Brevo vs Mailjet

Mailjet compared with Brevo

The closest strategic comparison: both are European, both meter on emails sent rather than contacts, and both cover marketing and transactional in one account. Brevo goes considerably further with a CRM, SMS, WhatsApp, chat, meetings, and much deeper automation, and it is the more complete platform. Mailjet is simpler and cheaper at the entry, has the collaborative editor and MJML, and offers sub-accounts for tenant isolation. Most small businesses choosing on features should look at Brevo first; choose Mailjet if the editor, MJML, or sub-accounts matter to you specifically.

Brevo

Marketing plans are metered by emails sent per month rather than by contacts stored, selected from volume bands, with prepaid non-expiring credit packs as the alternative to a subscription. SMS and WhatsApp are pay as you go by destination, and Conversations and the Sales Platform are priced separately per seat.

• Free$0
• Starter$9 at 5,000 emails, about $29 at 20,000, about $39 at 40,000, about $69 at 100,000
• Standard (formerly Business)$18 at 5,000 emails, about $65 to $69 at 20,000, about $129 at 100,000
• Professional$499
• EnterpriseQuoted

Brevo is the best-value general-purpose ESP in this category for a specific and common shape of business: one holding a large list it mails occasionally. At 50,000 contacts mailed monthly you are looking at roughly $89 a month on Standard against roughly $450 on Mailchimp Standard and considerably more on Klaviyo, and that gap only widens as the list grows without the send frequency growing with it. Bundling transactional email, an SMTP relay, SMS, WhatsApp, chat, and a light CRM into the same account compounds the saving by removing subscriptions rather than discounting one. The value case weakens for high-frequency senders, where the send meter punishes exactly what a contact meter rewards, and the new $499 Professional tier is a jarring cliff above $18 Standard that will push some growing accounts into a decision they did not expect. For EU buyers, the ISO 27001 certification and EU-default hosting are worth real money on their own.

Mailjet

Metered on monthly emails sent rather than on contacts stored, with unlimited contacts on the Essential tier and above. Four published tiers plus a quoted Custom tier, scaling with send volume.

• Free$0
• Starter$9
• Essential$17
• Premium$27
• CustomQuoted

Because Mailjet meters sends rather than contacts, the standard comparison points need translating. A 1,000-contact list mailed once a month is 1,000 emails, comfortably inside the free plan, though the 200-a-day cap means the send takes five days; $9 on Starter fixes that. A 10,000-contact list mailed once a month is 10,000 emails, inside the $17 Essential tier with room to spare, against $120 to $275 on Constant Contact and $100 to $135 on AWeber for the same list. A 50,000-contact list mailed once a month is 50,000 emails, which needs a higher volume step but still lands far below the $430 to $575 Constant Contact charges. Mail that same 50,000-contact list weekly and the picture changes: 200,000 emails a month moves Mailjet up several volume steps while the contact-priced platforms charge exactly the same as before. Mailjet is outstanding value for a large list mailed occasionally and merely competitive for a small list mailed often. Add the transactional API on the same account, which replaces a separate Postmark or Resend subscription for low-volume application mail, and the total-cost case for a small business gets stronger still.