Send a real gift to an email address, and pay only if it is accepted
Goody is a corporate and personal gifting platform that sends physical gifts and digital gift cards using only an email address or phone number: the recipient opens a link, accepts or swaps the gift, and supplies their own shipping address, and the sender is charged only for gifts that are actually accepted; a free Starter plan covers unlimited sending in the US, Canada, and UK, with a $20 per user per month Pro plan adding 140-plus country coverage, custom branding, and digital gift cards.
Overview
Goody launched in December 2020 out of New York, founded by Mark Bao and Edward Lando, with a consumer premise: send a gift as easily as sending a text. The business version turned out to be more interesting, because the mechanic that makes consumer gifting pleasant (you do not need the recipient's address) is exactly the mechanic that removes the single most annoying step in B2B gifting. It raised roughly $32 million across a seed round led by Index, a Series A involving NEA, and a further $15 million round in late 2021.
The commercial structure is the friendliest in this category and it is not close. The Starter plan is free forever with unlimited gift sends across the US, Canada, and the UK. There is no platform fee, no seat licence, and no minimum spend: you pay for gifts. Pro is $20 per user per month billed annually and adds global gifting to more than 140 countries, digital gift cards, and custom branding. Team is quoted and covers unlimited seats with budget controls, automated gifting, and HR and CRM integrations.
The detail that matters most commercially is the charging model. Goody states that you are only charged for gifts that are accepted, and there is no charge for gifts the recipient never accepts. That inverts the economics of the rest of this category, where unclaimed value either becomes vendor margin or comes back to you as platform credit you can only spend with the same vendor. With Goody an unaccepted gift is simply not a transaction, which is the closest thing to a no-risk send anyone offers.
Around that sits a competent corporate layer: recipients can swap a gift for something else from the catalog, budgets and spend controls limit what a team can send, custom branded collections and a company store handle swag, automated gifting covers birthdays, work anniversaries, and onboarding, and native integrations with Salesforce, HubSpot, Outreach, and Zapier plus an API let a send be triggered from a sales tool. It is a genuinely small-business-adoptable gifting platform in a category that is mostly demo-gated enterprise software.
Best for
Small sales, marketing, customer success, and people teams who want to send real gifts without collecting addresses, without a platform fee, and without paying for gifts nobody wanted, especially anyone whose recipients are in the US, Canada, or the UK.
Not the right fit for
- Teams gifting mainly outside the US, Canada, and UK, where you are forced onto the $20 per seat Pro plan and third-party trackers report a cross-border charge around $50 per international gift that can dwarf the gift itself.
- Buyers who need the gift to arrive as a surprise on a desk; the recipient must actively accept a link, so the gesture is announced by email rather than landing unannounced.
- Anyone selling into recipients under strict gift policies, since an emailed gift link is auditable, forwardable to compliance, and frequently declined outright in financial services, healthcare procurement, and the public sector.
- Organizations wanting deep procurement, sourcing, and warehousing services for complex global swag programs; that is Giftpack or an enterprise platform, not Goody.
- Teams that want a handwritten physical note as the gesture; Goody sends gifts with a digital card, and paper correspondence is not what it does.
How it works
- 1
You pick a gift or build a collection of several options, add a card and message, and set any branding. Collections are how you avoid guessing: the recipient chooses from a shortlist you approved rather than receiving one thing they may not want.
- 2
You enter recipients as email addresses or phone numbers, one at a time or as a bulk upload, or let an integration supply them. No mailing address is required at any point, which is the entire point of the product and the reason it works for prospecting where you have a work email and nothing else.
- 3
The recipient gets a notification, opens the gift page, and either accepts what you sent or swaps it for an alternative from the catalog. They then enter their own shipping address, which means the address problem is solved by the only person who reliably knows the answer.
- 4
Goody fulfils and ships, and you are charged for the gift. If the recipient never accepts, there is no charge. Sends triggered from Salesforce, HubSpot, or Outreach can be logged back against the record, so acceptance becomes an event you can put next to a deal stage when someone asks what the gifting budget produced.
Feature breakdown
24 features in 4 modulesAddress-free sending
The mechanic the whole product is built on.- Send by email address or phone number
- No mailing address is needed to initiate a gift, which removes the single most awkward step in B2B gifting: asking a prospect where they live before they have agreed to anything.
- Recipient-supplied shipping address
- The recipient enters their own address at acceptance, so the address is correct, current, and their choice of home or office, and you never store it.
- Gift swap
- Recipients can exchange the gift you chose for an alternative from the catalog, which quietly solves the dietary, allergy, and taste problems that make curated gifting risky.
- Curated collections
- Send several approved options rather than one item, so the recipient chooses within a range you control on price and brand.
- Bulk sending
- Upload a list of email addresses and send the same gift or collection to all of them at once, which is what makes event follow-up and account-based campaigns practical.
- Digital gift cards
- Available from the Pro plan, giving a fully digital fulfilment path where physical shipping is impractical or unwelcome.
Cost control and charging model
Where Goody structurally beats the rest of the category.- Charged only on acceptance
- Goody states you are only charged for gifts that are accepted, with no charge for gifts that are not. Unaccepted sends are simply not transactions, which is materially better than platforms that return unclaimed value as locked-in platform credit.
- No platform fee on Starter
- The free plan carries no monthly fee, no seat cost, and no minimum spend while allowing unlimited sends in the US, Canada, and UK. You can run a real gifting program for the cost of the gifts alone.
- Budget management and spend controls
- Team-level budgets cap what individuals can send, which is the governance layer a manager needs before handing gifting access to a sales floor.
- Per-user Pro pricing
- At $20 per user per month billed annually, Pro is the cheapest published per-seat gifting plan in this category by a wide margin, and it is the tier that unlocks international sending.
- Unlimited seats on Team
- The Team tier is quoted rather than per-seat, covering an entire organization, which is how larger deployments avoid per-user maths.
Branding and program management
Turning individual gifts into something that looks like a program.- Custom branding
- Branded gift pages and emails on Pro and above, so the experience reads as your company rather than as a third-party gifting vendor.
- Custom branded collections
- Build a company-specific set of gift options at chosen price points, which is how a repeatable program keeps spend and brand consistent across a team.
- Company store
- A storefront for branded merchandise so swag distribution runs through the same platform as gifting rather than a separate supplier.
- Custom notecards
- Branded physical notecards can be produced for a one-time fee and included with gifts, adding a paper element to an otherwise digital-first flow.
- Kitting
- Multiple items assembled into a single package, quoted as a one-time fee, for onboarding kits and event boxes.
- Automated gifting
- Birthdays, work anniversaries, and onboarding milestones trigger gifts automatically from HR data, which is the people-operations use case that drives repeat volume.
Integrations and attribution
Connecting gifts to the systems that already know when to send one.- Salesforce integration
- Gifts can be sent and tracked from Salesforce, so a stage change or a closed-won event can trigger a send and the activity lands on the record.
- HubSpot integration
- Workflow-triggered gifting from HubSpot, which is the path most small B2B teams will actually use.
- Outreach integration
- A gift can be a step inside a sales sequence rather than a separate manual action, which is the difference between gifting as a program and gifting as an afterthought.
- Zapier connector
- Covers everything without a native connector, including form tools, project trackers, and less common CRMs.
- API
- A documented API for custom workflows, so gifting can be embedded in your own application or triggered from internal tooling.
- HR system integrations
- Available on the Team tier for automated employee gifting driven by HRIS data rather than a manually maintained spreadsheet of birthdays.
- Acceptance tracking
- Because a gift must be accepted, you get a real engagement event with a timestamp per recipient. That is a stronger attribution signal than a mailed piece ever produces and it is the number to carry back into a pipeline review.
Use cases
4 documentedSmall B2B sales team doing account-based outreach
The team has work email addresses for 200 target accounts and no home or office addresses, and physical gifting has always stalled on that fact.
Gifts go to email addresses on the free Starter plan with no platform fee. Recipients who accept supply their own address, and the team pays only for accepted gifts, so a low acceptance rate costs nothing but the sending effort.
Customer success team running renewal touchpoints
Renewals need a human gesture at a defined point in the cycle, and CS does not have budget for a gifting platform subscription.
A HubSpot workflow triggers a curated collection at renewal minus 60 days. Acceptance events land back on the record, giving CS a countable engagement signal ahead of the renewal conversation.
People operations at a 40-person company
Birthdays and work anniversaries are tracked in a spreadsheet, remembered inconsistently, and celebrated with a Slack message.
Automated gifting fires from HR data on the Team tier, with budget controls capping per-event spend and a branded collection keeping the choice on-brand and the cost predictable.
Event marketer following up after a conference
Three hundred badge scans, no mailing addresses, and a two-week window before the leads go cold.
A bulk send to the scanned email list on a curated collection. Acceptance rates segment the list into engaged and unengaged far more reliably than email opens, and unaccepted gifts are never charged.
Pricing
from $0 (Starter, unlimited sends in the US, Canada, and UK), then $20 per user per month (Pro)Freemium platform with per-seat paid tiers. You pay for gifts, and you are only charged for gifts that are accepted. The plan fee unlocks international sending, digital gift cards, branding, and automation rather than the ability to send at all.
| Plan | Price | Includes |
|---|---|---|
| Starter | $0 forever |
The most generous free tier in this category and, for a US or UK small business, a complete product. |
| Pro | $20 per user per month, billed annually |
The tier that exists mainly to unlock international sending. If your recipients are all domestic, you probably never need it. |
| Team | Custom quoted |
|
Add-ons
- Custom notecards (One-time fee): Branded physical notecards produced once and included with gifts.
- Kitting (One-time fee): Multiple items assembled into a single package for onboarding kits and event boxes.
- Cross-border shipping (Reported around $50 per international gift): Reported by third-party pricing trackers rather than published on the pricing page; confirm the current figure before budgeting an international program.
Billing notes
- You are charged only for gifts that are accepted. There is no charge for a gift the recipient never accepts, which is the single most buyer-friendly term in this category and the opposite of platforms that convert unclaimed value into their own margin.
- There is no platform fee, seat licence, or minimum spend on the Starter plan. For a domestic small business the entire cost of a gifting program is the cost of the gifts.
- Pro is $20 per user per month billed annually, so a five-person sales team on Pro costs $1,200 a year before any gift is sent. Buy it only if you genuinely need international sending, digital gift cards, or branding.
- International gifting is where the friendly economics break down. Third-party pricing trackers report a cross-border charge around $50 per international gift, which on a $25 gift is a tripling of cost. Get this quoted directly before committing to a global program.
- Worked example for a $25 gift, US domestic, Starter plan: $0 platform fee, $0 seat cost, and the catalog price of the gift, charged only if the recipient accepts. That is as close to a no-markup, no-risk send as this category offers. The same gift sent internationally on Pro carries the $20 monthly seat cost plus a reported cross-border charge that can exceed the gift value itself.
- Custom notecards and kitting are quoted as one-time fees rather than recurring charges, so a branded program has a setup cost but not an ongoing one.
Value assessment: For a US, Canadian, or UK small business, Goody is close to unbeatable on value, because the platform is free and the risk on each send is zero. Every other gifting platform in this category charges you before you send anything, or keeps the money when a gift goes unclaimed, or both. Goody does neither. The value case weakens sharply outside those three countries, where you are pushed onto a $20 seat and a substantial per-gift cross-border charge, and it weakens again if what you need is deep global procurement and warehousing rather than a catalog and a link. Judged as domestic gifting infrastructure for a small team, it is the best-priced product on this list.
Strengths & limitations
Strengths
- You are charged only for accepted gifts, which removes the financial risk from every send and is the strongest buyer-side term anywhere in this category.
- The free Starter plan carries no platform fee, no seat cost, and no minimum spend while allowing unlimited sends across the US, Canada, and UK.
- Sending by email address or phone number eliminates the address collection problem entirely, which is the operational reason most B2B gifting programs never get started.
- Recipient swap means the gift almost always lands as something wanted, quietly solving dietary, allergy, and taste mismatches that curated gifting otherwise gets wrong.
- Acceptance is a real, timestamped engagement event per recipient, which is a materially better attribution signal than anything physical mail produces.
- Native Salesforce, HubSpot, and Outreach integrations plus Zapier and an API mean a gift can be a sequence step rather than a manual side task.
- The people-operations side is genuinely covered: automated birthday, anniversary, and onboarding gifting driven by HR data, plus a company store for branded merchandise.
Limitations
- International economics are poor. Global sending requires the $20 per seat Pro plan and third-party trackers report a cross-border charge around $50 per gift, which can exceed the value of the gift itself.
- The gift is announced by email, so there is no element of surprise and no unannounced arrival on a desk. For some relationships that removes most of the impact.
- An emailed gift link is trivially forwardable to a compliance team, which is exactly what happens in regulated industries and is why acceptance rates collapse there.
- Detailed fee structures, refund mechanics, and international charges are not published on the pricing page, so the transparent headline pricing hides a layer you have to ask about.
- It is not a procurement or warehousing platform; complex global swag, customs handling, and sourcing programs are outside what it does.
- There is no handwritten physical note capability, only digital cards and optional branded notecards, so it cannot replace the note channel.
- The company raised roughly $32 million in 2021 and has been quiet on funding since, which is worth noting for a business whose free plan is subsidized by gift margin.
Head-to-head comparisons
4 alternativesGoody vs Loop & Tie
from $0 per year (Free, with $5 flat-rate shipping per gift), then $500 per year (Essentials)Both are choice-based: the recipient picks, and supplies their own address. Loop and Tie sells fixed collections at $30, $50, $75, and $100 with a free tier that charges $5 flat-rate shipping per gift, and returns expired gift value to you as platform credit. Goody has no shipping surcharge on its free plan and simply does not charge you for unaccepted gifts. Choose Loop and Tie for its curated sustainable collections and Salesforce-grade program tooling at $500 a year; choose Goody if you want the cheapest possible entry and the cleanest unclaimed-gift terms.
Full Goody vs Loop & Tie comparisonGoody vs Giftpack
from $0 per month (Freemium, 250 recipients), then $99 per month (Premium)Giftpack is the global operator, with a multi-million item catalog, 220-country coverage, procurement discounts of 15 to 40 percent on paid tiers, and a $99 per month Premium plan. Goody is the domestic simplicity play, free in three countries and expensive outside them. Pick Giftpack if a meaningful share of your recipients are outside North America and the UK; pick Goody if they are not, because you will be paying Giftpack a subscription for coverage you do not need.
Full Goody vs Giftpack comparisonGoody vs Handwrytten
from $3.75 per card with no subscription, or $374 per month on an annual Pro planHandwrytten mails a robot-written note for $3.75 plus postage but needs the recipient's address; Goody sends a real gift for the price of the gift but announces it by email. Use Handwrytten when you have addresses, want the lowest possible cost per touch, and the recipient's employer would reject a gift anyway. Use Goody when you have only an email address and want the gesture to be worth something.
Full Goody vs Handwrytten comparisonGoody vs Scribeless
from £1.99 per card, domestic postage includedScribeless mails handwriting-style pieces from facilities in five countries for £1.99 all in with postage included, which is the cheapest way to reach a European recipient physically. Goody's international path costs a $20 seat plus a reported cross-border charge that can exceed the gift value. If your recipients are in Europe, Scribeless delivers a physical touch at a fraction of the cost; if they are in the US and you want to send an actual gift, Goody is free and Scribeless does not sell gifts at all.
Full Goody vs Scribeless comparisonImplementation & onboarding
- Setup time
- Fifteen minutes to a first send. Create a free account, pick a gift or build a collection, paste in email addresses, and send. Connecting HubSpot or Salesforce takes an hour or two, and automated HR-driven gifting on the Team tier takes longer because it depends on your HRIS data being clean.
- Learning curve
- Very low. The interface is consumer-grade because the product started as a consumer app, and anyone who has sent a gift online can operate it without training. The judgement required is program design: what triggers a gift, at what value, and who approves it.
- Onboarding
- Fully self-serve on Starter and Pro. Team requires a conversation, which is where budget controls, HR integrations, and unlimited seats live. Running a few dozen free sends first is the correct evaluation method, since it costs nothing but the gifts that get accepted.
- Migration notes
- Moving from another gifting platform is straightforward on the send side because Goody needs only email addresses, which you already have. The awkward part is prepaid balances or platform credit sitting at your existing vendor, which is usually not refundable and not transferable; run it down before switching. If you are moving from a direct mail vendor, note that your carefully assembled mailing address file is no longer needed, which is either liberating or a sunk cost depending on how you look at it.
Platform, API & security
- Platforms
- Web applicationMobile appsAPIZapier
- API
- Documented API for custom gifting workflows alongside native connectors for Salesforce, HubSpot, Outreach, and Zapier, plus HR system integrations on the Team tier.
- Compliance
- Standard US consumer and commercial e-commerce practiceNo SOC 2 or ISO certification advertised publicly
- Data residency
- US-based company and operations; no regional hosting options advertised.
- SSO
- Not published on the standard pricing page; likely a Team tier discussion.
- Security notes
- Goody's architecture is unusually privacy-friendly by accident of its design: because recipients enter their own shipping addresses at acceptance, the sender never holds or uploads a residential address file. That materially reduces the data you are responsible for compared with any direct mail vendor. No public trust center or SOC 2 report is advertised.
Support & resources
- Channels
- Live chatEmail support at the published support addressHelp center
- Documentation
- Public help center covering sending, acceptance, charging, swaps, branding, and integrations.
- Community
- No formal user community; consumer roots mean a large informal user base outside business gifting.
Company
- Founded
- 2020
- Headquarters
- New York, New York, United States
- Ownership
- Venture-backed
- Founders
- Mark Bao, Edward Lando
- Employees
- Not disclosed
- Funding
- Roughly $32 million raised across three rounds, including a $4 million seed led by Index Ventures in early 2021, a Series A involving New Enterprise Associates, and a further $15 million round in November 2021. Quiet Capital is also listed among investors.
Funding history
| Round | Amount | Year | Notes |
|---|---|---|---|
| Seed | $4M | 2021 | Led by Index Ventures shortly after the consumer app launched, for gifting by text message. |
| Series A | $13.1M | 2021 | Involving New Enterprise Associates, funding the move from consumer gifting into business gifting. |
| Series A extension | $15M | 2021 | Closed in November 2021, taking total funding to roughly $32M. |
Timeline
- 2020Founded in New York by Mark Bao and Edward Lando and launched in December as a consumer app for sending gifts by text message.
- 2021Raises a $4 million seed led by Index Ventures, a Series A involving NEA, and a further $15 million in November, reaching roughly $32 million total.
- 2021Launches a business gifting product, applying the address-free consumer mechanic to B2B sending where the sender rarely knows the recipient's address.
- 2023Adds corporate program tooling: budget controls, custom branded collections, a company store, and automated gifting for birthdays, anniversaries, and onboarding.
- 2024Native Salesforce, HubSpot, and Outreach integrations plus an API make a gift a triggerable step inside a sales sequence rather than a manual action.
- 2026Runs a three-tier structure: a free Starter plan with unlimited US, Canada, and UK sending, Pro at $20 per user per month for 140-plus countries, and a quoted Team tier with unlimited seats.
Integrations
- Salesforce
- HubSpot
- Outreach
- Zapier
- API
- HR systems (Team tier)
Frequently asked questions
12 questionsWhat is Goody?
Goody is a gifting platform that sends physical gifts and digital gift cards using only an email address or phone number. The recipient opens a link, accepts or swaps the gift, and enters their own shipping address. It started as a consumer app for gifting by text in 2020 and now runs a business product with budget controls, branding, automation, and CRM integrations.
How much does Goody cost?
The Starter plan is free forever with unlimited gift sends in the US, Canada, and the UK, and no platform fee, seat cost, or minimum spend. Pro is $20 per user per month billed annually and adds global gifting to more than 140 countries, digital gift cards, and custom branding. Team is quoted, covers unlimited seats, and adds budget management, automated gifting, and HR integrations.
Am I charged if the recipient never accepts the gift?
No. Goody states you are only charged for gifts that are accepted, and there is no charge for gifts that are not accepted. This is the most buyer-friendly term in this category. Most gifting platforms either keep unclaimed value as margin or return it to you as credit locked to their own catalog; with Goody an unaccepted gift is simply never a transaction.
What does a $25 gift actually cost?
Sending domestically on the free Starter plan, it costs the catalog price of the gift and nothing else: no platform fee, no seat cost, no markup line you can see, and no charge at all unless the recipient accepts. Internationally the picture changes sharply, because you need the $20 per user per month Pro plan and third-party trackers report a cross-border charge around $50 per gift.
Do I need the recipient's mailing address?
No, and that is the whole point. You send to an email address or a phone number, and the recipient supplies their own shipping address when they accept. This removes the most awkward step in B2B gifting and also means you never hold a file of residential addresses, which reduces your own data liability.
Can the recipient change the gift?
Yes. Recipients can accept what you sent or swap it for an alternative from the catalog, and you can send a curated collection of several approved options rather than a single item. In practice this is why choice-based gifting outperforms curated gifting: it removes the dietary, allergy, and taste mismatches that make a well-intentioned gift land badly.
Can a gift be triggered from my CRM or sales sequence?
Yes. There are native integrations with Salesforce, HubSpot, and Outreach, plus Zapier and an API. An Outreach integration in particular means a gift can be a step inside a sequence rather than something a rep remembers to do separately, which is the difference between a gifting program and a gifting intention.
How do I attribute gifting to pipeline?
Acceptance is your signal. Because the recipient must actively open and accept the gift, you get a timestamped engagement event per person, which is stronger than anything mailed paper produces. Log it back against the CRM record through the integrations and compare accepted versus unaccepted cohorts on downstream meeting and pipeline rates.
Will the recipient's employer let them accept?
Sometimes not, and Goody's format makes that more visible than other channels. An emailed gift link is easy to forward to a compliance team, and in financial services, healthcare procurement, and the public sector it frequently is. Expect low acceptance in regulated verticals, keep gift values under the common policy caps, and remember that with Goody a declined gift costs you nothing.
Does Goody work internationally?
Yes on the Pro plan, covering more than 140 countries, but the economics are poor. You pay $20 per user per month for the seat and third-party pricing trackers report a cross-border charge around $50 per international gift, which can exceed the value of the gift itself. Confirm current international charges directly before budgeting a global program.
Can Goody handle employee gifting as well as client gifting?
Yes, and it is one of the stronger use cases. Automated gifting fires on birthdays, work anniversaries, and onboarding milestones from HR data on the Team tier, budget controls cap per-event spend, and a company store handles branded merchandise, so people operations and sales can run on the same platform.
Who founded Goody and how is it funded?
Goody was founded in New York in 2020 by Mark Bao and Edward Lando. It has raised roughly $32 million, including a $4 million seed led by Index Ventures, a Series A involving New Enterprise Associates, and a further $15 million round in November 2021.
Editorial verdict
Goody is the default recommendation for a small business that wants to send real gifts. The free plan has no platform fee, no seat cost, and no minimum spend; you send to an email address so the address problem disappears; recipients can swap so the gift usually lands well; and you are not charged at all for gifts nobody accepts. That last term alone puts it ahead of every other gifting platform here, all of which make some of their margin on unclaimed value. The limits are real and worth respecting: international sending is expensive enough to make the whole product a different proposition, the emailed link kills the element of surprise and invites a compliance review, and there is no handwritten paper option. If your recipients are in the US, Canada, or the UK, start here, spend nothing, and see how many gifts get accepted before you consider paying anyone.
Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.
Awards & badges
1 heldGoody holds 1 award from the SaaSTracker editorial program. Badges may be displayed by the vendor; each embed links back to this profile.
Innovation · Corporate Gifting & Direct Mail
“Send a real gift to an email address and pay only if it is accepted, removing the address problem that made B2B gifting impractical.”
<a href="https://saastracker.org/products/goody"><img src="https://saastracker.org/badges/embed/goody/innovation-summer-2026.svg" width="180" height="180" alt="Goody: Innovation, Corporate Gifting & Direct Mail. SaaSTracker Summer 2026 Awards." /></a>
