Gifted vs Giftpack
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
Still shortlisting? Browse the best in Corporate Gifting & Direct Mail for every option we track, with award winners called out.
The short answer
Both sides assessedGifted compared with Giftpack
Giftpack is the global procurement play, with a free tier capped at 250 recipients, a Premium plan from $99 a month, and catalog discounts on paid plans. Gifted has no recipient cap and no subscription but a narrower physical catalog that ships only in the US. Take Giftpack when international physical gifts and sourcing matter; take Gifted when a localized gift card link covers the need.
Giftpack compared with Gifted
Gifted has no recipient cap and no subscription, where Giftpack's free tier stops at 250 recipients and Premium starts at $99 a month; Giftpack stays ahead for international physical gifts and procurement discounts, since Gifted's physical gifts ship only in the US.
Choose Gifted if
People and culture teams at small and mid-sized companies, especially distributed or international ones, that want automated birthday, anniversary, and onboarding gifts from their HR system with no software fee, and small client-facing teams that want to send a choice of gift without collecting an address.
Choose Giftpack if
Teams with recipients spread across many countries, and organizations running gifting, employee recognition, branded swag, and points-based rewards as one program rather than four separate vendor relationships.
Side by side
13 attributes| Attribute | Gifted | Giftpack |
|---|---|---|
| Category | Gifting | Gifting |
| Starting price | $0 per month, no platform, seat, or setup fee; you pay the face value of gifts | $0 per month (Freemium, 250 recipients), then $99 per month (Premium) |
| Pricing model | Free platform. The sender pays the face value of the gifts they send and nothing else when funding by ACH or wire; the company says it earns a margin from the brands. Card funding and international sends carry percentage fees. | Freemium subscription where the paid plans buy management features, integrations, and a procurement discount on the cost of goods. Merchandise, design and production, shipping, warehousing, duties, taxes, payment processing, and managed services are all charged on top. |
| Free plan | The whole platform is free: unlimited users, unlimited campaigns and automations, HR integrations, reporting, permissions, and human support. You pay only the face value of gifts sent. | Freemium: $0 per month for life, up to 250 recipients, global marketplace access, and unlimited branded gifts. |
| Free trial | Not applicable; the product is free to use with no time limit | Not applicable; the Freemium plan is a permanent free tier rather than a trial |
| Best for | People and culture teams at small and mid-sized companies, especially distributed or international ones, that want automated birthday, anniversary, and onboarding gifts from their HR system with no software fee, and small client-facing teams that want to send a choice of gift without collecting an address. | Teams with recipients spread across many countries, and organizations running gifting, employee recognition, branded swag, and points-based rewards as one program rather than four separate vendor relationships. |
| Setup time | About five minutes to a first gift, by the company's own claim: sign up, fund the balance, and send a link. Connecting an HR system and turning on milestone campaigns takes an hour or two, and setting up a custom swag pack takes a logo upload and item selection. | Under an hour to sign up on the free tier and send. A real program with branded merchandise, warehousing, and recurring automation takes weeks, mostly because production and logistics have lead times that software does not. |
| Learning curve | Low. Sending a link is simple, and the only settings that need thought are roles, budgets, and approval rules, which are worth agreeing with finance before managers are given access. | Moderate. The gifting side is straightforward, but the platform spans swag production, recognition, points, and international logistics, so the difficulty is scoping which parts you actually want rather than operating any one of them. |
| Platforms | Web application, Email and SMS reward links, HR system integrations | Web application, Integrations (unlimited on Enterprise), API and developer documentation referenced by the vendor |
| Compliance | ISO 27001 (claimed), GDPR (claimed), CCPA (claimed), SOC 2 Ready (not an attestation) | Case studies published in banking, healthcare, and retail, No SOC 2 or ISO certification advertised publicly |
| Founded | 2018 | 2016 |
| Headquarters | Palo Alto, California, United States (notice address in the terms of service) | New York, New York, United States, with offices in Tokyo, Seoul, San Francisco, and Taipei |
| Ownership | Privately held (Giftedd Solutions Inc.) | Venture-backed, founder-led |
Strengths and limitations
Gifted
Strengths
- Genuinely free: no platform, seat, user, or setup fee on any feature, and ACH and wire funding cost nothing.
- A single reward link that localizes brands and currency to the recipient's country, with a catalog the company puts at 4,500-plus brands in 150-plus countries.
- Deep HR automation, with 45-plus HR integrations claimed and birthday, anniversary, and new-hire campaigns that run from the HR system's own dates.
- Clear unclaimed-gift terms: 100 percent back within 72 hours and 75 percent within two years, published on the pricing page and in the help center.
Limitations
- Sales integrations are inconsistently documented: one page lists Salesforce, HubSpot, Outreach, and a REST API, but the integrations directory marks sales and marketing as 'Soon' and no API docs are published.
- Curated physical gifts ship only within the US, so international recipients are limited to gift cards, prepaid cards, swag, and donations.
- Canceling an unclaimed gift after 72 hours returns only 75 percent, and all refunds are credit on the Gifted balance rather than cash.
- International gifting carries a 5 percent currency conversion fee, and card funding carries 3 percent.
Giftpack
Strengths
- A permanently free tier with global marketplace access, 250 recipients, and unlimited branded gifts, which is the only free international gifting entry point in this batch.
- Coverage across more than 220 countries with shipping, warehousing, duties, and taxes handled by the platform, which is the operational problem international gifting actually is.
- A catalog reported between 3.2 and 3.5 million items with an AI layer that makes a catalog that size usable rather than paralysing.
- Procurement discounts of 15 and 40 percent turn the subscription into a cost-of-goods lever, which is a smarter pricing mechanic than a flat seat fee for high-volume buyers.
Limitations
- The all-in cost of a send is not calculable from published information. The company says so itself, listing platform fees, merchandise, design, production, shipping, warehousing, duties, taxes, and payment processing as separate components.
- No published unclaimed-gift refund or credit policy, which is a meaningful gap given that Goody does not charge for unaccepted gifts and Loop & Tie returns expired value as credit.
- Below roughly 26 gifts a month on Premium or 70 on Enterprise, the procurement discount does not cover the subscription and you are paying for features alone.
- Integration capacity is a plan gate rather than a published connector list, so which specific CRM or HR systems connect natively at each tier requires asking.
Pricing compared
Gifted
Free platform. The sender pays the face value of the gifts they send and nothing else when funding by ACH or wire; the company says it earns a margin from the brands. Card funding and international sends carry percentage fees.
- Free$0
On price, nothing in this category beats free, and Gifted's free is unusually complete: HR integrations, approvals, unlimited users, swag, and international links are all on the same $0 plan, where Goody charges $20 a seat for global sending and Snappy puts its paid features behind a $2,000-a-year tier. The cost you do carry is the 5 percent conversion fee on international gifts and the 25 percent you lose if you cancel an unclaimed gift after 72 hours. Goody's rule of not charging for unaccepted gifts is more generous on that last point. For a people team, Gifted is very good value. For a sales team the price is still right, but the CRM integrations that would make it a sales tool are announced rather than documented.
Giftpack
Freemium subscription where the paid plans buy management features, integrations, and a procurement discount on the cost of goods. Merchandise, design and production, shipping, warehousing, duties, taxes, payment processing, and managed services are all charged on top.
- Freemium$0
- PremiumFrom $99
- Enterprise$699
Giftpack is the best-value option in this batch for one specific situation: a program with real international spread and enough volume for the procurement discount to bite. The free tier is genuinely useful for testing that, with global marketplace access and 250 recipients at no cost. Above roughly 70 gifts a month, the Enterprise discount pays for the subscription and then some, which no other vendor here offers as a mechanism. Below that, the value case is weak: a US-only small team sending twenty gifts a month is better off on Goody's free plan paying nothing at all. And the unpublished layer of shipping, duties, and production charges means the headline pricing is less informative than Loop & Tie's fixed price points, so due diligence has to include a written quote.
Editorial verdict on each
Gifted
Gifted is the most complete free product in this category. Every feature it sells, including HR integrations, approvals, unlimited users, on-demand swag, and a reward link that localizes to 150-plus countries, sits on one $0 plan, and the only costs are the gifts themselves plus published fees for card funding and currency conversion. For a people team running birthdays, anniversaries, and onboarding across several countries, that is hard to beat, and the cancellation terms mean an ignored link costs little if you act within 72 hours. The caveats are about the sales side and the company. CRM and API integrations are announced on one page and marked 'coming soon' on another, physical gifts are US-only, and the company publishes nothing about its founders, age, or funding. Sales teams that want CRM-triggered gifts today should start with Goody. HR-led programs, and client gifting done by hand, should try Gifted first, since trying it costs nothing.
Read the full Gifted profileGiftpack
Giftpack is the international answer in this category, and for a distributed company it is the only one here that plausibly handles gifting to 220 countries with duties and customs included rather than as your problem. The free tier is a genuinely good way to test that claim before spending anything, and the procurement discount model is a smarter pricing mechanic than a seat fee once volume is real: above about 70 gifts a month, Enterprise pays for itself on cost of goods alone. What holds it back is the arithmetic you cannot do from outside. The company is admirably honest that shipping, duties, taxes, production, and processing sit on top of the subscription, but that means you cannot price a program until someone quotes it, and there is no published policy on what happens to unclaimed value. Start free, get a written quote for the landed cost, and if your recipients are all in the US then buy Goody instead.
Read the full Giftpack profileGifted profile last reviewed 2026-09-26; Giftpack last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.
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Frequently asked questions
6 questionsWhat is the difference between Gifted and Giftpack?
Giftpack is the global procurement play, with a free tier capped at 250 recipients, a Premium plan from $99 a month, and catalog discounts on paid plans. Gifted has no recipient cap and no subscription but a narrower physical catalog that ships only in the US. Take Giftpack when international physical gifts and sourcing matter; take Gifted when a localized gift card link covers the need.
Is Gifted or Giftpack cheaper?
Gifted starts at $0 per month, no platform, seat, or setup fee; you pay the face value of gifts. Giftpack starts at $0 per month (Freemium, 250 recipients), then $99 per month (Premium). The billing models differ, so the entry price is rarely the whole cost. Gifted pricing model: Free platform. The sender pays the face value of the gifts they send and nothing else when funding by ACH or wire; the company says it earns a margin from the brands. Card funding and international sends carry percentage fees. Giftpack pricing model: Freemium subscription where the paid plans buy management features, integrations, and a procurement discount on the cost of goods.
Does Gifted or Giftpack have a free plan?
Gifted has a free plan. The whole platform is free: unlimited users, unlimited campaigns and automations, HR integrations, reporting, permissions, and human support. You pay only the face value of gifts sent. Trial terms: Not applicable; the product is free to use with no time limit. Giftpack has a free plan. Freemium: $0 per month for life, up to 250 recipients, global marketplace access, and unlimited branded gifts. Trial terms: Not applicable; the Freemium plan is a permanent free tier rather than a trial.
Who should choose Gifted?
People and culture teams at small and mid-sized companies, especially distributed or international ones, that want automated birthday, anniversary, and onboarding gifts from their HR system with no software fee, and small client-facing teams that want to send a choice of gift without collecting an address.
Who should choose Giftpack?
Teams with recipients spread across many countries, and organizations running gifting, employee recognition, branded swag, and points-based rewards as one program rather than four separate vendor relationships.
What are the best alternatives to Gifted and Giftpack?
SaaSTracker profiles 18 products in Corporate Gifting & Direct Mail. The Summer 2026 awards in the category went to Lob (Category Leader), Poplar (Best Value), PostPilot (Momentum). Every profile is compiled from primary sources, so a shortlist can be built from pricing, limitations, and fit rather than from star ratings.
