Modash
A 350 million profile creator database with campaign tracking, payouts, and affiliate links attached
Modash is an influencer marketing platform for ecommerce and consumer brands. It indexes more than 350 million public Instagram, TikTok, and YouTube profiles with 1,000 or more followers, lets you filter that database by audience demographics rather than just creator attributes, and then carries the relationship forward through outreach from a synced Gmail or Outlook inbox, Shopify gifting, automatic content tracking, affiliate links and codes, and creator payouts. Plans start at $199 per month billed annually with a 14 day free trial.
Overview
Most influencer tools are one of two things: a search engine over scraped social profiles, or a CRM for managing creators you already know. Modash is unusual in that it takes the search engine seriously and then attaches enough workflow to run a program without leaving. The database is the anchor, roughly 350 million public profiles across Instagram, TikTok, and YouTube, with a floor of 1,000 followers so that nano creators are actually present rather than filtered out for being too small to index.
The filter set is where the product earns its price. You can search on the obvious creator-side attributes such as follower count, engagement rate, location, language, topic, and whether the account has run sponsored posts before. The more valuable half is audience-side: filter for creators whose followers are 60 percent women aged 25 to 34 living in Germany, and the result is a shortlist of people whose audience matches your buyer rather than people whose own profile happens to mention your category. Fake follower estimates and audience credibility scores sit on the same profile view, which is how most teams do first-pass vetting.
Around that sits the operating layer added over the last few years. Manage keeps a pipeline of creators with statuses and notes; Inbox syncs Gmail or Outlook so outreach threads live next to the creator record instead of in a separate sending tool; a two-way Shopify integration handles gifting, discount codes, orders, and attributed revenue; Track monitors posts and stories automatically for creators you have added to a campaign, including story frames that would otherwise vanish in 24 hours; Pay handles payouts; and affiliate links and codes tie content back to sales.
The company is Estonian, founded in Tallinn in 2018 by Avery Schrader and Hendry Sadrak, and raised a $12 million Series A led by henQ in October 2024 on top of earlier rounds from Icebreaker.vc and Change Ventures. It remains independent and venture-backed rather than owned by an agency holding company or a private equity roll-up, which matters in this category because several of its competitors are not. The entry price of $199 per month billed annually is real and self-serve, but it is a genuine mid-market price point, not a hobbyist one, and the credit metering deserves attention before you buy.
Best for
Ecommerce and consumer brands, and the agencies that serve them, running ongoing creator programs on Instagram, TikTok, and YouTube where finding the right creator by audience composition is the hard part and Shopify is the store platform.
Not the right fit for
- Small brands testing influencer marketing for the first time; at $199 per month billed annually with no free plan, the cheapest way in is still a spreadsheet and manual outreach.
- Teams whose creator programs live on Pinterest, X, Twitch, LinkedIn, or Snapchat; Modash indexes Instagram, TikTok, and YouTube only.
- Brands that need contracts, briefs, and rights management handled in-platform; contracting is still largely done outside Modash in a separate document tool.
- Non-Shopify ecommerce stacks that want deep commerce attribution; the native two-way commerce integration is Shopify-first and other platforms are thinner.
- Marketplace buyers who want to browse creators who have listed themselves with fixed prices and buy a deliverable; Modash indexes public profiles, it does not operate a booking marketplace.
- High-volume outbound teams that want sequences, follow-up automation, and deliverability tooling; Inbox is a synced mailbox, not a cold email platform.
How it works
- 1
You start in Discover, which queries the indexed database rather than the live social platforms. Filters combine creator attributes (followers, engagement rate, growth, location, language, topics, hashtags, mentions, whether they post sponsored content) with audience attributes (gender split, age bands, country and city, language, interests, and an audience credibility estimate). An AI search mode lets you describe the creator you want in a sentence and have the filters inferred for you.
- 2
Opening a creator's full profile consumes one of your monthly opened-profile credits. That profile carries the metrics you vet on: follower and engagement history, average likes and comments, view counts, audience breakdown, estimated fake follower share, brand affinity, and past sponsored posts. Revealing a publicly listed contact email consumes a separate email-unlock credit. Both meters reset monthly and do not roll over, so the pricing tier you pick is effectively a research budget.
- 3
Shortlisted creators move into Manage as a pipeline with statuses, notes, and custom fields. Outreach happens through Inbox, which connects your own Gmail or Outlook mailbox so messages send from your real address and threads attach to the creator record. Shopify connects two ways, so a gifting campaign can issue products and unique discount codes and then read orders and revenue back into the campaign view.
- 4
Once a creator is added to a campaign, Track watches their accounts for posts, reels, stories, and videos that match your campaign criteria and collects the content and its metrics automatically, including stories captured before they expire. Affiliate links and codes attribute sales to individual creators, and Pay issues payouts to creators worldwide, with the payout fee waived up to an annual volume threshold that depends on your plan.
Feature breakdown
27 features in 5 modulesDiscover: creator search
The indexed database and the filters that make it usable.- 350 million profile index
- Public Instagram, TikTok, and YouTube accounts with at least 1,000 followers, which means nano and micro creators are genuinely searchable rather than excluded by an index floor.
- Audience demographic filters
- Filter by the composition of a creator's followers (gender, age band, country, city, language, interests) rather than only by the creator's own attributes, which is the difference between a relevant shortlist and a popular one.
- Fake follower and credibility scoring
- Every profile carries an estimated share of inauthentic followers and an audience credibility score, so obvious bought-audience accounts get filtered out before a single email is sent.
- AI search
- Describe the creator you want in plain language and the system infers the filter combination, useful for briefs that are easy to say and tedious to translate into fifteen dropdowns.
- Influential fans
- Surfaces creators who already follow your own Instagram, TikTok, or YouTube account, metered separately per month; existing followers convert to partners at a noticeably higher rate than cold prospects.
- Lookalike search
- Start from a creator who worked well and find profiles with a similar audience shape and content style, which is how a successful test becomes a repeatable sourcing motion.
- Sponsored post history
- See which brands a creator has already worked with and how that content performed, both as a competitive signal and as a check on whether the account is saturated with paid posts.
- Contact email unlocks
- Reveal the business email a creator lists publicly on their profile, metered monthly and separate from the profile-opening credit.
Manage and Inbox
Pipeline, records, and outreach that sends from your own mailbox.- Creator pipeline
- Lists with stages, statuses, notes, and custom fields so a program with sixty creators in different states does not turn into three competing spreadsheets.
- Gmail and Outlook sync
- Connect your real mailbox so outreach sends from your own address and every reply attaches to the creator record; nothing routes through a third-party sending domain.
- Templates and personalization
- Reusable outreach templates with merge fields, aimed at the volume a brand actually sends rather than at cold-email scale.
- Shared team inbox
- Multiple team members see the same creator conversations, which prevents the common failure of one person owning every relationship in their personal inbox.
- CRM export
- Export profile data and contact details for creators in your lists, which is how teams get Modash data into a data warehouse or an existing CRM.
Track: content and performance
Automatic collection of the content creators actually publish.- Automatic post detection
- Add a creator to a campaign and their posts, reels, and videos matching your hashtag, mention, or date criteria are collected without anyone submitting a link.
- Story capture
- Instagram stories are captured with their metrics before the 24 hour window closes, which is the single most common gap in manual reporting.
- Campaign dashboards
- Aggregate reach, engagement, impressions, and content volume per campaign and per creator, with the underlying posts one click away.
- Content library
- A stored archive of creator content produced for you, which is what teams reuse for paid social and product pages once usage rights allow.
- Tracked creator limits
- Tracking capacity is a plan limit (100 creators on Essentials, 250 on Performance), so program size is a pricing input rather than an unlimited feature.
Commerce, affiliates, and payments
The layer that connects content to revenue and gets creators paid.- Two-way Shopify integration
- Issue products and unique discount codes for gifting campaigns and read orders and attributed revenue back, without a manual code spreadsheet in the middle.
- Gifting at scale
- Send product to many creators as a program rather than as individual manual orders, with fulfillment status visible against each creator record.
- Affiliate links and codes
- Per-creator tracking links and discount codes with attribution back to sales, available on Performance annual and Enterprise plans.
- Creator payouts
- Pay creators worldwide from inside the platform; Modash funds and releases the payout and handles the chasing, with a 0 percent fee up to $10,000 of annual payout volume on Performance and 5 percent above that.
- Commission and performance payouts
- Affiliate commissions and performance-based payments settle through the same payout rails as flat fees, so one creator does not need two payment processes.
Developer API
The database sold separately as a data product.- Discovery API
- Programmatic access to the same filtered search that powers the app, sold on annual credit contracts starting well above the SaaS plans (published from roughly $16,200 per year for 3,000 monthly credits).
- Raw API
- On-demand live fetches of a specific profile's current data for monitoring and enrichment, priced separately (published from roughly $10,000 per year for 40,000 monthly requests).
- AI Search API
- Natural-language creator discovery exposed as an endpoint, aimed at teams embedding creator search inside their own product.
- Zapier connector
- A published Zapier app covers the workflow automations most brands want without touching the paid data APIs.
Use cases
4 documentedDTC skincare brand running its first structured gifting program
The team has been DMing creators found by scrolling, with no record of who received product and no way to tell which posts drove sales.
Discover produces a shortlist of 120 micro creators whose audience skews female 25 to 34 in the two countries the brand ships to; Shopify gifting issues product and unique codes; Track collects the resulting posts and stories automatically, and attributed revenue per creator is visible without anyone submitting a screenshot.
Influencer marketing manager at a mid-size consumer goods company
Reporting to the CMO takes two days a month because story metrics have to be screenshotted by hand before they expire, and half the creators forget to send them.
Story capture and campaign dashboards remove the manual collection step entirely; the monthly report becomes an export rather than a project, and the team spends the recovered time on sourcing.
Agency managing creator programs for six ecommerce clients
Each client has its own spreadsheet, its own creator list, and its own inconsistent vetting standard, and new hires cannot tell which creators were already contacted.
Separate campaigns and lists per client with shared inbox visibility give every account manager the same pipeline and the same fake-follower threshold; the agency can also show clients audience-match evidence during the pitch rather than asserting fit.
Ecommerce brand converting its best customers into affiliates
The brand suspects a meaningful number of its Instagram followers are creators, but has no way to identify them among 90,000 accounts.
Influential fans surfaces followers who are themselves creators with a relevant audience; those already-warm accounts get affiliate links and codes, and the resulting program starts with a higher reply rate than any cold sourcing list the team had run.
Pricing
from $199 per month billed annually ($2,388 per year); $299 per month on month-to-month billingAnnual or monthly subscription with three published tiers plus a quoted Enterprise level. Every tier includes Discover, Manage, Track, Inbox, and Shopify gifting; what changes between tiers is metered capacity (opened profiles, email unlocks, tracked creators, influential fans, seats) and access to payments and affiliate management. The developer APIs are priced entirely separately on annual credit contracts.
| Plan | Price | Includes |
|---|---|---|
| Essentials | $199 per month billed annually ($299 month-to-month) |
No creator payments and no affiliate management at this tier; those are the practical reasons teams upgrade. |
| Performance | $499 per month billed annually ($599 month-to-month) |
|
| Enterprise | From about $14,700 per year, quoted |
|
| Discovery and Raw APIs | From about $10,000 per year, quoted separately |
Buying the app does not include API access, and buying API credits does not include the app. |
Billing notes
- The meters that matter are opened profiles and email unlocks, both monthly and both non-rolling; unused research capacity is lost at the end of the month rather than banked.
- There is no overage billing. Exceeding a limit means upgrading the plan or negotiating a custom one, which is a harder stop than a per-unit charge and worth modeling before you commit annually.
- Affiliate management is gated to the Performance annual commitment specifically, not to Performance monthly, so a team that wants affiliates cannot test it on a month-to-month basis.
- The annual discount is much larger on Essentials (about 25 percent) than on Performance (about 14 percent), so the monthly-to-annual decision is not uniform across tiers.
- Payout fees are volume-based rather than per-transaction: free up to $10,000 a year on Performance, then 5 percent, with a higher free threshold on Enterprise.
- The 14 day trial is deliberately tight at 20 profile views, which is enough to judge search quality but not enough to complete a real sourcing sprint.
Value assessment: Modash prices like a research subscription, and that is the right way to evaluate it. If your program depends on finding creators whose audience matches your buyer, the audience-side filters and credibility scoring are worth more than the workflow features, and $199 a month is cheap against one badly chosen partnership. If you already know your creators and mostly need tracking, payment, and reporting, you are paying a database price for a CRM job and cheaper tools exist. The credit model is the honest catch: 300 profile opens sounds generous until a vetting session burns forty of them in an afternoon, and because there is no overage the answer to running out is a tier upgrade rather than a small extra charge. Model your monthly vetting volume first, then pick the tier, and treat the tracked-creator ceiling as the real cap on program size.
Strengths & limitations
Strengths
- Audience-side filtering is genuinely differentiating; searching by who follows a creator rather than by the creator's own profile is what produces relevant shortlists.
- The 1,000 follower index floor means nano and micro creators are actually present, which matters because that is where most ecommerce programs now operate.
- Automatic content tracking, including Instagram stories captured before expiry, removes the most tedious recurring task in influencer reporting.
- Outreach sends from your own connected Gmail or Outlook mailbox, so replies land normally and no separate sending domain or deliverability setup is involved.
- The two-way Shopify integration closes the loop from gifting to discount code to attributed revenue without a manual reconciliation step.
- Consistently high review scores on G2 and Capterra, with support responsiveness and shipping speed named repeatedly as reasons rather than as generic praise.
- Independent and venture-backed rather than agency-owned or PE-owned, and the roadmap over the last two years has visibly followed customer requests.
Limitations
- Credits are the real constraint: opened profiles and email unlocks reset monthly, do not roll over, and there is no overage option, so heavy vetting months force a tier upgrade rather than a small extra charge.
- Instagram, TikTok, and YouTube only; Pinterest, X, Twitch, Snapchat, and LinkedIn creators are simply not in the index.
- Audience data is noticeably thinner and less reliable on very small creators, which is awkward given that nano creators are one of the main reasons to use the index at all.
- Contracting is not handled in-platform; reviewers report drafting agreements externally and attaching them, which leaves a gap in the middle of the workflow.
- Inbox is a synced mailbox rather than an outreach engine, so sequences, automated follow-ups, and deliverability tooling are not there; high-volume outbound teams feel this quickly.
- Commerce attribution is Shopify-first, and brands on other ecommerce platforms get materially less out of the gifting and affiliate loop.
- No free plan and a tight 14 day trial (20 profile views), which makes it hard for a very small brand to evaluate properly before committing.
- Affiliate management being tied to the annual Performance commitment means the feature cannot be trialled on a monthly plan.
Head-to-head comparisons
6 alternativesModash vs Upfluence
from Custom quote only; no published price. Third-party reporting puts realistic entry around $478 per month for a single module, with typical full-platform contracts running several thousand dollars a month.Both index large creator databases and both connect to Shopify, but they aim at different buyers. Upfluence leans harder into ecommerce integrations and customer-to-creator identification across more commerce platforms, with a sales-led, quote-driven motion. Modash publishes its prices, starts self-serve at $199 per month billed annually, and puts more of its engineering into audience-side search quality and automatic content tracking. A brand that wants to buy without a demo call usually lands on Modash; a brand that wants a heavily integrated commerce program with implementation support often ends up with Upfluence.
Full Modash vs Upfluence comparisonModash vs Heepsy
from Free plan; paid plans from 69 euros per month billed annually (89 euros month to month)Heepsy is the cheaper end of the same idea and the right comparison for a small brand deciding whether Modash is affordable. Heepsy is primarily a discovery and vetting database with entry plans well below Modash's, and it works if search is all you need. Modash costs several times more and justifies it with a larger index, deeper audience filters, automatic tracking of posts and stories, Shopify gifting, affiliate links, and payouts. If your program stops at building a list, Heepsy wins on price; if it continues into running and reporting on campaigns, Modash replaces more tools.
Full Modash vs Heepsy comparisonModash vs GRIN
from Free (200 monthly credits, no card); paid plans from $200 per monthGRIN is the fuller creator management platform: relationship management, contracts, product seeding across more commerce platforms, and reporting built for larger in-house teams, sold on annual quotes that typically land well above Modash's published tiers. Modash is stronger and cheaper at the discovery end and much easier to buy, but it leaves contracting outside the product. Teams whose bottleneck is finding the right creators pick Modash; teams whose bottleneck is managing hundreds of existing relationships with legal and finance in the loop pick GRIN.
Full Modash vs GRIN comparisonModash vs Later
from $18.75 per month billed annually (Starter), or $25 billed monthlyDifferent jobs that increasingly overlap. Later is a social media scheduling and content platform with an influencer offering attached, so a brand already publishing through Later can add creator work to an existing subscription. Modash does not schedule your own social content at all; it is a creator database and campaign tracker. If social publishing is the primary need and influencer work is secondary, Later is the more efficient purchase; if creator sourcing is the main problem, Later's discovery is not a substitute.
Full Modash vs Later comparisonModash vs Refersion
from Free (Marketplace Listing), then $39/mo plus 3% of affiliate sales (Launch)Refersion is a dedicated affiliate and partner tracking platform for ecommerce: links, commissions, payouts, and attribution done thoroughly, with no creator discovery layer at all. Modash includes affiliate links and codes as one feature among several, gated to its Performance annual plan. A brand whose program is fundamentally affiliate-driven, with a large partner roster and complex commission rules, is better served by Refersion; a brand that needs to find the creators first and only then pay them on performance gets more from Modash, and some brands run both.
Full Modash vs Refersion comparisonModash vs Tapfiliate
from $89/mo (Launch)Tapfiliate is affiliate-program infrastructure at a much lower entry price, aimed at brands that want tracking links, commission tiers, and a partner portal without a discovery database. It overlaps only with Modash's affiliate feature, and it is deeper there. The honest split: use Tapfiliate if you already have partners and need to pay them on performance, use Modash if the hard part is identifying which creators to recruit in the first place.
Full Modash vs Tapfiliate comparisonImplementation & onboarding
- Setup time
- Search is usable within minutes of signing up. A full deployment takes longer: connecting Gmail or Outlook, authorizing Shopify, defining campaign tracking criteria such as hashtags and mention rules, and importing an existing creator list typically fills a first week rather than a first afternoon.
- Learning curve
- Low for search, moderate for the parts that require judgment. The filters themselves are straightforward; knowing which audience thresholds actually predict performance, and how to spend a limited profile-open budget without exhausting it in the first week, is the skill that takes a month or two to develop.
- Onboarding
- Self-serve with in-app guidance and a large public content library, including free tools such as a fake follower checker and engagement rate calculator that also serve as evaluation aids. Dedicated onboarding and a named success manager come with Enterprise, and migration support is explicitly part of that tier.
- Migration notes
- Bring your existing creator list in as a list and enrich it through Discover, but budget profile-open credits for that first pass because enriching several hundred existing partners will consume a meaningful share of a month's allowance. Historical campaign performance from a previous tool does not transfer; tracking begins from the point a creator is added to a Modash campaign, so run the old reporting in parallel through one campaign cycle.
Platform, API & security
- Platforms
- Web applicationInstagram, TikTok, and YouTube data coverageShopify appGmail and Outlook mailbox sync
- API
- Two paid data products sold separately from the SaaS plans: a Discovery API for programmatic filtered creator search and a Raw API for live on-demand profile fetches, plus an AI Search endpoint. Both are annual credit contracts starting in five figures. A published Zapier connector covers ordinary workflow automation without touching the paid APIs.
- Compliance
- GDPREU-based data processing
- Data residency
- Operated from Estonia (EU), so processing sits under EU data protection law by default.
- SSO
- Single sign-on is handled at the Enterprise tier rather than being published on the self-serve plans.
- Security notes
- The index is built from publicly available social profile data, and contact unlocks reveal only emails creators have themselves listed publicly on their profiles. Mailbox access uses standard Gmail and Outlook OAuth against the user's own account rather than a shared sending infrastructure.
Support & resources
- Channels
- In-app chatEmail supportDedicated success manager on Enterprise
- Documentation
- A help center covering search filters, campaign tracking setup, Shopify connection, and payout mechanics, alongside an unusually large public blog and a set of free tools (fake follower checker, engagement rate calculator, influencer rate calculator, sponsored content library).
- Community
- No formal user community, but the company's published research and creator-economy content is widely cited in the category, and reviewers repeatedly single out fast, specific support replies rather than generic responsiveness.
Company
- Founded
- 2018
- Headquarters
- Tallinn, Estonia
- Ownership
- Independent, venture-backed
- Founders
- Avery Schrader, Hendry Sadrak
- Employees
- ~60 to 120 (estimates vary, 2026)
- Funding
- About $14.3 million raised across four rounds, most recently a $12 million Series A in October 2024 led by henQ with Icebreaker.vc and Change Ventures participating.
Funding history
| Round | Amount | Year | Notes |
|---|---|---|---|
| Pre-seed | $200K | 2019 | Led by Icebreaker.vc at launch. |
| Seed | $2M | 2022 | Raised to expand the API and data business. |
| Series A | $12M | 2024 | Led by henQ; funded AI search and in-platform creator payments. |
Timeline
- 2018Founded in Tallinn by Avery Schrader and Hendry Sadrak, initially as an influencer data company.
- 2019Pre-seed round from Icebreaker.vc; the product launches as a creator discovery database.
- 2022$2 million seed round, with the Discovery and Raw APIs positioned as a standalone data business for teams building their own tools.
- 2023Campaign management and automatic content tracking expand the product from a search engine into a workflow tool.
- 2024$12 million Series A led by henQ, earmarked for AI-enabled search and an in-platform creator payment system.
- 2025Creator payments and affiliate link and code management ship, along with AI search and the influential fans feature for finding creators among your own followers.
- 2026Published pricing sits at $199 per month billed annually for Essentials and $499 for Performance, with payouts free up to $10,000 of annual volume on Performance.
Integrations
- Shopify
- Gmail
- Outlook
- Zapier
- TikTok
- YouTube
- HubSpot (via Zapier)
- Slack (via Zapier)
- Google Sheets (via Zapier)
- Modash Discovery API
- Modash Raw API
Frequently asked questions
12 questionsWhat is Modash used for?
Finding and running partnerships with social media creators. It indexes more than 350 million public Instagram, TikTok, and YouTube profiles with at least 1,000 followers, lets you filter them by both creator attributes and audience demographics, and then manages the resulting relationships: outreach from your own mailbox, Shopify gifting, automatic tracking of the posts and stories creators publish, affiliate links, and payouts.
How much does Modash cost?
Essentials is $199 per month billed annually ($2,388 per year) or $299 month-to-month. Performance is $499 per month billed annually ($5,988 per year) or $599 month-to-month. Enterprise is quoted and starts around $14,700 per year. The developer APIs are a separate purchase, published from roughly $10,000 per year for the Raw API.
Does Modash have a free plan or free trial?
There is no free plan. There is a 14 day free trial with no credit card required, limited to 20 profile views, 6 email unlocks, and 10 tracked creators. That is enough to judge whether the search filters return relevant creators for your category, but not enough to complete a real sourcing sprint, so plan the trial around a specific test question.
How do Modash credits work?
Two meters matter. Opened profiles are consumed each time you view a creator's full profile (300 per month on Essentials, 800 on Performance). Email unlocks are consumed when you reveal a creator's publicly listed contact email (150 and 400 respectively). Both reset monthly and do not roll over. There is no overage billing, so exceeding a limit means upgrading the plan or negotiating a custom one.
Which social platforms does Modash cover?
Instagram, TikTok, and YouTube. Pinterest, X, Twitch, Snapchat, and LinkedIn are not in the index, so if your creator program depends on any of those you will need a second tool or a different platform.
Modash vs Upfluence: which is better for a small ecommerce brand?
Modash is usually the easier purchase because pricing is published and the entry tier is genuinely self-serve at $199 per month billed annually. Upfluence sells through demos and quotes and leans harder into commerce integrations beyond Shopify. If Shopify is your store and creator discovery is the bottleneck, Modash is the shorter path; if you need broad ecommerce integration and hands-on implementation, Upfluence is the more common answer.
Can Modash pay influencers directly?
Yes, on Performance and Enterprise plans. Modash funds and releases payouts to creators worldwide and handles the follow-through. Performance carries a 0 percent fee up to $10,000 of annual payout volume, with 5 percent applying above that; Enterprise raises the free threshold to $100,000 a year with tiering above it. Payments are not available on the Essentials tier.
Does Modash detect fake followers?
Every profile carries an estimated share of inauthentic followers and an audience credibility score, and the company also publishes a free standalone fake follower checker. Treat the number as a screening signal rather than a verdict: it reliably catches obviously bought audiences, and it is less confident on very small creators where the sample of audience data is thinner.
Does Modash handle influencer contracts?
Not really. Reviewers consistently report drafting agreements in an external document tool and attaching them, which is a genuine gap in the middle of the workflow. If contracting, brief approval, and usage rights tracking are central to how you operate, budget for a separate contract tool or evaluate a fuller creator management platform.
How does Modash track influencer content?
Add a creator to a campaign and Modash watches their accounts for posts, reels, videos, and stories matching your criteria such as a hashtag or a mention, collecting the content and its metrics automatically. Instagram stories are captured before the 24 hour expiry, which is the piece manual reporting almost always loses. Tracking capacity is capped by plan at 100 creators on Essentials and 250 on Performance.
Who owns Modash?
It is independent and venture-backed, headquartered in Tallinn, Estonia, and founded in 2018 by Avery Schrader and Hendry Sadrak. It has raised about $14.3 million, most recently a $12 million Series A in October 2024 led by henQ. It is not owned by an agency group or a private equity firm, which distinguishes it from several consolidated competitors in this category.
Is Modash worth it for a brand with a small budget?
Below roughly $2,400 a year of committed spend, probably not. There is no free plan and no cheap tier, so a brand doing a handful of partnerships a quarter will get more from manual sourcing plus a low-cost discovery tool. The purchase makes sense when creator sourcing is a recurring job rather than an occasional one, and when picking the wrong partner costs more than the subscription.
Editorial verdict
Modash is the strongest self-serve answer in influencer marketing to the question most brands actually struggle with: which creators have an audience that looks like my customer. The audience-side filters, the 1,000 follower index floor, and the credibility scoring make shortlists that hold up, and the workflow attached to them (mailbox-synced outreach, Shopify gifting, automatic post and story tracking, affiliate links, payouts) is enough to run a program end to end without a second platform for most ecommerce teams. It is a real mid-market purchase, not a starter tool: $199 per month billed annually with no free plan, a deliberately tight trial, and a credit model with no overage valve, so the tier you pick is a research budget you cannot exceed without upgrading. The gaps are specific and worth naming: contracting happens outside the product, Inbox is a synced mailbox rather than an outreach engine, commerce attribution is Shopify-first, audience data thins out on the smallest creators, and three platforms means three platforms. Buy it if sourcing is your bottleneck and Shopify is your store; look elsewhere if your program is fundamentally affiliate operations, if you already know every creator you work with, or if your creators live anywhere but Instagram, TikTok, and YouTube.
Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.