Influencity vs Modash
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentInfluencity compared with Modash
The closest self-serve comparison and often the better one for smaller teams. Modash publishes lower entry pricing, offers a free trial with real search volume, and covers Instagram, TikTok, and YouTube with strong audience data and unlimited creator analytics on paid plans. Influencity adds what Modash deliberately keeps light: a fuller campaign module, seeding with Shopify attribution, consolidated payments, and white-label client reporting. Pick Modash if discovery and vetting are the job; pick Influencity if the job continues after the shortlist.
Choose Influencity if
Agencies and in-house brand teams running influencer programs continuously rather than occasionally, who need the whole workflow (search, vet, list, outreach, campaign, track, report) in one system and can justify roughly $4,000 a year for it.
Choose Modash if
Ecommerce and consumer brands, and the agencies that serve them, running ongoing creator programs on Instagram, TikTok, and YouTube where finding the right creator by audience composition is the hard part and Shopify is the store platform.
Side by side
13 attributes| Attribute | Influencity | Modash |
|---|---|---|
| Category | Influencer | Influencer |
| Starting price | $318 per month billed annually ($3,816 per year), or $398 per month billed monthly (7 days trial) | $199 per month billed annually ($2,388 per year); $299 per month on month-to-month billing (14 days trial) |
| Pricing model | Subscription with metered monthly allowances rather than seats alone. The public self-serve tier is Professional, priced per month with a discount and higher quotas for annual billing; everything above it is a quote-only Enterprise plan. Meters cover search results, profile analyses, outreach emails, stored projects, tracked content, campaign reports, and post analyses. Social listening and social media management sit entirely on Enterprise. | Annual or monthly subscription with three published tiers plus a quoted Enterprise level. Every tier includes Discover, Manage, Track, Inbox, and Shopify gifting; what changes between tiers is metered capacity (opened profiles, email unlocks, tracked creators, influential fans, seats) and access to payments and affiliate management. The developer APIs are priced entirely separately on annual credit contracts. |
| Free plan | No | No |
| Free trial | 7 days on all plans, advertised as no credit card required | 14 days, no credit card, capped at 20 profile views, 6 email unlocks, and 10 tracked creators |
| Best for | Agencies and in-house brand teams running influencer programs continuously rather than occasionally, who need the whole workflow (search, vet, list, outreach, campaign, track, report) in one system and can justify roughly $4,000 a year for it. | Ecommerce and consumer brands, and the agencies that serve them, running ongoing creator programs on Instagram, TikTok, and YouTube where finding the right creator by audience composition is the hard part and Shopify is the store platform. |
| Setup time | An account is live in minutes and the first searches can run the same day. Getting to a running campaign takes longer: connecting the email sending address, building segmentation lists, and setting up a project with deliverables is realistically a first week of work. | Search is usable within minutes of signing up. A full deployment takes longer: connecting Gmail or Outlook, authorizing Shopify, defining campaign tracking criteria such as hashtags and mention rules, and importing an existing creator list typically fills a first week rather than a first afternoon. |
| Learning curve | Moderate. Reviewers commonly describe about two weeks before a team feels fluent, driven by the breadth of the interface and by learning which actions consume which meters. The habit that takes longest to build is vetting discipline, since profile analyses are a capped resource rather than a free click. | Low for search, moderate for the parts that require judgment. The filters themselves are straightforward; knowing which audience thresholds actually predict performance, and how to spend a limited profile-open budget without exhausting it in the first week, is the skill that takes a month or two to develop. |
| Platforms | Web application, Shopify (seeding, Enterprise tier), Social network integrations for Instagram, TikTok, YouTube, Twitch | Web application, Instagram, TikTok, and YouTube data coverage, Shopify app, Gmail and Outlook mailbox sync |
| Compliance | GDPR | GDPR, EU-based data processing |
| Founded | 2014 | 2018 |
| Headquarters | Madrid, Spain | Tallinn, Estonia |
| Ownership | Independent, venture-backed | Independent, venture-backed |
Strengths and limitations
Influencity
Strengths
- One of the larger creator databases available on a self-serve plan, with more than 300 million profiles and audience-level rather than profile-level filtering.
- Audience credibility and follower authenticity data that is good enough to kill a bad shortlist before money is committed, consistently the most-praised part in user reviews.
- The full workflow in one place: discovery, vetting, CRM, outreach, campaign stages, content tracking, and reporting, rather than a database with a dead end after search.
- White-label reporting and a project structure that mirrors how agencies actually run client work, a direct legacy of the company's agency years.
Limitations
- Discovery covers only Instagram, TikTok, YouTube, and Twitch. There is no LinkedIn, X, Pinterest, or Facebook creator search, and Twitch coverage is thin next to the other three.
- Social listening and the entire Social Hub (publishing, inbox, analytics, bio links, paid ads) are absent from the Professional plan, so the suite the marketing site describes is only purchasable at a negotiated price.
- Instagram Stories performance is not pulled in automatically, which reviewers cite repeatedly; Stories-heavy campaigns need manual collection.
- TikTok audience data is shallower than Instagram's, notably the absence of city-level audience geography that Instagram profiles provide.
Modash
Strengths
- Audience-side filtering is genuinely differentiating; searching by who follows a creator rather than by the creator's own profile is what produces relevant shortlists.
- The 1,000 follower index floor means nano and micro creators are actually present, which matters because that is where most ecommerce programs now operate.
- Automatic content tracking, including Instagram stories captured before expiry, removes the most tedious recurring task in influencer reporting.
- Outreach sends from your own connected Gmail or Outlook mailbox, so replies land normally and no separate sending domain or deliverability setup is involved.
Limitations
- Credits are the real constraint: opened profiles and email unlocks reset monthly, do not roll over, and there is no overage option, so heavy vetting months force a tier upgrade rather than a small extra charge.
- Instagram, TikTok, and YouTube only; Pinterest, X, Twitch, Snapchat, and LinkedIn creators are simply not in the index.
- Audience data is noticeably thinner and less reliable on very small creators, which is awkward given that nano creators are one of the main reasons to use the index at all.
- Contracting is not handled in-platform; reviewers report drafting agreements externally and attaching them, which leaves a gap in the middle of the workflow.
Pricing compared
Influencity
Subscription with metered monthly allowances rather than seats alone. The public self-serve tier is Professional, priced per month with a discount and higher quotas for annual billing; everything above it is a quote-only Enterprise plan. Meters cover search results, profile analyses, outreach emails, stored projects, tracked content, campaign reports, and post analyses. Social listening and social media management sit entirely on Enterprise.
- Professional (monthly)$398
- Professional (annual)$318
- EnterpriseCustom
Per dollar, the influencer stack on the annual Professional plan is competitive: a database of this size with audience-level filtering, a CRM, campaign workflow, automated content tracking, and white-label reporting for around $3,800 a year is roughly what a single freelance influencer coordinator costs in a month. The problem is the shape of the commitment rather than the amount. There is no free plan, the trial is a week, the monthly option is single-user, and the modules that make Influencity look like a suite (listening, publishing, inbox, seeding, payments) are all on the quote-only tier. For an agency or a brand running continuous programs, the maths works comfortably. For a small business running quarterly campaigns, the per-campaign cost is high enough that a cheaper discovery-only tool plus a spreadsheet is a defensible choice.
Modash
Annual or monthly subscription with three published tiers plus a quoted Enterprise level. Every tier includes Discover, Manage, Track, Inbox, and Shopify gifting; what changes between tiers is metered capacity (opened profiles, email unlocks, tracked creators, influential fans, seats) and access to payments and affiliate management. The developer APIs are priced entirely separately on annual credit contracts.
- Essentials$199
- Performance$499
- EnterpriseFrom about $14,700
- Discovery and Raw APIsFrom about $10,000
Modash prices like a research subscription, and that is the right way to evaluate it. If your program depends on finding creators whose audience matches your buyer, the audience-side filters and credibility scoring are worth more than the workflow features, and $199 a month is cheap against one badly chosen partnership. If you already know your creators and mostly need tracking, payment, and reporting, you are paying a database price for a CRM job and cheaper tools exist. The credit model is the honest catch: 300 profile opens sounds generous until a vetting session burns forty of them in an afternoon, and because there is no overage the answer to running out is a tier upgrade rather than a small extra charge. Model your monthly vetting volume first, then pick the tier, and treat the tracked-creator ceiling as the real cap on program size.
Editorial verdict on each
Influencity
Influencity is one of the few influencer platforms that is genuinely end-to-end and still publishes a price you can pay without a procurement cycle. The database is large, the audience credibility data is good enough to change decisions, and the campaign, tracking, and white-label reporting layer reflects a decade of the company actually running campaigns before it sold software. The reservation is about who it fits. There is no free plan, the trial is a week, the monthly option is single-user, discovery stops at four networks, and the modules that make the homepage look like a suite (listening, publishing, inbox, seeding, payments) all sit behind a quote-only Enterprise tier. Agencies and brands with continuous influencer programs will find the annual Professional plan good value and should buy it annually rather than monthly. Businesses running a campaign a quarter should be honest that this is a roughly $3,800 commitment for occasional use, and start somewhere cheaper.
Read the full Influencity profileModash
Modash is the strongest self-serve answer in influencer marketing to the question most brands actually struggle with: which creators have an audience that looks like my customer. The audience-side filters, the 1,000 follower index floor, and the credibility scoring make shortlists that hold up, and the workflow attached to them (mailbox-synced outreach, Shopify gifting, automatic post and story tracking, affiliate links, payouts) is enough to run a program end to end without a second platform for most ecommerce teams. It is a real mid-market purchase, not a starter tool: $199 per month billed annually with no free plan, a deliberately tight trial, and a credit model with no overage valve, so the tier you pick is a research budget you cannot exceed without upgrading. The gaps are specific and worth naming: contracting happens outside the product, Inbox is a synced mailbox rather than an outreach engine, commerce attribution is Shopify-first, audience data thins out on the smallest creators, and three platforms means three platforms. Buy it if sourcing is your bottleneck and Shopify is your store; look elsewhere if your program is fundamentally affiliate operations, if you already know every creator you work with, or if your creators live anywhere but Instagram, TikTok, and YouTube.
Read the full Modash profileInfluencity profile last reviewed 2026-08-23; Modash last reviewed 2026-08-23. Pricing is compiled from public sources and can change without notice. See our methodology.