Eventbrite vs Luma

Eventbrite compared with Luma

The central comparison in event ticketing. Luma Plus is 59 dollars a month with zero platform fee and beautiful event pages, but no marketplace, so it only reaches people you can already contact. Eventbrite charges 3.7 percent plus 1.79 dollars per ticket with no subscription, and brings genuine discovery. Do the arithmetic: at high volume or low ticket prices Luma is dramatically cheaper, while Eventbrite earns its cut whenever new-audience discovery is what you actually need. For private community events, Luma. For public consumer events, Eventbrite.

Luma compared with Eventbrite

Both do event hosting and ticketing, and the fee structures differ in ways that matter. Eventbrite charges 3.7 percent plus 1.79 dollars per paid ticket with no subscription required, and brings a real consumer marketplace that surfaces your event to people who have never heard of you. Luma Plus charges 59 dollars a month and zero platform fee, with no marketplace. For low-priced tickets or high volume, Luma is dramatically cheaper. For public events that need discovery, or physical events at scale, Eventbrite earns its cut.

Eventbrite

Transaction-based. Free to publish free events, per-ticket service and processing fees on paid tickets, and an optional Pro subscription priced by email marketing volume rather than by ticketing rights.

• Free events$0
• Paid tickets3.7% + $1.79 service fee, plus 2.9% payment processing
• Eventbrite Pro$15, $50, or $100
• PremiumCustom

Eventbrite's value depends almost entirely on ticket price and on whether you need discovery. On a 50-dollar or 100-dollar ticket, an effective take of around ten percent buys payment handling, refunds, door scanning, reserved seating, and access to a marketplace that can genuinely fill seats, and that is defensible. On a 10-dollar ticket the fixed 1.79 dollars pushes the effective rate close to 25 percent, which is indefensible against Luma Plus at 59 dollars a month and zero platform fee. The free-events case is unambiguous: it costs nothing, it works well, and the marketplace exposure is free distribution. The right way to decide is arithmetic. Multiply your expected annual ticket count by 1.79, add 3.7 percent of revenue, and compare that number against 708 dollars a year for Luma Plus. If Eventbrite comes out higher and you do not need the marketplace, you are paying for distribution you are not using.

Luma

Freemium. A complete free plan that takes a five percent platform fee on paid tickets, and a flat monthly Plus plan that removes the fee and raises limits. Send capacity is the metered dimension.

• Free$0
• Plus$59
• EnterpriseCustom

Luma's free plan is the most generous serious offering in this whole category, and for a community organizer running free events it is simply the correct answer at zero cost. The moment money changes hands, the arithmetic sharpens: five percent of ticket revenue is a lot, and Plus at 59 dollars a month erases it, so any organizer clearing more than about 1,200 dollars a month in tickets should be on Plus and is losing money by staying free. Against Eventbrite's 3.7 percent plus 1.79 dollars per ticket, Luma Plus wins decisively at volume and on low-priced tickets, where Eventbrite's fixed 1.79 dollars is brutal. What you give up is discovery, since Eventbrite has a marketplace and Luma does not, and the streaming room, which Luma has never had. Judged as ticketing and event management, it is excellent value; judged as a webinar tool, it is not one.