Influencity vs Klear
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentInfluencity compared with Klear
Klear (part of Meltwater) brings enterprise-grade audience analytics and the backing of a large listening company, with pricing that is quote-only in practice. Influencity is the one you can buy with a credit card at a published $318 per month annually. If you already run Meltwater for media monitoring, Klear consolidates the vendor; if you are buying influencer software as a standalone purchase and want a price before a sales call, Influencity is the more accessible option and its campaign workflow is at least as deep.
Choose Influencity if
Agencies and in-house brand teams running influencer programs continuously rather than occasionally, who need the whole workflow (search, vet, list, outreach, campaign, track, report) in one system and can justify roughly $4,000 a year for it.
Choose Klear if
Enterprise brands and larger agencies that already buy Meltwater for media monitoring and social listening, and want influencer discovery with genuinely good audience demographics inside the same contract rather than as a separate vendor.
Side by side
13 attributes| Attribute | Influencity | Klear |
|---|---|---|
| Category | Influencer | Influencer |
| Starting price | $318 per month billed annually ($3,816 per year), or $398 per month billed monthly (7 days trial) | Not published; quote only, and influencer marketing is gated to the Enterprise and Agency plans |
| Pricing model | Subscription with metered monthly allowances rather than seats alone. The public self-serve tier is Professional, priced per month with a discount and higher quotas for annual billing; everything above it is a quote-only Enterprise plan. Meters cover search results, profile analyses, outreach emails, stored projects, tracked content, campaign reports, and post analyses. Social listening and social media management sit entirely on Enterprise. | Quote-only, sold as a module of the Meltwater suite rather than as a standalone product. Meltwater publishes plan names (Starter, Pro, Enterprise, and an Agency line with its own tiers) but no prices; influencer marketing is included only on Enterprise and Agency. Quotes are assembled from the modules selected, user count, regions and data volume, and contract term. |
| Free plan | No | No |
| Free trial | 7 days on all plans, advertised as no credit card required | No |
| Best for | Agencies and in-house brand teams running influencer programs continuously rather than occasionally, who need the whole workflow (search, vet, list, outreach, campaign, track, report) in one system and can justify roughly $4,000 a year for it. | Enterprise brands and larger agencies that already buy Meltwater for media monitoring and social listening, and want influencer discovery with genuinely good audience demographics inside the same contract rather than as a separate vendor. |
| Setup time | An account is live in minutes and the first searches can run the same day. Getting to a running campaign takes longer: connecting the email sending address, building segmentation lists, and setting up a project with deliverables is realistically a first week of work. | Weeks rather than days. Contracts are annual and onboarding is scheduled, with implementation fees commonly quoted separately. Discovery is usable on day one once access is granted; commerce integrations, payment rails, and monitor configuration take longer. |
| Learning curve | Moderate. Reviewers commonly describe about two weeks before a team feels fluent, driven by the breadth of the interface and by learning which actions consume which meters. The habit that takes longest to build is vetting discipline, since profile analyses are a capped resource rather than a free click. | Moderate. Discovery and profile reading are intuitive, but the campaign, monitor, and reporting layers have enough surface that most teams rely on the assigned onboarding sessions. The wider Meltwater suite around it adds its own learning cost. |
| Platforms | Web application, Shopify (seeding, Enterprise tier), Social network integrations for Instagram, TikTok, YouTube, Twitch | Web application, Instagram, TikTok, YouTube, X, Facebook, Blogs and web content |
| Compliance | GDPR | GDPR, CCPA, SOC 2 |
| Founded | 2014 | 2012 |
| Headquarters | Madrid, Spain | Tel Aviv, Israel (product origin); parent company Meltwater is headquartered in San Francisco |
| Ownership | Independent, venture-backed | Owned by Meltwater, which acquired Klear in 2021; Meltwater itself was taken private in 2023 by Marlin Equity Partners and Altor |
Strengths and limitations
Influencity
Strengths
- One of the larger creator databases available on a self-serve plan, with more than 300 million profiles and audience-level rather than profile-level filtering.
- Audience credibility and follower authenticity data that is good enough to kill a bad shortlist before money is committed, consistently the most-praised part in user reviews.
- The full workflow in one place: discovery, vetting, CRM, outreach, campaign stages, content tracking, and reporting, rather than a database with a dead end after search.
- White-label reporting and a project structure that mirrors how agencies actually run client work, a direct legacy of the company's agency years.
Limitations
- Discovery covers only Instagram, TikTok, YouTube, and Twitch. There is no LinkedIn, X, Pinterest, or Facebook creator search, and Twitch coverage is thin next to the other three.
- Social listening and the entire Social Hub (publishing, inbox, analytics, bio links, paid ads) are absent from the Professional plan, so the suite the marketing site describes is only purchasable at a negotiated price.
- Instagram Stories performance is not pulled in automatically, which reviewers cite repeatedly; Stories-heavy campaigns need manual collection.
- TikTok audience data is shallower than Instagram's, notably the absence of city-level audience geography that Instagram profiles provide.
Klear
Strengths
- Audience demographics and authenticity analysis are the part users rate highest, and they are genuinely better than follower-count screening.
- Deep global coverage across 190 plus countries with localized search, which matters for multi-market launches.
- True Reach and Klear Score push planning away from follower counts toward something closer to delivered attention.
- Campaign management, creator portal, contracts, and payouts are all inside the platform rather than stitched together.
Limitations
- The Klear brand no longer exists as a purchasable product; klear.com redirects to Meltwater Influencer Marketing and has since the April 2024 consolidation.
- Influencer marketing is gated to the Enterprise and Agency plans, so it cannot be bought on the cheaper Meltwater tiers at any price.
- No published pricing, no free plan, and no self-serve trial, which rules it out for most small businesses before the product is even evaluated.
- Twelve-month minimum contracts with renewal terms that reviewers describe as unforgiving if the cancellation window is missed.
Pricing compared
Influencity
Subscription with metered monthly allowances rather than seats alone. The public self-serve tier is Professional, priced per month with a discount and higher quotas for annual billing; everything above it is a quote-only Enterprise plan. Meters cover search results, profile analyses, outreach emails, stored projects, tracked content, campaign reports, and post analyses. Social listening and social media management sit entirely on Enterprise.
- Professional (monthly)$398
- Professional (annual)$318
- EnterpriseCustom
Per dollar, the influencer stack on the annual Professional plan is competitive: a database of this size with audience-level filtering, a CRM, campaign workflow, automated content tracking, and white-label reporting for around $3,800 a year is roughly what a single freelance influencer coordinator costs in a month. The problem is the shape of the commitment rather than the amount. There is no free plan, the trial is a week, the monthly option is single-user, and the modules that make Influencity look like a suite (listening, publishing, inbox, seeding, payments) are all on the quote-only tier. For an agency or a brand running continuous programs, the maths works comfortably. For a small business running quarterly campaigns, the per-campaign cost is high enough that a cheaper discovery-only tool plus a spreadsheet is a defensible choice.
Klear
Quote-only, sold as a module of the Meltwater suite rather than as a standalone product. Meltwater publishes plan names (Starter, Pro, Enterprise, and an Agency line with its own tiers) but no prices; influencer marketing is included only on Enterprise and Agency. Quotes are assembled from the modules selected, user count, regions and data volume, and contract term.
- StarterQuote only
- ProQuote only
- EnterpriseQuote only
- AgencyQuote only
Judged on the data, Klear is one of the stronger audience-analysis engines in the category, and for a large brand already inside Meltwater the marginal cost of adding creators to an existing contract is defensible. Judged on how a small business buys software, it fails the basic test: no price, no trial, no self-serve, a twelve-month minimum, and the capability locked behind the two most expensive plans. A small brand comparing this against tools that publish a monthly price and let you search creators the same afternoon is not comparing like with like, and in most cases should not start here.
Editorial verdict on each
Influencity
Influencity is one of the few influencer platforms that is genuinely end-to-end and still publishes a price you can pay without a procurement cycle. The database is large, the audience credibility data is good enough to change decisions, and the campaign, tracking, and white-label reporting layer reflects a decade of the company actually running campaigns before it sold software. The reservation is about who it fits. There is no free plan, the trial is a week, the monthly option is single-user, discovery stops at four networks, and the modules that make the homepage look like a suite (listening, publishing, inbox, seeding, payments) all sit behind a quote-only Enterprise tier. Agencies and brands with continuous influencer programs will find the annual Professional plan good value and should buy it annually rather than monthly. Businesses running a campaign a quarter should be honest that this is a roughly $3,800 commitment for occasional use, and start somewhere cheaper.
Read the full Influencity profileKlear
Klear is a good product that a small business cannot buy. The audience analysis it was built on remains among the best in influencer marketing, the campaign workflow around it is complete through contracts, payouts, and commerce attribution, and the global coverage is real. But the brand was retired in April 2024, the capability now lives on Meltwater's Enterprise and Agency plans only, and there is no published price, no free plan, and no trial behind a twelve-month minimum contract. If your company already runs Meltwater for monitoring, adding influencer marketing is the obvious move and the marginal cost argument is strong. If you are a small brand searching for Klear because someone recommended it years ago, know that what you will reach is an enterprise sales process, and start instead with a tool that will quote you a monthly price and let you run a search today.
Read the full Klear profileInfluencity profile last reviewed 2026-08-23; Klear last reviewed 2026-08-23. Pricing is compiled from public sources and can change without notice. See our methodology.