disengaged you are paying for people who will never buy. Judged as an ecommerce email and automation engine it is well priced; judged as a multi-channel platform it is not one.

Mailmodo

Tiered subscription metered on contacts and email sending credits simultaneously, with seat, active-journey, custom-domain, and API rate limits set per tier. Annual billing saves 20 percent against monthly.

Lite$149
Pro$199
MaxCustom

Measured on conventional capability per dollar, Mailmodo is poor value: $149 a month buys 500 contacts, 2,000 sends, one seat, and one journey, where GetResponse Marketer gives unlimited sends, five seats, and unlimited workflows for around $59, and EngageBay gives a whole CRM and helpdesk besides. Modelled at 5,000 contacts you are into higher tiers on a meter that charges for both list and volume, and at 50,000 contacts you are almost certainly negotiating a Max quote. The only sound reason to accept that premium is a measured conversion lift from interactive email on your specific audience. That lift is real for feedback, surveys, bookings, and quick promotions on Gmail-heavy consumer lists, and close to zero for a B2B list full of Outlook users. Test before you commit to a year.

Editorial verdict on each

Drip

Drip is the easiest recommendation in this batch for one specific buyer: a small ecommerce store that wants cart recovery, post-purchase flows, and list growth working by the end of the week. One plan, every feature at every level, unlimited sends, and a price that depends only on list size makes it the most honest commercial structure in the category, and $89 a month at 5,000 subscribers buys a complete lifecycle programme with revenue attribution that tells you whether it worked. The limits are equally unambiguous. SMS is closed to new customers and US-only where it exists, there is no push and no in-app channel, and none of the architecture makes sense for a SaaS business. For a five-person company selling products online, Drip is the first thing to buy and probably the only thing. For a five-person company selling software, it is the wrong tool no matter how good the price is.

Read the full Drip profile

Mailmodo

Innovation

Mailmodo is a single good idea executed properly and priced aggressively. Interactive email genuinely works where it renders, the editor makes AMP accessible to people who would never hand-write it, the HTML fallback bounds the risk, and having the vendor handle Google, Yahoo, and Mail.ru whitelisting removes real friction. Against that, $149 a month buys 500 contacts, 2,000 sends, one seat, and one journey, which is a fraction of what GetResponse or EngageBay give you for a third of the money, and the differentiator does not reach Apple Mail or Outlook at all. Buy it if you have a Gmail-heavy consumer list and a specific conversion problem that lives in the gap between the inbox and the landing page, and prove the lift with a test before you sign an annual contract. Do not buy it as a general-purpose marketing automation platform, because judged that way it is expensive and narrow.

Read the full Mailmodo profile

Drip profile last reviewed 2026-08-22; Mailmodo last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.