Vtiger CRM
One CRM covering sales, marketing, help desk, projects, and inventory
Vtiger CRM is an all-in-one customer platform that unifies sales, marketing, help desk, project management, and inventory in a single record, with native telephony, a process designer, customer portals, and both predictive and generative AI; it began in 2003 as an open-source fork and is now sold self-serve as Vtiger One from a free ten-user plan through $12 to $50 per user per month on annual billing, with cheaper single-app licences for staff who only need one module.
Overview
Vtiger started in 2003 as an open-source fork of the original SugarCRM codebase, which makes it one of the oldest continuously developed products in this directory. The company has been in Bengaluru ever since, has never taken outside investment, and has grown into a business of roughly two hundred people on subscription revenue alone. That combination, two decades of development and no venture pressure, produces a product with an unusual profile: extremely broad, priced sensibly, and much less concerned with fashion than its competitors.
The current product is sold as Vtiger One, and the pitch is consolidation around a single customer record. The same contact carries the marketing history, the open deal, the support tickets, the delivery project, and the inventory the order will draw from. Most vendors that claim this have bolted modules together; Vtiger has been building toward it for twenty years and the seams show much less than you would expect.
The pricing ladder deserves careful reading. One Pilot is free for up to ten users with 3,000 records and 1,000 emails a month, which is a genuinely generous free plan. One Growth at $12 per user per month annually is capped at fifteen users and 100,000 records and includes AI features, deal playbooks, a customer portal, and invoicing. Professional at $30 adds lead scoring, sales forecasting, the process designer, live chat, and social ticketing. Enterprise at $42 adds multi-currency, internal ticketing, work orders, and automated time tracking and billing. One AI at $50 layers on generative and predictive AI designers, chatbots, and voice assistant integration.
The clever part of the pricing is the single-app licence: staff who only need one module (support agents, project delivery people, marketers) can be licensed at $20, $30, or $38 rather than the full $30, $42, or $50, with read-only access elsewhere. For a mixed team that is a substantial saving, and it is the mechanism that makes Vtiger's all-in-one story affordable in practice rather than only on paper.
Best for
Small and mid-sized businesses of roughly five to a hundred people that sell, support, and deliver to the same customers, and want one vendor and one record covering all three rather than stitching a CRM to a help desk to a project tool.
Not the right fit for
- Teams that only need a sales pipeline; you would pay for and navigate a help desk, project, and inventory system you never open, and Pipedrive or Bigin will be sharper.
- Buyers expecting the open-source edition to be equivalent to the cloud product, because the commercial version has moved well ahead of the community codebase.
- Design-led organisations, since the interface is dense and functional rather than modern, and adoption resistance is a real risk in teams used to slicker tools.
- Companies whose sales motion needs a genuinely custom object model; Vtiger has module customization but not the schema freedom of Twenty, EspoCRM, or Attio.
- Very small teams above the free plan's ceiling but below fifteen users who only need part of the product, since One Growth's user and record caps make it a stepping stone rather than a destination.
How it works
- 1
You sign up self-serve, starting on the free One Pilot plan if you want to evaluate properly, and import contacts, organisations, and deals by CSV or from another CRM. Vtiger's setup wizard walks through pipeline stages, teams, and the modules you intend to switch on.
- 2
The customer record is the hub. Deals, tickets, projects, quotes, invoices, and marketing engagement all attach to the same contact and organisation, so a support agent sees the open opportunity and a rep sees the escalated ticket without switching systems.
- 3
Communication is native rather than integrated: telephony with call logging and recording, email with campaign sending metered by tier, live chat on Professional and above, and social ticketing so messages from social channels become cases.
- 4
Automation runs from workflows on the lower tiers and from the process designer on Professional and above, which models multi-step business processes with conditions and approvals. Deal playbooks prescribe the actions a rep should take at each stage. Predictive AI handles scoring and forecasting, and the One AI tier adds generative designers, a chatbot, and prompt building. A REST API, marketplace extensions, and Zapier cover integration.
Feature breakdown
29 features in 5 modulesSales and pipeline
A complete sales CRM, with the manager-facing features on Professional.- Leads, contacts, organisations, and deals
- The standard object set with conversion, plus a unified customer record shared with the support, project, and inventory modules.
- Multiple pipelines with custom stages
- Separate pipelines for different products or motions, worked as kanban boards or filtered lists.
- Deal playbooks
- Prescribed actions and checklists per stage so reps know what should happen next, available from the One Growth tier rather than reserved for the top plans.
- Lead scoring
- Professional tier and above, with predictive scoring drawing on the AI layer rather than simple point rules.
- Sales forecasting and quotas
- Forecast by stage and expected close with quota tracking, which starts on Professional.
- Quotes, orders, and invoices
- Generate quotes from a deal, convert to sales orders and invoices, with the inventory module tracking what is actually available.
Support, projects, and inventory
The modules that make Vtiger an all-in-one rather than a CRM.- Help desk with SLAs
- Cases with assignment, escalation, and service-level tracking, attached to the same customer record the sales team uses.
- Live chat and social ticketing
- Professional tier and above; website chat and social channel messages become tickets in the same queue.
- Internal ticketing
- Enterprise tier adds an internal help desk for IT and operations requests inside the company.
- Project management
- Tasks, milestones, dependencies, and project templates, with automated time tracking and billing on Enterprise.
- Work order management
- Enterprise-tier field service work orders, which is unusual capability for a product at this price.
- Inventory and vendor management
- Products, stock levels, purchase orders, and vendor records, so a product business can run fulfilment from the CRM.
Communication and marketing
Native calling and metered email in every plan.- Built-in telephony
- Native calling with logging and recording through supported providers, rather than requiring a separate phone system integration.
- Email campaigns with tier-metered volume
- 1,000 emails a month on the free plan, 5,000 on Growth, and 20,000 on Professional, which is the meter to check against your sending habits.
- Two-way email sync
- Mailbox integration threads correspondence onto records, with templates and tracking.
- Customer portal
- Included from the One Growth tier, giving customers a place to raise and track tickets and see their documents.
- Chatbot and voice assistant
- The One AI tier adds a chatbot and voice assistant integration for automated first-line handling.
- SMS and messaging integrations
- Text and messaging channels connect to the same customer record through the integration layer.
Automation and AI
Two automation layers plus a genuine AI tier, unusual at this price.- Workflow automation
- Trigger-based rules on record events and field changes, with lead auto-assignment included from the Growth tier.
- Process designer
- Professional tier and above; a visual designer for multi-step business processes with conditions, branches, and approvals.
- Predictive AI
- Scoring, forecasting, and best-time-to-contact predictions built into the product from the Growth tier rather than sold as a separate product.
- Generative AI
- Content generation and summarization, with a generative AI designer and prompt builder on the One AI tier.
- Calculus AI features
- Call and email analysis producing coaching signals and engagement insight for managers on the higher tiers.
Customization, platform, and licensing
Configurable, extensible, and cleverly licensed.- Module builder and custom fields
- Add custom modules and fields with your own layouts, which covers most small-business customization needs without a full schema designer.
- Single-app user licences
- Staff who only need one module are licensed at $20, $30, or $38 rather than the full rate, with read-only access to the rest. This is the single most valuable thing about Vtiger's pricing.
- REST API and webhooks
- A documented REST API with webhooks for custom integration, available across the paid tiers.
- Extension marketplace
- First- and third-party extensions installable into the account for telephony, accounting, and channel integrations.
- Mobile apps
- iOS and Android apps covering the sales and support surfaces, functional rather than exceptional.
- Open-source lineage
- An open-source community edition still exists from the 2003 fork, though the commercial cloud product has moved well ahead of it and should not be assumed equivalent.
Use cases
4 documentedProduct business that sells, supports, and ships
Sales runs on a CRM, support on a separate help desk, and stock on a spreadsheet, so nobody can see that the customer chasing an order also has an open complaint.
One Vtiger record carries the deal, the ticket, the invoice, and the stock position, and single-app licences keep the support team's cost down at $20 or $30 a head.
Small company that wants a free CRM that is not a trial
Ten people need a shared customer database but the budget for software this quarter is zero.
One Pilot covers up to ten users with 3,000 records, email integration, a deal pipeline, basic help desk, project tasks, and the mobile app, indefinitely and without a card.
Services company doing field work
Jobs are scheduled by phone, tracked on paper, and invoiced from memory, with time spent on site never fully billed.
Enterprise-tier work orders, project templates, and automated time tracking and billing turn the field process into records that produce invoices without reconstruction.
Sales manager wanting process without a consultant
Reps handle similar deals in wildly different ways and the forecast is unreliable because nothing is comparable between them.
Deal playbooks prescribe the actions per stage from the $12 Growth tier, and the Professional process designer enforces the multi-step parts, with predictive scoring flagging deals the data does not support.
Pricing
from $0 for up to 10 users (One Pilot), then $12 per user per month on annual billing (One Growth)Per-user subscription across a free plan and four paid editions on annual billing, with discounted single-app licences for staff who need only one module, and email volume, records, and user counts metered by tier.
| Plan | Price | Includes |
|---|---|---|
| One Pilot | $0 per user per month, up to 10 users |
One of the most generous free plans in this category; ten users on a real CRM costs nothing. |
| One Growth | $12 per user per month, billed annually (maximum 15 users) |
The fifteen-user ceiling is the catch: Growth is a plan you outgrow by headcount, not by feature need. |
| One Professional | $30 per user per month, billed annually ($20 single-app) |
The real operating tier for a team that wants forecasting and process enforcement. |
| One Enterprise | $42 per user per month, billed annually ($30 single-app) |
|
| One AI | $50 per user per month, billed annually ($38 single-app) |
|
Add-ons
- Single-app user licences ($20 (Professional), $30 (Enterprise), $38 (One AI) per user per month): Full access to one chosen app plus read-only access to the others; the mechanism that makes a mixed sales, support, and delivery team affordable.
Billing notes
- The published rates are annual; the vendor advertises savings of up to around a third against monthly billing, so model the monthly figure if you cannot commit to a year.
- One Growth is capped at fifteen users and 100,000 records, which means growth in headcount rather than in need is what pushes teams to the $30 Professional tier.
- Email volume is metered by tier: 1,000 a month on Pilot, 5,000 on Growth, 20,000 on Professional, which matters for anyone running campaigns from the CRM.
- Single-app licences are the most important line in the pricing table for mixed teams and are easy to miss, since they can cut the cost of a support or delivery seat by a third.
- Telephony is native but call minutes and numbers come from the connected provider as a separate usage cost.
Value assessment: Vtiger's value case rests on the single-app licence. Sticker-for-sticker, One Professional at $30 a user costs more than Bigin, Flowlu, or Bitrix24 and roughly matches Pipedrive Growth. But a fifteen-person business where five people sell, five support, and five deliver pays $30 for the sellers and $20 for the rest, and gets a help desk, project management, and inventory that Pipedrive would charge separately for and Bigin would not offer at all. Judged as a sales-only CRM the price is unremarkable. Judged as sales plus support plus delivery plus inventory from one vendor on one record, it is one of the strongest value propositions in this directory, and the free ten-user Pilot plan means you can prove it before paying anything.
Strengths & limitations
Strengths
- Genuine breadth on a single customer record: sales, marketing, help desk, projects, and inventory, built over two decades rather than acquired and bolted together.
- Single-app licences at $20, $30, or $38 make mixed teams substantially cheaper than any per-seat all-in-one competitor.
- A free plan for up to ten users with a real feature set, not a time-limited trial.
- Native telephony with logging and recording, which most similarly priced CRMs push out to a third-party phone system.
- Both predictive and generative AI included in the product line rather than sold as a separate add-on subscription.
- Deal playbooks from the $12 tier give small teams a way to standardise selling without hiring a sales operations person.
- Bootstrapped, profitable, and twenty-plus years old, with roughly two hundred employees and no investor pressure to reprice or sell.
Limitations
- The interface is dense and functional rather than modern, and teams used to slicker tools push back on it.
- One Growth's fifteen-user ceiling means a growing team faces a jump from $12 to $30 a seat driven by headcount, not by need.
- Customization is module-and-field based rather than a true schema designer, so genuinely unusual data models will not fit.
- The open-source community edition has fallen well behind the commercial cloud product, so the open-source lineage is history rather than a live option.
- Email volume is metered per tier, which can force an upgrade for a business that runs campaigns from the CRM.
- The integration ecosystem is respectable but smaller than Zoho's or HubSpot's, and much of the long tail runs through Zapier.
- Mobile apps are functional rather than a strength, and lag behind Bigin's or OnePageCRM's.
Head-to-head comparisons
6 alternativesVtiger CRM vs EspoCRM
from €0 self-hosted, or €12.90 per user per month for managed cloud (Basic, 3 users minimum)Both descend from the open-source CRM tradition and both cover sales, support, and process. EspoCRM's open-source edition is the actual current product and free to self-host, with a deeper entity designer. Vtiger's commercial cloud is far more complete, includes native telephony and AI, and is properly supported, but its community edition has fallen behind. Take EspoCRM if self-hosting the real product matters; take Vtiger if you want a supported all-in-one with a free ten-user plan.
Full Vtiger CRM vs EspoCRM comparisonVtiger CRM vs Bitrix24
from $0 for unlimited users on the free plan, then $49 a month (Basic, 5 users) on annual billingBitrix24 bundles even more (intranet, document drive, website builder, Open Channels) and charges per account, which beats Vtiger's per-user model badly above twenty or so people. Vtiger is the more coherent product with a cleaner customer record, better sales tooling, and single-app licensing that softens the per-seat cost. Cost-per-head buyers take Bitrix24; buyers who want the all-in-one to actually feel like one product take Vtiger.
Full Vtiger CRM vs Bitrix24 comparisonVtiger CRM vs Flowlu
from $0 for two users, then $6 per user per month on annual billing (Essential)Flowlu covers CRM, projects, and invoicing at $6 to $16 a user with a lighter, cleaner feel and better quoting and recurring billing. Vtiger goes considerably further on support, inventory, telephony, and AI, and offers a free ten-user plan. Project and retainer businesses lean Flowlu; businesses that also sell products and answer support tickets lean Vtiger.
Full Vtiger CRM vs Flowlu comparisonVtiger CRM vs monday CRM
from $12 per seat per month on annual billing (Basic CRM), three seats minimummonday CRM is a no-code work platform with a CRM on it: far more configurable at the data-model level and far more pleasant to use, from $12 a seat with a three-seat minimum and contact caps. Vtiger includes a help desk, inventory, and native calling that monday does not. Process-design-led teams take monday; teams that need functional breadth including support and telephony take Vtiger.
Full Vtiger CRM vs monday CRM comparisonVtiger CRM vs Twenty
from $0 self-hosted, or $9 per user per month for managed cloud (Pro)Twenty is a modern, API-first open-source CRM with unlimited custom objects and records at $9 a seat, a native MCP server, and nothing else: no help desk, no calling, no marketing. Vtiger is the opposite trade, offering breadth and support at the cost of schema freedom and interface quality. Technical teams building on a CRM primitive take Twenty; operational businesses that need many functions covered take Vtiger.
Full Vtiger CRM vs Twenty comparisonVtiger CRM vs Zoho CRM
from $0 for up to 3 users, then $14 per user per month on annual billing (Standard)The closest commercial comparison, from another bootstrapped Indian software house. Zoho CRM is more configurable, has far deeper reporting, and comes with the biggest small-business ecosystem in existence, from $14 a user, but the help desk, projects, and inventory are separate Zoho products with separate bills. Vtiger puts them in one licence with single-app pricing. Buy Zoho if the sales process is the priority and you want the suite; buy Vtiger if you want it all under one subscription and one record.
Full Vtiger CRM vs Zoho CRM comparisonImplementation & onboarding
- Setup time
- A working CRM the same day, including on the free Pilot plan. Configuring the wider modules properly, with pipelines, playbooks, SLAs, project templates, and the process designer, is a two to four week part-time project.
- Learning curve
- Moderate to steep, mostly because of breadth. Any individual module is learnable in an afternoon, but a user meeting sales, support, projects, and inventory at once needs orientation. Administrators building processes and custom modules are doing genuine configuration work.
- Onboarding
- Entirely self-serve, with a free ten-user plan for open-ended evaluation and a 15-day trial on paid editions. Vtiger offers paid onboarding and a partner network, and its support organisation is larger than most vendors at this price, but nothing is mandatory.
- Migration notes
- CSV import with field mapping for every module plus guided importers from common CRMs. Email history builds from the point you connect a mailbox. Export is complete: every module exports to CSV and the REST API reads the same data. The realistic lock-in is configuration rather than data, because processes, playbooks, SLAs, and custom modules do not travel and would need rebuilding elsewhere.
Platform, API & security
- Platforms
- WebiOSAndroidOpen-source community edition for self-hosting
- API
- Documented REST API with webhooks and an extension marketplace, plus Zapier for the wider connector ecosystem. API limits scale with edition.
- Compliance
- GDPRISO/IEC 27001SOC 2HIPAA support available on higher editions
- Data residency
- Multiple hosting regions are offered including the United States, European Union, India, and Australia, chosen at signup.
- SSO
- Google and Microsoft sign-in, with SAML single sign-on available on the higher editions.
- Security notes
- Encryption in transit and at rest, role and profile-based permissions with field-level control, sharing rules by team and hierarchy, two-factor authentication, and audit logging. The permission model is more granular than most products at this price because it has to serve support and delivery staff as well as sales.
Support & resources
- Channels
- Email and ticket supportLive chatPhone support on higher editionsPartner network for implementation
- Documentation
- Extensive documentation and an academy covering every module, plus developer documentation for the REST API and extension building.
- Community
- Long-running user community from the open-source era, plus an active partner and consultant network, particularly strong in India, Europe, and Latin America.
Company
- Founded
- 2003
- Headquarters
- Bengaluru, India
- Ownership
- Privately held and bootstrapped; no outside investment reported
- Employees
- Roughly 200
- Funding
- None. Vtiger has funded twenty years of development from subscription revenue, reported at roughly $11.6M annually as of 2024.
Timeline
- 2003Vtiger CRM launches as an open-source fork of the original SugarCRM codebase, building a community edition that spreads widely among self-hosters.
- 2009The commercial cloud product launches alongside the open-source edition, beginning the divergence between the two.
- 2016Vtiger rebuilds around a unified customer record spanning sales, marketing, and help desk rather than separate modules.
- 2019Calculus AI arrives, adding call and email analysis, scoring, and engagement insight to the higher editions.
- 2022Vtiger One consolidates the product line into a single all-in-one licence covering five apps, with single-app user pricing for staff who need only one.
- 2026The One AI edition adds a generative AI designer, prompt builder, chatbot, and voice assistant integration on top of the existing predictive AI layer.
Integrations
- Gmail and Google Workspace
- Outlook and Microsoft 365
- Native telephony with supported providers
- WhatsApp and SMS channels
- QuickBooks and Xero
- Stripe and PayPal
- Mailchimp
- Zapier
- REST API, webhooks, and the extension marketplace
Frequently asked questions
11 questionsWhat is Vtiger CRM?
Vtiger is an all-in-one customer platform covering sales, marketing, help desk, project management, and inventory on a single customer record, with native telephony, a process designer, customer portals, and both predictive and generative AI. It started in 2003 as an open-source fork and is sold today as Vtiger One, from a free ten-user plan through $12 to $50 per user per month on annual billing.
How much does Vtiger cost?
One Pilot is free for up to ten users. On annual billing, One Growth is $12 per user per month (maximum fifteen users), One Professional $30, One Enterprise $42, and One AI $50. Single-app licences for staff who need only one module cost $20, $30, and $38 respectively. The vendor advertises savings of up to around a third against monthly billing.
What does the entry tier withhold?
One Growth at $12 includes AI features, deal playbooks, lead auto-assignment, a customer portal, and invoicing, which is generous. What it withholds is lead scoring, sales forecasting, the process designer, live chat, and social ticketing, all of which start on Professional at $30. It also caps you at fifteen users and 100,000 records.
Are there record or contact limits?
Yes. The free Pilot plan holds 3,000 records with 3GB of storage, and One Growth holds 100,000. Email volume is separately metered at 1,000 a month on Pilot, 5,000 on Growth, and 20,000 on Professional. Growth also has a fifteen-user ceiling, which is often what forces the upgrade rather than the record count.
What are single-app licences and why do they matter?
They let you license a user for full access to one app (sales, marketing, help desk, projects, or inventory) with read-only access to the rest, at $20, $30, or $38 instead of the full rate. For a mixed team where support agents and delivery staff do not need the sales app, this can cut a third off the bill and is the single most important line in Vtiger's pricing table.
Does Vtiger include email sending and calling?
Both, natively. Email campaigns are included with a monthly volume that scales by tier, and two-way mailbox sync threads correspondence onto records. Telephony is native with call logging and recording through supported providers, so calling is not an integration afterthought, though minutes and numbers are a separate provider cost.
Does Vtiger support custom objects?
Partly. You can create custom modules and custom fields with your own layouts, which covers most small-business needs. It is not the free-form schema designer that Twenty, EspoCRM, or Attio provide, so a genuinely unconventional data model will meet its limits.
How good is the reporting and forecasting?
Good from Professional upward. You get customizable dashboards from Growth, and lead scoring plus sales forecasting from Professional, with predictive AI supporting both. It is stronger than Bigin's or Flowlu's reporting and weaker than Zoho CRM's analytics module, which remains the deepest in this price band.
Is the open-source version still worth using?
Only if you have a specific reason. The community edition from the 2003 fork still exists, but the commercial cloud product has moved substantially ahead of it in features, AI, and support. Treat Vtiger's open-source lineage as history rather than as a live self-hosting option, and look at EspoCRM or Twenty if free self-hosting is the requirement.
Can I get my data out?
Yes. Every module exports to CSV and the REST API reads all data with webhooks for ongoing sync. What does not travel is the configuration: processes, playbooks, SLAs, custom modules, and dashboards would need rebuilding in whatever you move to, which is true of every all-in-one platform.
What size of team is Vtiger genuinely built for?
Five to about a hundred people, and specifically businesses that sell, support, and deliver to the same customers. Below five the free Pilot plan is fine and the paid tiers are more product than you need. Between fifteen and a hundred, with single-app licences applied properly, it is one of the best-value all-in-one platforms available. Sales-only teams of any size should buy a focused CRM instead.
Editorial verdict
Vtiger is the quietest good product in this category: twenty-three years old, bootstrapped, profitable, and covering more ground on one customer record than anything else at its price. The free ten-user Pilot plan is a genuine free CRM rather than a trial, native telephony is included where competitors charge extra, and the single-app licence structure makes a mixed sales, support, and delivery team affordable in a way per-seat all-in-ones never manage. Buy it if the same customers appear in your pipeline, your ticket queue, and your delivery schedule. Do not buy it if you only need a sales pipeline, if your team judges software by how it looks, or if you were counting on the open-source edition, which has fallen well behind the product you would actually be evaluating. Watch the fifteen-user ceiling on the $12 tier, because that, not features, is what will move you to $30 a seat.
Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.