Is Avoma or Rafiki cheaper?

Avoma starts at $19 per seat per month (Startup, billed annually) (14 days trial). Rafiki starts at $19 per seat per month (Starter, billed annually) (14 days trial).

Avoma vs Rafiki

An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.

The short answer

Both sides assessed

Avoma compared with Rafiki

Rafiki does much the same job for $49 a seat all-in, with call scoring, MEDDIC and BANT field capture, and a deal dashboard bundled rather than modularized, from a nine-person bootstrapped company. Avoma is broader, better funded, and better supported, but you assemble the equivalent from $24 plus two $29 modules. Take Rafiki for the simpler bill and no seat ceilings; take Avoma when you need the depth, the dialer capture, and a vendor with a success manager attached.

Rafiki compared with Avoma

Avoma reaches similar capability by stacking a $24 base tier with a $29 conversation intelligence module and a $29 revenue module, arriving at about $82 with more depth on semantic trackers and win-loss analysis and a much larger company behind it. Rafiki delivers the equivalent core for $49 flat with wider CRM support and no seat minimum. Take Avoma if vendor stability and tracker depth matter; take Rafiki if you want the whole feature set on one line for half the money.

Choose Avoma if

Sales and customer success teams between roughly 5 and 100 seats that want real methodology-based call scoring, competitor and objection tracking, and deal risk alerts, and would rather assemble those from priced modules than sign an enterprise contract to get them.

Choose Rafiki if

Small and mid-sized sales teams, roughly 3 to 50 reps, that want the full conversation and revenue intelligence feature set (call scoring against a named methodology, CRM field auto-capture, deal dashboards, forecasting) at a single flat per-seat price, and who are comfortable buying from a small bootstrapped vendor.

Side by side

13 attributes

Attribute	Avoma	Rafiki
Category	Call Coaching	Call Coaching
Starting price	$19 per seat per month (Startup, billed annually) (14 days trial)	$19 per seat per month (Starter, billed annually) (14 days trial)
Pricing model	Per-seat base subscription in three tiers with seat ceilings, plus separately priced per-seat add-on modules for conversation intelligence, revenue intelligence, and lead routing. Viewers and collaborators are free.	Per-seat subscription in two published tiers plus a quoted Enterprise tier, with usage meters on Starter and unlimited capture on Premium, and add-on credits for generative search and reports.
Free plan	No	No
Free trial	14 days on the Organization plan with all add-ons enabled, no credit card required	14 days of full Premium access with no credit card; after expiry the account becomes read-only and past recordings stay accessible for a year
Best for	Sales and customer success teams between roughly 5 and 100 seats that want real methodology-based call scoring, competitor and objection tracking, and deal risk alerts, and would rather assemble those from priced modules than sign an enterprise contract to get them.	Small and mid-sized sales teams, roughly 3 to 50 reps, that want the full conversation and revenue intelligence feature set (call scoring against a named methodology, CRM field auto-capture, deal dashboards, forecasting) at a single flat per-seat price, and who are comfortable buying from a small bootstrapped vendor.
Setup time	A day for capture, a week for the coaching layer. Calendar, conferencing, and CRM connections take under an hour; building scorecards that reflect your actual sales process and tuning trackers so they do not fire constantly is the work that takes real time.	An hour for capture. Connect calendar, conferencing, dialer, and CRM, and calls start recording. Configuring scoring criteria and mapping which CRM fields the sync agent should populate is the work, and it is worth a half-day of care.
Learning curve	Moderate to high for admins because of the product's breadth, low for reps. The scorecard builder and tracker configuration are the two places where an unprepared buyer stalls, and using a stock MEDDICC or SPICED template as a starting point is the shortcut.	Low for reps, moderate for the admin. If you adopt a built-in framework such as MEDDIC or BANT rather than authoring custom criteria, the scoring setup is fast; writing your own rubric is where teams stall.
Platforms	Web app, Chrome extension, Mobile access, Zoom, Google Meet, and Microsoft Teams bots, Dialer integrations	Web app, Zoom, Google Meet, and Microsoft Teams, Aircall and OpenPhone dialer capture, Browser access
Compliance	SOC 2 Type II, GDPR, HIPAA (Enterprise tier)	SOC 2 (confirm current status with the vendor), GDPR
Founded	2017	2021
Headquarters	Palo Alto, California, United States	Covina, California, United States
Ownership	Venture-backed	Bootstrapped, no institutional funding

Strengths and limitations

Avoma

Strengths

Real custom scorecards built on named methodologies (MEDDICC, SPICED, BANT) with automated scoring across 100 percent of calls, which is genuine coaching infrastructure rather than AI commentary.
Smart trackers detect phrases semantically instead of by literal keyword, so competitor and churn signals surface even when a prospect uses different words.
Full talk-pattern analytics including talk-to-listen ratio, longest monologue, filler words, and patience, compared against top performers rather than reported in isolation.
Dialer integrations bring phone calls into the same archive as video meetings, which most competitors in this price band simply cannot do.

Limitations

The headline $19 price is misleading as a conversation intelligence number; the coaching features that define the category cost $29 more per seat on top of a base tier.
Seat ceilings on Startup (25) and Organization (100) create forced upgrades as you grow, and Enterprise carries a 10-seat minimum with annual billing only.
The 14-day trial runs with all add-ons enabled, which sets expectations against a configuration most buyers will not purchase.
No free plan at all, unlike Grain, Sybill, and Fathom, so evaluation is time-boxed rather than open-ended.

Rafiki

Strengths

The Premium feature list at $49 covers call scoring against named methodologies, CRM field auto-capture, deal dashboards, and forecasting, which competitors charge two modules or twice the price to match.
No seat minimum on the coaching tier, so a two-person or three-person team can buy the complete product rather than being pushed into an entry plan.
Six native CRM connectors including Zoho, Pipedrive, Freshworks, and Monday.com, which is by far the widest small-business CRM coverage in this batch.
Unlimited recording and transcription on Premium removes the usage modelling that minute-metered competitors force on you.

Limitations

Vendor risk is the headline concern: nine employees, one founder, no institutional funding, and no acquisition or continuity plan a buyer can inspect.
Starter is capped at three users and metered at 2,000 transcription minutes a month, so it is not a real growth path, only a very small team plan.
No free tier, and the trial is 14 days, so evaluation is short compared with Sybill's or Grain's open-ended free plans.
Gen AI Search and Gen AI Reports run on purchased credits rather than being included, which makes the analytical layer a variable cost on top of the subscription.

Pricing compared

Avoma

Per-seat base subscription in three tiers with seat ceilings, plus separately priced per-seat add-on modules for conversation intelligence, revenue intelligence, and lead routing. Viewers and collaborators are free.

Startup$19
Organization$24
Enterprise$39

Avoma is the best unbundling in this category. The list of things it does at the top configuration reads like an enterprise revenue platform, and the entry point is $19. What you are really buying is the ability to pay for exactly the layer you need: a team that wants scorecards and trackers pays about $53 a seat, which is roughly a third of what Jiminny quotes and a small fraction of Gong. The honest counterweight is that $53 to $82 per seat is not cheap in absolute terms for a five-person team, and the base tier on its own is a note taker competing against products that cost half as much. Avoma's value is highest for the buyer who genuinely wants scorecards, trackers, deal risk, and CRM field write-back, and worst for the buyer who wanted a cheap notetaker and will end up paying module prices for features they never configure.

Rafiki

Per-seat subscription in two published tiers plus a quoted Enterprise tier, with usage meters on Starter and unlimited capture on Premium, and add-on credits for generative search and reports.

Starter$19
Premium$49
EnterpriseCustom

Premium at $49 is, on paper, the best capability-per-dollar in this category. Automated scoring against MEDDIC or BANT, methodology field auto-capture into six different CRMs, a deal dashboard with forecasting, unlimited recording and transcription, dialer capture, and no seat minimum is a list that Avoma reaches at roughly $82 across two modules and that Jiminny will not quote below about $85 with a twelve-month commitment. The discount you are receiving is not a pricing trick, it is the absence of a venture-funded go-to-market organization. That is also the risk you are accepting: nine people, no institutional funding, one founder. If your buying committee can tolerate that, this is the value pick. If it cannot, pay more elsewhere and sleep better.

Editorial verdict on each

Avoma

Category Leader

Avoma is what happens when someone takes the Gong feature list and prices it in pieces. Custom MEDDICC scorecards, automated scoring across every call, semantic competitor trackers, patience and monologue metrics, deal risk alerts, forecasting, and CRM field write-back are all here, and a ten-person sales team can buy them with a credit card. That is a genuinely important thing to exist in this category. The catch is that the $19 headline is a note taker; the product this category is named after starts at about $53 a seat and reaches $82 with forecasting, and the seat ceilings will force a tier change as you grow. Buy Avoma if you have a sales methodology you actually intend to enforce, a manager who will build scorecards, and a CRM worth writing back to. If you just want calls recorded and clips shared, buy something cheaper and come back when you have a coaching problem worth $53 a head.

Read the full Avoma profile

Rafiki

Best Value

Rafiki is the value pick in this category and it is not particularly close on features per dollar. Fifty dollars a seat, no seat minimum, unlimited recording, automated MEDDIC or BANT scoring on every call, methodology field auto-capture into six different CRMs including Zoho and Pipedrive, a deal dashboard, and forecasting is a list that competitors assemble from two paid modules or quote at $85 with a twelve-month contract. The catch is not hidden in the pricing, it is the company: nine people, one founder, no outside funding, and no cushion. That is a genuine reason for a cautious buyer to pay more elsewhere, and a genuine reason the product costs what it does. If you are a small sales team on a CRM the big vendors ignore, and you can live with the vendor risk, trial it for the fourteen days and check whether the scoring output actually matches how you evaluate calls. If it does, nothing else here delivers this much for $49.

Read the full Rafiki profile

Avoma profile last reviewed 2026-08-22; Rafiki last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.