Gifted vs Loop & Tie
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
Still shortlisting? Browse the best in Corporate Gifting & Direct Mail for every option we track, with award winners called out.
The short answer
Both sides assessedGifted compared with Loop & Tie
Loop and Tie sells fixed-price curated collections with a free tier that adds $5 flat-rate shipping per gift and returns expired value to you as credit, with Essentials at $500 a year. Gifted charges no shipping fee on gift cards and no plan fee, and returns 100 or 75 percent of a canceled gift as credit. Choose Loop and Tie when the physical, sustainable gift is the message; choose Gifted when choice and cost matter more than the box.
Loop & Tie compared with Gifted
Gifted charges no plan fee and no per-gift shipping on gift cards and returns canceled gifts as 100 or 75 percent credit, against Loop and Tie's $5 shipping on the free tier and $500-a-year Essentials; Loop and Tie is still the pick when a curated, sustainable physical gift is the message.
Choose Gifted if
People and culture teams at small and mid-sized companies, especially distributed or international ones, that want automated birthday, anniversary, and onboarding gifts from their HR system with no software fee, and small client-facing teams that want to send a choice of gift without collecting an address.
Choose Loop & Tie if
Teams that want budget certainty per gift, a curated and sustainability-minded catalog, and a formal gifting program with branding, campaign analytics, and Salesforce or HRIS integration, and who send enough volume to absorb an annual platform fee.
Side by side
13 attributes| Attribute | Gifted | Loop & Tie |
|---|---|---|
| Category | Gifting | Gifting |
| Starting price | $0 per month, no platform, seat, or setup fee; you pay the face value of gifts | $0 per year (Free, with $5 flat-rate shipping per gift), then $500 per year (Essentials) |
| Pricing model | Free platform. The sender pays the face value of the gifts they send and nothing else when funding by ACH or wire; the company says it earns a margin from the brands. Card funding and international sends carry percentage fees. | Annual platform subscription plus the cost of the gift at a fixed price point. Integrations, extra seats, extra teams, storefronts, and managed services are separately priced annual add-ons. Unclaimed gift value returns as platform credit rather than a refund. |
| Free plan | The whole platform is free: unlimited users, unlimited campaigns and automations, HR integrations, reporting, permissions, and human support. You pay only the face value of gifts sent. | Free: $0 per year, 1 user, marketplace access, email gift sending, basic tracking, and the standard design library, with $5 flat-rate shipping charged per gift. |
| Free trial | Not applicable; the product is free to use with no time limit | No time-limited trial; the free plan is the evaluation path |
| Best for | People and culture teams at small and mid-sized companies, especially distributed or international ones, that want automated birthday, anniversary, and onboarding gifts from their HR system with no software fee, and small client-facing teams that want to send a choice of gift without collecting an address. | Teams that want budget certainty per gift, a curated and sustainability-minded catalog, and a formal gifting program with branding, campaign analytics, and Salesforce or HRIS integration, and who send enough volume to absorb an annual platform fee. |
| Setup time | About five minutes to a first gift, by the company's own claim: sign up, fund the balance, and send a link. Connecting an HR system and turning on milestone campaigns takes an hour or two, and setting up a custom swag pack takes a logo upload and item selection. | An hour to a first send on the free plan: create an account, pick a collection, write a message, enter an email address. Building custom collections, branding, and campaign structure on Essentials takes a day. Salesforce or HRIS integration is a procurement decision as much as a technical one, given the $1,500 annual price. |
| Learning curve | Low. Sending a link is simple, and the only settings that need thought are roles, budgets, and approval rules, which are worth agreeing with finance before managers are given access. | Low for sending, moderate for program design. The interface is straightforward. The real decisions are which price point signals the right thing, how long to set the expiry window, and whether to build a custom collection rather than using the marketplace. |
| Platforms | Web application, Email and SMS reward links, HR system integrations | Web application, Integrations hub, Salesforce connector, HRIS connector |
| Compliance | ISO 27001 (claimed), GDPR (claimed), CCPA (claimed), SOC 2 Ready (not an attestation) | Compliance support offered under the Build Your Own tier, No SOC 2 or ISO certification advertised publicly |
| Founded | 2018 | 2013 |
| Headquarters | Palo Alto, California, United States (notice address in the terms of service) | Austin, Texas, United States |
| Ownership | Privately held (Giftedd Solutions Inc.) | Venture-backed, founder-led |
Strengths and limitations
Gifted
Strengths
- Genuinely free: no platform, seat, user, or setup fee on any feature, and ACH and wire funding cost nothing.
- A single reward link that localizes brands and currency to the recipient's country, with a catalog the company puts at 4,500-plus brands in 150-plus countries.
- Deep HR automation, with 45-plus HR integrations claimed and birthday, anniversary, and new-hire campaigns that run from the HR system's own dates.
- Clear unclaimed-gift terms: 100 percent back within 72 hours and 75 percent within two years, published on the pricing page and in the help center.
Limitations
- Sales integrations are inconsistently documented: one page lists Salesforce, HubSpot, Outreach, and a REST API, but the integrations directory marks sales and marketing as 'Soon' and no API docs are published.
- Curated physical gifts ship only within the US, so international recipients are limited to gift cards, prepaid cards, swag, and donations.
- Canceling an unclaimed gift after 72 hours returns only 75 percent, and all refunds are credit on the Gifted balance rather than cash.
- International gifting carries a 5 percent currency conversion fee, and card funding carries 3 percent.
Loop & Tie
Strengths
- Fixed price point collections at $30, $50, $75, and $100 give budget certainty per gift, which is the single most useful property for anyone forecasting a gifting program.
- Choice plus a charity donation option means almost every recipient has an acceptable path, including those whose employers forbid gifts, which no other platform in this batch handles as gracefully.
- Unclaimed gift value returns automatically as account credit after the three-month expiry rather than being retained by the vendor.
- The full rate card is published including seats, teams, integrations, storefronts, and managed services, so total cost is calculable without a sales call.
Limitations
- Integrations are expensive annual add-ons rather than plan features. A Salesforce or HRIS connector at $1,500 a year costs three times the Essentials plan.
- The free plan's $5 per gift shipping charge makes low-volume use noticeably more expensive than Goody, which charges nothing at all on its free tier.
- Unclaimed value comes back as vendor credit, not money. If you stop using the platform, that credit is gone.
- The jump from Essentials at $500 to Premium at $5,000 is tenfold with nothing in between, so a team that needs gift cards or global fulfilment has no proportionate option.
Pricing compared
Gifted
Free platform. The sender pays the face value of the gifts they send and nothing else when funding by ACH or wire; the company says it earns a margin from the brands. Card funding and international sends carry percentage fees.
- Free$0
On price, nothing in this category beats free, and Gifted's free is unusually complete: HR integrations, approvals, unlimited users, swag, and international links are all on the same $0 plan, where Goody charges $20 a seat for global sending and Snappy puts its paid features behind a $2,000-a-year tier. The cost you do carry is the 5 percent conversion fee on international gifts and the 25 percent you lose if you cancel an unclaimed gift after 72 hours. Goody's rule of not charging for unaccepted gifts is more generous on that last point. For a people team, Gifted is very good value. For a sales team the price is still right, but the CRM integrations that would make it a sales tool are announced rather than documented.
Loop & Tie
Annual platform subscription plus the cost of the gift at a fixed price point. Integrations, extra seats, extra teams, storefronts, and managed services are separately priced annual add-ons. Unclaimed gift value returns as platform credit rather than a refund.
- Free$0
- Essentials$500
- Premium$5,000
- Build Your OwnCustom
Loop & Tie is priced like a proper software product with a services layer, which makes it more expensive than Goody and more predictable than an open catalog. The fixed price points are the real value: budgeting a gifting program in advance is much easier when a gift is $50 rather than somewhere between $28 and $71. Essentials at $500 a year is fair, and it pays for itself on shipping alone at 100 gifts. The add-on pricing is where it stops being cheap. Paying $1,500 a year for a Salesforce connector on top of a $500 plan is a hard number to defend to a finance team, and $5,000 for Premium puts it in a different bracket entirely. Buy Essentials, skip the connectors unless the volume justifies them, and the value case holds.
Editorial verdict on each
Gifted
Gifted is the most complete free product in this category. Every feature it sells, including HR integrations, approvals, unlimited users, on-demand swag, and a reward link that localizes to 150-plus countries, sits on one $0 plan, and the only costs are the gifts themselves plus published fees for card funding and currency conversion. For a people team running birthdays, anniversaries, and onboarding across several countries, that is hard to beat, and the cancellation terms mean an ignored link costs little if you act within 72 hours. The caveats are about the sales side and the company. CRM and API integrations are announced on one page and marked 'coming soon' on another, physical gifts are US-only, and the company publishes nothing about its founders, age, or funding. Sales teams that want CRM-triggered gifts today should start with Goody. HR-led programs, and client gifting done by hand, should try Gifted first, since trying it costs nothing.
Read the full Gifted profileLoop & Tie
Loop & Tie is the most disciplined gifting product in this batch. Fixed price points make the budget calculable, choice makes the gift land, the charity option gives compliance-constrained recipients a way to engage, and unclaimed value comes back as credit instead of vanishing. The rate card being fully published, right down to the $250 extra seat, is a level of honesty this category rarely offers. What stops it being an automatic recommendation is the add-on pricing: $1,500 a year for a Salesforce connector attached to a $500 plan is hard to justify, and the leap to $5,000 for Premium leaves a wide gap. Buy Essentials if you want a real gifting program with branding and analytics and you send at least a hundred gifts a year. If you just want to send some gifts cheaply and cannot defend a subscription, Goody's free plan does that better.
Read the full Loop & Tie profileGifted profile last reviewed 2026-09-26; Loop & Tie last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.
The best in Corporate Gifting & Direct Mail
18 trackedGifting and direct mail platforms send physical items, handwritten notes, and digital gift choices to prospects and customers, with address collection, spend controls, and CRM tracking built in.
Direct mail as an API call with address verification built in: the infrastructure much of the category quietly runs on.
The cheapest per-piece programmatic mail in the category at 73 cents a postcard, with a CDP-grade integration list.
Direct mail rebuilt for Shopify brands, with the design and audience matching done for you, became DTC's favorite retention channel this cycle.
Send a real gift to an email address and pay only if it is accepted, removing the address problem that made B2B gifting impractical.
Minutes to a first gift on the Essential plan, with recipients choosing their own item from a collection link, makes Snappy effortless for any sender.
Frequently asked questions
6 questionsWhat is the difference between Gifted and Loop & Tie?
Loop and Tie sells fixed-price curated collections with a free tier that adds $5 flat-rate shipping per gift and returns expired value to you as credit, with Essentials at $500 a year. Gifted charges no shipping fee on gift cards and no plan fee, and returns 100 or 75 percent of a canceled gift as credit. Choose Loop and Tie when the physical, sustainable gift is the message; choose Gifted when choice and cost matter more than the box.
Is Gifted or Loop & Tie cheaper?
Gifted starts at $0 per month, no platform, seat, or setup fee; you pay the face value of gifts. Loop & Tie starts at $0 per year (Free, with $5 flat-rate shipping per gift), then $500 per year (Essentials). The billing models differ, so the entry price is rarely the whole cost. Gifted pricing model: Free platform. The sender pays the face value of the gifts they send and nothing else when funding by ACH or wire; the company says it earns a margin from the brands. Card funding and international sends carry percentage fees. Loop & Tie pricing model: Annual platform subscription plus the cost of the gift at a fixed price point. Integrations, extra seats, extra teams, storefronts, and managed services are separately priced annual add-ons.
Does Gifted or Loop & Tie have a free plan?
Gifted has a free plan. The whole platform is free: unlimited users, unlimited campaigns and automations, HR integrations, reporting, permissions, and human support. You pay only the face value of gifts sent. Trial terms: Not applicable; the product is free to use with no time limit. Loop & Tie has a free plan. Free: $0 per year, 1 user, marketplace access, email gift sending, basic tracking, and the standard design library, with $5 flat-rate shipping charged per gift. Trial terms: No time-limited trial; the free plan is the evaluation path.
Who should choose Gifted?
People and culture teams at small and mid-sized companies, especially distributed or international ones, that want automated birthday, anniversary, and onboarding gifts from their HR system with no software fee, and small client-facing teams that want to send a choice of gift without collecting an address.
Who should choose Loop & Tie?
Teams that want budget certainty per gift, a curated and sustainability-minded catalog, and a formal gifting program with branding, campaign analytics, and Salesforce or HRIS integration, and who send enough volume to absorb an annual platform fee.
What are the best alternatives to Gifted and Loop & Tie?
SaaSTracker profiles 18 products in Corporate Gifting & Direct Mail. The Summer 2026 awards in the category went to Lob (Category Leader), Poplar (Best Value), PostPilot (Momentum). Every profile is compiled from primary sources, so a shortlist can be built from pricing, limitations, and fit rather than from star ratings.
