GRIN vs Modash
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Both sides assessedGRIN compared with Modash
Modash is the answer to GRIN's weakest module. It is a discovery and audience-analytics tool covering a very large indexed creator base with credible audience-quality data, plus lightweight tracking. It does not run gifting, store orders, payments, or affiliate attribution. Pairing Modash for finding creators with GRIN for managing them is a common and rational stack, which tells you something about where each product is strong.
Modash compared with GRIN
GRIN is the fuller creator management platform: relationship management, contracts, product seeding across more commerce platforms, and reporting built for larger in-house teams, sold on annual quotes that typically land well above Modash's published tiers. Modash is stronger and cheaper at the discovery end and much easier to buy, but it leaves contracting outside the product. Teams whose bottleneck is finding the right creators pick Modash; teams whose bottleneck is managing hundreds of existing relationships with legal and finance in the loop pick GRIN.
Choose GRIN if
Ecommerce and direct-to-consumer brands running an ongoing creator program built on gifting, affiliate codes, and long-term relationships, where proving revenue per creator matters more than booking one-off sponsored posts.
Choose Modash if
Ecommerce and consumer brands, and the agencies that serve them, running ongoing creator programs on Instagram, TikTok, and YouTube where finding the right creator by audience composition is the hard part and Shopify is the store platform.
Side by side
13 attributes| Attribute | GRIN | Modash |
|---|---|---|
| Category | Influencer | Influencer |
| Starting price | Free (200 monthly credits, no card); paid plans from $200 per month (free plan available) | $199 per month billed annually ($2,388 per year); $299 per month on month-to-month billing (14 days trial) |
| Pricing model | Self-serve, month-to-month subscription metered in Gia credits, restructured in January 2026 away from the previous quote-only annual enterprise model. Every plan includes a monthly credit bundle; heavier automated actions (sourcing, scoring, personas, reports, gifting workflows, campaign setup) consume credits while viewing, filtering, configuration, manual messages, affiliate link and code generation, GMV tracking, and migration do not. The GRIN Classic CRM workspace is included from the Growth plan upward, with a cap on active creators. | Annual or monthly subscription with three published tiers plus a quoted Enterprise level. Every tier includes Discover, Manage, Track, Inbox, and Shopify gifting; what changes between tiers is metered capacity (opened profiles, email unlocks, tracked creators, influential fans, seats) and access to payments and affiliate management. The developer APIs are priced entirely separately on annual credit contracts. |
| Free plan | Free plan with 200 monthly credits and no overage; billable actions pause when credits run out. Does not include the GRIN Classic workspace. | No |
| Free trial | No time-limited trial; the free plan is the trial, with no card required | 14 days, no credit card, capped at 20 profile views, 6 email unlocks, and 10 tracked creators |
| Best for | Ecommerce and direct-to-consumer brands running an ongoing creator program built on gifting, affiliate codes, and long-term relationships, where proving revenue per creator matters more than booking one-off sponsored posts. | Ecommerce and consumer brands, and the agencies that serve them, running ongoing creator programs on Instagram, TikTok, and YouTube where finding the right creator by audience composition is the hard part and Shopify is the store platform. |
| Setup time | Signup is immediate and the company advertises roughly ten minutes to a working setup on the self-serve plans. Realistically, connecting Shopify, connecting email, importing an existing roster, and configuring discount-code and commission rules takes a few days of part-time work before the first campaign runs. | Search is usable within minutes of signing up. A full deployment takes longer: connecting Gmail or Outlook, authorizing Shopify, defining campaign tracking criteria such as hashtags and mention rules, and importing an existing creator list typically fills a first week rather than a first afternoon. |
| Learning curve | Moderate. The CRM and gifting concepts are familiar to anyone who has run a program manually, and Gia removes much of the configuration burden. The parts that take longest are understanding what consumes credits and setting up attribution correctly, since a misconfigured code or link produces reporting nobody trusts. | Low for search, moderate for the parts that require judgment. The filters themselves are straightforward; knowing which audience thresholds actually predict performance, and how to spend a limited profile-open budget without exhausting it in the first week, is the skill that takes a month or two to develop. |
| Platforms | Web application, Shopify app, Chrome extension for creator prospecting, Mobile web | Web application, Instagram, TikTok, and YouTube data coverage, Shopify app, Gmail and Outlook mailbox sync |
| Compliance | GDPR, CCPA, SOC 2 | GDPR, EU-based data processing |
| Founded | 2014 | 2018 |
| Headquarters | Sacramento, California, United States | Tallinn, Estonia |
| Ownership | Private, venture-backed | Independent, venture-backed |
Strengths and limitations
GRIN
Strengths
- The ecommerce loop is genuinely differentiated: catalog sync, real store orders for gifting, per-creator codes, and revenue attributed back to the individual creator.
- A creator CRM built for long relationships rather than transactions, which is the right model for a gifting and affiliate program that runs every month.
- Payments and US tax documentation handled in-product, removing the manual finance workaround most programs start with.
- Content library with usage rights recorded, which turns the program into a supply line for paid social creative.
Limitations
- Creator discovery is the persistent complaint: reviewers report thin filters, low-quality or inactive profiles in results, and the weakest coverage on TikTok. Several users have reported search features being changed or removed with little notice.
- The $200 Starter plan does not include GRIN Classic, so the CRM most buyers associate with GRIN actually starts at $500 per month.
- Credit-metered pricing makes spend harder to predict than a seat-based plan, because heavy actions like persona building and report generation consume disproportionately.
- Active-creator caps of 100, 250, and 500 sit alongside the credit limit as a separate ceiling, so growth can force an upgrade for reasons unrelated to usage.
Modash
Strengths
- Audience-side filtering is genuinely differentiating; searching by who follows a creator rather than by the creator's own profile is what produces relevant shortlists.
- The 1,000 follower index floor means nano and micro creators are actually present, which matters because that is where most ecommerce programs now operate.
- Automatic content tracking, including Instagram stories captured before expiry, removes the most tedious recurring task in influencer reporting.
- Outreach sends from your own connected Gmail or Outlook mailbox, so replies land normally and no separate sending domain or deliverability setup is involved.
Limitations
- Credits are the real constraint: opened profiles and email unlocks reset monthly, do not roll over, and there is no overage option, so heavy vetting months force a tier upgrade rather than a small extra charge.
- Instagram, TikTok, and YouTube only; Pinterest, X, Twitch, Snapchat, and LinkedIn creators are simply not in the index.
- Audience data is noticeably thinner and less reliable on very small creators, which is awkward given that nano creators are one of the main reasons to use the index at all.
- Contracting is not handled in-platform; reviewers report drafting agreements externally and attaching them, which leaves a gap in the middle of the workflow.
Pricing compared
GRIN
Self-serve, month-to-month subscription metered in Gia credits, restructured in January 2026 away from the previous quote-only annual enterprise model. Every plan includes a monthly credit bundle; heavier automated actions (sourcing, scoring, personas, reports, gifting workflows, campaign setup) consume credits while viewing, filtering, configuration, manual messages, affiliate link and code generation, GMV tracking, and migration do not. The GRIN Classic CRM workspace is included from the Growth plan upward, with a cap on active creators.
- Free$0
- Starter$200
- Growth$500
- Scale$1,000
- Complete$1,500
For most of its life GRIN was not a product a small business could buy, and pages listing it at tens of thousands of dollars a year were accurate. The 2026 restructure changes that completely: a free tier with no card, a $200 entry point, and a $500 plan that includes the actual CRM for up to 100 active creators. Judged against what a comparable ecommerce creator program costs to run on spreadsheets plus a separate affiliate tool plus manual Shopify order entry, $500 per month is defensible for a brand doing real volume. It is still expensive relative to marketplace tools if all you want is to hire ten creators, and the credit meter means your bill is a function of how much you delegate to Gia, which is harder to forecast than a seat count.
Modash
Annual or monthly subscription with three published tiers plus a quoted Enterprise level. Every tier includes Discover, Manage, Track, Inbox, and Shopify gifting; what changes between tiers is metered capacity (opened profiles, email unlocks, tracked creators, influential fans, seats) and access to payments and affiliate management. The developer APIs are priced entirely separately on annual credit contracts.
- Essentials$199
- Performance$499
- EnterpriseFrom about $14,700
- Discovery and Raw APIsFrom about $10,000
Modash prices like a research subscription, and that is the right way to evaluate it. If your program depends on finding creators whose audience matches your buyer, the audience-side filters and credibility scoring are worth more than the workflow features, and $199 a month is cheap against one badly chosen partnership. If you already know your creators and mostly need tracking, payment, and reporting, you are paying a database price for a CRM job and cheaper tools exist. The credit model is the honest catch: 300 profile opens sounds generous until a vetting session burns forty of them in an afternoon, and because there is no overage the answer to running out is a tier upgrade rather than a small extra charge. Model your monthly vetting volume first, then pick the tier, and treat the tracked-creator ceiling as the real cap on program size.
Editorial verdict on each
GRIN
GRIN spent a decade being the answer to a question small businesses could not afford to ask, and the January 2026 restructure is the most consequential thing about it: free to start, $200 to begin, $500 for the actual CRM, and cancellable any month. What you get for that is the best ecommerce loop in the category, where a gift order placed in Shopify, a per-creator discount code, and an attributed revenue figure are all one workflow instead of three tools and a spreadsheet. What you do not get is reliable creator discovery, which has been the consistent criticism for years and is not fixed by putting an AI in front of it. Buy GRIN if you already have creators, or a way to find them, and the problem you are solving is running the program and proving what it earned. If finding people is the problem, buy discovery elsewhere and let GRIN do the part it is actually good at.
Read the full GRIN profileModash
Modash is the strongest self-serve answer in influencer marketing to the question most brands actually struggle with: which creators have an audience that looks like my customer. The audience-side filters, the 1,000 follower index floor, and the credibility scoring make shortlists that hold up, and the workflow attached to them (mailbox-synced outreach, Shopify gifting, automatic post and story tracking, affiliate links, payouts) is enough to run a program end to end without a second platform for most ecommerce teams. It is a real mid-market purchase, not a starter tool: $199 per month billed annually with no free plan, a deliberately tight trial, and a credit model with no overage valve, so the tier you pick is a research budget you cannot exceed without upgrading. The gaps are specific and worth naming: contracting happens outside the product, Inbox is a synced mailbox rather than an outreach engine, commerce attribution is Shopify-first, audience data thins out on the smallest creators, and three platforms means three platforms. Buy it if sourcing is your bottleneck and Shopify is your store; look elsewhere if your program is fundamentally affiliate operations, if you already know every creator you work with, or if your creators live anywhere but Instagram, TikTok, and YouTube.
Read the full Modash profileGRIN profile last reviewed 2026-08-23; Modash last reviewed 2026-08-23. Pricing is compiled from public sources and can change without notice. See our methodology.