Influencity vs Upfluence
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentInfluencity compared with Upfluence
The most direct feature-for-feature rival, both positioning as end-to-end platforms with ecommerce integrations and creator payments. Upfluence leans harder into identifying customers who are already creators through Shopify and WooCommerce data, which is a genuinely different sourcing angle. Influencity is more transparent about price and lighter to get started with. Neither is cheap; Upfluence is more consistently quote-driven, which makes Influencity the easier one to evaluate without a procurement process.
Choose Influencity if
Agencies and in-house brand teams running influencer programs continuously rather than occasionally, who need the whole workflow (search, vet, list, outreach, campaign, track, report) in one system and can justify roughly $4,000 a year for it.
Choose Upfluence if
Direct to consumer ecommerce brands and agencies running continuous creator and affiliate programs, especially those on Shopify or WooCommerce who want customer-to-creator matching, per creator sales attribution, and international payouts inside one system, and who can commit to an annual contract.
Side by side
13 attributes| Attribute | Influencity | Upfluence |
|---|---|---|
| Category | Influencer | Influencer |
| Starting price | $318 per month billed annually ($3,816 per year), or $398 per month billed monthly (7 days trial) | Custom quote only; no published price. Third-party reporting puts realistic entry around $478 per month for a single module, with typical full-platform contracts running several thousand dollars a month. (free trial) |
| Pricing model | Subscription with metered monthly allowances rather than seats alone. The public self-serve tier is Professional, priced per month with a discount and higher quotas for annual billing; everything above it is a quote-only Enterprise plan. Meters cover search results, profile analyses, outreach emails, stored projects, tracked content, campaign reports, and post analyses. Social listening and social media management sit entirely on Enterprise. | Modular subscription with custom quotes and no published rates. Three plans (Find Creators, Scale Creator Programs, Run Programs on Autopilot) are priced by which modules you take, how many seats you need, and program volume. Every plan is a fixed platform fee; Upfluence explicitly takes no percentage of creator-driven sales. The company states a twelve-month minimum contract on its own pricing page. |
| Free plan | No | No |
| Free trial | 7 days on all plans, advertised as no credit card required | Yes, but arranged after an initial sales call rather than self-served; free standalone influencer tools are available on the website in the meantime |
| Best for | Agencies and in-house brand teams running influencer programs continuously rather than occasionally, who need the whole workflow (search, vet, list, outreach, campaign, track, report) in one system and can justify roughly $4,000 a year for it. | Direct to consumer ecommerce brands and agencies running continuous creator and affiliate programs, especially those on Shopify or WooCommerce who want customer-to-creator matching, per creator sales attribution, and international payouts inside one system, and who can commit to an annual contract. |
| Setup time | An account is live in minutes and the first searches can run the same day. Getting to a running campaign takes longer: connecting the email sending address, building segmentation lists, and setting up a project with deliverables is realistically a first week of work. | A few days to a couple of weeks in practice. The account and search are usable immediately, but the value depends on connecting your store and email platform, importing customer lists for matching, configuring commission structures, and setting up payment methods, which is where most of the elapsed time goes. |
| Learning curve | Moderate. Reviewers commonly describe about two weeks before a team feels fluent, driven by the breadth of the interface and by learning which actions consume which meters. The habit that takes longest to build is vetting discipline, since profile analyses are a capped resource rather than a free click. | Moderate. The search filters and campaign workflow are learnable in a few sessions; the harder part is program design, deciding compensation structures, brief quality, and which attribution mechanic (code, link, or both) you will trust. Teams new to influencer marketing lean heavily on the assigned account manager for that. |
| Platforms | Web application, Shopify (seeding, Enterprise tier), Social network integrations for Instagram, TikTok, YouTube, Twitch | Web application, Chrome extension for on-platform creator lookup, Ecommerce integrations for Shopify, WooCommerce, Adobe Commerce, BigCommerce, and Amazon |
| Compliance | GDPR | GDPR, CCPA, KYC verification on creator payouts |
| Founded | 2014 | 2013 |
| Headquarters | Madrid, Spain | New York, New York, with offices in Paris, Lyon, and Lausanne |
| Ownership | Independent, venture-backed | Independent, venture-backed |
Strengths and limitations
Influencity
Strengths
- One of the larger creator databases available on a self-serve plan, with more than 300 million profiles and audience-level rather than profile-level filtering.
- Audience credibility and follower authenticity data that is good enough to kill a bad shortlist before money is committed, consistently the most-praised part in user reviews.
- The full workflow in one place: discovery, vetting, CRM, outreach, campaign stages, content tracking, and reporting, rather than a database with a dead end after search.
- White-label reporting and a project structure that mirrors how agencies actually run client work, a direct legacy of the company's agency years.
Limitations
- Discovery covers only Instagram, TikTok, YouTube, and Twitch. There is no LinkedIn, X, Pinterest, or Facebook creator search, and Twitch coverage is thin next to the other three.
- Social listening and the entire Social Hub (publishing, inbox, analytics, bio links, paid ads) are absent from the Professional plan, so the suite the marketing site describes is only purchasable at a negotiated price.
- Instagram Stories performance is not pulled in automatically, which reviewers cite repeatedly; Stories-heavy campaigns need manual collection.
- TikTok audience data is shallower than Instagram's, notably the absence of city-level audience geography that Instagram profiles provide.
Upfluence
Strengths
- Customer-to-creator matching against your own Shopify, WooCommerce, or Klaviyo data, which produces warm outreach that database-only competitors structurally cannot.
- Genuinely end to end: the same platform finds the creator, ships the product, generates the code, attributes the sale, and pays the invoice.
- Fixed platform fee with no percentage taken on creator-driven sales, so a program that works does not get proportionally more expensive.
- Outreach sends from your own Gmail or Outlook mailbox, keeping replies and sender reputation with your domain.
Limitations
- No published pricing at all, and a twelve-month minimum contract on every plan, which rules out the fast self-serve trial small teams expect.
- The free trial requires an initial sales call to configure, so there is no way to evaluate the product privately before talking to someone.
- Recurring public complaints about database freshness: dead accounts, stale contact emails, and inflated engagement on some profiles, which shows up as low reply rates on cold outreach.
- Audience data on a newly scanned creator can take days to return rather than appearing instantly, which slows vetting when you are building a list under deadline.
Pricing compared
Influencity
Subscription with metered monthly allowances rather than seats alone. The public self-serve tier is Professional, priced per month with a discount and higher quotas for annual billing; everything above it is a quote-only Enterprise plan. Meters cover search results, profile analyses, outreach emails, stored projects, tracked content, campaign reports, and post analyses. Social listening and social media management sit entirely on Enterprise.
- Professional (monthly)$398
- Professional (annual)$318
- EnterpriseCustom
Per dollar, the influencer stack on the annual Professional plan is competitive: a database of this size with audience-level filtering, a CRM, campaign workflow, automated content tracking, and white-label reporting for around $3,800 a year is roughly what a single freelance influencer coordinator costs in a month. The problem is the shape of the commitment rather than the amount. There is no free plan, the trial is a week, the monthly option is single-user, and the modules that make Influencity look like a suite (listening, publishing, inbox, seeding, payments) are all on the quote-only tier. For an agency or a brand running continuous programs, the maths works comfortably. For a small business running quarterly campaigns, the per-campaign cost is high enough that a cheaper discovery-only tool plus a spreadsheet is a defensible choice.
Upfluence
Modular subscription with custom quotes and no published rates. Three plans (Find Creators, Scale Creator Programs, Run Programs on Autopilot) are priced by which modules you take, how many seats you need, and program volume. Every plan is a fixed platform fee; Upfluence explicitly takes no percentage of creator-driven sales. The company states a twelve-month minimum contract on its own pricing page.
- Find CreatorsCustom quote
- Scale Creator ProgramsCustom quote
- Run Programs on AutopilotCustom quote
Upfluence is priced like enterprise software and behaves like it commercially, but the capability it sells is broader than most rivals in this category: discovery, outreach, ecommerce execution, attribution, and cross-border payouts in one contract. For a brand running a continuous creator program with real revenue attached, replacing a database subscription, an affiliate tool, and a manual payments process with one platform is a defensible trade. For a brand testing whether influencer marketing works at all, it is the wrong shape of purchase. The absence of published pricing and the twelve-month floor mean the smallest businesses in this directory will find the entry point genuinely out of reach, and should start on a self-serve tool and graduate here once the program justifies a procurement conversation.
Editorial verdict on each
Influencity
Influencity is one of the few influencer platforms that is genuinely end-to-end and still publishes a price you can pay without a procurement cycle. The database is large, the audience credibility data is good enough to change decisions, and the campaign, tracking, and white-label reporting layer reflects a decade of the company actually running campaigns before it sold software. The reservation is about who it fits. There is no free plan, the trial is a week, the monthly option is single-user, discovery stops at four networks, and the modules that make the homepage look like a suite (listening, publishing, inbox, seeding, payments) all sit behind a quote-only Enterprise tier. Agencies and brands with continuous influencer programs will find the annual Professional plan good value and should buy it annually rather than monthly. Businesses running a campaign a quarter should be honest that this is a roughly $3,800 commitment for occasional use, and start somewhere cheaper.
Read the full Influencity profileUpfluence
Upfluence is one of the few influencer platforms that genuinely covers the whole sequence, from finding a creator inside your own customer list through shipping the product, generating the code, attributing the sale, and paying the invoice in the creator's currency, all on a fixed fee with no cut of the revenue. For an ecommerce brand running a continuous program with real order volume, that consolidation is worth paying for, and the customer-matching mechanic is a real advantage rather than a marketing line. But the commercial model is squarely mid-market: no published pricing, a mandatory demo before you can even trial it, a twelve-month floor, seat-based costs, and enough public complaints about database freshness and cancellation friction that the contract deserves a careful read. Small businesses testing the channel should start somewhere self-serve and monthly. Brands whose creator program has outgrown a spreadsheet and a PayPal balance are exactly who this is built for.
Read the full Upfluence profileInfluencity profile last reviewed 2026-08-23; Upfluence last reviewed 2026-08-23. Pricing is compiled from public sources and can change without notice. See our methodology.