Influencity
A 300M+ creator database with campaign management, seeding, and reporting attached
Influencity is an influencer marketing platform for brands and agencies that combines creator discovery across a database of more than 300 million Instagram, TikTok, YouTube, and Twitch profiles with audience analysis, an influencer CRM, outreach, campaign workflow, product seeding, creator payments, and campaign reporting. It is sold as a subscription with two public options: a Professional plan starting at $318 per month billed annually, and a quote-only Enterprise plan that unlocks social listening and social media management.
Overview
Most influencer software sits at one of two extremes. At one end are search engines: large creator databases with good filters and no opinion about what happens after you find someone. At the other end are managed marketplaces, which handle the relationship but give you a curated shortlist rather than the whole market. Influencity is a deliberate attempt to occupy the middle, pairing a database in the hundreds of millions with the operational layer around it: lists, outreach sequences, campaign stages, deliverable tracking, seeding, payment, and a report you can hand to a client.
The company began in Spain in 2014 and spent its first years as a hybrid agency and software business before committing fully to SaaS around 2020. That history shows in the product. The campaign module is built the way an agency actually runs a program, with proposals, projects, casting, and per-creator deliverables, and reports can be white labelled. It also shows in the pricing: the entry point is agency-priced rather than founder-priced, and there is no free plan, only a seven day trial.
In the last few years Influencity has widened well beyond influencer marketing. It now ships a Social Hub for organic publishing, an inbox for comments and direct messages, profile analytics, link in bio pages, paid social, and a social listening module that monitors mentions across roughly twenty sources including Reddit, Threads, Bluesky, blogs, and news. This is the most important thing to understand before buying: as published in August 2026, none of the listening or social media management modules appear on the Professional plan. They sit behind Enterprise, which is quote-only. A small business buying Influencity is buying the influencer stack, not the suite the homepage advertises.
For a small team the honest framing is that this is a serious, well-reviewed tool with a real price tag. It rates 4.6 on G2 across more than 260 reviews, the filtering and audience data are consistently the most praised parts, and the interface takes a couple of weeks to feel natural. Against cheaper discovery-only tools it wins on workflow; against enterprise platforms it wins on price and self-serve access. It loses on the question a quarterly campaign runner will ask first, which is whether a $3,816 annual commitment is proportionate to four campaigns a year.
Best for
Agencies and in-house brand teams running influencer programs continuously rather than occasionally, who need the whole workflow (search, vet, list, outreach, campaign, track, report) in one system and can justify roughly $4,000 a year for it.
Not the right fit for
- Small businesses running one or two campaigns a year; the annual commitment is disproportionate to the usage and there is no free plan to fall back on between campaigns.
- Anyone whose creator strategy lives on LinkedIn, X, Pinterest, or Facebook; discovery covers Instagram, TikTok, YouTube, and Twitch, and the listening module that covers the rest is Enterprise-only.
- Teams that want the advertised suite (social listening, publishing, inbox, paid ads) on a self-serve plan; those modules are absent from the Professional tier entirely.
- Buyers who need Instagram Stories performance pulled in automatically, which reviewers repeatedly report as a manual gap.
- Anyone wanting a marketplace where creators apply to your brief and the platform handles contracts and escrow end to end; Influencity gives you the tools, not the managed service.
How it works
- 1
Discovery starts in Influencer Discover, which searches profiles across Instagram, TikTok, YouTube, and Twitch using audience attributes rather than follower count alone: location, age, gender, language, interests, and brand affinity of the creator's followers, not just the creator. Results are metered, so a plan buys a monthly allowance of search results rather than unlimited browsing.
- 2
Analysis is a separate meter. Running a full report on a creator consumes one of your monthly profile analyses and returns engagement rate against peers of similar size, audience credibility and follower authenticity signals, growth history, content topics, and, where the platform holds it, a contact email. This split between searching and analysing is the single mechanic that most affects how a plan feels day to day.
- 3
Shortlisted creators go into the Influencer Relationship Management layer as segmentation lists, with status, notes, historical collaboration records, and team visibility. Outreach runs from there: bulk personalised emails on Professional, and multi-step sequences on Enterprise. Replies and negotiation history stay attached to the creator record rather than living in someone's inbox.
- 4
A campaign is built as a project with stages, assigned creators, agreed deliverables, deadlines, and budget. As posts go live, content tracking picks them up and pulls performance back automatically, which feeds Campaign Reports: reach, impressions, engagement, earned media value, clicks, and audience growth, exportable to PDF, CSV, and XLS and available white labelled for client delivery.
- 5
Two operational modules close the loop. Influencer Seeding connects to Shopify to send products, issue unique discount codes per creator, and attribute sales back. Influencer Payments consolidates payouts to multiple creators across currencies into one invoice. Both are Enterprise-tier features on the current public pricing table.
Feature breakdown
31 features in 6 modulesInfluencer Discover
Search and filtering across a database of more than 300 million creator profiles.- Audience-first filtering
- Filter by the demographics of a creator's followers (country, city, age, gender, language, interests) rather than by the creator's own profile, which is how you find a small account whose audience actually matches your buyer.
- Four-network coverage
- Instagram, TikTok, YouTube, and Twitch are indexed for discovery, with more than 200 million creators tracked across the first three and access advertised to over 350 million profiles overall.
- Brand affinity search
- Surface creators whose audiences already show affinity for named brands, which is the fastest route to a competitor-adjacent shortlist without manual research.
- Lookalike and similar-profile search
- Start from one creator who worked and expand outward to profiles with comparable audience composition and content topics.
- Metered result allowance
- Search results are counted monthly (5,000 on Professional billed monthly, 10,000 billed annually), so discovery is a budgeted activity rather than an unlimited one.
Analysis and vetting
The report you run before you spend money on a creator.- Audience credibility scoring
- Follower authenticity signals flag suspected bot and inactive audiences, the check that separates a 200,000-follower account worth paying from one that is not.
- Engagement benchmarking
- Engagement rate is shown against peers of similar audience size and network rather than as a raw percentage, which is the only way the number means anything.
- Growth history
- Follower trajectory over time exposes sudden spikes that indicate purchased followers or a single viral post rather than sustained audience building.
- Contact email retrieval
- Where the platform holds a public business email it is returned with the analysis, removing the most tedious step between shortlist and outreach.
- Metered profile analyses
- Full analyses are counted separately from searches (100 per month on Professional monthly, 150 annually), so vetting discipline matters more here than on unlimited-analysis competitors.
- Brand safety analysis
- Content screening for risky or off-brand posting history is available, though the unlimited allowance for it sits on the Enterprise plan.
Relationship management and outreach
The CRM layer that stops creator relationships living in a spreadsheet.- Segmentation lists
- Group creators into named lists by campaign, tier, region, or status, with the whole team seeing the same roster and the same notes.
- Collaboration history
- Past campaigns, agreed rates, and performance stay attached to the creator record, so the second campaign is negotiated from evidence rather than memory.
- Bulk personalised outreach
- Send templated emails with personalisation tokens to a whole list, with a monthly allowance of 1,200 outreach emails on the Professional plan.
- Email sequences
- Multi-step follow-up sequences with dynamic content automate the second and third touch that most creator outreach never gets to; listed as an Enterprise feature.
- Influencer recruitment
- Identify and capture creators who have declared interest in brand partnerships, feeding an inbound pipeline alongside cold discovery.
Campaign management
Running the program, not just sourcing it.- Projects and proposals
- Build a proposal from a shortlist with forecast reach and budget, then convert it into a live project; proposals are unlimited, stored projects are capped at 10 on Professional.
- Deliverable and deadline tracking
- Assign specific posts, stories, or videos per creator with due dates, and see at a glance which deliverables are outstanding.
- Automated content tracking
- Published posts are detected and their metrics pulled in without manual screenshotting, with a monthly cap on tracked content (10 monthly, 30 annually, on Professional).
- Influencer seeding with Shopify
- Send products through a Shopify connection, issue a unique discount code per creator, and attribute the resulting orders back to that creator; Enterprise tier.
- Bulk creator payments
- Pay multiple creators across countries and currencies from one consolidated invoice, which is the difference between a program that scales and one bottlenecked in finance; Enterprise tier.
Reporting and measurement
What you hand to a client or a CFO at the end of the campaign.- Campaign reports
- Consolidated reach, impressions, engagement, clicks, earned media value, and audience growth per campaign, with 10 reports included on the Professional plan.
- Post-level analysis
- Individual posts can be analysed in depth against a monthly allowance (100 monthly, 200 annually on Professional) rather than only rolled into campaign totals.
- White-label client reporting
- Reports can carry agency branding, which is why the tool shows up disproportionately in agency stacks rather than in-house ones.
- Multi-format export
- PDF, CSV, and XLS export is included on the annual Professional plan, so numbers can be pulled into a client deck or a finance model without retyping.
Social listening and Social Hub (Enterprise)
The suite modules that do not appear on the self-serve plan.- Mention monitoring
- Track brand names, keywords, hashtags, products, and competitors across roughly twenty sources including Instagram, TikTok, X, Reddit, Threads, Bluesky, LinkedIn, Pinterest, blogs, forums, and news.
- Sentiment and emotion analysis
- Mentions are classified by sentiment and emotion, with alerting designed for reputation and crisis handling rather than reporting alone.
- Organic advocate detection
- Listening surfaces creators already talking about the brand unpaid, which is the cheapest shortlist in influencer marketing.
- Content planner and inbox
- Schedule organic posts across connected accounts from one calendar and handle comments and direct messages in a unified inbox.
- Link in bio and paid social
- SmartLinks bio pages with click tracking, plus paid campaign creation, round out the Social Hub for teams consolidating vendors.
- AI Assistant credits
- An AI layer assists with search, summarisation, and campaign setup; credits are listed as unlimited on Enterprise and are not itemised on Professional.
Use cases
4 documentedIndependent influencer agency with six retained clients
Sourcing lives in shared spreadsheets, vetting is done by eyeballing profiles, and every monthly client report is rebuilt by hand from screenshots, costing two days a month per account manager.
Creators move into segmentation lists per client, campaigns become projects with tracked deliverables, and white-labelled reports generate from tracked content, converting a recurring two-day task into an export and turning the platform cost into billable capacity.
DTC beauty brand running an always-on gifting program
The brand ships product to around 60 micro-creators a quarter and has no reliable way to know which shipments produced content, let alone which produced sales.
Seeding through the Shopify connection issues a unique code per creator, so content tracking and order attribution land in the same report, and the next quarter's list is chosen from the creators who actually sold rather than the ones who posted.
Marketing manager at a mid-size European brand entering the US
A local agency proposes fifteen US creators, all with strong follower counts, and there is no internal capability to judge whether the audiences are real or American.
Running full analyses on the shortlist shows four with credibility scores that fail on follower authenticity and three whose audiences are majority outside the US; the brief is renegotiated before contracts are signed, which pays for the subscription in one decision.
In-house social lead consolidating three tools
The team pays separately for a discovery database, a scheduler, and a listening tool, and none of the three share a creator record.
An Enterprise quote replaces all three with one workspace where a listening mention can become a shortlisted creator and then a campaign; the trade-off is a negotiated contract with no public price, which is exactly the point at which a small business should compare the sum of the three invoices honestly.
Pricing
from $318 per month billed annually ($3,816 per year), or $398 per month billed monthlySubscription with metered monthly allowances rather than seats alone. The public self-serve tier is Professional, priced per month with a discount and higher quotas for annual billing; everything above it is a quote-only Enterprise plan. Meters cover search results, profile analyses, outreach emails, stored projects, tracked content, campaign reports, and post analyses. Social listening and social media management sit entirely on Enterprise.
| Plan | Price | Includes |
|---|---|---|
| Professional (monthly) | $398 per month, billed monthly |
Note the seat count: the monthly option is a single-user plan, which makes it a trial-extension rather than a team plan. |
| Professional (annual) | $318 per month, billed annually at $3,816 |
The annual plan does not just cost less; it doubles several quotas and triples the seats, so the two options are not the same product at two prices. |
| Enterprise | Custom quote only |
Every module beyond core influencer marketing lives here, which is the most consequential fact on this page. |
Billing notes
- There is no free plan. The only way in is a 7 day trial, which is short for a category where a single campaign cycle takes weeks.
- Annual billing is advertised at 20 percent off, but the real gap is larger because the annual tier also carries higher quotas and two extra seats.
- Monthly plans can be cancelled before the next cycle; annual plans run to the end of the paid period rather than being refunded pro rata.
- Quotas reset monthly and are the practical constraint, not seats: a heavy vetting month can exhaust 150 profile analyses well before the month ends.
- Third-party pricing pages still list older Basic and Business tiers at other price points; as published August 2026 the public table shows only Professional and Enterprise, so treat older figures as stale.
- Enterprise is negotiated, and buyers report renewal terms with built-in annual uplifts, which is worth capping explicitly on any multi-year commitment.
Value assessment: Per dollar, the influencer stack on the annual Professional plan is competitive: a database of this size with audience-level filtering, a CRM, campaign workflow, automated content tracking, and white-label reporting for around $3,800 a year is roughly what a single freelance influencer coordinator costs in a month. The problem is the shape of the commitment rather than the amount. There is no free plan, the trial is a week, the monthly option is single-user, and the modules that make Influencity look like a suite (listening, publishing, inbox, seeding, payments) are all on the quote-only tier. For an agency or a brand running continuous programs, the maths works comfortably. For a small business running quarterly campaigns, the per-campaign cost is high enough that a cheaper discovery-only tool plus a spreadsheet is a defensible choice.
Strengths & limitations
Strengths
- One of the larger creator databases available on a self-serve plan, with more than 300 million profiles and audience-level rather than profile-level filtering.
- Audience credibility and follower authenticity data that is good enough to kill a bad shortlist before money is committed, consistently the most-praised part in user reviews.
- The full workflow in one place: discovery, vetting, CRM, outreach, campaign stages, content tracking, and reporting, rather than a database with a dead end after search.
- White-label reporting and a project structure that mirrors how agencies actually run client work, a direct legacy of the company's agency years.
- Automated content tracking removes the manual screenshot-and-spreadsheet ritual that consumes most of the reporting effort in influencer programs.
- Strong review standing (4.6 on G2 across more than 260 reviews) and a decade of operating history, unusual in a category with high vendor churn.
- Genuinely broad listening source coverage on Enterprise, including Reddit, Threads, Bluesky, forums, and news, not just the big four networks.
Limitations
- Discovery covers only Instagram, TikTok, YouTube, and Twitch. There is no LinkedIn, X, Pinterest, or Facebook creator search, and Twitch coverage is thin next to the other three.
- Social listening and the entire Social Hub (publishing, inbox, analytics, bio links, paid ads) are absent from the Professional plan, so the suite the marketing site describes is only purchasable at a negotiated price.
- Instagram Stories performance is not pulled in automatically, which reviewers cite repeatedly; Stories-heavy campaigns need manual collection.
- TikTok audience data is shallower than Instagram's, notably the absence of city-level audience geography that Instagram profiles provide.
- Everything is metered monthly. Search results, profile analyses, outreach emails, tracked content, reports, and post analyses each have their own cap, and hitting one mid-campaign stops that activity until the reset.
- No free plan and a 7 day trial, which is shorter than the time it takes to run a real evaluation given that reviewers describe roughly two weeks to become comfortable with the interface.
- The interface is dense on first contact; the breadth that makes it capable also makes onboarding slower than single-purpose discovery tools.
- Users report occasional slow loading and the need to refresh, particularly on large lists and reports.
- Coverage of very small niche creators and some non-major markets is inconsistent, which matters if your strategy depends on nano creators in a specific country.
Head-to-head comparisons
6 alternativesInfluencity vs Storyclash
from Around 499 euros per month on the Starter tier, billed annuallyDifferent starting points. Storyclash is built around AI-driven content monitoring: it watches what creators actually post about brands and surfaces candidates from real content and organic mentions, which suits brands that want to find advocates rather than search a database. Influencity leads with the database and the operational stack behind it, including seeding, payments, and white-label reports. Storyclash is the sharper discovery-through-content tool; Influencity is the more complete program-running tool. Both are quote-heavy at the top end, but Influencity publishes a self-serve price and Storyclash generally does not.
Full Influencity vs Storyclash comparisonInfluencity vs Klear
from Not published; quote only, and influencer marketing is gated to the Enterprise and Agency plansKlear (part of Meltwater) brings enterprise-grade audience analytics and the backing of a large listening company, with pricing that is quote-only in practice. Influencity is the one you can buy with a credit card at a published $318 per month annually. If you already run Meltwater for media monitoring, Klear consolidates the vendor; if you are buying influencer software as a standalone purchase and want a price before a sales call, Influencity is the more accessible option and its campaign workflow is at least as deep.
Full Influencity vs Klear comparisonInfluencity vs Modash
from $199 per month billed annually ($2,388 per year); $299 per month on month-to-month billingThe closest self-serve comparison and often the better one for smaller teams. Modash publishes lower entry pricing, offers a free trial with real search volume, and covers Instagram, TikTok, and YouTube with strong audience data and unlimited creator analytics on paid plans. Influencity adds what Modash deliberately keeps light: a fuller campaign module, seeding with Shopify attribution, consolidated payments, and white-label client reporting. Pick Modash if discovery and vetting are the job; pick Influencity if the job continues after the shortlist.
Full Influencity vs Modash comparisonInfluencity vs Upfluence
from Custom quote only; no published price. Third-party reporting puts realistic entry around $478 per month for a single module, with typical full-platform contracts running several thousand dollars a month.The most direct feature-for-feature rival, both positioning as end-to-end platforms with ecommerce integrations and creator payments. Upfluence leans harder into identifying customers who are already creators through Shopify and WooCommerce data, which is a genuinely different sourcing angle. Influencity is more transparent about price and lighter to get started with. Neither is cheap; Upfluence is more consistently quote-driven, which makes Influencity the easier one to evaluate without a procurement process.
Full Influencity vs Upfluence comparisonInfluencity vs Brand24
from $199 per month billed annually on Individual ($249 month to month)Only overlaps on Influencity's Enterprise tier. Brand24 does social listening as its whole product, at small-business prices, with a free trial and no sales call. If listening is what you actually need, buying Brand24 alongside a cheaper discovery tool will cost less than an Influencity Enterprise contract. Influencity's advantage is that a mention and a creator record live in the same system, which matters only once influencer marketing is the primary program rather than a side channel.
Full Influencity vs Brand24 comparisonInfluencity vs Later
from $18.75 per month billed annually (Starter), or $25 billed monthlyLater approaches the same convergence from the opposite direction: it started as social scheduling and acquired its way into influencer marketing, so its publishing, calendar, and link-in-bio tooling is more mature than Influencity's Social Hub and available on genuinely small-business plans. Influencity's creator database and audience analysis are deeper. A team whose centre of gravity is organic social with influencer work attached should look at Later; a team whose centre of gravity is influencer programs should look at Influencity.
Full Influencity vs Later comparisonImplementation & onboarding
- Setup time
- An account is live in minutes and the first searches can run the same day. Getting to a running campaign takes longer: connecting the email sending address, building segmentation lists, and setting up a project with deliverables is realistically a first week of work.
- Learning curve
- Moderate. Reviewers commonly describe about two weeks before a team feels fluent, driven by the breadth of the interface and by learning which actions consume which meters. The habit that takes longest to build is vetting discipline, since profile analyses are a capped resource rather than a free click.
- Onboarding
- Self-serve with a public knowledge base, in-app guidance, and support during the trial. Enterprise contracts include a dedicated account manager. Given the 7 day trial, booking the guided demo before starting the clock is the more sensible sequence.
- Migration notes
- Creator lists can be imported and exported in CSV and XLS, so a spreadsheet-based roster moves across without much pain. Historical campaign performance from a previous platform does not transfer as data; export prior reports as PDFs and treat the new system as a fresh baseline. If you are leaving Influencity, export lists and reports before the subscription lapses, since access ends with the billing period.
Platform, API & security
- Platforms
- Web applicationShopify (seeding, Enterprise tier)Social network integrations for Instagram, TikTok, YouTube, Twitch
- API
- API access is offered on the Enterprise plan for pulling creator and campaign data into internal systems; it is not part of the self-serve Professional tier.
- Compliance
- GDPR
- Data residency
- EU-based company operating from Spain, processing under EU data protection law.
- SSO
- Available on Enterprise agreements.
- Security notes
- Creator data is compiled from public social profiles and platform APIs rather than from customer-supplied lists, which keeps the GDPR question focused on legitimate interest for publicly available professional profiles. Outreach sends from your connected address, so sending reputation and consent obligations remain yours.
Support & resources
- Channels
- Email supportIn-app chatDedicated account manager on EnterpriseGuided demo and onboarding call
- Documentation
- A public knowledge base covering each module, including Social Hub, with practical setup guides rather than reference-only documentation.
- Community
- No formal user community. The company publishes a substantial blog on influencer pricing, contracts, and campaign strategy that functions as category education and is widely cited.
Company
- Founded
- 2014
- Headquarters
- Madrid, Spain
- Ownership
- Independent, venture-backed
- Founders
- Daniel Sánchez
- Employees
- ~30 (est. 2026)
- Funding
- Approximately $2.3M raised from early-stage Spanish investors including BStartup (Banco Sabadell), Demium, ENISA, and Plug and Play; no large growth round disclosed.
Timeline
- 2014Founded in Spain by Daniel Sánchez, starting with a database of roughly 100 Twitter creators.
- 2017Raises early-stage funding from Spanish investors including BStartup and Demium while operating as a hybrid agency and software business.
- 2020Pivots fully to SaaS, dropping the agency side and rebuilding around self-serve influencer software.
- 2022Expands internationally; revenue shifts from overwhelmingly Spanish to majority international, with customers across 70 countries.
- 2024Reports roughly $5M in revenue and about 2,000 customers; database passes 200 million tracked creators.
- 2025Adds Social Hub for organic publishing and inbox, influencer payments, and social listening with sentiment and emotion analysis.
- 2026Public pricing consolidates to a single self-serve Professional tier plus quote-only Enterprise, with listening and social management held behind Enterprise.
Integrations
- TikTok
- YouTube
- Twitch
- X (Twitter)
- Threads
- Bluesky
- Shopify
- Google Business Profile
Frequently asked questions
12 questionsHow much does Influencity cost?
The public self-serve plan is Professional at $318 per month billed annually, which is $3,816 a year, or $398 per month billed monthly. The annual option is not simply cheaper: it includes 3 users instead of 1, 10,000 monthly search results instead of 5,000, and 150 profile analyses instead of 100. Above Professional there is a quote-only Enterprise plan with unlimited allowances.
Does Influencity have a free plan or a free trial?
There is no free plan. Influencity offers a 7 day free trial on all plans, advertised as requiring no credit card. Given that reviewers commonly describe two weeks to become fluent with the interface, a week is a tight evaluation window, so plan the trial around one specific campaign question rather than a general look around.
Which social networks does Influencity cover?
Creator discovery and analysis cover Instagram, TikTok, YouTube, and Twitch. There is no influencer search for LinkedIn, X, Pinterest, or Facebook. The social listening module on the Enterprise plan monitors a much wider set of sources, roughly twenty including X, Reddit, Threads, Bluesky, LinkedIn, Pinterest, blogs, forums, and news, but that is monitoring rather than creator discovery.
How big is the Influencity influencer database?
The company advertises access to over 350 million profiles and more than 200 million tracked global creators across Instagram, TikTok, and YouTube, with the platform pages citing comparison across 300 million profiles worldwide. It is among the larger databases available without an enterprise contract.
Is social listening included in Influencity's Professional plan?
No. As published in August 2026, the Professional plan lists influencer discovery, relationship management, campaign management, content tracking, and reports only. Social listening, the Social Hub (content planner, inbox, profile analytics, bio links, paid ads), Shopify seeding, bulk payments, email sequences, and AI Assistant credits all appear only on the Enterprise plan, which is quote-only.
Influencity vs Modash: which is better for a small team?
Modash is usually the better first purchase for a small team: lower entry price, generous creator analytics, and a strong trial, focused on discovery and vetting across Instagram, TikTok, and YouTube. Influencity is the better fit once the work continues past the shortlist, because it adds campaign projects, deliverable tracking, seeding with Shopify attribution, consolidated payments, and white-label reporting. Choose on whether your bottleneck is finding creators or managing them.
Can Influencity track Instagram Stories?
Not automatically, and this is one of the most consistent user complaints. Feed posts, Reels, TikToks, and YouTube videos are picked up by content tracking, but Stories performance generally has to be collected manually from creators or from screenshots. If your campaigns are Stories-led, factor that manual step into your process.
How does Influencity's credit or quota system work?
Almost everything is metered monthly and each meter is separate: search results, profile analyses, outreach emails, stored projects, content tracking slots, campaign reports, and post analyses. Searching does not consume analyses and analysing does not consume search results. Quotas reset monthly and do not roll over, so a heavy vetting sprint can exhaust profile analyses well before the month ends while other meters sit untouched.
Who owns Influencity and where is it based?
Influencity is an independent, venture-backed Spanish company headquartered in Madrid, founded in 2014 by Daniel Sánchez. It has raised roughly $2.3M from early-stage investors including BStartup (Banco Sabadell), Demium, ENISA, and Plug and Play. It has not been acquired and remains around thirty employees.
Is Influencity worth it for a small business?
It depends entirely on cadence. If you run influencer campaigns continuously, roughly $3,800 a year for discovery, vetting, CRM, campaign workflow, and automated reporting is good value against the alternative of a coordinator's time. If you run campaigns quarterly, the per-campaign cost is high and there is no free plan to sit on between them, so a cheaper discovery-only tool paired with a spreadsheet is the more honest recommendation.
Does Influencity have an API?
API access is offered on the Enterprise plan for pulling creator and campaign data into internal systems. It is not available on the self-serve Professional tier, so teams planning to feed influencer data into a warehouse or internal dashboard should raise that in the sales conversation rather than assuming it comes with the published price.
How accurate is Influencity's audience data?
Audience credibility and follower authenticity scoring are consistently the best-reviewed part of the product and are reliable enough to disqualify inflated accounts before you commit budget. Accuracy is not uniform across networks: Instagram data is the deepest, TikTok lacks city-level audience geography, and coverage of very small nano creators and some smaller markets can be patchy. Treat the scores as a strong filter rather than as ground truth.
Editorial verdict
Influencity is one of the few influencer platforms that is genuinely end-to-end and still publishes a price you can pay without a procurement cycle. The database is large, the audience credibility data is good enough to change decisions, and the campaign, tracking, and white-label reporting layer reflects a decade of the company actually running campaigns before it sold software. The reservation is about who it fits. There is no free plan, the trial is a week, the monthly option is single-user, discovery stops at four networks, and the modules that make the homepage look like a suite (listening, publishing, inbox, seeding, payments) all sit behind a quote-only Enterprise tier. Agencies and brands with continuous influencer programs will find the annual Professional plan good value and should buy it annually rather than monthly. Businesses running a campaign a quarter should be honest that this is a roughly $3,800 commitment for occasional use, and start somewhere cheaper.
Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.