Influencity vs Later
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentInfluencity compared with Later
Later approaches the same convergence from the opposite direction: it started as social scheduling and acquired its way into influencer marketing, so its publishing, calendar, and link-in-bio tooling is more mature than Influencity's Social Hub and available on genuinely small-business plans. Influencity's creator database and audience analysis are deeper. A team whose centre of gravity is organic social with influencer work attached should look at Later; a team whose centre of gravity is influencer programs should look at Influencity.
Choose Influencity if
Agencies and in-house brand teams running influencer programs continuously rather than occasionally, who need the whole workflow (search, vet, list, outreach, campaign, track, report) in one system and can justify roughly $4,000 a year for it.
Choose Later if
Consumer and ecommerce brands, creators, and small agencies whose social strategy runs on photography and short-form video across Instagram, TikTok, and Pinterest, particularly those who also work with influencers and want the scheduling and creator sides under one vendor.
Side by side
13 attributes| Attribute | Influencity | Later |
|---|---|---|
| Category | Influencer | Social |
| Starting price | $318 per month billed annually ($3,816 per year), or $398 per month billed monthly (7 days trial) | $18.75 per month billed annually (Starter), or $25 billed monthly (14 days trial) |
| Pricing model | Subscription with metered monthly allowances rather than seats alone. The public self-serve tier is Professional, priced per month with a discount and higher quotas for annual billing; everything above it is a quote-only Enterprise plan. Meters cover search results, profile analyses, outreach emails, stored projects, tracked content, campaign reports, and post analyses. Social listening and social media management sit entirely on Enterprise. | Tiered subscription priced by social set, where one social set is up to eight profiles across the eight supported networks, with user counts, post volume caps, AI credits, and analytics history all scaling by tier. |
| Free plan | No | No |
| Free trial | 7 days on all plans, advertised as no credit card required | 14 days |
| Best for | Agencies and in-house brand teams running influencer programs continuously rather than occasionally, who need the whole workflow (search, vet, list, outreach, campaign, track, report) in one system and can justify roughly $4,000 a year for it. | Consumer and ecommerce brands, creators, and small agencies whose social strategy runs on photography and short-form video across Instagram, TikTok, and Pinterest, particularly those who also work with influencers and want the scheduling and creator sides under one vendor. |
| Setup time | An account is live in minutes and the first searches can run the same day. Getting to a running campaign takes longer: connecting the email sending address, building segmentation lists, and setting up a project with deliverables is realistically a first week of work. | Under an hour. Connect profiles, group them into a social set, upload a batch of assets to the media library, and the calendar is usable immediately. Later is one of the fastest tools in this category to get productive with. |
| Learning curve | Moderate. Reviewers commonly describe about two weeks before a team feels fluent, driven by the breadth of the interface and by learning which actions consume which meters. The habit that takes longest to build is vetting discipline, since profile analyses are a capped resource rather than a free click. | Low. The visual metaphor makes the calendar and planner intuitive to anyone who has used Instagram, and the main confusion is structural rather than operational: understanding what a social set is and how post caps count against your plan. |
| Platforms | Web application, Shopify (seeding, Enterprise tier), Social network integrations for Instagram, TikTok, YouTube, Twitch | Web app, iOS, Android, Chrome extension, Hosted Link in Bio pages |
| Compliance | GDPR | SOC 2, GDPR, CCPA |
| Founded | 2014 | 2014 |
| Headquarters | Madrid, Spain | Vancouver, British Columbia, Canada, with offices in Boston and Chicago |
| Ownership | Independent, venture-backed | Privately held, growth-equity backed with a strategic investment from Summit Partners |
Strengths and limitations
Influencity
Strengths
- One of the larger creator databases available on a self-serve plan, with more than 300 million profiles and audience-level rather than profile-level filtering.
- Audience credibility and follower authenticity data that is good enough to kill a bad shortlist before money is committed, consistently the most-praised part in user reviews.
- The full workflow in one place: discovery, vetting, CRM, outreach, campaign stages, content tracking, and reporting, rather than a database with a dead end after search.
- White-label reporting and a project structure that mirrors how agencies actually run client work, a direct legacy of the company's agency years.
Limitations
- Discovery covers only Instagram, TikTok, YouTube, and Twitch. There is no LinkedIn, X, Pinterest, or Facebook creator search, and Twitch coverage is thin next to the other three.
- Social listening and the entire Social Hub (publishing, inbox, analytics, bio links, paid ads) are absent from the Professional plan, so the suite the marketing site describes is only purchasable at a negotiated price.
- Instagram Stories performance is not pulled in automatically, which reviewers cite repeatedly; Stories-heavy campaigns need manual collection.
- TikTok audience data is shallower than Instagram's, notably the absence of city-level audience geography that Instagram profiles provide.
Later
Strengths
- The visual planner and Instagram grid preview remain the best implementation in the category for brands whose feed aesthetics are part of the product.
- Link in Bio is mature, well integrated with the scheduler, and tracks clicks, which closes a loop most schedulers leave open.
- Snapchat support is genuinely rare and matters to a specific set of consumer brands who cannot find it elsewhere.
- Additional users at $3.75 per month is the cheapest incremental seat in the category, which makes small collaborative teams affordable.
Limitations
- No X and no Bluesky support at all, which disqualifies Later outright for a meaningful share of buyers.
- Post volume caps on Starter and Growth are hard limits, and 30 posts per profile per month is unrealistic for anyone posting Stories daily.
- Analytics history is tier-gated at three months, one year, and two years, so the data you can see shrinks the moment you downgrade and cannot be recovered afterwards.
- Six social sets is the published ceiling, making Later a poor fit for agencies past about five clients.
Pricing compared
Influencity
Subscription with metered monthly allowances rather than seats alone. The public self-serve tier is Professional, priced per month with a discount and higher quotas for annual billing; everything above it is a quote-only Enterprise plan. Meters cover search results, profile analyses, outreach emails, stored projects, tracked content, campaign reports, and post analyses. Social listening and social media management sit entirely on Enterprise.
- Professional (monthly)$398
- Professional (annual)$318
- EnterpriseCustom
Per dollar, the influencer stack on the annual Professional plan is competitive: a database of this size with audience-level filtering, a CRM, campaign workflow, automated content tracking, and white-label reporting for around $3,800 a year is roughly what a single freelance influencer coordinator costs in a month. The problem is the shape of the commitment rather than the amount. There is no free plan, the trial is a week, the monthly option is single-user, and the modules that make Influencity look like a suite (listening, publishing, inbox, seeding, payments) are all on the quote-only tier. For an agency or a brand running continuous programs, the maths works comfortably. For a small business running quarterly campaigns, the per-campaign cost is high enough that a cheaper discovery-only tool plus a spreadsheet is a defensible choice.
Later
Tiered subscription priced by social set, where one social set is up to eight profiles across the eight supported networks, with user counts, post volume caps, AI credits, and analytics history all scaling by tier.
- Starter$18.75
- Growth$37.50
- Scale$82.50
- Enterprise and influencer platformCustom
At $18.75 a month for eight profiles, Later is inexpensive for what it is, and the visual planner plus Link in Bio genuinely do something Buffer and Metricool do less well. The problem is the meters. Post caps on the two cheaper tiers, AI sold in credits, analytics history sold as an upgrade, and a ceiling of six social sets mean the price you model and the price you pay diverge for anyone doing volume. Compare like for like: Metricool's Starter covers five brands with unlimited publishing and no post cap for roughly $25, and SocialBee covers ten profiles with unlimited AI for $49. Later earns its money when your content is visual, your grid matters, your links need to convert, and you might eventually want the creator side of the house. For text-driven or multi-brand work, it is the wrong shape and the caps will find you.
Editorial verdict on each
Influencity
Influencity is one of the few influencer platforms that is genuinely end-to-end and still publishes a price you can pay without a procurement cycle. The database is large, the audience credibility data is good enough to change decisions, and the campaign, tracking, and white-label reporting layer reflects a decade of the company actually running campaigns before it sold software. The reservation is about who it fits. There is no free plan, the trial is a week, the monthly option is single-user, discovery stops at four networks, and the modules that make the homepage look like a suite (listening, publishing, inbox, seeding, payments) all sit behind a quote-only Enterprise tier. Agencies and brands with continuous influencer programs will find the annual Professional plan good value and should buy it annually rather than monthly. Businesses running a campaign a quarter should be honest that this is a roughly $3,800 commitment for occasional use, and start somewhere cheaper.
Read the full Influencity profileLater
Later is the right answer for a specific and fairly common business: a consumer or ecommerce brand whose social output is photography and short-form video, whose Instagram grid is part of the brand, and who wants posts to convert through a link in bio. At $18.75 a month it is cheap for that, the visual planner is the best in the category, approvals arrive at $37.50 where competitors charge ten times as much, and the creator commerce side of the company is a genuine strategic asset if you work with influencers. Everything else is a caveat: no X, no Bluesky, hard post caps on the cheaper tiers, AI sold in credits, analytics history sold as an upgrade you cannot recover after downgrading, and a ceiling of six social sets that stops agencies cold. Buy it for the grid and the links. Do not buy it expecting a suite.
Read the full Later profileInfluencity profile last reviewed 2026-08-23; Later last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.