Favikon vs Modash
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
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The short answer
Both sides assessedFavikon compared with Modash
Modash indexes about 350 million Instagram, TikTok, and YouTube profiles and adds Shopify gifting, affiliate links, and creator payouts, from $199 a month billed annually. Favikon starts cheaper at $159, covers six more networks including LinkedIn, X, and Substack, and scores authenticity with methods aimed at those platforms, but has no payments or commerce layer and a much smaller consumer index. Ecommerce brands on Shopify should choose Modash; B2B teams and anyone whose creators live on LinkedIn or X should choose Favikon.
Modash compared with Favikon
Favikon is the B2B-leaning alternative: nine networks including LinkedIn, X, and Substack, authenticity scoring built for those platforms, and a lower entry price of $159 a month billed annually. It has no Shopify gifting, affiliate links, or creator payouts, and its consumer index is far smaller than Modash's 350 million profiles. Ecommerce brands on Shopify should stay with Modash; teams whose creators live on LinkedIn or X should look at Favikon.
Choose Favikon if
B2B companies, SaaS marketers, and small agencies that want to find and vet creators on LinkedIn, X, Substack, and YouTube as well as Instagram and TikTok, and run outreach and tracking on a monthly self-serve plan rather than an annual enterprise contract.
Choose Modash if
Ecommerce and consumer brands, and the agencies that serve them, running ongoing creator programs on Instagram, TikTok, and YouTube where finding the right creator by audience composition is the hard part and Shopify is the store platform.
Side by side
13 attributes| Attribute | Favikon | Modash |
|---|---|---|
| Category | Influencer | Influencer |
| Starting price | $159 per month billed annually on Core ($179 per month quarterly, $199 month to month) (free plan available) | $199 per month billed annually ($2,388 per year); $299 per month on month-to-month billing (14 days trial) |
| Pricing model | Subscription on two published self-serve plans and a quoted Enterprise tier, billed monthly, quarterly, or yearly. Each plan includes a monthly credit allowance (Favicoins) consumed by searches, profile unlocks, email lookups, and refreshes, plus caps on saved contacts, active campaigns, and tracked creators. Credits refresh monthly on every billing cycle, and extra credits are sold in packs. The help center lists the same figures in euros. | Annual or monthly subscription with three published tiers plus a quoted Enterprise level. Every tier includes Discover, Manage, Track, Inbox, and Shopify gifting; what changes between tiers is metered capacity (opened profiles, email unlocks, tracked creators, influential fans, seats) and access to payments and affiliate management. The developer APIs are priced entirely separately on annual credit contracts. |
| Free plan | Accounts drop to a free plan after a trial or subscription ends; Rankings stay free, but the pricing page publishes no free-plan limits | No |
| Free trial | 7 days, no credit card, with 15 credits | 14 days, no credit card, capped at 20 profile views, 6 email unlocks, and 10 tracked creators |
| Best for | B2B companies, SaaS marketers, and small agencies that want to find and vet creators on LinkedIn, X, Substack, and YouTube as well as Instagram and TikTok, and run outreach and tracking on a monthly self-serve plan rather than an annual enterprise contract. | Ecommerce and consumer brands, and the agencies that serve them, running ongoing creator programs on Instagram, TikTok, and YouTube where finding the right creator by audience composition is the hard part and Shopify is the store platform. |
| Setup time | A first search runs minutes after signup, and the free Rankings need no setup at all. A working campaign takes an afternoon: connecting email and, on Pro, LinkedIn and Instagram accounts, linking GA4, defining tracking hashtags and mentions, and importing an existing creator list by CSV. | Search is usable within minutes of signing up. A full deployment takes longer: connecting Gmail or Outlook, authorizing Shopify, defining campaign tracking criteria such as hashtags and mention rules, and importing an existing creator list typically fills a first week rather than a first afternoon. |
| Learning curve | Low for search and rankings, moderate for the scores and the credit budget. Understanding what Authority, Influence, and Authenticity each measure takes a read of the published methodology, and rationing credits so a month's allowance is not spent on curiosity takes a few weeks of practice. | Low for search, moderate for the parts that require judgment. The filters themselves are straightforward; knowing which audience thresholds actually predict performance, and how to spend a limited profile-open budget without exhausting it in the first week, is the skill that takes a month or two to develop. |
| Platforms | Web application, Chrome extension, MCP server, REST API (Enterprise) | Web application, Instagram, TikTok, and YouTube data coverage, Shopify app, Gmail and Outlook mailbox sync |
| Compliance | GDPR (vendor-stated), CCPA (vendor-stated), No published SOC 2 or ISO certification | GDPR, EU-based data processing |
| Founded | 2020 | 2018 |
| Headquarters | Paris, France (team also in Cannes) | Tallinn, Estonia |
| Ownership | Independent, angel-backed | Independent, venture-backed |
Strengths and limitations
Favikon
Strengths
- Covers nine networks, including LinkedIn, X, Substack, Pinterest, and Twitch, where most rivals in this category index three to five consumer networks.
- Authenticity scoring designed for LinkedIn and X, with its weighting published, catches engagement pods and AI-templated posting that follower-count tools miss.
- Published prices with monthly, quarterly, and annual billing, a card checkout, and a 7 day trial with no credit card.
- Free public Rankings across more than 600 niches give a useful map of a market before spending a credit.
Limitations
- No creator payments, contracts, Shopify integration, discount codes, or affiliate links; ecommerce programs that pay and attribute sales through a platform need a second tool.
- Credits govern nearly everything, and at two credits per full profile the Core allowance supports a modest vetting volume before top-ups.
- Core allows only one active campaign or report and email-only outreach, so most teams end up on Pro.
- Saved lists, creators, and tracked rankings are deleted when a subscription expires, and unused credits cannot carry to a later subscription.
Modash
Strengths
- Audience-side filtering is genuinely differentiating; searching by who follows a creator rather than by the creator's own profile is what produces relevant shortlists.
- The 1,000 follower index floor means nano and micro creators are actually present, which matters because that is where most ecommerce programs now operate.
- Automatic content tracking, including Instagram stories captured before expiry, removes the most tedious recurring task in influencer reporting.
- Outreach sends from your own connected Gmail or Outlook mailbox, so replies land normally and no separate sending domain or deliverability setup is involved.
Limitations
- Credits are the real constraint: opened profiles and email unlocks reset monthly, do not roll over, and there is no overage option, so heavy vetting months force a tier upgrade rather than a small extra charge.
- Instagram, TikTok, and YouTube only; Pinterest, X, Twitch, Snapchat, and LinkedIn creators are simply not in the index.
- Audience data is noticeably thinner and less reliable on very small creators, which is awkward given that nano creators are one of the main reasons to use the index at all.
- Contracting is not handled in-platform; reviewers report drafting agreements externally and attaching them, which leaves a gap in the middle of the workflow.
Pricing compared
Favikon
Subscription on two published self-serve plans and a quoted Enterprise tier, billed monthly, quarterly, or yearly. Each plan includes a monthly credit allowance (Favicoins) consumed by searches, profile unlocks, email lookups, and refreshes, plus caps on saved contacts, active campaigns, and tracked creators. Credits refresh monthly on every billing cycle, and extra credits are sold in packs. The help center lists the same figures in euros.
- Core$159
- Pro$239
- EnterpriseCustom quote
For a B2B buyer Favikon is close to the only self-serve option in the category, and that alone justifies $239 a month on Pro: nothing else here indexes LinkedIn, X, and Substack creators with authenticity scoring built for those networks. For a consumer brand the comparison is harder, because Modash and Heepsy sell larger Instagram, TikTok, and YouTube indexes with payments and Shopify attribution at similar or lower prices, and Favikon has neither. The credit model is the thing to model before buying. Five hundred credits sounds like plenty until you see that a full profile costs two and an email lookup one, which makes Core roughly 150 fully vetted creators with email addresses a month in practice. Buy Core to test the data in your niche, expect to move to Pro if LinkedIn outreach or more than one live campaign is the plan, and budget for credit packs in heavy sourcing months.
Modash
Annual or monthly subscription with three published tiers plus a quoted Enterprise level. Every tier includes Discover, Manage, Track, Inbox, and Shopify gifting; what changes between tiers is metered capacity (opened profiles, email unlocks, tracked creators, influential fans, seats) and access to payments and affiliate management. The developer APIs are priced entirely separately on annual credit contracts.
- Essentials$199
- Performance$499
- EnterpriseFrom about $14,700
- Discovery and Raw APIsFrom about $10,000
Modash prices like a research subscription, and that is the right way to evaluate it. If your program depends on finding creators whose audience matches your buyer, the audience-side filters and credibility scoring are worth more than the workflow features, and $199 a month is cheap against one badly chosen partnership. If you already know your creators and mostly need tracking, payment, and reporting, you are paying a database price for a CRM job and cheaper tools exist. The credit model is the honest catch: 300 profile opens sounds generous until a vetting session burns forty of them in an afternoon, and because there is no overage the answer to running out is a tier upgrade rather than a small extra charge. Model your monthly vetting volume first, then pick the tier, and treat the tracked-creator ceiling as the real cap on program size.
Editorial verdict on each
Favikon
Favikon is the influencer platform for teams whose creators are not only on Instagram and TikTok. Its nine-network index, LinkedIn and X authenticity scoring, B2B filters, and free Rankings make it the obvious self-serve choice for software and professional services companies, and the rebuilt V3 workflow (AI search, a multichannel inbox, tracked campaigns with cost and GA4 reporting, and an MCP server on Pro) covers most of what a small team needs to run a program. It is also one of the few platforms here that publishes prices and bills monthly. The gaps are specific. There are no payments, contracts, Shopify integration, or affiliate links, so ecommerce programs will find Modash, Heepsy, or Upfluence more complete. The credit model rewards careful vetting and punishes browsing, Core's single campaign slot pushes most teams to Pro at $239, and a lapsed subscription deletes saved lists. Run the free week on your own niche; if the right LinkedIn or X creators are in the rankings, it is the best buy in the category for a B2B brand.
Read the full Favikon profileModash
Modash is the strongest self-serve answer in influencer marketing to the question most brands actually struggle with: which creators have an audience that looks like my customer. The audience-side filters, the 1,000 follower index floor, and the credibility scoring make shortlists that hold up, and the workflow attached to them (mailbox-synced outreach, Shopify gifting, automatic post and story tracking, affiliate links, payouts) is enough to run a program end to end without a second platform for most ecommerce teams. It is a real mid-market purchase, not a starter tool: $199 per month billed annually with no free plan, a deliberately tight trial, and a credit model with no overage valve, so the tier you pick is a research budget you cannot exceed without upgrading. The gaps are specific and worth naming: contracting happens outside the product, Inbox is a synced mailbox rather than an outreach engine, commerce attribution is Shopify-first, audience data thins out on the smallest creators, and three platforms means three platforms. Buy it if sourcing is your bottleneck and Shopify is your store; look elsewhere if your program is fundamentally affiliate operations, if you already know every creator you work with, or if your creators live anywhere but Instagram, TikTok, and YouTube.
Read the full Modash profileFavikon profile last reviewed 2026-09-26; Modash last reviewed 2026-08-23. Pricing is compiled from public sources and can change without notice. See our methodology.
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Frequently asked questions
6 questionsWhat is the difference between Favikon and Modash?
Modash indexes about 350 million Instagram, TikTok, and YouTube profiles and adds Shopify gifting, affiliate links, and creator payouts, from $199 a month billed annually. Favikon starts cheaper at $159, covers six more networks including LinkedIn, X, and Substack, and scores authenticity with methods aimed at those platforms, but has no payments or commerce layer and a much smaller consumer index. Ecommerce brands on Shopify should choose Modash; B2B teams and anyone whose creators live on LinkedIn or X should choose Favikon.
Is Favikon or Modash cheaper?
Favikon starts at $159 per month billed annually on Core ($179 per month quarterly, $199 month to month) (free plan available). Modash starts at $199 per month billed annually ($2,388 per year); $299 per month on month-to-month billing (14 days trial). The billing models differ, so the entry price is rarely the whole cost. Favikon pricing model: Subscription on two published self-serve plans and a quoted Enterprise tier, billed monthly, quarterly, or yearly. Modash pricing model: Annual or monthly subscription with three published tiers plus a quoted Enterprise level.
Does Favikon or Modash have a free plan?
Favikon has a free plan. Accounts drop to a free plan after a trial or subscription ends; Rankings stay free, but the pricing page publishes no free-plan limits. Trial terms: 7 days, no credit card, with 15 credits. Modash has no free plan. Trial terms: 14 days, no credit card, capped at 20 profile views, 6 email unlocks, and 10 tracked creators.
Who should choose Favikon?
B2B companies, SaaS marketers, and small agencies that want to find and vet creators on LinkedIn, X, Substack, and YouTube as well as Instagram and TikTok, and run outreach and tracking on a monthly self-serve plan rather than an annual enterprise contract.
Who should choose Modash?
Ecommerce and consumer brands, and the agencies that serve them, running ongoing creator programs on Instagram, TikTok, and YouTube where finding the right creator by audience composition is the hard part and Shopify is the store platform.
What are the best alternatives to Favikon and Modash?
SaaSTracker profiles 15 products in Influencer & Creator Marketing. The Summer 2026 awards in the category went to Collabstr (Ease of Use). Every profile is compiled from primary sources, so a shortlist can be built from pricing, limitations, and fit rather than from star ratings.
