Is Lead Onion or Vector cheaper?

Lead Onion starts at $500 per month (Starter) (14 days trial). Vector starts at $399 per month (Reveal, 2,500 identified visitors) (14 days trial).

Lead Onion vs Vector

An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.

The short answer

Editorial assessment

Lead Onion compared with Vector

Vector focuses tightly on contact-level intent and warm outbound off your own traffic, keeping the product narrow and the workflow fast. Lead Onion is deliberately broad, folding website visitors, account intent, and person intent from twenty-plus providers into one list with reveal credits and cadences. Choose Vector for focus and speed on your own traffic; choose Lead Onion when the requirement is coverage of a whole category rather than depth on your own visitors.

Choose Lead Onion if

Mid-sized B2B sales organisations that have already exhausted their own website traffic as a signal source, teams that want third-party category-wide intent and contact reveal on the same platform as visitor identification, and buyers who prefer every consumable priced explicitly rather than bundled into an opaque tier.

Choose Vector if

US-focused B2B marketing teams for whom paid media is a primary channel, especially those already running LinkedIn and Google ads at meaningful spend who want to know who clicked, retarget identified people rather than lookalike guesses, and stop uploading static contact lists by hand.

Side by side

13 attributes

Attribute	Lead Onion	Vector
Category	Visitor ID	Visitor ID
Starting price	$500 per month (Starter) (14 days trial)	$399 per month (Reveal, 2,500 identified visitors) (14 days trial)
Pricing model	Tiered monthly subscription with allowances for contact reveals, intent triggers, website lookups, and users, plus published per-unit add-on rates for every consumable.	Two products with different commercial models: Reveal is a self-serve month-to-month subscription priced on identified visitors per month, and Target is an annual commitment priced on the number of active audiences.
Free plan	No	No
Free trial	14 days, self-serve, no credit card required	14 days on Reveal
Best for	Mid-sized B2B sales organisations that have already exhausted their own website traffic as a signal source, teams that want third-party category-wide intent and contact reveal on the same platform as visitor identification, and buyers who prefer every consumable priced explicitly rather than bundled into an opaque tier.	US-focused B2B marketing teams for whom paid media is a primary channel, especially those already running LinkedIn and Google ads at meaningful spend who want to know who clicked, retarget identified people rather than lookalike guesses, and stop uploading static contact lists by hand.
Setup time	Under an hour for tracking and integrations, but the real setup is configuring intent triggers, which is both the product's core work and a billed line item. Budget a proper session on trigger design rather than treating it as an afterthought.	Roughly an hour for the Reveal plan: install the script, authorise the ad accounts and CRM you want synced, and connect Slack. Audience configuration is the part that takes thought, because a badly defined audience wastes media budget faster than it wastes anything else.
Learning curve	Moderate to high, and the highest in this category. Multi-source intent, trigger thresholds, reveal credit economics, and cadence design are four separate disciplines, and a team used to a simple visitor identification feed will find this a different kind of product.	Moderate, and higher than the simpler tools in this category. Vector assumes you understand matched audiences, retargeting mechanics, and B2B media buying. A team without a paid media practitioner will struggle to extract the value that justifies the price.
Platforms	Web application, JavaScript website tracking, CRM integrations	JavaScript script for any website, Web dashboard, Slack app, MCP server
Compliance	No published certifications, audits, or documented legal basis analysis	Vendor states privacy-safe data sourcing limited to business contacts and compliant traffic sources, Regional and consent-based requirements respected, with coverage consequently US-weighted, Detailed certification and audit information is not published on the marketing site
Founded	2020	2022
Headquarters	Portstewart, Northern Ireland, United Kingdom	United States
Ownership	Part of the Zymplify group, a privately held buyer intent and marketing automation company founded in 2013	Venture-backed

Strengths and limitations

Lead Onion

Strengths

Aggregates intent from more than twenty third-party providers rather than reselling one source, which is a genuinely different and harder thing to build than reverse-IP lookup.
Every consumable is published as a per-unit add-on rate, so the full cost of a programme can be modelled before signing rather than discovered afterwards.
A 209 million-plus verified B2B contact database with direct dials and real-time email verification at reveal time, which reduces the bounce problem that static purchased lists create.
Built-in cadences and CRM integration inherited from the Zymplify marketing automation lineage, so the platform runs from signal through to outreach without a second vendor.

Limitations

A $500 monthly floor with no free plan puts it out of reach for most genuinely small businesses, and out of proportion for anyone whose requirement is website visitor identification alone.
No published website identification match rate, so the one number that matters for the visitor ID use case is unavailable before the trial.
The vendor's own materials quote the Growth tier at two different prices, $1,750 and $2,000, which is a basic transparency failure on the most important page of the site.
No published opt-out mechanics and no disclosed data broker registrations, which is a serious gap for a platform aggregating third-party intent from twenty-plus sources and reselling hundreds of millions of contact records.

Vector

Strengths

Ad Reveal is a genuinely differentiated feature: naming the people who clicked your ads and did not convert closes the most expensive blind spot in B2B paid media.
Automatic audience syncing into LinkedIn, Google, Meta, Reddit, and YouTube removes the quarterly ritual of exporting spreadsheets and uploading stale matched audiences.
Month-to-month billing on the entire self-serve Reveal ladder, in a category that has been drifting toward annual-only contracts.
Billing is on identified visitors rather than total traffic, so a poor match rate costs you less as well as delivering less.

Limitations

Coverage is heavily US-biased because of GDPR constraints in Europe, so a European or UK-heavy site will see a much thinner match rate than the marketing implies.
The published 45 percent match rate example sits well above the 15 to 30 percent contact-level coverage that independent reviews describe, so the headline figure should be treated as a best case rather than an expectation.
The flagship capability, signal-driven audiences that refresh themselves, sits on the Target plan at $3,000 a month with an annual commitment and a mandatory demo, which puts it outside small-business reach.
Entry pricing at $399 a month is high for a business without paid media spend, and the tool's value collapses without it.

Pricing compared

Lead Onion

Tiered monthly subscription with allowances for contact reveals, intent triggers, website lookups, and users, plus published per-unit add-on rates for every consumable.

Starter$500
Growth$1,750
Scale$3,000
EnterprisePrice on application

Lead Onion is not competitive as a website visitor identification purchase and should not be evaluated as one. At $500 a month minimum you are paying five to twenty times what a dedicated company-level tool costs, and the website lookup line item on the price list tells you plainly that identification is a cent-per-unit side dish. The value case is the aggregation: twenty-plus intent sources, a 209 million contact database with real-time verification, configurable triggers, and cadences on one platform, replacing three or four separate subscriptions. Whether that is good value depends entirely on whether you would otherwise buy an intent data vendor, an enrichment vendor, and a sequencer separately, and on whether the intent signals prove real on your category, which no vendor claim can tell you. If your honest requirement is knowing which companies visit your website, buy Snitcher, Leadinfo, Salespanel, or Leadberry and save between $450 and $480 a month.

Vector

Two products with different commercial models: Reveal is a self-serve month-to-month subscription priced on identified visitors per month, and Target is an annual commitment priced on the number of active audiences.

Reveal 2,500$399
Reveal 5,000$599
Reveal 7,500$799
Reveal 10,000$999
TargetFrom $3,000

Vector is expensive per identified visitor next to RB2B or Snitcher, and that comparison is the wrong one. What you are buying at $399 a month is not the identity, it is Ad Reveal plus automated audience activation across LinkedIn, Google, Meta, and Reddit, which nothing else in this price bracket does. For a team spending five figures a month on B2B paid media, knowing who clicked and being able to retarget those exact people is worth considerably more than $399, and the month-to-month billing lowers the risk of finding out. For a team spending nothing on ads, almost none of that value applies and the price is indefensible. The value question here is not about the tool, it is about whether you buy attention.

Editorial verdict on each

Lead Onion

Lead Onion is a good product being evaluated in the wrong category, and it is worth saying so plainly. Its price list literally sells website lookups at a cent each as a side line to twenty-plus third-party intent sources, a 209 million-record contact database, and a cadence engine. If your requirement is knowing which companies visit your website, buy Snitcher, Leadinfo, Salespanel, or Leadberry and keep the other $450 a month. Where Lead Onion earns its $500 floor is for a mid-sized B2B team that has already worked its own traffic dry, wants market-wide intent rather than site-wide, and would otherwise buy an intent vendor, an enrichment vendor, and a sequencer separately. The published per-unit add-on rates make that programme genuinely modellable, which is rare. But go in with three things settled in writing: the real Growth tier price given the published inconsistency, the website identification match rate you measured yourself during the trial, and the legal basis and opt-out mechanism behind twenty third-party intent sources that the vendor currently does not publish at all.

Read the full Lead Onion profile

Vector

Vector is the visitor identification tool for teams that answer intent with media rather than with people. Ad Reveal is the standout: naming the buyers who clicked an expensive LinkedIn ad and quietly left is something nothing else at this price does, and automated audience syncing kills the stale-spreadsheet ritual that makes most B2B matched audiences useless. At $399 a month month-to-month with a 14-day trial, the entry product is a defensible small-business purchase if you already spend meaningfully on ads. It is also US-weighted to the point of being the wrong tool for a European site, its published match rate looks optimistic against independent estimates, its privacy documentation is thinner than competitors', and the signal-driven audience capability that the marketing leads with lives on a $3,000-a-month annual plan behind a demo. Buy the Reveal tier if paid media is your channel and your buyers are American. If you do not run ads, almost none of this applies and you should be reading the RB2B or Snitcher profile instead.

Read the full Vector profile

Lead Onion profile last reviewed 2026-08-22; Vector last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.