Tally vs Typebot
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentTypebot compared with Tally
Both are cheap and both are loved by their users, but they solve different problems. Tally is an unmetered Notion-style document builder from a bootstrapped Belgian company with EU hosting, and it never counts submissions. Typebot is a metered conversational engine with a flow canvas, AI blocks, and a self-hosting option. If the form is a document, Tally is the better and cheaper answer; if it needs to branch, loop, call an API, or run on WhatsApp, Tally cannot do it and Typebot can.
Choose Tally if
Startups, indie makers, and small marketing teams that need real forms (logic, calculations, payments, file uploads) without a per-response meter, and who are comfortable analyzing responses in Notion, Sheets, or Airtable rather than inside the form tool.
Choose Typebot if
Marketing and growth teams running lead-qualification and onboarding flows where conversation beats a page of fields, developers who want a form tool they can self-host under a permissive-enough licence, and anyone who needs an AI model or an API call to run inside the conversation rather than after it.
Side by side
13 attributes| Attribute | Tally | Typebot |
|---|---|---|
| Category | Forms | Forms |
| Starting price | EUR 20/mo (Pro, billed monthly; yearly billing gives 2 months free) (free plan available) | $0 (Personal), then $39 per month (Starter) (free plan available) |
| Pricing model | Flat per-workspace subscription with an unlimited free tier; paid plans unlock branding removal, custom domains, workspaces, and governance features rather than higher response quotas. Seats are not charged separately. | Freemium with three published tiers metered on monthly chats (conversation sessions, completed or not) plus seats, with per-chat overage billing and no annual discount; self-hosting is available at no licence cost. |
| Free plan | Unlimited forms and unlimited submissions, plus conditional logic, calculations, answer piping, file uploads (10 MB per file), signatures, Stripe payments, password protection, submission limits and close dates, 45+ languages, and integrations with Notion, Google Sheets, Airtable, Zapier, Make, and webhooks. Subject to published fair-usage guidelines. | Personal is free and covers 200 chats a month, unlimited typebots, native integrations, webhooks, custom JavaScript and CSS, and community support, for a single user. |
| Free trial | No separate trial; the free plan is permanent and unlimited on submissions | No separate trial; the free Personal plan is the evaluation path |
| Best for | Startups, indie makers, and small marketing teams that need real forms (logic, calculations, payments, file uploads) without a per-response meter, and who are comfortable analyzing responses in Notion, Sheets, or Airtable rather than inside the form tool. | Marketing and growth teams running lead-qualification and onboarding flows where conversation beats a page of fields, developers who want a form tool they can self-host under a permissive-enough licence, and anyone who needs an AI model or an API call to run inside the conversation rather than after it. |
| Setup time | Minutes. A working form with logic and an integration is a 15-minute job, and there is no account requirement for respondents, no domain setup, and no data model to design first. | A first working flow takes under an hour on the hosted service. Self-hosting is a half-day for someone comfortable with Docker and Postgres, and an ongoing commitment thereafter. |
| Learning curve | The lowest in the category for anyone who has used Notion. The only non-obvious parts are the calculator (variables are configured per block) and hidden fields, both of which the help docs cover in a page each. | Moderate, and higher than a form builder. Groups, blocks, and variables are quick to learn, but designing a conversation that does not annoy people is a skill, and the canvas rewards planning the flow before building it. |
| Platforms | Web app, Embeds (inline, popup, full page), Custom domains on paid tiers | Web application, Standalone hosted flow pages, Inline, popup, and bubble embeds, WhatsApp on the Pro plan, Self-hosted via Docker, Vercel, manual deployment, or Alibaba Cloud |
| Compliance | GDPR compliant, built and hosted in the EU (Belgium-based company), Data encrypted in transit and at rest, No cookie tracking on respondent-facing forms | ISO 27001 assurance offered on the Enterprise tier, No published HIPAA business associate agreement on standard plans, No published WCAG or Section 508 conformance statement |
| Founded | 2020 | 2021 |
| Headquarters | Belgium (Tally BV, EU-hosted) | France |
| Ownership | Bootstrapped | Independently owned by its founder; no outside funding disclosed |
Strengths and limitations
Tally
Strengths
- Genuinely unlimited free tier: unlimited forms and submissions with logic, calculations, payments, file uploads, and signatures included, not withheld as paid bait.
- The document-style editor is the fastest way to build a form of any tool in this category, especially for teams already fluent in Notion.
- Flat workspace pricing with unlimited collaborators, so team growth does not create a bill the way per-seat tools do.
- EU-built and EU-hosted with no respondent cookie tracking, which clears European privacy reviews without a negotiation.
Limitations
- Analytics are minimal: visits, completion, and drop-off, with the useful historical depth reserved for Pro. Serious response analysis happens elsewhere.
- No in-app or website-behavior survey targeting at all, so product teams wanting NPS or in-product feedback need a second tool.
- The free plan's limits are governed by fair-usage language rather than a published number, which is fine for most teams and unnerving for anyone planning very high volume.
- Compliance posture is thinner than rivals: GDPR and EU hosting are documented, but there is no advertised SOC 2 Type II certification of the kind Fillout and Formbricks publish.
Typebot
Strengths
- Answers are recorded as they are given, so abandoned conversations still yield partial data without paying for a partial-capture feature the way forms.app and Formsite make you.
- The flow canvas expresses loops, jumps, waits, and chained flows that no conditional-logic panel in a static form builder can represent.
- Native A/B testing as a standard logic block, which almost nothing else in this category ships at any price.
- Integration blocks fire mid-conversation, so a Google Sheets lookup or an HTTP request to your own API can change the next question rather than only running after submit.
Limitations
- Chats are counted whether or not the respondent finishes, so bounced visitors consume paid allowance and the effective cost per usable lead is higher than the headline rate.
- No annual billing discount at any tier, so there is no way to reduce the price by committing.
- The conversational format is wrong for long structured data collection; nobody wants to fill in a twenty-field application one message at a time.
- No published HIPAA business associate agreement and no WCAG or Section 508 conformance statement, and a chat interface is intrinsically harder to make accessible than a labelled form.
Pricing compared
Tally
Flat per-workspace subscription with an unlimited free tier; paid plans unlock branding removal, custom domains, workspaces, and governance features rather than higher response quotas. Seats are not charged separately.
- FreeEUR 0
- ProEUR 20
- BusinessEUR 65
On capability per dollar Tally is close to unbeatable, because for a large share of teams the correct answer is zero dollars. The paid tier is honest about what it sells: branding, domain, team workspaces, and partial submissions, not access to features you already needed. At 20 euros a month flat for unlimited collaborators and unlimited responses, Pro undercuts Fillout's Business tier by a factor of three and Paperform's Pro tier by more than half, and it does so without a submission meter running in the background. The catch is scope, not price: if you need in-app surveys, a real database behind the form, or a SOC 2 report, the cheapness is irrelevant because Tally does not do those things.
Typebot
Freemium with three published tiers metered on monthly chats (conversation sessions, completed or not) plus seats, with per-chat overage billing and no annual discount; self-hosting is available at no licence cost.
- Personal$0
- Starter$39
- Pro$89
- EnterpriseCustom quote
Model it at 500 chats a month and Typebot costs $39 a month, or $468 a year, because the free plan stops at 200. Model it at 5,000 chats a month and Starter plus overage comes to $99 while Pro costs $89, so Pro is the answer and the effective rate falls under two cents. Judged as a form builder that is expensive: forms.app charges nothing for unlimited submissions and Zoho charges $120 a year for 10,000 a month. Judged as a conversational funnel builder with native A/B testing, mid-flow API calls, AI model blocks, WhatsApp, and a self-hosting escape hatch, $89 a month is reasonable and considerably cheaper than Typeform at comparable volume. The self-hosted option is the real value story: unlimited chats for the price of a small server.
Editorial verdict on each
Tally
Best ValueTally is the default recommendation for any startup that needs forms and has not already committed to something else. The free tier is not a trial in disguise: unlimited submissions with logic, calculations, payments, and file uploads included is a real product, and the 20-euro Pro plan buys branding, a domain, and a shared workspace rather than access to features you were already using. The limits are honest ones: no in-app survey targeting, thin analytics, no public API, and no SOC 2 report. If your form is a front end for an operational process, buy Fillout; if your survey has to fire inside your product, buy Formbricks. For everything else, Tally is the tool you should try first and will probably never leave.
Read the full Tally profileTypebot
Typebot is the right answer to a narrow question and the wrong answer to a broad one. If your form is really a funnel, one that should branch, loop, call your API between questions, run an A/B test on its opening line, drop an AI model into the middle of the conversation, or live on WhatsApp, then nothing else in this category at $89 a month comes close, and the self-hosting route removes the chat meter entirely for the price of a server. If your form is a form, a page of fields somebody fills in, then paying two cents per conversation including the ones that bounce is a bad deal against forms.app charging nothing or Zoho charging a tenth as much. Buy it for conversational lead capture, in-product onboarding, or a self-hosting requirement. Do not buy it as a general-purpose form builder, and do not buy it if HIPAA or accessibility conformance is on your checklist, because it publishes neither.
Read the full Typebot profileTally profile last reviewed 2026-08-22; Typebot last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.