Gifted vs Goody
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
Still shortlisting? Browse the best in Corporate Gifting & Direct Mail for every option we track, with award winners called out.
The short answer
Both sides assessedGifted compared with Goody
Goody's free Starter plan covers unlimited sends in the US, Canada, and UK and never charges for a gift nobody accepts; global sending needs Pro at $20 per user per month. Gifted is free everywhere with a 5 percent conversion fee on international sends, and recovers 100 percent of an unclaimed gift only within 72 hours. Choose Goody for domestic sales gifting with real products and native Salesforce, HubSpot, and Outreach integrations; choose Gifted for international or HR-driven gifting where a seat fee would add up.
Goody compared with Gifted
Gifted is free everywhere with no paid tier, charging only face value plus 5 percent on international sends, where Goody needs a $20 Pro seat for global gifting; Goody keeps the edge on never charging for unaccepted gifts and on documented Salesforce, HubSpot, and Outreach integrations.
Choose Gifted if
People and culture teams at small and mid-sized companies, especially distributed or international ones, that want automated birthday, anniversary, and onboarding gifts from their HR system with no software fee, and small client-facing teams that want to send a choice of gift without collecting an address.
Choose Goody if
Small sales, marketing, customer success, and people teams who want to send real gifts without collecting addresses, without a platform fee, and without paying for gifts nobody wanted, especially anyone whose recipients are in the US, Canada, or the UK.
Side by side
13 attributes| Attribute | Gifted | Goody |
|---|---|---|
| Category | Gifting | Gifting |
| Starting price | $0 per month, no platform, seat, or setup fee; you pay the face value of gifts | $0 (Starter, unlimited sends in the US, Canada, and UK), then $20 per user per month (Pro) |
| Pricing model | Free platform. The sender pays the face value of the gifts they send and nothing else when funding by ACH or wire; the company says it earns a margin from the brands. Card funding and international sends carry percentage fees. | Freemium platform with per-seat paid tiers. You pay for gifts, and you are only charged for gifts that are accepted. The plan fee unlocks international sending, digital gift cards, branding, and automation rather than the ability to send at all. |
| Free plan | The whole platform is free: unlimited users, unlimited campaigns and automations, HR integrations, reporting, permissions, and human support. You pay only the face value of gifts sent. | Starter: $0 forever, unlimited gift sends across the US, Canada, and the UK, with no platform fee, no seat cost, and no minimum spend. You pay only for accepted gifts. |
| Free trial | Not applicable; the product is free to use with no time limit | Not applicable; the free Starter plan is a permanent production plan rather than a trial |
| Best for | People and culture teams at small and mid-sized companies, especially distributed or international ones, that want automated birthday, anniversary, and onboarding gifts from their HR system with no software fee, and small client-facing teams that want to send a choice of gift without collecting an address. | Small sales, marketing, customer success, and people teams who want to send real gifts without collecting addresses, without a platform fee, and without paying for gifts nobody wanted, especially anyone whose recipients are in the US, Canada, or the UK. |
| Setup time | About five minutes to a first gift, by the company's own claim: sign up, fund the balance, and send a link. Connecting an HR system and turning on milestone campaigns takes an hour or two, and setting up a custom swag pack takes a logo upload and item selection. | Fifteen minutes to a first send. Create a free account, pick a gift or build a collection, paste in email addresses, and send. Connecting HubSpot or Salesforce takes an hour or two, and automated HR-driven gifting on the Team tier takes longer because it depends on your HRIS data being clean. |
| Learning curve | Low. Sending a link is simple, and the only settings that need thought are roles, budgets, and approval rules, which are worth agreeing with finance before managers are given access. | Very low. The interface is consumer-grade because the product started as a consumer app, and anyone who has sent a gift online can operate it without training. The judgement required is program design: what triggers a gift, at what value, and who approves it. |
| Platforms | Web application, Email and SMS reward links, HR system integrations | Web application, Mobile apps, API, Zapier |
| Compliance | ISO 27001 (claimed), GDPR (claimed), CCPA (claimed), SOC 2 Ready (not an attestation) | Standard US consumer and commercial e-commerce practice, No SOC 2 or ISO certification advertised publicly |
| Founded | 2018 | 2020 |
| Headquarters | Palo Alto, California, United States (notice address in the terms of service) | New York, New York, United States |
| Ownership | Privately held (Giftedd Solutions Inc.) | Venture-backed |
Strengths and limitations
Gifted
Strengths
- Genuinely free: no platform, seat, user, or setup fee on any feature, and ACH and wire funding cost nothing.
- A single reward link that localizes brands and currency to the recipient's country, with a catalog the company puts at 4,500-plus brands in 150-plus countries.
- Deep HR automation, with 45-plus HR integrations claimed and birthday, anniversary, and new-hire campaigns that run from the HR system's own dates.
- Clear unclaimed-gift terms: 100 percent back within 72 hours and 75 percent within two years, published on the pricing page and in the help center.
Limitations
- Sales integrations are inconsistently documented: one page lists Salesforce, HubSpot, Outreach, and a REST API, but the integrations directory marks sales and marketing as 'Soon' and no API docs are published.
- Curated physical gifts ship only within the US, so international recipients are limited to gift cards, prepaid cards, swag, and donations.
- Canceling an unclaimed gift after 72 hours returns only 75 percent, and all refunds are credit on the Gifted balance rather than cash.
- International gifting carries a 5 percent currency conversion fee, and card funding carries 3 percent.
Goody
Strengths
- You are charged only for accepted gifts, which removes the financial risk from every send and is the strongest buyer-side term anywhere in this category.
- The free Starter plan carries no platform fee, no seat cost, and no minimum spend while allowing unlimited sends across the US, Canada, and UK.
- Sending by email address or phone number eliminates the address collection problem entirely, which is the operational reason most B2B gifting programs never get started.
- Recipient swap means the gift almost always lands as something wanted, quietly solving dietary, allergy, and taste mismatches that curated gifting otherwise gets wrong.
Limitations
- International economics are poor. Global sending requires the $20 per seat Pro plan and third-party trackers report a cross-border charge around $50 per gift, which can exceed the value of the gift itself.
- The gift is announced by email, so there is no element of surprise and no unannounced arrival on a desk. For some relationships that removes most of the impact.
- An emailed gift link is trivially forwardable to a compliance team, which is exactly what happens in regulated industries and is why acceptance rates collapse there.
- Detailed fee structures, refund mechanics, and international charges are not published on the pricing page, so the transparent headline pricing hides a layer you have to ask about.
Pricing compared
Gifted
Free platform. The sender pays the face value of the gifts they send and nothing else when funding by ACH or wire; the company says it earns a margin from the brands. Card funding and international sends carry percentage fees.
- Free$0
On price, nothing in this category beats free, and Gifted's free is unusually complete: HR integrations, approvals, unlimited users, swag, and international links are all on the same $0 plan, where Goody charges $20 a seat for global sending and Snappy puts its paid features behind a $2,000-a-year tier. The cost you do carry is the 5 percent conversion fee on international gifts and the 25 percent you lose if you cancel an unclaimed gift after 72 hours. Goody's rule of not charging for unaccepted gifts is more generous on that last point. For a people team, Gifted is very good value. For a sales team the price is still right, but the CRM integrations that would make it a sales tool are announced rather than documented.
Goody
Freemium platform with per-seat paid tiers. You pay for gifts, and you are only charged for gifts that are accepted. The plan fee unlocks international sending, digital gift cards, branding, and automation rather than the ability to send at all.
- Starter$0
- Pro$20
- TeamCustom
For a US, Canadian, or UK small business, Goody is close to unbeatable on value, because the platform is free and the risk on each send is zero. Every other gifting platform in this category charges you before you send anything, or keeps the money when a gift goes unclaimed, or both. Goody does neither. The value case weakens sharply outside those three countries, where you are pushed onto a $20 seat and a substantial per-gift cross-border charge, and it weakens again if what you need is deep global procurement and warehousing rather than a catalog and a link. Judged as domestic gifting infrastructure for a small team, it is the best-priced product on this list.
Editorial verdict on each
Gifted
Gifted is the most complete free product in this category. Every feature it sells, including HR integrations, approvals, unlimited users, on-demand swag, and a reward link that localizes to 150-plus countries, sits on one $0 plan, and the only costs are the gifts themselves plus published fees for card funding and currency conversion. For a people team running birthdays, anniversaries, and onboarding across several countries, that is hard to beat, and the cancellation terms mean an ignored link costs little if you act within 72 hours. The caveats are about the sales side and the company. CRM and API integrations are announced on one page and marked 'coming soon' on another, physical gifts are US-only, and the company publishes nothing about its founders, age, or funding. Sales teams that want CRM-triggered gifts today should start with Goody. HR-led programs, and client gifting done by hand, should try Gifted first, since trying it costs nothing.
Read the full Gifted profileGoody
InnovationGoody is the default recommendation for a small business that wants to send real gifts. The free plan has no platform fee, no seat cost, and no minimum spend; you send to an email address so the address problem disappears; recipients can swap so the gift usually lands well; and you are not charged at all for gifts nobody accepts. That last term alone puts it ahead of every other gifting platform here, all of which make some of their margin on unclaimed value. The limits are real and worth respecting: international sending is expensive enough to make the whole product a different proposition, the emailed link kills the element of surprise and invites a compliance review, and there is no handwritten paper option. If your recipients are in the US, Canada, or the UK, start here, spend nothing, and see how many gifts get accepted before you consider paying anyone.
Read the full Goody profileGifted profile last reviewed 2026-09-26; Goody last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.
The best in Corporate Gifting & Direct Mail
18 trackedGifting and direct mail platforms send physical items, handwritten notes, and digital gift choices to prospects and customers, with address collection, spend controls, and CRM tracking built in.
Direct mail as an API call with address verification built in: the infrastructure much of the category quietly runs on.
The cheapest per-piece programmatic mail in the category at 73 cents a postcard, with a CDP-grade integration list.
Direct mail rebuilt for Shopify brands, with the design and audience matching done for you, became DTC's favorite retention channel this cycle.
Send a real gift to an email address and pay only if it is accepted, removing the address problem that made B2B gifting impractical.
Minutes to a first gift on the Essential plan, with recipients choosing their own item from a collection link, makes Snappy effortless for any sender.
Frequently asked questions
6 questionsWhat is the difference between Gifted and Goody?
Goody's free Starter plan covers unlimited sends in the US, Canada, and UK and never charges for a gift nobody accepts; global sending needs Pro at $20 per user per month. Gifted is free everywhere with a 5 percent conversion fee on international sends, and recovers 100 percent of an unclaimed gift only within 72 hours. Choose Goody for domestic sales gifting with real products and native Salesforce, HubSpot, and Outreach integrations; choose Gifted for international or HR-driven gifting where a seat fee would add up.
Is Gifted or Goody cheaper?
Gifted starts at $0 per month, no platform, seat, or setup fee; you pay the face value of gifts. Goody starts at $0 (Starter, unlimited sends in the US, Canada, and UK), then $20 per user per month (Pro). The billing models differ, so the entry price is rarely the whole cost. Gifted pricing model: Free platform. The sender pays the face value of the gifts they send and nothing else when funding by ACH or wire; the company says it earns a margin from the brands. Card funding and international sends carry percentage fees. Goody pricing model: Freemium platform with per-seat paid tiers. You pay for gifts, and you are only charged for gifts that are accepted.
Does Gifted or Goody have a free plan?
Gifted has a free plan. The whole platform is free: unlimited users, unlimited campaigns and automations, HR integrations, reporting, permissions, and human support. You pay only the face value of gifts sent. Trial terms: Not applicable; the product is free to use with no time limit. Goody has a free plan. Starter: $0 forever, unlimited gift sends across the US, Canada, and the UK, with no platform fee, no seat cost, and no minimum spend. You pay only for accepted gifts. Trial terms: Not applicable; the free Starter plan is a permanent production plan rather than a trial.
Who should choose Gifted?
People and culture teams at small and mid-sized companies, especially distributed or international ones, that want automated birthday, anniversary, and onboarding gifts from their HR system with no software fee, and small client-facing teams that want to send a choice of gift without collecting an address.
Who should choose Goody?
Small sales, marketing, customer success, and people teams who want to send real gifts without collecting addresses, without a platform fee, and without paying for gifts nobody wanted, especially anyone whose recipients are in the US, Canada, or the UK.
What are the best alternatives to Gifted and Goody?
SaaSTracker profiles 18 products in Corporate Gifting & Direct Mail. The Summer 2026 awards in the category went to Lob (Category Leader), Poplar (Best Value), PostPilot (Momentum). Every profile is compiled from primary sources, so a shortlist can be built from pricing, limitations, and fit rather than from star ratings.
