Loom vs Vidyard
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Both sides assessedLoom compared with Vidyard
Vidyard is the sales-native counterpart: 30-minute free recordings, view notifications built for follow-up, AI avatars, an agentic Video Agent add-on, and CRM connectors, but Starter is $59 per user per month annually and Salesforce or HubSpot integration requires the quote-only Teams tier. Loom is $15 to $20 and better at internal work. If your videos go to colleagues, buy Loom. If they go to prospects and get logged against opportunities, buy Vidyard and accept the price.
Vidyard compared with Loom
Loom is the better recorder and the better internal tool at $15 to $20 a seat, with unmatched embedding and transcription in 50-plus languages on its free tier. Vidyard is the better sales tool, with 30-minute free recordings, avatars, agentic sending, and CRM writeback, at $59 a seat annually and CRM behind a quote. Buy Loom if your videos go to colleagues. Buy Vidyard if they go to prospects and need to show up on an opportunity record.
Choose Loom if
Distributed teams that want to replace status meetings, code walkthroughs, design feedback, and support explanations with recordings, especially teams already inside Atlassian tools, plus solo operators and small companies who can live inside the free 25-video allowance.
Choose Vidyard if
Revenue teams of five and up who send prospect-facing video systematically, need engagement logged against CRM records, and are willing to pay $59 a seat plus add-ons to get avatar generation and agentic sending rather than recording every video by hand.
Side by side
13 attributes| Attribute | Loom | Vidyard |
|---|---|---|
| Category | Video | Video |
| Starting price | $0 (Starter), then $18 per user per month billed monthly (Business) (free plan available) | $0 (Free), then $59 per user per month billed annually (Starter) (free plan available) |
| Pricing model | Freemium per-seat subscription with three published tiers and a quote-only Enterprise tier, discounted roughly 17 percent for annual billing. | Freemium per-seat subscription with a published Starter price, quote-only Teams and Enterprise tiers, and a separately priced Video Agent add-on. |
| Free plan | Starter includes 25 videos per person, a hard five-minute cap per recording, 720p, transcriptions, comments, and emoji reactions, for workspaces of up to 50 members. | Five video recordings per month at up to 30 minutes each, 15 AI videos, stock avatars, three custom AI avatars, basic editing, sharing options, and limited integrations. |
| Free trial | Free Starter plan serves as the evaluation path; paid tiers can be trialed from within the product | 14 days on Starter, plus a permanent free plan; no credit card required to start |
| Best for | Distributed teams that want to replace status meetings, code walkthroughs, design feedback, and support explanations with recordings, especially teams already inside Atlassian tools, plus solo operators and small companies who can live inside the free 25-video allowance. | Revenue teams of five and up who send prospect-facing video systematically, need engagement logged against CRM records, and are willing to pay $59 a seat plus add-ons to get avatar generation and agentic sending rather than recording every video by hand. |
| Setup time | Under ten minutes. Install the Chrome extension or desktop app, sign in with Google or your work account, grant screen and microphone permissions, and record. There is nothing to configure before the first useful video. | Fifteen minutes to a first sent video: install the extension, sign up without a card, record, share. Setting up a custom AI avatar takes a short guided capture session and processing time. Wiring CRM integration is a Teams-tier project measured in days, not minutes, and usually involves Vidyard's team. |
| Learning curve | Near zero for recording. The part teams get wrong is cultural rather than technical: async video only replaces meetings if people agree to watch recordings instead of asking for a call, and that convention has to be set explicitly. | Recording is trivial. Avatar and Video Agent workflows are not, because getting good output means writing personalization variables that read naturally and testing how prospects respond to a synthetic delivery. Expect a couple of weeks of iteration before avatar sends beat handmade ones. |
| Platforms | Chrome extension, macOS desktop app, Windows desktop app, iOS, Android, Web | Chrome extension, Edge extension, macOS desktop app, Windows desktop app, iOS, Android, Slack, Web |
| Compliance | SOC 2, GDPR, Covered by Atlassian's enterprise security and compliance program | SOC 2, GDPR, Advanced security options and secure playback on the Enterprise tier |
| Founded | 2015 | 2011 |
| Headquarters | San Francisco, California, United States | Kitchener, Ontario, Canada |
| Ownership | Owned by Atlassian (NASDAQ: TEAM) | Venture-backed, private |
Strengths and limitations
Loom
Strengths
- The recording experience is still the best in the category: parallel upload means the link is ready instantly, and the extension and desktop app are both genuinely reliable under load.
- Embedding is unmatched, with the player unfurling natively across more than 400 tools including the entire Atlassian suite, Notion, Slack, Figma, and GitHub.
- Transcription and closed captions in more than 50 languages are included on the free tier rather than paywalled.
- Atlassian ownership means real security engineering, SSO and SCIM, custom retention policies, and an uptime SLA, which is more compliance surface than any independent vendor in this category offers.
Limitations
- Zero dynamic personalization: no per-prospect backgrounds, no animated GIF thumbnails generated per contact, no bulk generation from a CSV, and no per-prospect landing pages.
- CRM logging is minimal, and the only first-party CRM connector is Salesforce on the quote-only Enterprise tier, so HubSpot users get nothing native.
- The free tier's five-minute recording cap is much tighter than Vidyard's 30 minutes or Bubbles' unlimited screen recordings, and it stops most real use cases dead.
- Editing is shallow: trim, stitch, text, arrows, and boxes. No multi-track timeline, no zoom and pan, no b-roll.
Vidyard
Strengths
- The most complete revenue-team feature set in the category: recording, hosting, avatars, agentic sending, engagement analytics, and CRM writeback in one platform.
- Fifteen years of video hosting heritage means the library, player, embedding, and analytics are far more mature than any recorder that added sales features later.
- Three custom AI avatars and 15 AI videos on the free plan make it the cheapest serious way to find out whether avatar video works on your prospects.
- Thirty-minute free recordings versus Loom's five-minute cap, which makes the free tier genuinely usable for demos and walkthroughs.
Limitations
- The CRM integrations that justify the platform are gated to the quote-only Teams tier, so the headline capability is not self-serve.
- Starter at $59 per user per month annually is the steepest entry price in this category, and the Video Agent add-on pushes the real number past $80.
- Pricing transparency is poor: Vidyard's own pricing page shows currency without amounts for Starter and the add-on, which is a bad sign for a self-serve buyer.
- The free plan meters at five recordings per month, which is a hard stop for anyone whose video habit is actually forming.
Pricing compared
Loom
Freemium per-seat subscription with three published tiers and a quote-only Enterprise tier, discounted roughly 17 percent for annual billing.
- Starter$0
- Business$18
- Business plus AI$24
- EnterpriseCustom
Business at $18 monthly is priced as the category default rather than as a bargain, and after the Atlassian acquisition it stopped being cheap. What you get for it is the most reliable recorder in the category, the best embedding story anywhere, transcription in 50-plus languages, and no usage meter to model. For an internal communication use case that is good value, particularly if you already run Jira and Confluence and can use the bug report flow. For a sales use case it is poor value, because the personalization and CRM machinery that justifies a higher price elsewhere simply is not here, and the one CRM connector Loom does ship is locked behind a quote. Buy it for the team, not for the pipeline.
Vidyard
Freemium per-seat subscription with a published Starter price, quote-only Teams and Enterprise tiers, and a separately priced Video Agent add-on.
- Free$0
- Starter$59
- TeamsCustom
- EnterpriseCustom
Vidyard is expensive and mostly worth it for the specific buyer it is aimed at. Starter at $59 a seat annually buys unlimited recording, real engagement analytics, branded pages, and avatar generation, and if video is a systematic part of how your reps prospect, that pays for itself on one extra meeting a quarter. The problem is the shape of the ladder. The free plan is a genuinely good trial, Starter is a serious price, and the CRM logging that makes the analytics actionable sits behind a quote on Teams. A four-person team that wants HubSpot integration is looking at a sales conversation and something in the region of $99 a seat, which is four to six times what Sendspark Growth or Hippo Video Teams would cost for a comparable personalization job. Buy Vidyard when the CRM and hosting depth is the point; buy something cheaper when it is not.
Editorial verdict on each
Loom
Category LeaderLoom is still the best pure recorder in async video, and the reason is unglamorous engineering: it uploads while you talk, so the link is always ready. Add transcription in 50-plus languages on the free tier, embedding across more than 400 tools, and Atlassian's security program behind it, and it remains the safe default for a team that wants to stop holding meetings. Buy it for internal communication, support explanations, and design and code review, ideally on Business plus AI where filler word removal quietly makes every recording watchable. Do not buy it for sales. There is no dynamic personalization, no per-prospect landing page, and the only CRM connector is Salesforce behind an Enterprise quote. The five-minute free cap and post-acquisition price increases also mean Loom is no longer the cheap option it once was, and buyers who care mainly about price should look hard at Bubbles.
Read the full Loom profileVidyard
Vidyard is the most complete product in async video for revenue teams and the only one whose hosting, analytics, and CRM plumbing came first and whose recorder came second. If video is a systematic part of how your reps prospect, the combination of 30-minute free recordings, custom AI avatars, agentic bulk sending, and engagement written onto Salesforce and HubSpot records is not available anywhere else at this depth. The problem is the ladder. Starter is $59 a seat annually, Video Agent adds roughly $24 more, and the CRM integrations that make the whole thing worth buying are behind a Teams quote at around $99. That structure serves a company with a sales budget and actively punishes a four-person team. Small businesses doing personalization at moderate volume should price Sendspark and Hippo Video first, and teams whose videos go to colleagues should not be looking at Vidyard at all.
Read the full Vidyard profileLoom profile last reviewed 2026-08-22; Vidyard last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.