Gifted vs Snappy
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
Still shortlisting? Browse the best in Corporate Gifting & Direct Mail for every option we track, with award winners called out.
The short answer
Both sides assessedGifted compared with Snappy
Snappy's free Essential plan and curated recipient-choice collections are the closest match in mechanic, with shipping inside the gift budget, but its paid Elevated tier is $2,000 a year and per-gift margin is not published. Gifted has no paid tier at all and publishes its funding and cancellation fees. Pick Snappy for a polished physical-gift catalog and Slack or Teams delivery; pick Gifted when gift cards, HR automation, and zero platform cost are the priority.
Snappy compared with Gifted
Gifted offers recipient choice with no paid tier and published funding and cancellation fees (100 percent back within 72 hours, 75 percent within two years), against Snappy's $2,000-a-year Elevated plan; Snappy remains stronger on its physical-gift catalog and Slack or Teams delivery.
Choose Gifted if
People and culture teams at small and mid-sized companies, especially distributed or international ones, that want automated birthday, anniversary, and onboarding gifts from their HR system with no software fee, and small client-facing teams that want to send a choice of gift without collecting an address.
Choose Snappy if
Small and mid-sized businesses running employee recognition, onboarding, work anniversaries, and holiday gifting, plus sales and customer success teams sending prospect and account gifts, especially where recipient addresses are unknown or the audience is internationally distributed.
Side by side
13 attributes| Attribute | Gifted | Snappy |
|---|---|---|
| Category | Gifting | Gifting |
| Starting price | $0 per month, no platform, seat, or setup fee; you pay the face value of gifts | $0 per year on the Essential plan, plus the cost of the gifts you send |
| Pricing model | Free platform. The sender pays the face value of the gifts they send and nothing else when funding by ACH or wire; the company says it earns a margin from the brands. Card funding and international sends carry percentage fees. | Freemium annual subscription plus the cost of the gifts themselves. Shipping is included in the gift budget on every tier. Per-gift markup and unclaimed gift terms are not published. |
| Free plan | The whole platform is free: unlimited users, unlimited campaigns and automations, HR integrations, reporting, permissions, and human support. You pay only the face value of gifts sent. | Essential: $0 per year, self-serve signup, access to the catalog, recipient choice, multi-channel delivery, and shipping included in the gift budget. |
| Free trial | Not applicable; the product is free to use with no time limit | No trial needed; the Essential plan is free and self-serve |
| Best for | People and culture teams at small and mid-sized companies, especially distributed or international ones, that want automated birthday, anniversary, and onboarding gifts from their HR system with no software fee, and small client-facing teams that want to send a choice of gift without collecting an address. | Small and mid-sized businesses running employee recognition, onboarding, work anniversaries, and holiday gifting, plus sales and customer success teams sending prospect and account gifts, especially where recipient addresses are unknown or the audience is internationally distributed. |
| Setup time | About five minutes to a first gift, by the company's own claim: sign up, fund the balance, and send a link. Connecting an HR system and turning on milestone campaigns takes an hour or two, and setting up a custom swag pack takes a logo upload and item selection. | Minutes for a first gift on the Essential plan: sign up, set a budget, pick a collection, and send by link or email. HRIS and Salesforce integrations take longer, typically a few days of coordination with whoever owns those systems. |
| Learning curve | Low. Sending a link is simple, and the only settings that need thought are roles, budgets, and approval rules, which are worth agreeing with finance before managers are given access. | Very low for senders. The genuine skill is programme design: choosing budget tiers that mean something, deciding which milestones warrant a gift, and resisting the urge to gift everybody at once, which drains a budget and devalues the gesture. |
| Platforms | Web application, Email and SMS reward links, HR system integrations | Web application, Slack app, Microsoft Teams app, Email and SMS delivery, REST API |
| Compliance | ISO 27001 (claimed), GDPR (claimed), CCPA (claimed), SOC 2 Ready (not an attestation) | Not published in detail; enterprise compliance handled through the sales process |
| Founded | 2018 | 2015 |
| Headquarters | Palo Alto, California, United States (notice address in the terms of service) | New York, New York, with research and development in Israel |
| Ownership | Privately held (Giftedd Solutions Inc.) | Venture-backed |
Strengths and limitations
Gifted
Strengths
- Genuinely free: no platform, seat, user, or setup fee on any feature, and ACH and wire funding cost nothing.
- A single reward link that localizes brands and currency to the recipient's country, with a catalog the company puts at 4,500-plus brands in 150-plus countries.
- Deep HR automation, with 45-plus HR integrations claimed and birthday, anniversary, and new-hire campaigns that run from the HR system's own dates.
- Clear unclaimed-gift terms: 100 percent back within 72 hours and 75 percent within two years, published on the pricing page and in the help center.
Limitations
- Sales integrations are inconsistently documented: one page lists Salesforce, HubSpot, Outreach, and a REST API, but the integrations directory marks sales and marketing as 'Soon' and no API docs are published.
- Curated physical gifts ship only within the US, so international recipients are limited to gift cards, prepaid cards, swag, and donations.
- Canceling an unclaimed gift after 72 hours returns only 75 percent, and all refunds are credit on the Gifted balance rather than cash.
- International gifting carries a 5 percent currency conversion fee, and card funding carries 3 percent.
Snappy
Strengths
- Recipient choice is the correct design for corporate gifting and Snappy executes it better than almost anyone: the person receiving the gift picks it, sizes it, and addresses it.
- A genuinely free Essential tier with self-serve signup, which is rare in this category and lets a small business run a real programme with zero platform cost.
- Multi-channel delivery by email, SMS, link, Slack, and Microsoft Teams means you never need a postal address, which removes the single biggest operational barrier to gifting.
- Shipping is included in the gift budget on every tier, eliminating the most common hidden cost in corporate gifting.
Limitations
- Per-gift markup is not published, so the true cost of a $50 gift to your budget is not something you can determine from the website.
- Unclaimed gift refund terms are not published, which is a significant gap given that redemption rate directly determines whether unspent budget comes back to you.
- The Elevated tier at $2,000 a year requires a sales conversation despite the price being public, so genuine self-serve stops at the free plan.
- No direct mail capability at all. Snappy cannot print or post a postcard, letter, or statement, so a business needing both jobs done needs two vendors.
Pricing compared
Gifted
Free platform. The sender pays the face value of the gifts they send and nothing else when funding by ACH or wire; the company says it earns a margin from the brands. Card funding and international sends carry percentage fees.
- Free$0
On price, nothing in this category beats free, and Gifted's free is unusually complete: HR integrations, approvals, unlimited users, swag, and international links are all on the same $0 plan, where Goody charges $20 a seat for global sending and Snappy puts its paid features behind a $2,000-a-year tier. The cost you do carry is the 5 percent conversion fee on international gifts and the 25 percent you lose if you cancel an unclaimed gift after 72 hours. Goody's rule of not charging for unaccepted gifts is more generous on that last point. For a people team, Gifted is very good value. For a sales team the price is still right, but the CRM integrations that would make it a sales tool are announced rather than documented.
Snappy
Freemium annual subscription plus the cost of the gifts themselves. Shipping is included in the gift budget on every tier. Per-gift markup and unclaimed gift terms are not published.
- Essential$0
- Elevated$2,000
- EnterpriseCustom
Snappy's free Essential tier is the most useful thing in the gifting half of this category for a small business, because it means a ten-person company can run a real gifting programme with no software cost at all. The value question is therefore not about the subscription, it is about the per-gift economics, and those are partly opaque: markup on the budget is not published and unclaimed gift terms are not stated. What you are demonstrably buying is the recipient-choice mechanic, which raises the hit rate of a gift far more than any catalog curation could, plus global fulfilment across 150-plus countries and multi-channel delivery that removes the address problem entirely. Set a $50 budget, run a small send on Essential, look at your redemption rate, and ask hard questions about markup and unclaimed budget before you scale.
Editorial verdict on each
Gifted
Gifted is the most complete free product in this category. Every feature it sells, including HR integrations, approvals, unlimited users, on-demand swag, and a reward link that localizes to 150-plus countries, sits on one $0 plan, and the only costs are the gifts themselves plus published fees for card funding and currency conversion. For a people team running birthdays, anniversaries, and onboarding across several countries, that is hard to beat, and the cancellation terms mean an ignored link costs little if you act within 72 hours. The caveats are about the sales side and the company. CRM and API integrations are announced on one page and marked 'coming soon' on another, physical gifts are US-only, and the company publishes nothing about its founders, age, or funding. Sales teams that want CRM-triggered gifts today should start with Goody. HR-led programs, and client gifting done by hand, should try Gifted first, since trying it costs nothing.
Read the full Gifted profileSnappy
Ease of UseSnappy is the corporate gifting platform to try first, largely because trying it is free. The Essential tier costs nothing, signup is self-serve, shipping is inside the gift budget, and the recipient-choice mechanic does more to make a gift land than any amount of catalog curation, while quietly solving the address problem that stops most gifting programmes before they start. The automation depth through Workday, BambooHR, Rippling, and Salesforce is the strongest in this half of the category. The reservations are real but manageable: per-gift markup and unclaimed gift terms are both unpublished and must be asked about directly, the Elevated tier hides behind a sales call, and the company's 2023 layoffs and down-round Series D mean it is a recovery story rather than a rocket. Run a small send on the free tier, look at your redemption rate, get the refund policy in writing, and scale from there.
Read the full Snappy profileGifted profile last reviewed 2026-09-26; Snappy last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.
The best in Corporate Gifting & Direct Mail
18 trackedGifting and direct mail platforms send physical items, handwritten notes, and digital gift choices to prospects and customers, with address collection, spend controls, and CRM tracking built in.
Direct mail as an API call with address verification built in: the infrastructure much of the category quietly runs on.
The cheapest per-piece programmatic mail in the category at 73 cents a postcard, with a CDP-grade integration list.
Direct mail rebuilt for Shopify brands, with the design and audience matching done for you, became DTC's favorite retention channel this cycle.
Send a real gift to an email address and pay only if it is accepted, removing the address problem that made B2B gifting impractical.
Minutes to a first gift on the Essential plan, with recipients choosing their own item from a collection link, makes Snappy effortless for any sender.
Frequently asked questions
6 questionsWhat is the difference between Gifted and Snappy?
Snappy's free Essential plan and curated recipient-choice collections are the closest match in mechanic, with shipping inside the gift budget, but its paid Elevated tier is $2,000 a year and per-gift margin is not published. Gifted has no paid tier at all and publishes its funding and cancellation fees. Pick Snappy for a polished physical-gift catalog and Slack or Teams delivery; pick Gifted when gift cards, HR automation, and zero platform cost are the priority.
Is Gifted or Snappy cheaper?
Gifted starts at $0 per month, no platform, seat, or setup fee; you pay the face value of gifts. Snappy starts at $0 per year on the Essential plan, plus the cost of the gifts you send. The billing models differ, so the entry price is rarely the whole cost. Gifted pricing model: Free platform. The sender pays the face value of the gifts they send and nothing else when funding by ACH or wire; the company says it earns a margin from the brands. Card funding and international sends carry percentage fees. Snappy pricing model: Freemium annual subscription plus the cost of the gifts themselves. Shipping is included in the gift budget on every tier. Per-gift markup and unclaimed gift terms are not published.
Does Gifted or Snappy have a free plan?
Gifted has a free plan. The whole platform is free: unlimited users, unlimited campaigns and automations, HR integrations, reporting, permissions, and human support. You pay only the face value of gifts sent. Trial terms: Not applicable; the product is free to use with no time limit. Snappy has a free plan. Essential: $0 per year, self-serve signup, access to the catalog, recipient choice, multi-channel delivery, and shipping included in the gift budget. Trial terms: No trial needed; the Essential plan is free and self-serve.
Who should choose Gifted?
People and culture teams at small and mid-sized companies, especially distributed or international ones, that want automated birthday, anniversary, and onboarding gifts from their HR system with no software fee, and small client-facing teams that want to send a choice of gift without collecting an address.
Who should choose Snappy?
Small and mid-sized businesses running employee recognition, onboarding, work anniversaries, and holiday gifting, plus sales and customer success teams sending prospect and account gifts, especially where recipient addresses are unknown or the audience is internationally distributed.
What are the best alternatives to Gifted and Snappy?
SaaSTracker profiles 18 products in Corporate Gifting & Direct Mail. The Summer 2026 awards in the category went to Lob (Category Leader), Poplar (Best Value), PostPilot (Momentum). Every profile is compiled from primary sources, so a shortlist can be built from pricing, limitations, and fit rather than from star ratings.
