Poptin vs Popup Maker
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
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The short answer
Both sides assessedPoptin compared with Popup Maker
Popup Maker is WordPress only and holds exit intent back for its $99-a-year Pro license, but it never meters traffic, and its free plugin has no visitor cap. Poptin gives every feature, including A/B testing, on every plan and works on any site. Once a WordPress site outgrows Poptin's free 1,000 visitors, Popup Maker Pro costs less than Poptin's cheapest paid plan; for split testing or non-WordPress sites, Poptin is the better shape.
Popup Maker compared with Poptin
Poptin gives every feature, including exit intent and A/B testing, on every plan and meters unique monthly visitors, with a free plan for 1,000 visitors. Popup Maker holds exit intent back for Pro but never meters traffic, and it only works on WordPress. For a small site that wants split testing, Poptin is better; for a WordPress site past Poptin's free tier, Popup Maker's $99 a year is less than Poptin's cheapest paid plan, and the gap widens as traffic grows.
Choose Poptin if
Small businesses, ecommerce stores, and especially agencies that want serious popup targeting and A/B testing without paying for a tier upgrade to get it, and that would rather manage many client sites from one account than buy one licence per site.
Choose Popup Maker if
WordPress sites, especially content sites, membership sites, course creators on LifterLMS, and WooCommerce stores, that want popups without a traffic-based bill and are happy for lead capture to run through the form plugin they already use.
Side by side
13 attributes| Attribute | Poptin | Popup Maker |
|---|---|---|
| Category | Lead Capture | Lead Capture |
| Starting price | Free forever for 1,000 monthly visitors on one domain; paid Poptins plans from $25 per month billed annually | Free core plugin; Pro from $99 per year for one site ($59.40 in the first year with the 40 percent launch discount), annual billing only |
| Pricing model | Two parallel plan families. The Poptins family is priced by unique monthly visitors to sites carrying the snippet, with domain count and support level as the other differences; every feature is included on every tier including the free plan. The Emails and Poptins family adds the contact, campaign, and automation module and is priced by active contacts, with unlimited sending. Annual billing saves 20 percent. | Freemium WordPress plugin. The core plugin is free on WordPress.org. Paid Pro and Pro+ licenses are annual, per site count, and auto-renew; there is no monthly option and no traffic or impression meter on any plan. A one-time lifetime license is sold on a separate page. |
| Free plan | 1,000 unique monthly visitors, 1 domain, unlimited poptins, unbranded, subaccounts and user management, and every popup, trigger, targeting, and A/B testing feature | Free core plugin on WordPress.org with unlimited popups and impressions, auto-open, click, and form-submission triggers, content targeting, and form plugin integrations; no exit intent or scroll trigger |
| Free trial | No time-limited trial; the free plan is the trial and requires no credit card | No |
| Best for | Small businesses, ecommerce stores, and especially agencies that want serious popup targeting and A/B testing without paying for a tier upgrade to get it, and that would rather manage many client sites from one account than buy one licence per site. | WordPress sites, especially content sites, membership sites, course creators on LifterLMS, and WooCommerce stores, that want popups without a traffic-based bill and are happy for lead capture to run through the form plugin they already use. |
| Setup time | A first popup live in well under an hour: install the snippet or the platform plugin, pick a template, set a trigger, connect a destination. Most of the elapsed time goes into the offer and the copy, not the tool. Multi-site agency setup takes longer because subaccounts and user permissions have to be planned before clients are onboarded rather than after. | Minutes to install and a first popup within the hour. Install from the plugin directory, create a popup, pick a theme, set a trigger and conditions, and paste in a form from your form plugin. Pro and Pro+ add a license key and extension install. |
| Learning curve | Low for the builder, moderate for the targeting engine. The trigger list is short enough to learn in one sitting; the targeting rules are numerous, combine in ways that are easy to get subtly wrong, and reward testing the rule set on a staging URL before going live. The email and automation module carries the usual learning cost of any workflow builder. | Low for WordPress users, moderate for anyone new to WordPress. Themes, triggers, conditions, and cookies are four separate concepts, and the cookie settings are the part new users most often get wrong, which the vendor's documentation covers directly. |
| Platforms | Any website via JavaScript snippet, WordPress plugin, Shopify app, Wix app, BigCommerce app, Squarespace, Webflow, Weebly, Joomla, Drupal, Magento, Google Tag Manager | WordPress plugin (WordPress 6.7 or later, PHP 7.4 or later), WooCommerce, Easy Digital Downloads, LifterLMS |
| Compliance | GDPR, CCPA, Double opt-in and consent tracking, Cookie-consent friendly targeting | GPL-licensed open source core, Data stored in the site's own WordPress database |
| Founded | 2017 | 2014 |
| Headquarters | Tel Aviv, Israel | East Palatka, Florida, United States |
| Ownership | Independent and founder-owned; the two co-founders remain co-CEOs | Privately held by Code Atlantic LLC |
Strengths and limitations
Poptin
Strengths
- Every feature is on every plan, including the free one, which removes the tier-shopping exercise that dominates this category.
- Breadth of triggers and targeting rules, particularly the Shopify signals (cart contents, customer tag, login status, order history), rivals tools that cost several times more.
- Subaccounts, user permissions, and unlimited domains make it a genuine multi-client tool rather than a single-site widget.
- 70-plus native integrations plus webhooks mean most lead destinations do not need a Zapier task charge per lead.
Limitations
- The visual editor is the recurring complaint in reviews: elements, particularly the close button, do not always hold the position they were given, and small rendering glitches surface on complex layouts.
- Field mapping to some integrations is incomplete; SendGrid in particular has been cited by reviewers as not supporting the mapping they needed.
- Lead management inside Poptin is thin compared with the capture side, which pushes most users to sync out rather than work leads in-product.
- Visitor-based pricing punishes high-traffic, low-conversion sites, and the cookie-based count inflates against a real human count across devices.
Popup Maker
Strengths
- No traffic meter on any plan, so the cost is flat whether the site serves ten thousand or ten million pageviews.
- A genuinely useful free plugin with unlimited popups and impressions, installed on more than 700,000 sites per WordPress.org.
- Among the most reviewed WordPress plugins in the category: 4,508 ratings on WordPress.org averaging 98 out of 100, with 4,278 five-star reviews.
- Deep WordPress fit: targeting by post type, taxonomy, user role, and login status, and integrations with nearly every major form plugin.
Limitations
- WordPress only; there is no version for Shopify, Wix, Squarespace, or custom sites.
- No A/B testing is listed on any plan, which leaves offer testing to manual comparisons of analytics.
- Exit intent and scroll triggers require Pro, so the free plugin is closer to a modal tool than a full lead capture tool.
- The editor is WordPress-native rather than a drag-and-drop canvas, so design flexibility depends on the block editor and theme settings.
Pricing compared
Poptin
Two parallel plan families. The Poptins family is priced by unique monthly visitors to sites carrying the snippet, with domain count and support level as the other differences; every feature is included on every tier including the free plan. The Emails and Poptins family adds the contact, campaign, and automation module and is priced by active contacts, with unlimited sending. Annual billing saves 20 percent.
- Free$0
- Basic$25
- Pro$59
- Agency$119
- Growth (Emails and Poptins)From $19
Poptin is priced against traffic rather than against ambition, and for a small business that inverts the usual calculation. A store doing 40,000 visitors a month gets exit intent, gamified wheels, Shopify cart targeting, A/B testing, and unlimited popups for $59, where several competitors would charge similar money and still gate the cart trigger or the split test behind another tier. The free plan is the strongest argument in the product: 1,000 visitors is not much, but it is enough to run a real A/B test on a small site and see the lift before paying anything. The economics turn against you at volume, since a high-traffic, low-intent content site pays for every visitor regardless of how few convert, and the email module's per-contact pricing stacks a second meter on top. Judged as a capture tool for sites under about 50,000 monthly visitors, it is among the better value propositions in the category.
Popup Maker
Freemium WordPress plugin. The core plugin is free on WordPress.org. Paid Pro and Pro+ licenses are annual, per site count, and auto-renew; there is no monthly option and no traffic or impression meter on any plan. A one-time lifetime license is sold on a separate page.
- Free$0
- Pro$99
- Pro+$249
- Pro Lifetime$299
For a WordPress site, this is the best price-to-traffic ratio in the category by a distance, because traffic does not enter the price at all. The free plugin handles click-to-open popups, announcements, and content-targeted signup offers with no bill, and $99 a year buys exit intent, scroll triggers, analytics, and advanced targeting for a site of any size, where a hosted tool metered on pageviews would charge that much in a month or two at scale. Pro+ at $249 a year is the cheapest path in the category to popup-level revenue attribution for WooCommerce. The costs are elsewhere: no A/B testing, no life outside WordPress, a builder that is less visual than the hosted tools, and lead handling that depends on the form plugin you pair it with.
Editorial verdict on each
Poptin
Poptin's positioning is a single decision applied consistently: charge for volume, not for capability. Exit intent, every targeting rule, A/B testing, gamified popups, the coupon engine, and 70-plus integrations are on the free plan, and the tiers above it buy visitors, domains, and support. In a category built on tier-shopping, that is worth real money to a small business, and it is worth more to an agency, where unlimited domains and subaccounts turn one $119 subscription into infrastructure for a whole client roster. The honest cost is polish: the editor is the recurring complaint in third-party reviews, some integration field mappings are incomplete, lead management in-product is thin, and the email module is new enough that it should not yet replace a dedicated ESP for a serious newsletter. Buy it for targeting depth per dollar and for multi-site management, expect to fight the editor occasionally, and keep your existing email platform on the other end of the integration until the new module has more mileage.
Read the full Poptin profilePopup Maker
Popup Maker is the obvious first stop for any WordPress site, for a reason no hosted competitor can match: traffic never enters the price. The free plugin handles click-to-open popups, announcements, and content-targeted signup offers at no cost on a site of any size, $99 a year adds exit intent, scroll triggers, analytics, and serious targeting, and $249 a year adds WooCommerce, Easy Digital Downloads, and LifterLMS revenue attribution that hosted tools charge far more for. Its 700,000-plus installs and near-perfect WordPress.org rating show it works. The trade-offs are real, though: it lives only on WordPress, it has no A/B testing, the builder is less visual than the hosted canvases, and lead capture depends on the form plugin you pair it with. For a high-traffic WordPress site that wants exit intent without a meter, buy Pro. For anyone who tests offers systematically or runs on Shopify, look elsewhere.
Read the full Popup Maker profilePoptin profile last reviewed 2026-08-23; Popup Maker last reviewed 2026-09-26. Pricing is compiled from public sources and can change without notice. See our methodology.
The best in Lead Capture & Popups
16 trackedLead capture tools convert existing website traffic into contacts using popups, slide-ins, banners, and gamified offers, triggered by behavior such as exit intent, scroll depth, or time on page.
A goal first builder with inline editing puts a live campaign up in fifteen minutes, and no documentation is needed to ship it.
Frequently asked questions
6 questionsWhat is the difference between Poptin and Popup Maker?
Popup Maker is WordPress only and holds exit intent back for its $99-a-year Pro license, but it never meters traffic, and its free plugin has no visitor cap. Poptin gives every feature, including A/B testing, on every plan and works on any site. Once a WordPress site outgrows Poptin's free 1,000 visitors, Popup Maker Pro costs less than Poptin's cheapest paid plan; for split testing or non-WordPress sites, Poptin is the better shape.
Is Poptin or Popup Maker cheaper?
Poptin starts at Free forever for 1,000 monthly visitors on one domain; paid Poptins plans from $25 per month billed annually. Popup Maker starts at Free core plugin; Pro from $99 per year for one site ($59.40 in the first year with the 40 percent launch discount), annual billing only. The billing models differ, so the entry price is rarely the whole cost. Poptin pricing model: Two parallel plan families. Popup Maker pricing model: Freemium WordPress plugin. org. Paid Pro and Pro+ licenses are annual, per site count, and auto-renew; there is no monthly option and no traffic or impression meter on any plan. A one-time lifetime license is sold on a separate page.
Does Poptin or Popup Maker have a free plan?
Poptin has a free plan. 1,000 unique monthly visitors, 1 domain, unlimited poptins, unbranded, subaccounts and user management, and every popup, trigger, targeting, and A/B testing feature. Trial terms: No time-limited trial; the free plan is the trial and requires no credit card. Popup Maker has a free plan. Free core plugin on WordPress.org with unlimited popups and impressions, auto-open, click, and form-submission triggers, content targeting, and form plugin integrations; no exit intent or scroll trigger.
Who should choose Poptin?
Small businesses, ecommerce stores, and especially agencies that want serious popup targeting and A/B testing without paying for a tier upgrade to get it, and that would rather manage many client sites from one account than buy one licence per site.
Who should choose Popup Maker?
WordPress sites, especially content sites, membership sites, course creators on LifterLMS, and WooCommerce stores, that want popups without a traffic-based bill and are happy for lead capture to run through the form plugin they already use.
What are the best alternatives to Poptin and Popup Maker?
SaaSTracker profiles 16 products in Lead Capture & Popups. The Summer 2026 awards in the category went to Hello Bar (Ease of Use). Every profile is compiled from primary sources, so a shortlist can be built from pricing, limitations, and fit rather than from star ratings.
