Is Goody or Handwrytten cheaper?

Goody starts at $0 (Starter, unlimited sends in the US, Canada, and UK), then $20 per user per month (Pro) (free plan available). Handwrytten starts at $3.75 per card with no subscription, or $374 per month on an annual Pro plan (free trial).

Goody vs Handwrytten

An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.

The short answer

Both sides assessed

Goody compared with Handwrytten

Handwrytten mails a robot-written note for $3.75 plus postage but needs the recipient's address; Goody sends a real gift for the price of the gift but announces it by email. Use Handwrytten when you have addresses, want the lowest possible cost per touch, and the recipient's employer would reject a gift anyway. Use Goody when you have only an email address and want the gesture to be worth something.

Handwrytten compared with Goody

Goody sends gifts to an email address or phone number and lets the recipient supply their own shipping address, with a genuinely free Starter plan for US, Canada, and UK sends. Handwrytten needs the address up front and sends paper, not products. Use Goody when you do not have addresses and want a real gift with a swap option; use Handwrytten when you do have addresses and want the cheapest possible physical touch at scale.

Choose Goody if

Small sales, marketing, customer success, and people teams who want to send real gifts without collecting addresses, without a platform fee, and without paying for gifts nobody wanted, especially anyone whose recipients are in the US, Canada, or the UK.

Choose Handwrytten if

Small sales teams, agencies, real estate and automotive professionals, ecommerce brands, and founders who want a physical touch that costs a few dollars rather than a few hundred, and who already have mailing addresses or can buy them.

Side by side

13 attributes

Attribute	Goody	Handwrytten
Category	Gifting	Gifting
Starting price	$0 (Starter, unlimited sends in the US, Canada, and UK), then $20 per user per month (Pro) (free plan available)	$3.75 per card with no subscription, or $374 per month on an annual Pro plan (free trial)
Pricing model	Freemium platform with per-seat paid tiers. You pay for gifts, and you are only charged for gifts that are accepted. The plan fee unlocks international sending, digital gift cards, branding, and automation rather than the ability to send at all.	Pay per card with no commitment, or buy a monthly platform plan that lowers the per-card rate. Postage is always billed separately at prevailing USPS rates, and gift cards or inserts are billed at face value on top.
Free plan	Starter: $0 forever, unlimited gift sends across the US, Canada, and the UK, with no platform fee, no seat cost, and no minimum spend. You pay only for accepted gifts.	No
Free trial	Not applicable; the free Starter plan is a permanent production plan rather than a trial	No free trial; free physical samples are offered so you can judge the handwriting before spending anything
Best for	Small sales, marketing, customer success, and people teams who want to send real gifts without collecting addresses, without a platform fee, and without paying for gifts nobody wanted, especially anyone whose recipients are in the US, Canada, or the UK.	Small sales teams, agencies, real estate and automotive professionals, ecommerce brands, and founders who want a physical touch that costs a few dollars rather than a few hundred, and who already have mailing addresses or can buy them.
Setup time	Fifteen minutes to a first send. Create a free account, pick a gift or build a collection, paste in email addresses, and send. Connecting HubSpot or Salesforce takes an hour or two, and automated HR-driven gifting on the Team tier takes longer because it depends on your HRIS data being clean.	Under an hour for a first send. Create an account, choose a card, pick a handwriting style, paste a message, and check out. Connecting Salesforce or HubSpot takes another hour or two, and custom stationery design adds a few days of proofing.
Learning curve	Very low. The interface is consumer-grade because the product started as a consumer app, and anyone who has sent a gift online can operate it without training. The judgement required is program design: what triggers a gift, at what value, and who approves it.	Low. The dashboard is a card configurator plus a recipient list, and the only genuine skill involved is writing a short note that does not read like marketing copy. Teams that paste their email sequence into the card get poor results and blame the channel.
Platforms	Web application, Mobile apps, API, Zapier	Web dashboard, iOS app, Android app, REST API
Compliance	Standard US consumer and commercial e-commerce practice, No SOC 2 or ISO certification advertised publicly	Standard US commercial mail handling, No SOC 2 or ISO certification advertised publicly
Founded	2020	2014
Headquarters	New York, New York, United States	Phoenix and Tempe, Arizona, United States
Ownership	Venture-backed	Privately held, founder-led

Strengths and limitations

Goody

Strengths

You are charged only for accepted gifts, which removes the financial risk from every send and is the strongest buyer-side term anywhere in this category.
The free Starter plan carries no platform fee, no seat cost, and no minimum spend while allowing unlimited sends across the US, Canada, and UK.
Sending by email address or phone number eliminates the address collection problem entirely, which is the operational reason most B2B gifting programs never get started.
Recipient swap means the gift almost always lands as something wanted, quietly solving dietary, allergy, and taste mismatches that curated gifting otherwise gets wrong.

Limitations

International economics are poor. Global sending requires the $20 per seat Pro plan and third-party trackers report a cross-border charge around $50 per gift, which can exceed the value of the gift itself.
The gift is announced by email, so there is no element of surprise and no unannounced arrival on a desk. For some relationships that removes most of the impact.
An emailed gift link is trivially forwardable to a compliance team, which is exactly what happens in regulated industries and is why acceptance rates collapse there.
Detailed fee structures, refund mechanics, and international charges are not published on the pricing page, so the transparent headline pricing hides a layer you have to ask about.

Handwrytten

Strengths

Genuine robotic writing with a real pen on real card stock, built and patented in-house, which survives the thumb-smudge test that printed handwriting fonts fail.
You can send a single card for under five dollars with no subscription, which is close to unique in a category built on platform fees and annual contracts.
Deep integration coverage for a company this size: Salesforce, HubSpot, Shopify, Zapier, Make, Integrately, an API, and vertical connectors for automotive dealerships and nonprofit fundraising.
Custom handwriting and signature replication makes notes from a named person plausible rather than generic, which matters when the recipient knows the sender.

Limitations

You must have the mailing address. There is no choice link, no email-first flow, and no way to send to someone whose address you do not know, which is the single biggest workflow gap versus the gifting platforms.
No gift catalog, no recipient choice, no spend approval workflow, and no per-user budget controls, so it cannot serve as a governed company gifting program.
The monthly plans are expensive relative to the volume most small teams actually send; Pro at $449 needs roughly 255 cards a month before it beats the no-commitment rate.
Postage is quoted separately everywhere, which makes the advertised per-card prices look better than the real all-in number until you do the arithmetic.

Pricing compared

Goody

Freemium platform with per-seat paid tiers. You pay for gifts, and you are only charged for gifts that are accepted. The plan fee unlocks international sending, digital gift cards, branding, and automation rather than the ability to send at all.

Starter$0
Pro$20
TeamCustom

For a US, Canadian, or UK small business, Goody is close to unbeatable on value, because the platform is free and the risk on each send is zero. Every other gifting platform in this category charges you before you send anything, or keeps the money when a gift goes unclaimed, or both. Goody does neither. The value case weakens sharply outside those three countries, where you are pushed onto a $20 seat and a substantial per-gift cross-border charge, and it weakens again if what you need is deep global procurement and warehousing rather than a catalog and a link. Judged as domestic gifting infrastructure for a small team, it is the best-priced product on this list.

Handwrytten

Pay per card with no commitment, or buy a monthly platform plan that lowers the per-card rate. Postage is always billed separately at prevailing USPS rates, and gift cards or inserts are billed at face value on top.

Pay as you go$3.75
Pro$449
Enterprise$649
Elite$849
Agency$2,499

On pure cost per physical touch, Handwrytten is the cheapest credible option in this category for a small team, and the reason is structural: you can spend $3.75 and stop. Gifting platforms charge a platform fee before you have sent anything, and handwritten-note competitors either require a prepaid credit block or a monthly subscription. The monthly plans here are only worth buying above roughly 250 cards a month, and a lot of buyers who sign up for Pro would have been better off on pay as you go for another two quarters. Judged as a note service it is priced fairly; judged as a gifting platform it is not competing, because it is not one.

Editorial verdict on each

Goody

Innovation

Goody is the default recommendation for a small business that wants to send real gifts. The free plan has no platform fee, no seat cost, and no minimum spend; you send to an email address so the address problem disappears; recipients can swap so the gift usually lands well; and you are not charged at all for gifts nobody accepts. That last term alone puts it ahead of every other gifting platform here, all of which make some of their margin on unclaimed value. The limits are real and worth respecting: international sending is expensive enough to make the whole product a different proposition, the emailed link kills the element of surprise and invites a compliance review, and there is no handwritten paper option. If your recipients are in the US, Canada, or the UK, start here, spend nothing, and see how many gifts get accepted before you consider paying anyone.

Read the full Goody profile

Handwrytten

Handwrytten is the lowest-friction way for a small business to test physical mail, and the pricing structure is the reason. Nobody else in this category lets you spend $3.75, look at what arrives, and decide. The robots write with a real pen, the integration list is unusually deep for a company this size, and gift cards go in the envelope at face value with no platform cut. Buy it if you have mailing addresses and want a cheap, credible physical touch wired into HubSpot or Salesforce. Do not buy it as a gifting program: there is no recipient choice, no address collection, no spend governance, and no way to recover the money when a card goes unopened. And be honest about volume before signing up for a monthly plan, because most teams who buy Pro would have spent less staying on pay as you go.

Read the full Handwrytten profile

Goody profile last reviewed 2026-08-22; Handwrytten last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.