Modash vs Tapfiliate
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentModash compared with Tapfiliate
Tapfiliate is affiliate-program infrastructure at a much lower entry price, aimed at brands that want tracking links, commission tiers, and a partner portal without a discovery database. It overlaps only with Modash's affiliate feature, and it is deeper there. The honest split: use Tapfiliate if you already have partners and need to pay them on performance, use Modash if the hard part is identifying which creators to recruit in the first place.
Choose Modash if
Ecommerce and consumer brands, and the agencies that serve them, running ongoing creator programs on Instagram, TikTok, and YouTube where finding the right creator by audience composition is the hard part and Shopify is the store platform.
Choose Tapfiliate if
Companies that need one affiliate platform across more than one billing or commerce system, sellers with high revenue per conversion who do not want a percentage of it clipped, and teams that want a genuinely white-label partner portal on a custom domain without paying enterprise pricing for it.
Side by side
13 attributes| Attribute | Modash | Tapfiliate |
|---|---|---|
| Category | Influencer | Referrals |
| Starting price | $199 per month billed annually ($2,388 per year); $299 per month on month-to-month billing (14 days trial) | $89/mo (Launch) (7 days trial) |
| Pricing model | Annual or monthly subscription with three published tiers plus a quoted Enterprise level. Every tier includes Discover, Manage, Track, Inbox, and Shopify gifting; what changes between tiers is metered capacity (opened profiles, email unlocks, tracked creators, influential fans, seats) and access to payments and affiliate management. The developer APIs are priced entirely separately on annual credit contracts. | Flat monthly subscription metered on clicks and conversions, with published per-thousand overage rates, no transaction fee, and no percentage taken from affiliate-driven revenue. |
| Free plan | No | No |
| Free trial | 14 days, no credit card, capped at 20 profile views, 6 email unlocks, and 10 tracked creators | 7 days on Launch, 14 days on Scale, 30 days on Enterprise |
| Best for | Ecommerce and consumer brands, and the agencies that serve them, running ongoing creator programs on Instagram, TikTok, and YouTube where finding the right creator by audience composition is the hard part and Shopify is the store platform. | Companies that need one affiliate platform across more than one billing or commerce system, sellers with high revenue per conversion who do not want a percentage of it clipped, and teams that want a genuinely white-label partner portal on a custom domain without paying enterprise pricing for it. |
| Setup time | Search is usable within minutes of signing up. A full deployment takes longer: connecting Gmail or Outlook, authorizing Shopify, defining campaign tracking criteria such as hashtags and mention rules, and importing an existing creator list typically fills a first week rather than a first afternoon. | A day for a supported platform: install the connector or drop the script, create a program, set the commission rule, publish the signup page. The API path takes an engineer a few hours plus testing, and is where most of the real work lives if your billing system is not on the connector list. |
| Learning curve | Low for search, moderate for the parts that require judgment. The filters themselves are straightforward; knowing which audience thresholds actually predict performance, and how to spend a limited profile-open budget without exhausting it in the first week, is the skill that takes a month or two to develop. | Moderate. The concepts are standard, but the program and commission settings expose more options than a Stripe-native tool does, and multi-level commissions in particular need a deliberate design decision before you turn them on. |
| Platforms | Web application, Instagram, TikTok, and YouTube data coverage, Shopify app, Gmail and Outlook mailbox sync | Web app, White-label affiliate portal, Custom domain hosting, JavaScript tracking snippet, REST API |
| Compliance | GDPR, EU-based data processing | GDPR (Netherlands-based operator, EU data protection regime) |
| Founded | 2018 | 2014 |
| Headquarters | Tallinn, Estonia | Amsterdam, Netherlands |
| Ownership | Independent, venture-backed | Acquired by Admitad in February 2021 and operated as part of the Admitad group |
Strengths and limitations
Modash
Strengths
- Audience-side filtering is genuinely differentiating; searching by who follows a creator rather than by the creator's own profile is what produces relevant shortlists.
- The 1,000 follower index floor means nano and micro creators are actually present, which matters because that is where most ecommerce programs now operate.
- Automatic content tracking, including Instagram stories captured before expiry, removes the most tedious recurring task in influencer reporting.
- Outreach sends from your own connected Gmail or Outlook mailbox, so replies land normally and no separate sending domain or deliverability setup is involved.
Limitations
- Credits are the real constraint: opened profiles and email unlocks reset monthly, do not roll over, and there is no overage option, so heavy vetting months force a tier upgrade rather than a small extra charge.
- Instagram, TikTok, and YouTube only; Pinterest, X, Twitch, Snapchat, and LinkedIn creators are simply not in the index.
- Audience data is noticeably thinner and less reliable on very small creators, which is awkward given that nano creators are one of the main reasons to use the index at all.
- Contracting is not handled in-platform; reviewers report drafting agreements externally and attaching them, which leaves a gap in the middle of the workflow.
Tapfiliate
Strengths
- No transaction fee and no percentage of tracked revenue on any published plan, which becomes the dominant cost advantage as soon as a program starts working.
- Genuinely platform-agnostic: prebuilt connectors, a JavaScript snippet, and a REST API mean it fits ecommerce, SaaS, and anything with a server that can post a conversion.
- Full white-label portal and custom domain hosting included rather than gated behind an enterprise tier, so partners never see a vendor's branding.
- Recurring commissions and multi-level sub-affiliate structures in one product, a combination most cheaper tools in this category do not offer together.
Limitations
- The 50-affiliate ceiling on Launch is low for a $89 plan and forces an early jump to $179 for programs that recruit successfully.
- Click and conversion metering is the wrong shape for high-volume, low-value ecommerce, where a percentage-fee competitor is usually cheaper.
- Tapfiliate calculates payouts but does not run them as a service, so someone on your team still executes PayPal batches and chases tax documentation.
- Subscription-event fidelity is weaker than a Stripe-native tool; upgrades, downgrades, and proration are handled through integration and API work rather than a live billing sync built for exactly that.
Pricing compared
Modash
Annual or monthly subscription with three published tiers plus a quoted Enterprise level. Every tier includes Discover, Manage, Track, Inbox, and Shopify gifting; what changes between tiers is metered capacity (opened profiles, email unlocks, tracked creators, influential fans, seats) and access to payments and affiliate management. The developer APIs are priced entirely separately on annual credit contracts.
- Essentials$199
- Performance$499
- EnterpriseFrom about $14,700
- Discovery and Raw APIsFrom about $10,000
Modash prices like a research subscription, and that is the right way to evaluate it. If your program depends on finding creators whose audience matches your buyer, the audience-side filters and credibility scoring are worth more than the workflow features, and $199 a month is cheap against one badly chosen partnership. If you already know your creators and mostly need tracking, payment, and reporting, you are paying a database price for a CRM job and cheaper tools exist. The credit model is the honest catch: 300 profile opens sounds generous until a vetting session burns forty of them in an afternoon, and because there is no overage the answer to running out is a tier upgrade rather than a small extra charge. Model your monthly vetting volume first, then pick the tier, and treat the tracked-creator ceiling as the real cap on program size.
Tapfiliate
Flat monthly subscription metered on clicks and conversions, with published per-thousand overage rates, no transaction fee, and no percentage taken from affiliate-driven revenue.
- Launch$89
- Scale$179
- EnterpriseCustom
Model it against your own conversion volume, because that is the only variable that moves the bill. A program producing $10,000 a month of affiliate revenue at a $100 average order is 100 conversions, comfortably inside Launch, so the cost is $89 a month. Scale that program to $100,000 a month and you are at roughly 1,000 conversions and well past 5,000 clicks, so you move to Scale at $179 a month, and that is still the whole bill. Compare that with Refersion Growth at $199 plus 2% of tracked sales, which on $100,000 of affiliate revenue is $2,199 a month, or UpPromote Professional at $89.99 plus 1.5%, which is $1,589.99. Tapfiliate is expensive at the bottom of the market and dramatically cheap at the top, and the crossover happens surprisingly early.
Editorial verdict on each
Modash
Modash is the strongest self-serve answer in influencer marketing to the question most brands actually struggle with: which creators have an audience that looks like my customer. The audience-side filters, the 1,000 follower index floor, and the credibility scoring make shortlists that hold up, and the workflow attached to them (mailbox-synced outreach, Shopify gifting, automatic post and story tracking, affiliate links, payouts) is enough to run a program end to end without a second platform for most ecommerce teams. It is a real mid-market purchase, not a starter tool: $199 per month billed annually with no free plan, a deliberately tight trial, and a credit model with no overage valve, so the tier you pick is a research budget you cannot exceed without upgrading. The gaps are specific and worth naming: contracting happens outside the product, Inbox is a synced mailbox rather than an outreach engine, commerce attribution is Shopify-first, audience data thins out on the smallest creators, and three platforms means three platforms. Buy it if sourcing is your bottleneck and Shopify is your store; look elsewhere if your program is fundamentally affiliate operations, if you already know every creator you work with, or if your creators live anywhere but Instagram, TikTok, and YouTube.
Read the full Modash profileTapfiliate
Tapfiliate is the sensible choice when your stack refuses to fit inside a Stripe-shaped box and when your affiliate revenue is large enough that a percentage clip starts to hurt. The API-first design means it will track anything, the white-label portal on your own domain is better than the price suggests, and the absence of any transaction fee makes it structurally cheaper than Refersion or UpPromote at scale. The costs are equally clear: $89 before you have a single partner, a 50-affiliate ceiling on the entry tier that arrives faster than most buyers expect, payouts you still have to run yourself, and no meaningful recruitment tooling. If you are testing the idea of affiliates, start somewhere cheaper. If you are running a real program across more than one platform, Tapfiliate is one of the two or three tools worth shortlisting.
Read the full Tapfiliate profileModash profile last reviewed 2026-08-23; Tapfiliate last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.