HowdyGo
HTML interactive demos with unlimited users on every plan, from a bootstrapped Australian team
HowdyGo is an interactive product demo builder for go-to-market teams that captures your product as editable HTML, lets you change text and images, blur data and add annotations, and publishes the result as an embeddable, click-through demo with lead capture and analytics, sold with unlimited users on every plan and optional sandbox environments.
Overview
HowdyGo sits in the interactive demo half of this category alongside Storylane, Arcade, Supademo and Walnut. It captures your product as HTML rather than flat screenshots, so the result behaves like the real interface: text and images inside the captured UI can be edited, sensitive data blurred or hidden, and scroll positions, zoom and highlights adjusted after the fact. Demos can branch into chapters, autoplay, carry video bubbles of the presenter, and personalize text from variables or from what a lead typed into a form.
Its commercial choice is the one that stands out. Every plan includes unlimited users and unlimited HTML demos, so cost does not climb as more of the sales and marketing team starts building. Starter is $199 per month, or $159 billed annually, and covers editing, sharing, embeds, GIF and video export and lead capture. Pro is $499 per month, or $399 billed annually, and adds unlimited demo hubs (collections), demo analytics, CRM sync, a JavaScript SDK, offline demos, password protection and a custom domain. Sandboxes, which link captured screens into a free-roaming environment, are a paid add-on on Pro with no published price.
The company is small and independent: HowdyGo Pty Ltd is an Australian business run by its three co-founders, bootstrapped, 100 percent founder owned and, per its own pricing FAQ, profitable. Its Howdy AI layer writes and translates demo copy, changes tone, personalizes demos for prospects and adds AI narration, and runs on Amazon Bedrock with prompts not used for training. A terminal recorder turns CLI sessions into demos, which suits developer-tool companies.
Best for
B2B marketing, sales and product marketing teams that want HTML-quality interactive demos built by many people at once without per-seat pricing, and developer-tool companies that need to demo a CLI as well as a web app.
Not the right fit for
- A single founder who wants a cheap or free demo tool; there is no free plan and Starter is $159 per month billed annually.
- Teams that need demo analytics or CRM sync on the entry plan; both start on Pro at $399 per month billed annually.
- Buyers whose procurement requires SOC 2; HowdyGo does not claim a SOC 2 report on its site.
- Teams that want sandbox environments at a published price; sandboxes are a quoted add-on even on Pro.
How it works
- 1
You capture your product with the HowdyGo browser extension. Pages are recorded as HTML, so the captured interface can be edited after the fact: change copy and images, blur or hide sensitive elements, and adjust scroll, zoom and highlights. A terminal recorder does the same for command-line tools.
- 2
Steps are then arranged into a demo with annotations, chapters and branching, autoplay where it helps, and optional presenter video bubbles. Text replacement with variables, or with data a lead entered into a form, personalizes a demo for each audience.
- 3
Demos are shared as links or website embeds, grouped into collections that act as demo hubs, or exported as GIF, WebM or MP4. Lead capture forms can sit at any step, with notifications and CSV export, and on Pro, leads flow into the CRM and campaigns automatically.
- 4
On Pro, analytics show conversion and funnel drop-off per demo, a HubSpot lead score can reflect demo engagement, and sandboxes (a paid add-on) auto-link captured screens into an environment prospects can explore freely.
Feature breakdown
23 features in 4 modulesCapture and editing
HTML capture that can be edited like the real product.- HTML capture
- Records your product as HTML so the captured UI stays crisp and editable.
- Edit text and images
- Change copy, numbers and images inside the captured interface without recapturing.
- Blur and hide elements
- Mask customer names, emails and other sensitive data before a demo goes out.
- Scroll, zoom and highlight
- Adjust scroll positions, zoom and pan, and highlight sections of the captured UI.
- Insert and upload steps
- Add steps to an existing demo or upload an image as a step.
- Terminal recorder
- Records command-line sessions as demos, for developer tools.
- Version history
- Earlier versions of a demo can be restored.
Storytelling and personalization
Turning captured screens into a guided story for one audience.- Annotations
- Multiple annotation types to guide the viewer through each step.
- Chapters and branching
- Split a demo into chapters and let viewers choose their path.
- Autoplay and playback
- Autoplay steps and play back interactions inside the HTML capture.
- Video bubbles
- Recorded webcam bubbles put a presenter on screen beside the demo.
- Variables and lead-form personalization
- Replace text in the UI and annotations with variables or with what a lead typed into a form.
- Howdy AI
- Writes and translates demo copy, changes tone, personalizes for a prospect, suggests steps and chapters, and adds AI narration; Pro includes five times the Starter usage.
Sharing and lead capture
Getting the demo in front of buyers and catching who engaged.- Links and website embeds
- Share by link or embed on a site, with mobile-friendly playback.
- Collections
- Demo hubs that group several demos; one on Starter, unlimited on Pro.
- Custom branding and theming
- Match demos to your brand.
- Custom domain, password protection and offline demos
- Pro features for controlled sharing and events without connectivity.
- GIF and video export
- Export demos as GIF, WebM or MP4 for email and social.
- Lead capture forms
- Forms at any step, with notifications and CSV export; automatic CRM and campaign sync on Pro.
Analytics and sandboxes
Pro-tier measurement and free-roaming environments.- Conversion analytics and funnels
- Demo conversion and step-by-step funnel visualization on Pro, with Google Analytics tracking.
- HubSpot lead score
- Feeds demo engagement into HubSpot lead scoring on Pro.
- Sandboxes
- Auto-linked captured screens that prospects can explore freely, with point-and-click personalization; a paid add-on on Pro.
- JavaScript SDK
- Custom JavaScript events and SDK access on Pro.
Use cases
3 documentedProduct marketing manager at a B2B SaaS company
The website needs a self-serve product tour, sales wants tailored demos per prospect, and the team has six people who would each build them.
Unlimited users on Starter let the whole team build HTML demos without seat costs, and lead capture on the website embed turns tour viewers into named leads.
Developer-tool company
Half of the product is a command-line tool that screenshots cannot show convincingly.
The terminal recorder turns real CLI sessions into demos that sit beside the web app demos in the same collection.
Sales team at a company selling into enterprises
Prospects want to explore the product before a call, but a trial account takes provisioning and exposes real data.
On Pro with the sandbox add-on, a captured environment with blurred data lets prospects click around freely, and demo engagement feeds HubSpot lead scoring.
Pricing
from $159/mo (Starter, billed annually; $199 monthly)Flat monthly plans with unlimited users and unlimited HTML demos on every tier. Starter and Pro are published with a 20 percent annual discount; Enterprise is custom. Sandboxes are a paid add-on on Pro.
| Plan | Price | Includes |
|---|---|---|
| Starter | $199 per month ($159 billed annually) |
No demo analytics, CRM sync or custom domain on this plan. |
| Pro | $499 per month ($399 billed annually) |
|
| Enterprise | Custom quoted |
|
Add-ons
- Sandboxes (Pro) (Not published): Unlimited sandboxes once the add-on is bought.
Billing notes
- Annual billing saves 20 percent: $159 against $199 on Starter and $399 against $499 on Pro.
- Users are never metered, which is the main difference from per-creator rivals.
- No setup fees; a startup discount program is offered.
- Figures are current as of October 2026.
Value assessment: HowdyGo is not the cheapest way into interactive demos for one person, since there is no free plan and Starter costs $159 per month billed annually. It gets cheaper the more people build: with unlimited users on every plan, a team of five or six creators pays the same as one, which per-creator pricing elsewhere in the category does not allow. The catch is that analytics and CRM sync, which most teams want once demos are live, start at Pro for $399, and sandboxes cost extra on top.
Entry price history
Entry price first recorded on 3 October 2026. It will be re-checked when this category next comes round the rotation.
| Checked | Entry price | What happened |
|---|---|---|
| 3 October 2026 | $159 | First recorded |
Dates are when SaaSTracker checked the vendor’s published pricing, not when the vendor changed it. See the price changes log for movements across the whole database.
Strengths & limitations
Strengths
- Unlimited users and unlimited HTML demos on every plan, so cost does not grow with the team.
- HTML capture with in-place editing of text and images, blurring and zoom produces demos that look like the live product.
- A terminal recorder for CLI demos, which is rare in this category.
- Bootstrapped, founder-owned and profitable per its own FAQ, which lowers the risk of an abrupt repricing.
- AI runs on Amazon Bedrock and prompts are not used for training, per its published security controls.
Limitations
- No free plan, and the entry price is high for a single creator.
- Demo analytics, CRM sync and a custom domain start on Pro at $399 per month billed annually.
- Sandboxes are a paid add-on even on Pro, and the price is not published.
- No SOC 2 claim on its site; GDPR is stated.
- SSO only on Enterprise.
Head-to-head comparisons
4 alternativesHowdyGo vs Storylane
from $0 (Free, 1 demo), then $50/mo ($40 billed yearly)Both capture HTML demos with lead capture and analytics. Storylane prices per creator and offers a free plan, which suits a single marketer; HowdyGo has no free plan but includes unlimited users on every tier, which suits a team where several people build demos. Pick Storylane to start small; pick HowdyGo when the number of builders is growing.
Full HowdyGo vs Storylane comparisonHowdyGo vs Arcade
from $0 (Free), then $50/mo ($42.50 billed annually)Arcade is the faster, lighter tool for screenshot-and-video style demos with a free entry point and per-creator pricing. HowdyGo captures editable HTML, adds sandboxes on Pro and a terminal recorder, and never charges per user. Pick Arcade for quick, shareable demos by one or two people; pick HowdyGo for HTML-quality demos built by a whole team.
Full HowdyGo vs Arcade comparisonHowdyGo vs Supademo
from $0 (Free), then $50/mo per creator ($38 billed annually)Supademo has the more generous free tier and per-creator pricing that is cheap for one or two builders, with HTML demos from its $199 Business plan (billed annually) and sandbox demos on Growth. HowdyGo starts at $159 per month billed annually but includes HTML capture and unlimited users from the first plan. Pick Supademo for a low-cost start; pick HowdyGo when HTML capture and team-wide building matter from day one.
Full HowdyGo vs Supademo comparisonHowdyGo vs Walnut
from $575/mo billed annually (Ignite)Walnut is the enterprise-leaning, sales-led option for sandbox demos. HowdyGo publishes its prices, sells self-serve with a 14-day trial, and adds sandboxes as an add-on on Pro. Pick Walnut for a heavily supported enterprise demo program; pick HowdyGo for published pricing and unlimited users.
Full HowdyGo vs Walnut comparisonPairs well with
6 categoriesHowdyGo is a onboarding tool, and a team running it still has 6 neighbouring categories to staff. The pick in each is Amplitude for product analytics & session replay, Help Scout for customer support platforms, Paddle Retain for retention & churn prevention, Knock for notification infrastructure, Circle for community platforms and Paddle for subscription billing, each the leading tool in that category on published criteria.
- AmplitudeProduct Analytics & Session Replay · Category Leader
- Because
- HowdyGo is built for onboarding, not product analytics. Amplitude adds financial transparency no competitor offers.
- Benefit
- Feature usage and drop-off are measurable, so a roadmap argument can end with evidence.
- Help ScoutCustomer Support Platforms · Category Leader
- Because
- HowdyGo is built for onboarding, not support. Help Scout adds fast to adopt.
- Benefit
- Questions arrive in one queue with a history attached, instead of scattered across personal inboxes.
- Paddle RetainRetention & Churn Prevention · Category Leader
- Because
- HowdyGo is built for onboarding, not retention. Paddle Retain adds Paddle Billing signup.
- Benefit
- Accounts at risk surface while there is still time to call, rather than at renewal.
- KnockNotification Infrastructure · Category Leader
- Because
- HowdyGo is built for onboarding, not notifications. Knock adds division of labour.
- Benefit
- Product events reach people on the channel they actually read, without building a sender for each one.
- CircleCommunity Platforms · Category Leader
- Because
- HowdyGo is built for onboarding, not community. Circle adds broadest feature set on a published.
- Benefit
- Customers answer each other in a space the company owns, rather than in a chat nobody can search.
- PaddleSubscription Billing · Category Leader
- Because
- HowdyGo sends buyers elsewhere for demo analytics or CRM sync on the entry plan. Paddle adds fraud screening and chargeback liability.
- Benefit
- Recurring revenue bills, retries and reconciles itself, including the tax nobody wants to calculate.
Pairings follow the methodology: the leading tool in each complementary category, chosen on published criteria. Placement cannot be purchased.
Full HowdyGo stackImplementation & onboarding
- Setup time
- Install the browser extension and capture a first demo in an afternoon. A website embed with lead capture is a same-day job; sandboxes and CRM sync on Pro take longer to configure.
- Learning curve
- Low for capture and annotation. Editing captured HTML and building branching or personalized demos take more practice, and Howdy AI can draft copy and suggest steps.
- Onboarding
- A 14-day trial on Starter or Pro, extendable on request, with no setup fee. Pro includes hands-on onboarding for one team; Enterprise adds training for several.
- Migration notes
- No importer from other demo tools is documented; demos are recaptured, which is quick for HTML capture. Embeds on your site need to be swapped for HowdyGo's embed code.
Platform, API & security
- Platforms
- Browser extension for captureTerminal (CLI) recorderWeb embeds and share linksJavaScript SDK (Pro)
- API
- A JavaScript SDK and custom JavaScript events on Pro, plus custom webhooks and Zapier for automation.
- Compliance
- GDPR
- Data residency
- Not published; hosting is on Vercel and AWS.
- SSO
- Google, Microsoft and email logins on every plan; SAML and SCIM on Enterprise.
- Security notes
- Data is encrypted at rest and in transit and MFA is enforced for remote access, per HowdyGo's published security controls. Howdy AI runs on Amazon Bedrock and prompts are not used for training.
Support & resources
- Channels
- Chat support on every planHands-on onboarding on ProTraining for multiple teams on Enterprise
- Documentation
- Documentation at docs.howdygo.com, including security controls, a monthly changelog and embed guides for Docusaurus, HubSpot, React, Vue, Webflow, Wix and WordPress.
- Community
- No public user forum; the company publishes a blog and comparison pages.
Company
- Founded
- 2022
- Headquarters
- Australia (HowdyGo Pty Ltd; co-founders based in Sydney and Perth)
- Ownership
- Bootstrapped, 100 percent founder owned
- Founders
- Tom Bruining, Daniel Engelke, Umberto Anderle
- Employees
- Not disclosed
- Funding
- No outside funding; the company says it is profitable.
Timeline
- 2022The howdygo.com domain is registered in November, the earliest public date for the company; HowdyGo does not publish a founding year.
- 2026Sells Starter and Pro with unlimited users on every plan, adds a terminal recorder, and ships monthly product updates through its docs changelog.
Integrations
- HubSpot
- Salesforce
- Attio
- Google Analytics
- Segment
- Marketo
- Fullstory
- Zapier
- Heap
- Custom webhooks
- Vector
- GitBook
- Custom JavaScript events
Frequently asked questions
11 questionsWhat is HowdyGo?
HowdyGo is an interactive product demo builder. It captures your product as editable HTML, lets you change text and images, blur data and add annotations, and publishes click-through demos as links or website embeds with lead capture, with unlimited users on every plan.
How much does HowdyGo cost?
Starter is $199 per month, or $159 billed annually. Pro is $499 per month, or $399 billed annually, and adds analytics, CRM sync, a custom domain and unlimited collections. Enterprise is custom. Sandboxes are a paid add-on on Pro with no published price.
Does HowdyGo have a free plan or trial?
There is no free plan. Starter and Pro come with a 14-day trial, which HowdyGo will extend on request, and there are no setup fees.
Does HowdyGo charge per user?
No. Every plan includes unlimited users and unlimited HTML demos, so adding more builders does not change the price.
What is the difference between Starter and Pro?
Starter covers HTML demos, editing, sharing, embeds, exports, lead capture and one collection. Pro adds unlimited collections, demo analytics, CRM and analytics integrations, a JavaScript SDK, offline demos, password protection, a custom domain, five times the AI usage and access to the sandbox add-on.
Can HowdyGo demo a command-line tool?
Yes. A terminal recorder captures CLI sessions as demos, which suits developer-tool companies.
Is HowdyGo SOC 2 compliant?
HowdyGo does not claim SOC 2 on its site. It states GDPR compliance, encrypts data at rest and in transit, enforces MFA for remote access, and runs its AI on Amazon Bedrock without training on prompts.
Who owns HowdyGo?
HowdyGo Pty Ltd is an Australian company run by co-founders Tom Bruining, Daniel Engelke and Umberto Anderle. It is bootstrapped and 100 percent founder owned, and says it is profitable.
What should I pair HowdyGo with?
HowdyGo is a onboarding tool, and a team running it still has 6 neighbouring categories to staff. The pick in each is Amplitude for product analytics & session replay, Help Scout for customer support platforms, Paddle Retain for retention & churn prevention, Knock for notification infrastructure, Circle for community platforms and Paddle for subscription billing, each the leading tool in that category on published criteria.
What do I pair with HowdyGo for Product Analytics & Session Replay?
Amplitude. HowdyGo is built for onboarding, not product analytics. Amplitude adds financial transparency no competitor offers.
Is HowdyGo enough on its own?
For onboarding, yes. HowdyGo does not cover customer support platforms, retention & churn prevention and notification infrastructure, and its own profile says so; Help Scout, Paddle Retain and Knock are the tools that fill those gaps.
Editorial verdict
HowdyGo is the interactive demo tool for teams rather than individuals. HTML capture with in-place editing produces demos that look like the live product, and unlimited users on every plan means the cost stays flat as more of sales and marketing start building. The trade-offs are no free plan, an entry price of $159 per month billed annually, and analytics, CRM sync and sandboxes held for Pro. For a team of several builders that wants HTML-quality demos and a vendor unlikely to reprice, it belongs on the shortlist.
Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.