HypeAuditor

1. 1

   You start in Discovery, which queries HypeAuditor's own crawled index rather than a network API. Filters narrow by platform, follower count, engagement rate, location, language, topic, and audience demographics, and the authenticity filters let you exclude accounts below a quality threshold before you ever look at a profile. Higher plans add AI search, where a plain-language brief returns a candidate list, and lookalike search seeded from a creator you already like.

2. 2

   Selecting a creator opens the analytics report that made the company's name. It grades the account with an Audience Quality Score, estimates the share of followers that are bots, mass followers, or suspicious accounts, plots follower growth for the sudden spikes that indicate purchased audience, and compares engagement rate against a benchmark for that follower band. Reach, estimated impressions, audience geography and age, brand mentions, and previous sponsored posts sit alongside it.

3. 3

   Shortlisted creators move into My Network, the CRM layer, where you tag them, store rates and notes, and run email outreach with templates and sequences. Recruitment landing pages on higher plans let creators apply to you inbound instead, and lookalike and customer-matching tools find creators who already buy from you.

4. 4

   Campaigns track what actually happened. You assign creators, generate promo codes and affiliate links, connect a Shopify, WooCommerce, or Magento store or drop in a JavaScript snippet for clicks, orders, and revenue, monitor posts as they publish, and pay creators through the platform. Market Analysis and Competitor Monitoring run alongside as research reports: which creators a competitor used, how their spend trends, and what a category's typical engagement looks like.

Annual subscription quoted by sales. HypeAuditor does not publish a price list; the pricing page is a demo request. All paid plans include the same modules (Discovery, Analytics, CRM, Campaign Management) and differ by metering: discovery searches, creator reports, outreach emails, seats, and campaigns, plus a set of features gated to higher tiers including AI search, the quality score filter, lookalike search, recruitment landing pages, customer matching, competitor monitoring, and market analysis.

Value assessment: For a brand spending six figures a year on creators, the fraud data alone can justify the subscription in a single avoided contract, and no competitor's authenticity scoring is as established. For a small business spending five figures, the arithmetic is worse: roughly $3,600 a year at the reported entry price, annual commitment, no published pricing, and no self-serve trial, against alternatives like Modash that publish a price and start well below it. The free tier and public audit tools are the honest recommendation for anyone under that threshold, and they are genuinely useful for a one-off check before signing a creator.

Setup time

Discovery and reports are usable the same day access is granted, since nothing needs to be installed. Campaign tracking takes longer: connecting a Shopify, WooCommerce, or Magento store or deploying the JavaScript sales snippet is a short engineering task, and configuring promo codes and links per creator is manual work that scales with roster size.

Learning curve

Low for vetting, moderate for discovery. Reading a report is intuitive within an hour. Building a filter set that returns a genuinely relevant shortlist takes practice, particularly because topic categorization is unreliable and audience filters interact in non-obvious ways. Most teams get more out of lookalike search than manual filter tuning.

Onboarding

Sales-led. A demo precedes access, onboarding sessions are included on paid plans, and higher tiers include a customer success contact. Documentation and a substantial research blog exist publicly, and the free tier can be used to learn the interface before a contract.

Migration notes

There is little historical data to migrate. Creator lists can be imported into My Network from a spreadsheet, and past campaign results generally do not transfer in any useful form. The important step on the way out is exporting your creator CRM, contact details, and negotiated rates before the contract lapses, since those are the assets you built rather than licensed. Note that the authenticity scores themselves are proprietary and have no equivalent elsewhere, so a switch means re-baselining how you screen.

Platforms

Web applicationChrome extensionInstagramTikTokYouTubeTwitchX (Twitter)

API

REST API covering Discovery, Reports, and Market Analysis, sold as a separate commercial arrangement and aimed at agencies and platforms embedding creator data into their own products rather than at individual campaign teams.

Compliance

GDPRCCPASOC 2

Data residency

Operates from the United States with an office in Limassol, Cyprus; data processing terms are handled per contract.

SSO

Single sign-on available on higher tiers and enterprise agreements.

Security notes

Creator data is derived from public sources rather than from creator-authenticated network connections, which is what makes cold vetting possible but also means figures are modeled estimates rather than platform-verified analytics. Customer-matching features involve uploading your own customer list, which is a data processing decision worth reviewing with legal before enabling.

Channels

Email supportIn-app chatCustomer success manager on higher tiersOnboarding and training sessions

Documentation

Public help center plus one of the more substantial research operations in the category: the annual State of Influencer Marketing report and regular market data studies are widely cited and function as category education.

Community

No formal user community, but the company's published research and free audit tools give it unusually high name recognition among marketers who have never been customers.

Founded

2017

Headquarters

Indianapolis, Indiana, United States (with an office in Limassol, Cyprus)

Ownership

Privately held, venture-backed

Founders

Alexander Frolov, Leonid Zhavoronkov

Employees

~75 (est. 2026)

Funding

One reported early round from Embria (2018), amount undisclosed; no large publicly reported raises since.

HypeAuditor is the most credible authenticity data in influencer marketing, and if your central risk is paying real money for fake audiences, it earns its price in one avoided contract. The database is large, the audience-side filters are genuinely deeper than most rivals, and competitor monitoring is a research capability few platforms attempt. The problem for this directory's readers is the commercial model: no published pricing, no self-serve trial, an annual contract, a reported entry point around $299 per month, and a sales process that buyers describe as persistent. Add a Facebook gap and thin data below 10,000 followers and the fit narrows to brands and agencies already spending seriously on creators. If that is you, take the demo. If it is not, use the free audit tools for spot checks and buy a platform that will tell you its price on a web page.

Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.