Drip vs Ortto
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Both sides assessedDrip compared with Ortto
Ortto is a far broader platform: a CDP, five channels including push and in-app, forms, live chat, and a real reporting layer, at several hundred dollars a month. Drip is a focused ecommerce email and automation engine at $89 for 5,000 contacts with everything included. A store that wants cart recovery and revenue attribution should take Drip and spend the difference on ads; a company consolidating marketing, data, analytics, and support should take Ortto.
Ortto compared with Drip
Drip is a focused ecommerce email and automation tool at $39 a month for 2,500 contacts with a 14-day trial and deep Shopify integration. Ortto is a far broader platform at several times the price, with a CDP, push, in-app, chat, and real reporting. An online store that wants cart recovery and revenue attribution should take Drip and spend nothing else; a company consolidating marketing, data, and analytics should look at Ortto.
Choose Drip if
Small and mid-sized ecommerce brands on Shopify, WooCommerce, BigCommerce, or Magento who want cart recovery, post-purchase flows, and list growth from one tool with no feature tiers and no send limits.
Choose Ortto if
Mid-market and scaling B2C or B2B companies that want a customer data platform, multi-channel journeys, and reporting from one vendor and can carry a three-figure monthly bill, particularly teams currently paying separately for a marketing tool, an analytics tool, and a chat widget.
Side by side
13 attributes| Attribute | Drip | Ortto |
|---|---|---|
| Category | Automation | Automation |
| Starting price | $39 per month for up to 2,500 subscribers (14 days trial) | Around $237 per month on annual billing at the 10,000-contact band (Starter) (14 days trial) |
| Pricing model | A single plan with complete feature parity, priced solely on the number of active subscribers, with unlimited email sends at every level. | Contact-based subscription across Starter, Professional, Business, and Enterprise tiers, with prices banded by contact volume, sending included, and month-to-month available on Professional while Business and Enterprise require an annual commitment. |
| Free plan | No | No |
| Free trial | 14 days, limited to 2,500 contacts and 100 total emails, no card required | 14 days |
| Best for | Small and mid-sized ecommerce brands on Shopify, WooCommerce, BigCommerce, or Magento who want cart recovery, post-purchase flows, and list growth from one tool with no feature tiers and no send limits. | Mid-market and scaling B2C or B2B companies that want a customer data platform, multi-channel journeys, and reporting from one vendor and can carry a three-figure monthly bill, particularly teams currently paying separately for a marketing tool, an analytics tool, and a chat widget. |
| Setup time | An afternoon for a store on Shopify or WooCommerce: connect the integration, let data sync, switch on the cart abandonment recipe. A full lifecycle programme with winbacks, post-purchase sequences, and onsite capture takes a week or two of thinking rather than of building. | A week to a first journey for a marketing team using the no-code connectors, longer if custom activities need to be instrumented by engineering. The CDP setup is the work; the journey builder is the easy part. |
| Learning curve | Low. The workflow canvas is one of the more approachable in the category and the ecommerce recipes give a new user a working example to modify rather than a blank page. Dynamic segmentation is the concept most people take longest to use well. | Moderate. The journey canvas is approachable and the reporting is comprehensible, but the platform is wide, and teams routinely use a third of it. Decide up front which of the five channels and which reporting surfaces you are actually adopting, or the tool sprawls. |
| Platforms | Web app, REST API, JavaScript tracking snippet, Store platform apps for Shopify, WooCommerce, BigCommerce, and Magento | Web app, REST API, Mobile push SDKs, JavaScript tracking and chat widget, Webhooks |
| Compliance | GDPR, CAN-SPAM, CCPA | GDPR, CAN-SPAM, SOC 2 |
| Founded | 2012 | 2015 |
| Headquarters | Minneapolis, Minnesota, United States | Sydney, Australia |
| Ownership | Owned by Leadpages since July 2016 | Acquired by Canva in April 2026; previously venture-backed |
Strengths and limitations
Drip
Strengths
- One plan with complete feature parity at every price point, which eliminates the upgrade-to-unlock pattern that makes most competitors exhausting to buy.
- Unlimited email sends at every tier, so send frequency is never a cost consideration and the bill depends only on list size.
- Deep native integrations with Shopify, WooCommerce, BigCommerce, and Magento carrying order, product, and browsing data automatically.
- Cart and browse abandonment recipes plus revenue attribution get a store from installation to measurable recovered revenue in a day.
Limitations
- SMS is not available to new users at all, and where it exists on legacy accounts it is US-only, which is a serious gap for ecommerce in 2026.
- No push notifications and no in-app messaging, so anything reaching a phone screen requires a second vendor entirely.
- Entirely ecommerce-shaped: no account object, no SaaS lifecycle vocabulary, and no product event model beyond what a store integration supplies.
- Subscriber-count billing means dormant contacts are billable, so a large unengaged list costs real money for no return.
Ortto
Strengths
- Genuine breadth for one subscription: CDP, journeys, five messaging channels, forms and surveys, live chat, a knowledge base, and a real reporting layer.
- The journey builder is a direct descendant of Autopilot's, which was one of the most legible visual canvases the category ever produced, and it still reads well.
- Because the data platform and the messaging platform are the same product, audiences and reports are computed from one dataset instead of two that disagree.
- Extensive no-code integrations, so a marketing team without engineering support can connect Salesforce, Shopify, Google Ads, Facebook, and Zendesk themselves.
Limitations
- Expensive for what a small team typically uses. At entry volumes Ortto costs several times Drip, Vero, or Encharge for what many buyers will use as an email automation tool.
- Mobile push, transactional email and SMS, dedicated IPs, landing pages, lead scoring, and NPS are all locked behind Professional, roughly doubling the price.
- Contact-count billing means dormant records cost money, which is the standard trap of profile-metered platforms and rewards ruthless list hygiene.
- The Canva acquisition introduces genuine roadmap uncertainty; Ortto now exists to strengthen Canva Grow, and standalone customers are no longer the only constituency.
Pricing compared
Drip
A single plan with complete feature parity, priced solely on the number of active subscribers, with unlimited email sends at every level.
- Up to 2,500 subscribers$39
- Up to 5,000 subscribers$89
- Up to 10,000 subscribers$154
- Up to 25,000 subscribers$349
- Up to 50,000 subscribers$699
- Up to 100,000 subscribers$1,399
Drip's pricing is the most honest structure in this category and, for its intended buyer, very good value. One plan, every feature, unlimited sends, and a single number that scales with list size means a store owner can budget a year ahead without reading a comparison matrix, and $89 at 5,000 subscribers with cart recovery, dynamic segmentation, onsite popups, and revenue attribution is a fair price for a complete lifecycle programme. Where the value degrades is scope. The absence of SMS for new customers is a real gap in 2026 ecommerce, there is no push or in-app channel, and if your list is large but disengaged you are paying for people who will never buy. Judged as an ecommerce email and automation engine it is well priced; judged as a multi-channel platform it is not one.
Ortto
Contact-based subscription across Starter, Professional, Business, and Enterprise tiers, with prices banded by contact volume, sending included, and month-to-month available on Professional while Business and Enterprise require an annual commitment.
- Starter~$237
- Professional~$509 annually, ~$599 month-to-month
- Business~$999
- EnterpriseCustom
Ortto's value case is consolidation, and it only works if you actually use the breadth. If Ortto replaces a marketing automation tool, a chat widget, a form builder, and an analytics dashboard, then a few hundred dollars a month for one unified contact record is straightforwardly good economics and the reporting quality alone justifies part of it. If you use it as an email tool with a journey builder, you are paying several times what Drip, Vero, or Encharge charge for the same outcome. The Professional gate is the sharpest edge: mobile push and transactional sending sit behind roughly a doubling of price, and OneSignal gives away push entirely. Judge Ortto on how many other subscriptions it cancels, and be honest about that number before signing anything annual.
Editorial verdict on each
Drip
Drip is the easiest recommendation in this batch for one specific buyer: a small ecommerce store that wants cart recovery, post-purchase flows, and list growth working by the end of the week. One plan, every feature at every level, unlimited sends, and a price that depends only on list size makes it the most honest commercial structure in the category, and $89 a month at 5,000 subscribers buys a complete lifecycle programme with revenue attribution that tells you whether it worked. The limits are equally unambiguous. SMS is closed to new customers and US-only where it exists, there is no push and no in-app channel, and none of the architecture makes sense for a SaaS business. For a five-person company selling products online, Drip is the first thing to buy and probably the only thing. For a five-person company selling software, it is the wrong tool no matter how good the price is.
Read the full Drip profileOrtto
Ortto is a consolidation play and should be judged as one. Buy it when you are cancelling a marketing automation tool, a chat widget, a form builder, and an analytics dashboard at the same time, because one contact record feeding journeys, five channels, and real reporting is genuinely worth a few hundred dollars a month. Do not buy it as an email tool: at that job it costs several times Drip, Vero, or Encharge and you will use a third of what you pay for. The Professional gate is the practical sting, since mobile push and transactional sending sit behind roughly a doubling of price, and contact-count billing means dormant records cost money forever. The Canva acquisition in April 2026 removes the survival question and adds a roadmap one, so prefer month-to-month over an annual commitment while the new owner's intentions become clear. For a five-person startup, this is not the first lifecycle tool to buy. For a thirty-person marketing team drowning in disconnected subscriptions, it is one of the more convincing single-vendor answers available.
Read the full Ortto profileDrip profile last reviewed 2026-08-22; Ortto last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.