Favikon

1. 1

   You search. Creator Search takes a natural-language prompt describing niche, tone, audience, and platform and returns matches in pages of 25 for one credit per search; Content Search finds creators by what they have posted; Lookalikes starts from a creator who performed well; Rankings, which are free, list leading creators by country, network, niche, and gender. Filters for country, language, gender, age, engagement rate, and growth rate narrow the results, and Pro adds sponsored post, job title, company, and LinkedIn Top Voice filters.

2. 2

   You vet. Opening a full profile costs two credits and keeps it unlocked for 30 days, showing authority, influence, and authenticity scores, audience breakdowns, brand fit, an estimated price per post, recent content, and past collaborations. Saved creators go into Contacts (3,000 on Core and 5,000 on Pro per the pricing page), where they can be enriched, refreshed for half a credit, and grouped into unlimited lists and segments.

3. 3

   You reach out. Creators move into a campaign with a Kanban view and custom stages, either added manually, imported by CSV, or recruited through a public campaign that Favikon's registered creators can apply to. Messages go out by email on Core, and by email plus LinkedIn and Instagram direct messages on Pro, from a single inbox with templates, scheduled messages, attachments, and deal notes for deliverables and fees. Fetching an email address costs a credit, returned if none is found.

4. 4

   You measure. Favikon collects every post from creators in a tracked campaign that carries your mention, hashtag (stories included), or keyword, refreshes performance roughly every 22 hours, and reports engagement, reach, cost per thousand, cost per engagement, cost per view, estimated media value, and best posting times. On Pro, a Google Analytics 4 connection attributes clicks and site visits to individual creators. Everything exports to CSV.

Subscription on two published self-serve plans and a quoted Enterprise tier, billed monthly, quarterly, or yearly. Each plan includes a monthly credit allowance (Favicoins) consumed by searches, profile unlocks, email lookups, and refreshes, plus caps on saved contacts, active campaigns, and tracked creators. Credits refresh monthly on every billing cycle, and extra credits are sold in packs. The help center lists the same figures in euros.

Value assessment: For a B2B buyer Favikon is close to the only self-serve option in the category, and that alone justifies $239 a month on Pro: nothing else here indexes LinkedIn, X, and Substack creators with authenticity scoring built for those networks. For a consumer brand the comparison is harder, because Modash and Heepsy sell larger Instagram, TikTok, and YouTube indexes with payments and Shopify attribution at similar or lower prices, and Favikon has neither. The credit model is the thing to model before buying. Five hundred credits sounds like plenty until you see that a full profile costs two and an email lookup one, which makes Core roughly 150 fully vetted creators with email addresses a month in practice. Buy Core to test the data in your niche, expect to move to Pro if LinkedIn outreach or more than one live campaign is the plan, and budget for credit packs in heavy sourcing months.

Favikon is a influencer tool, and a team running it still has 7 neighbouring categories to staff. The pick in each is Metricool for social media management, PromoteKit for affiliate & referral programs, Judge.me for testimonials & social proof, Bïrch (formerly Revealbot) for paid ads management, Rytr for AI writing & content generation, Podia for community platforms and Umami for GTM analytics, each the leading tool in that category on published criteria.

1. MetricoolSocial Media Management · Best Value

   Because

   Favikon is built for influencer, not social. Metricool adds unified organic and paid reporting across Meta.

   Benefit

   A month of posts goes out from one queue, and the numbers say which ones earned attention.

2. PromoteKitAffiliate & Referral Programs · Best Value

   Because

   Favikon is built for influencer, not referrals. PromoteKit adds a permanently free tier.

   Benefit

   Partners get tracked and paid automatically, so a referral programme survives past its first month.

3. Judge.meTestimonials & Social Proof · Best Value

   Because

   Favikon is built for influencer, not social proof. Judge.me adds a single flat $15 paid plan at any order volume.

   Benefit

   Real customer proof sits on the pages where people decide, not only on a review site.

4. Bïrch (formerly Revealbot)Paid Ads Management · Best Value

   Because

   Favikon lists core allows only one active campaign or report and email-only outreach among its limits. Bïrch (formerly Revealbot) adds genuine multi-network automation.

   Benefit

   Budget moves to what converts without somebody logging into three ad platforms every morning.

5. RytrAI Writing & Content Generation · Best Value

   Because

   Favikon is built for influencer, not AI writing. Rytr adds tone matching from writing samples.

   Benefit

   Draft volume stops being the bottleneck, and a writer edits instead of starting from nothing.

6. PodiaCommunity Platforms · Best Value

   Because

   Favikon is built for influencer, not community. Podia adds every feature on every plan.

   Benefit

   Customers answer each other in a space the company owns, rather than in a chat nobody can search.

7. UmamiGTM Analytics · Best Value

   Because

   Favikon lists some vendor figures disagree across pages among its limits. Umami adds a free Cloud tier at roughly 100,000 events a month with three.

   Benefit

   Spend gets attributed to revenue, so the channel that works is the one that gets funded.

Pairings follow the methodology: the leading tool in each complementary category, chosen on published criteria. Placement cannot be purchased.

Setup time

A first search runs minutes after signup, and the free Rankings need no setup at all. A working campaign takes an afternoon: connecting email and, on Pro, LinkedIn and Instagram accounts, linking GA4, defining tracking hashtags and mentions, and importing an existing creator list by CSV.

Learning curve

Low for search and rankings, moderate for the scores and the credit budget. Understanding what Authority, Influence, and Authenticity each measure takes a read of the published methodology, and rationing credits so a month's allowance is not spent on curiosity takes a few weeks of practice.

Onboarding

Self-serve with a 7 day trial, an Intercom help center, a demo video library, and an influencer marketing academy. Priority support comes with Pro, and onboarding and a dedicated customer success manager with Enterprise.

Migration notes

Existing creator lists import by CSV, but enriching them spends credits, so budget for that first pass. Campaign history from another tool does not transfer; tracking starts when a creator is added to a Favikon campaign. On the way out, export contacts and campaign analytics before the subscription expires, because saved lists and creators are removed at expiry.

Platforms

Web applicationChrome extensionMCP serverREST API (Enterprise)

API

An API for Favikon data is available on Enterprise by request. The Pro plan includes an MCP server at mcp.favikon.com with 63 tools, per the help center, authenticated by OAuth for interactive clients or a non-expiring API key for automation, and inheriting the user's workspace permissions.

Compliance

GDPR (vendor-stated)CCPA (vendor-stated)No published SOC 2 or ISO certification

Data residency

Operated by Moojito SAS, registered in France, under EU data protection law; hosting region not published.

Security notes

Favikon says it analyzes only public creator data and excludes private accounts. A trust center page exists in the app but did not render for this review. MCP API keys do not expire and grant full workspace access, including credit spending and message sending, so they should be revoked if exposed.

Channels

In-app chat (Intercom)Email supportPriority support on ProDedicated customer success manager on Enterprise

Documentation

An Intercom help center covering plans and credits, discovery, campaigns, outreach limits, billing, and the MCP server, with several articles updated in September 2026, plus a demo library and an influencer marketing academy.

Community

No user forum, but the free public Rankings, free tools, open Claude skills, and a blog publishing several guides a month keep Favikon widely referenced in B2B creator marketing.

Founded

2020

Headquarters

Paris, France (team also in Cannes)

Ownership

Independent, angel-backed

Founders

Jeremy Boissinot, Joni Shkurti

Employees

Not disclosed

Funding

Backed by the Akka European tech business angel network and individual angels named on the about page, including Neil Hoyne and Richard van der Boom; round sizes and dates are not disclosed.

Favikon is the influencer platform for teams whose creators are not only on Instagram and TikTok. Its nine-network index, LinkedIn and X authenticity scoring, B2B filters, and free Rankings make it the obvious self-serve choice for software and professional services companies, and the rebuilt V3 workflow (AI search, a multichannel inbox, tracked campaigns with cost and GA4 reporting, and an MCP server on Pro) covers most of what a small team needs to run a program. It is also one of the few platforms here that publishes prices and bills monthly. The gaps are specific. There are no payments, contracts, Shopify integration, or affiliate links, so ecommerce programs will find Modash, Heepsy, or Upfluence more complete. The credit model rewards careful vetting and punishes browsing, Core's single campaign slot pushes most teams to Pro at $239, and a lapsed subscription deletes saved lists. Run the free week on your own niche; if the right LinkedIn or X creators are in the rankings, it is the best buy in the category for a B2B brand.

Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.